Mastering Podcast Rebranding: Lessons from the Front Lines

In this episode, we'll dive deep into the "why" behind rebranding your podcast and how vital it is to know your audience intimately, as these elements profoundly influence the content and success of your show.

I revisit the significance of knowing your WHY before changing a podcast’s identity and content approach. I also peel back the curtain on past errors to help you pave the way for smarter future changes, fostering growth and innovation.

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Participants
Scott From What Was That Like https://whatwasthatlike.com/ 
Rick from Renewed Mindsets  https://www.renewedmindsets.com/ 
York from Welcome To Earth Stories https://welcometoearthstories.com/ 
Mark from History of North America https://www.markvinet.com 
Tyler from Crying is Manly https://cryingismanly.com/ 
Ralph From Ask Ralph https://www.askralphpodcast.com 

QUESTION OF THE MONTH

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Mentioned In This Episode
Quick and Dirty Tips  https://www.quickanddirtytips.com/
Mike Rowe  https://www.mikerowe.com 
Podcast Review Show https://www.podcasterviewshow.com 
Podcast Rodeo Show: https://www.podcastrodeoshow.com 
Buzzsprout https://supportthisshow.com/buzzsprout (aff)
Captivate https://supportthisshow.com/captivate (aff)
Libsyn https://supportthisshow.com/libsyn (use code sopfree aff)

Chapter Markers:

00:00:00 - Rebranding 
00:00:36 - Opening 
00:01:17 - The Question 
00:01:46 - Scott From What Was That Like https://whatwasthatlike.com/ 
00:03:37 - Rick from Renewed Mindsets  https://www.renewedmindsets.com/ 
00:05:51 - York from Welcome To Earth Stories  https://welcometoearthstories.com/ 
00:08:27 - Mark from History of North America https://www.markvinet.com 
00:09:14 - Tyler from Crying is Manly https://cryingismanly.com/ 
00:10:27 - Ralph From Ask Ralph https://www.askralphpodcast.com 
00:12:02 - Quick and Dirty Tips  https://www.quickanddirtytips.com/ 
00:13:30 - Switching Out Key Players 
00:15:06 - Dave on Mike Rowe  https://www.mikerowe.com 
00:16:06 - The AC/DC Fact 
00:17:31 - The Way To Win 
00:18:48 - Scott Made Changes Based on Community Feedback  https://www.whatwasthatlike.com 
00:20:59 - Join the School of Podcasting 
00:22:01 - Your Podcast Website https://www.yourpodcastwebsite.com 
00:22:20 - Why Rebrand? 
00:23:30 - Why I'm rebranding One of My Shows  https://www.podcastrodeoshow.com 
00:24:10 - Stupid Mistakes 
00:25:08 - New Plan 
00:28:25 - Podcast Review Inights https://www.podcasterviewshow.com 
00:29:22 - New Show Your Podcast Website  https://www.yourpodcastwebsite.com 
00:29:59 - Buzzsprout Ads New Texting https://supportthisshow.com/buzzsprout (aff)
00:31:05 - Captivate Updates Player https://supportthisshow.com/captivate (Aff)
00:31:39 - See Picture Change 
00:31:51 - Back To Normal 
00:32:44 - Why I Rant About YouTube 
00:35:26 - Question of the Month https://www.schoolofpodcasting.com/question 
00:36:27 - Live Appearances https://www.schoolofpodcasting.com/where 
00:36:58 - Follow the Show  https://www.schoolofpodcasting.com/follow 
00:38:16 - Join the Community https://learn.schoolofpodcasting.com 
00:39:06 - Bloopers 

This show originates at https://www.schoolofpodcasting.com/929