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July 3, 2023
How to Promote Your Podcast Without Feeling Salesy
In this podcast episode, Dave Jackson, host of the School of Podcasting, interviews John Ainsworth, CEO and founder of and host of . They discuss various topics related to podcasting, online courses, and marketing. John emphasizes the importance of...
In this podcast episode, Dave Jackson, host of the School of Podcasting, interviews John Ainsworth, CEO and founder of DataDrivenMarketing.co and host of The Art of Selling Online Courses. They discuss various topics related to podcasting, online courses, and marketing. John emphasizes the importance of getting feedback from your audience and shifting your mindset from selling to helping. They also talk about the discontinuation of the Stitcher app and suggest alternative podcast apps. Additionally, Dave shares information about cleared music streaming and its potential impact on the music industry. Overall, the episode provides valuable insights and recommendations for podcasters and online course creators.
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Connect With John Ainsworth and Data-Driven Marketing
The Art of Selling Online Courses Show
Technology Recommendations
Stitcher Replacements
Castamatic.com (ios only)
Overcast.fm (ios Only)
ClickFunnels Alternatives
Clickfunnels ($127/month)
Convertpages (one-time fee $49)
Swipepages ($29/month)
Mentioned In This Episode
Join the School of Podcasting Community
Should I have a Christmas Sale? (one of John's favorite episodes)
The Art of Selling Online Courses
Neil Hedley Copywriting Course
Ray Edwards Books (aff)
Timeline
00:00:00 - Introduction
00:00:37 - Opening
00:01:33 - Profit From Your Podcast Book
00:02:09 - The Art of Selling Online Courses
00:03:04 - The Dangers of Focus Groups
00:04:50 - Encouraging Honest Feedback
00:07:06 - Common Mistakes
00:09:36 - Picking Your Niche
00:11:15 - Benefits of Podcasting
00:12:40 - Getting Listeners On Your Email List
00:16:12 - Join the School of Podcasting
00:17:12 - Podcasting Newsletter ()
00:17:30 - How to Overcome Feeling Salesy
00:18:17 - How Dave Does His Newsletter
00:18:34 - Switch From Selling to Helping
00:19:28 - Pimpyourfunnel.com
00:20:51 - John's Favorite Episode of His Show
00:22:45 - Preferred Platforms for Courses
00:24:42 - Dave Agrees Moving is a Pain
00:25:54 - Something I Noticed
00:28:57 - Question of the Month
00:29:58 - Where I Will Be
00:30:28 - Sticher App News
00:32:44 - New Features in Podcasting
00:35:12 - Join the School of Podcasting Risk-Free
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