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April 15, 2024
Mastering Social Media for Podcast Growth with Expert Katie Brinkley
Welcome to the School of Podcasting! In today's exhilarating episode, we dove deep into the art of leveraging social media to supercharge your podcast. Join me, Dave Jackson, and social media strategist Katie Brinkley as we unpack the power of the 4...
Welcome to the School of Podcasting! In today's exhilarating episode, we dove deep into the art of leveraging social media to supercharge your podcast. Join me, Dave Jackson, and social media strategist Katie Brinkley as we unpack the power of the 4 pillars strategy—awareness, education, elaboration, and storytelling—to captivate your audience.
Discover the secret sauce to building a dedicated community, why consistent posting trumps timing, and the essential tools for tracking and enhancing your social connect.
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Because of My Podcast : Neil Scott Wins an Award
Check out Neil's show Recovery Coast to Coast
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Mentioned In This Episode
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Chapters
00:00 - Opening
01:13 - Becuase of My Podcast Neil Scott
04:56 - Katie Brinkley Interview
06:02 - Getting People From Social to Your Podcast
07:09 - What Are We Doing Wrong?
08:42 - How Do You Gauge Success on Social?
11:03 - Know Your Audience
13:46 - Join the School of Podcasting
14:47 - Profit From Your Podcast
15:08 - Katie's Strategy
15:25 - 1. The Awareness Post
17:20 - 2. Elaboration Post
18:30 - 3. Community Builder
21:03 - 4. Action Post
23:40 - How Long Does Building An Audience Take?
25:35 - What is a Social Audit?
26:15 - Does it REALLY Matter When You Post?
29:10 - Favorite Tool - Metrical
30:54 - What's The Deal With Hashtags?
34:15 - Thoughts on AI in Social?
37:25 - Digging into Listener Pesonas
39:12 - Book: The Social Shift
40:33 - Katie's Courses and Workbooks
42:15 - Dave's Comments
42:50 - Questions of the Month
Get tips on planning, launching, GROWING, and MONETIZING your podcast, along with cool resources to save your sanity.
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