Maximize Listener Engagement with Effective Podcast Interview Strategies

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This week, I did a live stream for

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Libsyn where I'm the head of Podcasting Monetization. Really

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just dumping all of my information about doing interviews and

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being interviewed. And I got a lot of feedback, and it dawned on

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me that maybe you're not a YouTube person, and you need to

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hear this too. So that's what we're doing. Hit it, ladies.

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Podcasting since 2, 005. I am your

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award winning hall of fame podcast coach, Dave Jackson. Thanking you

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so much for tuning in. If you are new to the show,

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I help you plan. If you like, I don't know where to story, I help

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you plan. Then I help you get your gear and get all the content.

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Then I help you launch, and then I help you grow. And if you

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want to, you don't have to. But if you want to I can help you

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monetize your show. The website is school

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of podcasting.com. The coupon code you wanna use

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is listener, that's LISTENER, when you sign up for

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either a monthly or yearly subscription. And, yes, that comes with not a

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7, not a 14, but a full 30 day money

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back guarantee. So we're gonna talk

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about interviews today, and it may even sound

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like I'm a little anti interview, and I'm not.

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But there are a lot of things that people miss when it comes to

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interviewing. And if you're doing them right,

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it takes a fair amount of time, but the payoff can be

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amazing, and I'm not talking about downloads.

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Yeah. Yeah. Yeah. So, Dave, where do you start? You start the same

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place you start with everything when it comes to

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your podcast, and that is knowing who your audience is

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and be specific. I'll give you an example. Let's say I'm

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doing a show for women. Great. There's a big difference

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between a 24 year old woman and a 59 year old

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woman. Would you agree with that? I would. And so we have to know

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who they are, which means we're gonna have to do some

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research to figure that out. And there are ways you can do that.

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That's the kind of stuff we talk about at the School of Podcasting. But

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speaking of research, you want to do some

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research to find some sort of expert, some sort of

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person that can give you what those people

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we just talked about. That group of people called your audience, what

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do they want? Does that person deliver what they want?

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If not, why are you bringing them on the show? That

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doesn't make any sense. So that means you're gonna have to do some research on

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that person to make sure that they're gonna deliver exactly what

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your audience is looking for. And then once you get to

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know them, you have to sit in your chair and

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go, what would that audience that I now know exactly who they

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are? What would they ask if they were sitting in

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my chair? Because we wanna be sure to ask the right questions

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so that the guest gives those

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answers that has your audience going, man, did you hear

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that? I gotta go tell a friend. That takes some

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research, and it takes some time. Yay. Yay.

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Yeah. Your podcast is your home.

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It is your home. It's where you hang out. It's

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everything that you've done to to build it up. I'm going on vacation in a

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couple weeks, and I'm gonna be putting on a new side door. I'm working

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on some grass. I do things because I want my house to look

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good but also be comfortable. So

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we kinda get lost on the word guest because I know

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when I was growing up and my mom and dad would invite a friend

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over, well, oh, we have company. We have guests, so please

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be on your best behavior. And I totally get that. It's an

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honor to have people come into our house, but it's not an

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honor if they walk into the house and they're in the middle of your

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living room, they drop their pants and make a

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giant emoji poop. Right? They're like, woah. Woah. Hold on. Not

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not in my house, mister or missus guest. What why are you

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pooping in my living room? You wouldn't do that. Right?

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You'd be like, get out of here. And yet, there are

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people that will try to come into your house.

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They're not prepared. They don't have and, look, you do not

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have to spend gazillions of dollars on equipment, but they don't have any

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equipment, and they're taking a big giant poop in

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your house. Now here's the thing, you could clean it up

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when they're gone. But if you don't clean it up and you're just like,

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no. That's fine. This is my house. The next person that

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comes to listen to your show is gonna go, is that poop?

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Right? You're leaving it there for the audience. And so think of it

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I know right now there's some, playoffs going on in

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soccer, But think of it this way. You're the goalie,

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and your audience is that net. And when somebody

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comes in and brings content that doesn't fit your

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audience, they sound horrible, it is your job.

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If you want that audience to stick around, it is your

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job to swat them away and go, nope. Not

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my house. And they you know, you ask them, hey. What's

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your favorite pizza? And they go, 2:30. And you're

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like, okay. They answered the question, but they didn't answer the question.

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Not in my house. And you swat it away.

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Keep that in mind. It's all about serving

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your audience. And if that guest doesn't do

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it, that's a problem. And we'll talk about how do you avoid that. In

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fact, let's talk about how do you avoid a guest

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that sounds horrible. And I realize look. I I realize I'm

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raising my hand. You can't see me. I realize that most of the people I

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interview are podcasters, so they have a

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microphone. Wow. How cool. Right? However, I've

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done other shows. I did a weight loss show. I've done other shows that aren't

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about podcasting. And I remember 1

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on the weight loss show, there was a woman, and it was, like, a

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110 degrees in Arizona. She was in an

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RV, and she left her air conditioning on. I'm like, hey. Can you kinda

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shut that off while we do the interview? And she's like, it's a 110. That's

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a hard no. And I was like, okay. Let's just be

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silent for about 10 seconds. I'll record the air

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conditioner, and then I'll be able to pull it out later. Well,

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I did, but it made her sound like she was on, you

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know, 2 tin cans and some string. And I really I

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remember kinda going, should I hit publish on this? Should

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I? And then I did. And I woke up the next day to about 4

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emails going, what was that? So realize if

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your guest comes in and boops in your living room,

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it's still your house. And it's your house that's gonna go, man, have you

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ever been to Dave's house? They have poop in the living room. Holy cow. And

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there's no pets. So it's your brand

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that takes the hit. And you're like, well, okay, Dave. How

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do I avoid this? There are 2 things you can do.

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And when I talk about I've talked about this in the past. I did mention

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this before. So the first thing you wanna do is and we're gonna

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talk about how to pitch and how to spot a bad pitch. But if somebody

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says, hey, Dave. Can I come on your show? The first thing I'm gonna ask

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is, do you have another interview I could listen

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to? And if they come on and, I don't

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know, they sound like this. Hey. It's great to be here. I

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love this show, and you're about to die. Yeah. Yeah. You're not coming on my

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show. Come on now. And what really drives me

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nuts is if it's somebody who has a coaching service

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story they have a book or they have a, you know, some sort of

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course, and they're doing, quote, a podcast

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tour. Like, they're doing a publicity tour on

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podcasting. You can buy a Samsung Q2U

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or an Audio Technica ATR 21 100. They're under a $100.

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And how much business are you going to drive to your

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book, to your course, to your coaching by

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sounding good. I am amazed. I listen to

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shows where they talk about the chief audio

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officer, and it's all about selling ads and how important

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audio is. And there are guests on that show that absolutely

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sound horrendous. And, again, I'm

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not a snob. I'm looking for listenable. But if you

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sound like you're in a fishbowl in a bathroom and I'm

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in my car where there's some outside noise, forget about

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it. Sometimes we kinda give people a pass because we've got

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our headphones on and we're in a quiet room. That's fine. I

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can put up with that kind of audio. But when there's some sort of competing

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noise, no. And, again, we're not asking

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you to spend 1, 000 of dollars. We're talking $70

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ish. So 1 way to avoid that is to go listen to another

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interview, and I'll let you know what they sound. The other thing that we'll let

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you do is there are absolutely brilliant people,

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like, magnificent. They've done amazing things, and

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they cannot express what they did in a way that is not going

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to put you to sleep. It's something else you're listening for. Is this person

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boring? Is this person going to require a lot of editing?

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That type of thing. So listen to an episode. The other thing that is

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a 100% foolproof is what's called

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a pre interview. Now pre interview is you say,

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hey. Since we're new to each other, if you don't mind, can we do a

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quick 15 minute pre interview just to kind of make sure

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we're a good fit? Because I don't wanna waste your time, and I know you

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don't wanna waste mine. And so when I was, 1 of the

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times I've been on the radio was back in the day. I

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was on music business radio with David Hooper, and we did

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a pre interview. We kinda knew each other already, but I remember him sitting

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on a couch and he'd be like, okay. Can you talk about this topic? And

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I'd be like, oh, yeah. There was this time when I did this thing. It's

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like, no, no, no. Don't don't need the story. Just needed to know, is there

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something you can talk about if we bring up that topic? And that's all you're

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looking for is to see, is this person is she or

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he going to bring value to my audience, and what

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does her or his audio sound

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like. It doesn't have to be long. You don't wanna do the interview. The other

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thing this does is this basically helps you get rid

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of the chit chat. So when they show up for the real interview, you can

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be like, hey. Ready to dive in? And you dive in. So how do you

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avoid guests who sound horrible?

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Either, a, go listen to an interview, and if it doesn't sound up to your

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stuff, then they don't come on. Now if it's an a

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list celebrity and they're using a Blue Yeti and they're talking into the back end

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of it and it's horrible, but doggone it is Tom Hanks.

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Okay. We're gonna give Tom a pass if

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it's whoever. Right? So there are always gonna be those exceptions.

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But keep in mind that there are about 4, 000, 000, 000 other

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people you could interview. Now, I

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hate awkward conversations. I hate them like the

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I'm a people pleasing kind of person. And when I gotta go into an

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awkward thing to tell someone their baby is ugly,

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I do not like that. But, again, it's my brand. So how do you

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do this in a polite way? You basically say, your

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audio needs to match your brilliance. I love your

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content, and my audience is going to just love

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this. But right now, I know that

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you can deliver this, but using the built in laptop microphone

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or using that Blue Yeti when it's sitting, I don't know, 30 feet

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away from you, it just doesn't sound good. And what's gonna

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happen is your sound quality is gonna be distracting from what you

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said because of how it sounds. And this is gonna be so

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great for my audience. They're just going to love every ounce of

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this. I wanna make sure that your audio matches your

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brilliance. And so we are giving them a compliment and explaining

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why. And if they go, well, it works on Zoom.

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I mean, when I go to Zoom meetings, it's fine. You go, I understand that.

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I do too. This isn't a Zoom meeting. It's a

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podcasting. And this is a broadcast. This is like being on

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radio. This is like being on TV. This is gonna go global

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to all the different countries around the world, and that's why it's so

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important that we make sure you sound amazing. And if they get upset

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and leave, then you politely, you know,

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wish them well and and move on to the next

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person. Yeah. Yeah. Yeah. Now unless you want to go

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absolutely bonkers, you want to use some sort of

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scheduling tool. And in the past, I've used Acuity Scheduling.

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That's a fine system. They were purchased by Squarespace,

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but I love them. I've used Calendly. A lot of people use Calendly because

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there's a free version. But the 1 for me that I recommend

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now, there was a time when I didn't, and they've gotten their act together, and

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I've been using them for quite some time now, is Tidy Cow.

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If you go to support this show.com/tideekow,

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I have links to all of this out at school of podcasting.com/938

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because that's today's episode. You can get Tidy Cow for

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a 1 time price of $29, and then it's yours

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forever. And if you're also a coach, you can sell

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coaching sessions with us using PayPal and Stripe. So

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I really like TidyCal. But what this does is

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you can set up, you know, a 30 minute, 60 minute,

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whatever you wanna call it. And then if somebody's in a different time

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zone, it automatically converts it. The it sends

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them reminders, which we'll talk about here in a second.

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And it's just great. For me, there's nothing worse than showing up and,

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like, I can't believe that person was so rude. There I

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was, and then you get an email that from them 3 hours later. And they're

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like, hey. Where you at? And it dawns on you that you've had a time

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zone issue. So I'm here to tell you it's

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the 1 of the best tools ever in terms of saving your sanity. Because,

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otherwise, it's like, how does Thursday oh, Thursday is not oh, Friday? What

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about 2? Nope. 2 is not good? Like, no. Just get a calendar tool. It

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will save you a ton of headaches. And speaking of

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headaches, in those systems, you can have it set to

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send people a reminder. There are times when I'm interviewed on shows and I

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have to schedule the time, like, 2 and a half months in

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advance because they batch record. And I'm like, great.

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But 2 and a half months ago, I 2 and a half months in the

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future, I'm gonna forget I scheduled this. And I I always check my

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calendar, but some people don't. And so, consequently, you have no shows

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because, oh, yeah. We scheduled that back in, 2022.

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You know? And you're like, wait. What? So set some reminders in

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there. In some cases, even if I have the system sending

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reminders, I will still send a personal email saying, hey, looking forward to

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talking with you, etcetera. So that's gonna save some

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headaches. Yeah. Yeah. Yeah. 1 thing to keep in mind is we're doing

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all this research and everything, and that is more planning

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equals less editing. And so now that they've shown up,

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you wanna make them feel comfortable, and you might have some sort of

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checklist. And here's some things you wanna let them know. Why are you here?

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I know you do topic a and I know you do topic b and you're

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really great at topic c. But today, you're here to talk about

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topic a. And let me explain who you're talking to.

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You know, my audience is made up this and this and that, and they're really

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trying to do this. This gives the guest a target to

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hit. Also, remind them, especially if this is their first interview,

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this is not radio. And even if it's a live stream,

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it's gonna be edited. So keep that in mind. That will make them go,

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oh, I feel so much better. And then give them an idea of, like, typically,

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these interviews go to be whatever your length is.

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And then always, always, always don't forget to do this.

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Tap the microphone and have them do it. The times

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I don't do that are times that I find out later that their

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audio that I was hearing was coming from their camera.

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And I'm actually I've done this enough now. I can tell

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immediately when somebody isn't if they have a microphone, like, 3 inches

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from their face, and it sounds like they're in a fishbowl, Mike, hold on. Tap

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the mic. And then the other thing, especially with

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friends, don't forget to press record. I know

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some people that they will the minute the guest comes on, they press

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record. Just so you don't forget, I have done this a

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few times where I'll see an old friend, maybe I saw them at a

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conference, and they're like, hey, what's up? It's so great to see you. How you

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doing? What's up with the kids? And then, you know, blah blah blah. And then

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we start the interview, and I look down and go, oh, crap. We gotta do

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those 3 questions again. I forgot to press record.

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So kinda have that when you first start off, you'll

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probably have some sort of little checklist in front of you, but it's 1 of

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those things that as much as you go, oh, I don't need a checklist. Then

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you might wanna have a checklist because, again, something will happen like, oh,

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I'm interviewing a friend. This is great. And then you'd 15 minutes in, you go,

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uh-oh. I forgot to press record. Yeah. Yeah. Yeah. This is a

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lesson I learned from my buddy Eric k Johnson. He is my co host

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on the podcast review show. If you want 2

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podcasting experts to just go over your website

290
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and your podcast with a fine tooth comb, check out Podcasting Review

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Show. But Eric got 30 plus years in radio, and he pointed out

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something. And I was, like, that's true. And what will happen is somebody will

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go, what did it feel like when you blah blah blah? And then they'll

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give him all sorts of background monetization, you know, because you've done this and that.

295
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And I know it was time, and it was winter, and blah blah blah, and

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yada yada yada yada. And at that point, when you finally shut up, the

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guest goes, I'm sorry. What was the question again? So

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what you wanna do, and I do this a lot, is I will

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give background information. And I'll be like, well, I know you've done this

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and you've also done that. And sometimes this happens and

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yada yada. Background background.

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What do you think about this? And then they can answer.

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And what I will do later, because I gave the background

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for the guest to understand this is how I want you to answer to give

305
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me the answer, but later, I will cut all that background out

306
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because the audience doesn't need that. I mean, when you're watching Saving

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Private Ryan, it's not like Tom Hanks walks on the screen and goes, hey.

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Before we start, let me explain what's going on here in

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France. Right? We don't need all that background stuff. And then the other

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1 is and this is always kinda obvious, but I still do

311
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it occasionally. And in my head, I'm going, don't ask a yes or no

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question. And if you do, and they go, no, there's

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a really good shot that that shouldn't make it to the audience.

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Instead, ask questions, get them talking about themselves, get them

315
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talking about the field, and have them telling stories.

316
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Everybody loves stories. Yeah. Yeah.

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Yeah. And so the guest is here. It's time to press

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record and ask some questions. And this is

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my setup. All of this is my opinion, but this is my

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setup. I have some sort of piece of

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paper, whether it's a tablet, with a few questions written

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down that I think my audience would ask if they were sitting in

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my chair. Then to the left of me, I often have a

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post it note or some sort of back of a napkin, something

325
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to write down. Because what happens is you're talking to someone

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and you ask them this amazing question and they go into a

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story and they say something like, I knew I had to do something

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to stand out. And you're like, oh, okay. I gotta remember how

329
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to ask them about standing out. And you're like, oh, they're still talking. Hold on.

330
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I'm listening, but I'm remembering. I'm listening and I remember oh, wait. I gotta ask

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them too about where they were when they did this. Wait. And I gotta what

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was the other 1? I gotta and you're freaking out. Your brain is like, hey,

333
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how much do you expect me to do here? So what you do

334
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is, first of all, you have a pen that doesn't click. Because if you have

335
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a pen that clicks, you're gonna sit here and do this and the mic's gonna

336
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pick it up. So write down, like, and they say, I knew I had to

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do something to stand out. Just on that notepad, just write down stand out.

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And then you can go back to what? Listening. You can go back to listening.

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And then when they say something like, and that's where I didn't even know where

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I was, and then I didn't know who she was or he was. You're like,

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okay. Right. You're writing these follow-up questions down so

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that you can go back to listen. Marc Maron, who

343
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does the WTF podcasting, very popular podcast, got to interview

344
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President Obama in his garage. How cool is that? Talk about it

345
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because of my podcast story. That's amazing. And somebody asked

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him, what's the key to a good interview? And he said, oh, that's simple.

347
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Listen. And that's really it. And so I have,

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at times, told somebody a story that I think

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is a decent story, you know. And then there was that 1 time when I

350
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shot a guy for snoring, and they go, great. Let me ask you

351
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this. What's your moment? And you're like, what? Like, you're not there's

352
00:21:39,549 --> 00:21:43,115
no follow-up question? Okay. So it's

353
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obvious they're not listening. So that's something you want

354
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to do. And I know we've been trained, especially when

355
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company is over, we're supposed to be polite. And you're supposed to be polite by

356
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going, uh-huh, mhmm, oh, mhmm. No

357
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active listening because you will thank yourself later because when you have to

358
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edit that out because you're just stepping all over the guest.

359
00:22:05,910 --> 00:22:09,590
Yeah. Just if there's video involved, you know, I know I

360
00:22:09,590 --> 00:22:13,375
use Podcasting, and I don't record the video. But we

361
00:22:13,375 --> 00:22:17,135
have videos so we can see each other to help with monetization, and that's where

362
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you can nod your head, you can smile, and things of that nature. But

363
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speaking of that first question, holy cow. Make it a good

364
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1 and don't do this. Yay. Yeah. Yeah. Tell me a little bit

365
00:22:28,730 --> 00:22:32,385
about yourself. I have, like, a a single tear comes

366
00:22:32,385 --> 00:22:35,684
out of my right eye when I hear somebody do that because nothing

367
00:22:35,985 --> 00:22:39,800
nothing says, hey. I didn't prepare for this interview more than tell me

368
00:22:39,800 --> 00:22:43,480
a little bit about yourself. If you said that to me, I might go,

369
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well, I was born in Akron, Ohio. I had a paper out

370
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when I was 13. My dog's name was Butch, and I

371
00:22:51,035 --> 00:22:54,795
was the first Hatton hero, you know. And meanwhile, they

372
00:22:54,795 --> 00:22:58,380
brought me on to talk about podcasting, and I'm not anywhere there.

373
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I was, you know, I I had a job when I was 16. I got,

374
00:23:02,200 --> 00:23:05,960
you know, whatever. No. A better question let's let's

375
00:23:05,960 --> 00:23:09,575
use me. If somebody brings me on the show to talk about podcasting,

376
00:23:10,115 --> 00:23:13,174
they might say, when did you know you wanted to be a podcaster?

377
00:23:13,929 --> 00:23:17,610
It's not yes or no, and it's open wide for me to

378
00:23:17,610 --> 00:23:21,130
tell a story. Well, I remember I was sitting down, etcetera,

379
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etcetera. So do yourself a favor.

380
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Don't use tell me a little bit about yourself. Now, here's

381
00:23:28,335 --> 00:23:32,179
something you could do if you're like, but but, Dave, I didn't do my

382
00:23:32,179 --> 00:23:35,940
homework. Okay. Shame on you. You heard about 10 minutes ago where I

383
00:23:35,940 --> 00:23:39,615
said research. But let's say you didn't and you go tell me a little bit

384
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about yourself and they go, Oh, my dog's name is Tippy. I live in whatever.

385
00:23:43,215 --> 00:23:46,799
I was second blah blah. They give you all that information. You it's called

386
00:23:46,799 --> 00:23:49,679
editing. We'll talk about this in a second. But a lot of times, you can

387
00:23:49,679 --> 00:23:52,740
take that information and use it for your intro.

388
00:23:53,505 --> 00:23:57,265
And you're like, but, Dave, I just did an intro. I said, hey. Thanks so

389
00:23:57,265 --> 00:24:01,025
much for coming on the show. You can edit and take all

390
00:24:01,025 --> 00:24:04,730
that information because now maybe they've given you some great information

391
00:24:05,190 --> 00:24:08,490
that you can put into your intro to really hook people.

392
00:24:08,950 --> 00:24:12,555
And, yes, we'll talk about editing. And some people think, like, oh, I've got to

393
00:24:12,555 --> 00:24:16,395
keep it exactly the way it happened. And we'll talk about that. But first

394
00:24:16,395 --> 00:24:20,210
things first, no tell me a little bit about yourself. That's that's

395
00:24:20,210 --> 00:24:23,430
a bad 1 in my book. Scheduling nightmares.

396
00:24:23,970 --> 00:24:27,554
So you're like, hey, Carol. Thanks so much for coming on the show. And she's

397
00:24:27,554 --> 00:24:31,315
like, Dave, I'm finally here. And you're like, yeah. Hi.

398
00:24:31,315 --> 00:24:34,195
And she's like, boy, I couldn't get my mouse to work and then the Internet.

399
00:24:34,195 --> 00:24:37,460
And I'm like, yeah. And then you couldn't connect to Zoom, and then we thought

400
00:24:37,460 --> 00:24:41,220
that, yeah, it's riveting information, isn't it? This is how you're gonna hook in

401
00:24:41,220 --> 00:24:44,835
your people by going, yep. I couldn't believe it. And then the dog tipped

402
00:24:44,835 --> 00:24:48,595
over the, you know, WiFi blah. No. We don't wanna

403
00:24:48,595 --> 00:24:52,070
hear about those. The title of your episode is a promise to

404
00:24:52,070 --> 00:24:55,830
your audience. Get to that content as quickly as

405
00:24:55,830 --> 00:24:59,590
possible. I hear these a lot. I do a show called the podcasting

406
00:24:59,590 --> 00:25:03,385
rodeo show where I listen to the beginning of your show and

407
00:25:03,385 --> 00:25:06,105
kinda go, oh, that was good and that needs some polish. And 1 of the

408
00:25:06,105 --> 00:25:09,730
things I see a lot is what's called a double intro. And you'll

409
00:25:09,730 --> 00:25:12,610
start off your show and you're like, hey, on today's show, we're talking with Barb

410
00:25:12,610 --> 00:25:16,290
and Kim from Old Testament with my mom. They're actually

411
00:25:16,290 --> 00:25:20,115
now doing the New Testament. It's a great show. Here's my top with

412
00:25:20,115 --> 00:25:23,955
Barb and Kim. Woosh. Woosh. Woosh. Hey. Today, we're talking

413
00:25:23,955 --> 00:25:27,720
with Barb and Kim. So, yeah, don't do the double intro, and

414
00:25:27,720 --> 00:25:31,560
that just really means you didn't listen to this before you uploaded it. Yeah. Yeah.

415
00:25:31,560 --> 00:25:35,240
Yeah. I know we talked about asking questions. Here's another 1. When

416
00:25:35,240 --> 00:25:38,825
you ask a question, shut up and let

417
00:25:38,825 --> 00:25:42,425
them answer. And I have a a tutorial on this at the

418
00:25:42,425 --> 00:25:46,240
School of Podcasting where Howard Stern is interviewing Ben Affleck, and he

419
00:25:46,240 --> 00:25:49,600
asked him a question that's something ridiculous like 15 seconds of

420
00:25:49,600 --> 00:25:53,120
silence. But the answer that comes after that

421
00:25:53,120 --> 00:25:56,945
silence is amazing. And instead, I hear people

422
00:25:56,945 --> 00:25:59,845
do this. So what was that like?

423
00:26:00,544 --> 00:26:04,350
Empty pause and they go, was it like a? Was it like

424
00:26:04,350 --> 00:26:07,950
b? Or was it like c? Just shut up. They're the reason they haven't

425
00:26:07,950 --> 00:26:11,470
answered is because they're thinking about their answer, and it's gonna be growth, but you

426
00:26:11,470 --> 00:26:14,635
have to let them answer where when you give them the easy way out, they

427
00:26:14,635 --> 00:26:18,395
go, yeah. It was, c. Yay. Yeah. Yeah. The other

428
00:26:18,395 --> 00:26:22,130
1 that to me, and this is what I hear a lot when I

429
00:26:22,130 --> 00:26:25,730
do podcast audits. I have my own. We talked about the podcast review

430
00:26:25,730 --> 00:26:29,330
show. It's a podcast rodeo show, and now I have podcast hot seats.

431
00:26:29,330 --> 00:26:33,015
So, you know, 3 different varieties there of getting your show reviewed.

432
00:26:33,475 --> 00:26:37,235
And what I hear a lot is someone will say, I am

433
00:26:37,235 --> 00:26:41,010
trying to position myself this way, or I wanna sell more of this,

434
00:26:41,010 --> 00:26:44,690
or whatever their why is. And then they will ask the the guest a

435
00:26:44,690 --> 00:26:48,345
question, and part of it is great. You're

436
00:26:48,345 --> 00:26:52,025
having a great conversation and you're just talking about the good old

437
00:26:52,025 --> 00:26:55,465
days or whatever it is. But, in the end, listen to the

438
00:26:55,465 --> 00:26:59,110
question and listen to the answer and then go, Is

439
00:26:59,110 --> 00:27:02,870
that gonna deliver value to my audience? And if the

440
00:27:02,870 --> 00:27:06,384
answer is no, then no, it doesn't stay.

441
00:27:06,605 --> 00:27:10,365
Not in my house. It goes out. And

442
00:27:10,365 --> 00:27:13,825
sometimes, I have asked people a question. I'll give you an example.

443
00:27:14,260 --> 00:27:18,020
I asked Adam Curry. He does the No Agenda Show with John c

444
00:27:18,020 --> 00:27:21,539
Dvorak. It's a great show. And I asked him how long it takes him to

445
00:27:21,539 --> 00:27:25,365
prep for an episode. And he didn't answer that question.

446
00:27:25,665 --> 00:27:29,425
He answered the question, how long have you and John been working

447
00:27:29,425 --> 00:27:33,180
together? He misunderstood the question. Now, he didn't answer the question,

448
00:27:33,560 --> 00:27:36,920
but the answer he gave delivered value. He talked about a lot of

449
00:27:36,920 --> 00:27:40,674
things that nobody knew. So it was that information you can't get

450
00:27:40,674 --> 00:27:44,434
any place else, so it stayed. But if I asked

451
00:27:44,434 --> 00:27:47,815
him, what's your favorite type of pizza? And he says,

452
00:27:47,875 --> 00:27:51,580
purple. That's not staying. That is a 0

453
00:27:51,640 --> 00:27:55,320
value answer. And by doing this, it keeps

454
00:27:55,320 --> 00:27:59,155
the audience engaged. Yay. Yay. Yeah. Depending on when

455
00:27:59,155 --> 00:28:02,755
you were born, you may not remember a guy named Jerry Springer. He

456
00:28:02,755 --> 00:28:06,550
had a talk show where people would go crazy and they'd scream at

457
00:28:06,550 --> 00:28:10,310
each other and you're not the father and throwing chairs and punching people was nuts.

458
00:28:10,310 --> 00:28:13,690
It was crazy. And at the end, after all this mayhem

459
00:28:14,215 --> 00:28:18,054
has, ensued, Jerry would sit down, look in the camera, and go, what

460
00:28:18,054 --> 00:28:21,500
did we learn today? And then, he would kinda summarize it.

461
00:28:21,740 --> 00:28:25,500
And so many people start a podcast to

462
00:28:25,500 --> 00:28:29,020
do interviews so that it will position them as an

463
00:28:29,020 --> 00:28:32,845
authority. And I'm like, how does that work exactly? Because you just spent 20

464
00:28:32,845 --> 00:28:36,685
minutes making her look amazing. Meanwhile, you're just asking

465
00:28:36,685 --> 00:28:40,500
questions. So what you wanna do is what I call the Jerry Springer at the

466
00:28:40,500 --> 00:28:44,260
end of every interview. Because in theory, a lot of

467
00:28:44,260 --> 00:28:47,985
times, what I will cut out of an interview is somebody says, I

468
00:28:47,985 --> 00:28:51,825
remember back in 2005, there's Podcasting Alley, and I'll

469
00:28:51,825 --> 00:28:55,605
be like, oh, man. We have this whole Podcast Alley talk, but

470
00:28:55,909 --> 00:28:59,289
they don't need my audience doesn't need to hear me

471
00:28:59,590 --> 00:29:03,415
say the same point that the guest just did. So I kind of call

472
00:29:03,415 --> 00:29:06,055
that and I hate to even use this phrase, but you get what I'm saying.

473
00:29:06,055 --> 00:29:09,175
It's kind of a me too moment. Like, they're like, I remember when I used

474
00:29:09,175 --> 00:29:12,930
to do that. I'm like, oh, my goodness. Again, because we're having

475
00:29:12,930 --> 00:29:16,770
fun. It's a conversation. But does my repeating of that

476
00:29:16,770 --> 00:29:20,150
deliver any value? No. My audience is smart. They got it the first time.

477
00:29:20,415 --> 00:29:24,095
So where do I get to chime in, Dave, at the what did we

478
00:29:24,095 --> 00:29:27,855
learn today? And then you can say, today, we're talking with Carol. Boy, wasn't

479
00:29:27,855 --> 00:29:31,320
she amazing again? Everything is out in the show notes, and then you promote your

480
00:29:31,320 --> 00:29:34,679
website again. But the 1 thing that really jumped out to me was when she

481
00:29:34,679 --> 00:29:38,275
mentioned this because I remember this 1 time, and then you go into a

482
00:29:38,275 --> 00:29:41,875
story where you ever so passively, aggressively remind the

483
00:29:41,875 --> 00:29:45,600
audience, it's my show. Hey. It's

484
00:29:45,600 --> 00:29:49,360
my show. Right? Because isn't that the point of that? And we'll talk

485
00:29:49,360 --> 00:29:52,740
about the true benefits of interviews in just a second.

486
00:29:53,120 --> 00:29:56,835
But let's get to a topic that's near and dear to

487
00:29:56,835 --> 00:30:00,675
my heart. Yeah. Yeah. Yeah. Yeah. Edit your

488
00:30:00,675 --> 00:30:04,430
episode. Edit your episode. And what I mean by that

489
00:30:04,430 --> 00:30:08,270
is edit your episode. Ugh. Think

490
00:30:08,270 --> 00:30:11,995
about this. There are movie editors. There are newspaper

491
00:30:12,135 --> 00:30:15,895
editors. There's still few of those around. There are TV editors. There

492
00:30:15,895 --> 00:30:19,429
are book editors, and yet everything out of your mouth

493
00:30:19,429 --> 00:30:23,110
was amazing. And people go, I'm just keeping

494
00:30:23,110 --> 00:30:26,490
it real. I like to do it Rogen style. Trust me.

495
00:30:26,885 --> 00:30:30,485
Even Joe Rogan at 3 hours long, it was probably 4 hours to

496
00:30:30,485 --> 00:30:34,005
start. And you want to remove the boring

497
00:30:34,005 --> 00:30:37,820
parts. So where your guest went on a tangent, and you're

498
00:30:37,820 --> 00:30:41,600
like, yeah. We're here to talk about podcasting, and you're talking about your dog.

499
00:30:42,125 --> 00:30:45,965
Okay. That that's gone. Now, this doesn't mean you

500
00:30:45,965 --> 00:30:49,669
need to remove every and every breath and if

501
00:30:49,669 --> 00:30:53,269
it's a pause for 3 seconds while they think, then,

502
00:30:53,269 --> 00:30:56,895
no. You don't have to edit those out. I try try to edit

503
00:30:56,895 --> 00:31:00,495
out what I call low hanging So let me demonstrate 1. Are you ready? Here

504
00:31:00,495 --> 00:31:02,435
we go. In 3, 2,

505
00:31:04,490 --> 00:31:08,330
That's an Right? Because I can literally I can highlight that and delete.

506
00:31:08,330 --> 00:31:11,769
I use Hindenburg, and it's gone. If I say something like,

507
00:31:11,769 --> 00:31:15,465
well, well, it's this. I'm gonna bust

508
00:31:15,465 --> 00:31:19,065
out that first well. That's me. Editing is very

509
00:31:19,065 --> 00:31:22,685
subjective. But I'm here to tell you, you can make people sound brilliant

510
00:31:23,050 --> 00:31:26,810
that maybe weren't, and you can make you sound a whole lot smarter. And if

511
00:31:26,810 --> 00:31:30,605
you're trying to get people to sponsor your show, if you're

512
00:31:30,605 --> 00:31:34,205
getting people to to hire you as some sort of, you

513
00:31:34,205 --> 00:31:37,345
know, influencer, why wouldn't you wanna make yourself

514
00:31:37,804 --> 00:31:41,630
sound smarter? I don't understand that. And the answer is, Dave, it takes

515
00:31:41,630 --> 00:31:44,850
a lot of time. Yeah. Most good things do.

516
00:31:45,549 --> 00:31:49,315
Most good things do. There's a reason why made

517
00:31:49,315 --> 00:31:52,934
from scratch takes longer and tastes better

518
00:31:52,995 --> 00:31:56,840
because it's not store bought. And so the question is, do

519
00:31:56,840 --> 00:31:59,880
you wanna be a made from scratch, oh my gosh kind of

520
00:31:59,964 --> 00:32:03,560
story, or do you wanna be store bought that's been sitting on the shelf for

521
00:32:03,560 --> 00:32:07,305
a week and a half? Edit your show. Think about this.

522
00:32:07,305 --> 00:32:10,925
For those of you in the US, there is a kind of a national

523
00:32:11,465 --> 00:32:14,929
kind of monument, I guess, you would call it. It's in, I believe, South Dakota.

524
00:32:15,230 --> 00:32:18,610
It's called Mount Rushmore. It's got, Washington and Jefferson

525
00:32:19,150 --> 00:32:22,825
and Lincoln, you know, the whole presidential thing there. And at 1 point, there was

526
00:32:22,825 --> 00:32:26,265
a pile of rocks. And then somebody came along and

527
00:32:26,265 --> 00:32:30,049
did some editing. And so I don't know if

528
00:32:30,049 --> 00:32:33,570
this is kind of a a weird thing to I'm going to quote myself. Am

529
00:32:33,570 --> 00:32:36,710
I allowed to quote myself? I think I should be because it's a good 1,

530
00:32:36,770 --> 00:32:40,255
and that is a podcast. It is a conversation

531
00:32:41,275 --> 00:32:44,890
with the boring parts removed, and that can take

532
00:32:44,890 --> 00:32:48,730
some time. And sometimes, you didn't realize it was boring in the moment because you're

533
00:32:48,730 --> 00:32:52,330
writing down notes on what to do with the follow-up or whatever, but

534
00:32:52,330 --> 00:32:56,065
remove the boring parts. Yeah. Yeah. Yeah.

535
00:32:56,285 --> 00:32:59,985
And then, make it easy to share. You

536
00:33:00,340 --> 00:33:04,180
spent all this time. You got this big name quote person on

537
00:33:04,180 --> 00:33:07,860
your show and you want them to share it because this is the ticket to

538
00:33:07,860 --> 00:33:11,685
growing your audience story so you think. And this is where you have

539
00:33:11,685 --> 00:33:15,465
to make it as easy as possible. So when you go, hey, the episode's live,

540
00:33:15,685 --> 00:33:19,460
that's not gonna work. When you go, hey, our episode is live. Thank

541
00:33:19,460 --> 00:33:23,140
you so much again for your time. Here's a link to where you can find

542
00:33:23,140 --> 00:33:26,505
it on my website because you have a website.

543
00:33:26,645 --> 00:33:30,485
Right? Yes. Here it is on my website. I've attached an image

544
00:33:30,485 --> 00:33:34,270
if you wanna share it on social. And

545
00:33:34,270 --> 00:33:37,730
here's a prewritten tweet. Make it as easy

546
00:33:38,190 --> 00:33:41,550
as possible, but realize there are going to be

547
00:33:41,550 --> 00:33:45,315
times when they still don't share it.

548
00:33:45,695 --> 00:33:49,154
And, yeah, can that be frustrating? But here's what might have happened,

549
00:33:49,930 --> 00:33:53,390
and that is if you want the guest to share the show,

550
00:33:53,930 --> 00:33:57,610
you have to do an interview that's different than the last

551
00:33:57,610 --> 00:34:01,395
5 they just did. I've been podcasting since 2,

552
00:34:01,395 --> 00:34:05,145
005. I will answer that question all day long. What

553
00:34:05,145 --> 00:34:08,969
what was it like, Dave, podcasting back in 2, 005? Short

554
00:34:08,969 --> 00:34:12,810
answer was, it's it's kinda stunk. But I will do

555
00:34:12,810 --> 00:34:16,590
that, but I'm not gonna share that with my audience because they've heard that answer

556
00:34:16,810 --> 00:34:20,224
8, 000, 000 times. And so if you asked

557
00:34:20,684 --> 00:34:23,904
the same old same old questions, it's less likely

558
00:34:24,844 --> 00:34:28,670
that that guest is going to share it. Now because you did your

559
00:34:28,670 --> 00:34:32,430
research because you did your research. Right? And you went

560
00:34:32,430 --> 00:34:36,005
and listened to previous episodes, you're like, oh, man. That answer from

561
00:34:36,005 --> 00:34:39,684
interview 1, I wanna hear that answer in my show. And that that

562
00:34:39,684 --> 00:34:43,525
answer number 3 on on this interview, I wanna do that. So

563
00:34:43,525 --> 00:34:47,369
you're kinda picking your guest's greatest hits and you

564
00:34:47,369 --> 00:34:51,150
have them you ask those same questions and it's this amazing interview.

565
00:34:51,690 --> 00:34:55,144
That's gonna be great for your audience, but don't

566
00:34:55,144 --> 00:34:58,505
expect them to share it. It's the same old same

567
00:34:58,505 --> 00:35:01,644
old. And so this is where I think people

568
00:35:02,240 --> 00:35:06,080
miss the the biggest benefit of an interview

569
00:35:06,080 --> 00:35:09,860
because we all think, man, if I can just get Michael Jordan on my show,

570
00:35:10,205 --> 00:35:13,725
I'm gonna make a living from this. And I always

571
00:35:13,725 --> 00:35:17,245
say, it's not the size of the guest that makes the

572
00:35:17,245 --> 00:35:20,250
value. It's the size of the value

573
00:35:20,870 --> 00:35:24,390
that makes the guest. And in the end, the

574
00:35:24,390 --> 00:35:26,855
biggest benefit of interviews

575
00:35:28,355 --> 00:35:31,715
is the relationship that comes out

576
00:35:31,715 --> 00:35:35,510
of you interviewing that person. So work at

577
00:35:35,510 --> 00:35:39,270
it. Make sure that the last thing you say to

578
00:35:39,270 --> 00:35:42,685
them and say, hey. Our episode is live. Here's a

579
00:35:42,685 --> 00:35:46,445
prewritten tweet and a link and all that other stuff. Thank you so much. Don't

580
00:35:46,445 --> 00:35:50,250
let that be the last thing you say to that person. I need to

581
00:35:50,250 --> 00:35:54,030
work on this. I used to be much better at following up with people,

582
00:35:54,330 --> 00:35:58,105
and it would just be, hey. Yeah. I was checking out our episode again

583
00:35:58,105 --> 00:36:01,865
from 6 months ago. I just wanna check-in. How's everything on your side of the

584
00:36:01,865 --> 00:36:05,645
glass? Just to remind people, it's all about the relationships

585
00:36:05,865 --> 00:36:09,560
because as, my buddy Glenn Hiebert over at Horse

586
00:36:09,560 --> 00:36:13,260
Radio Network says, it's not who you know, it's who knows you.

587
00:36:13,800 --> 00:36:17,465
And the more you can remind them that, oh, yeah. I'm the person that does

588
00:36:17,465 --> 00:36:21,145
that podcast about blah blah blah. Then when

589
00:36:21,145 --> 00:36:24,505
somebody goes, hey. Do you know anybody that does a podcast about,

590
00:36:24,905 --> 00:36:28,590
blah blah blah? And they're like, oh, you gotta talk to my buddy, Carol.

591
00:36:29,450 --> 00:36:32,109
It's all about the relationships. Relationships

592
00:36:33,130 --> 00:36:36,924
lead to opportunities, and opportunities lead to

593
00:36:36,924 --> 00:36:40,684
more relationships. And those then you just it keeps going round and

594
00:36:40,684 --> 00:36:44,260
round. I'll give you a quick example of this. Back back in the

595
00:36:44,260 --> 00:36:47,780
day, I was the head of the New Media Expo. This is

596
00:36:47,780 --> 00:36:51,285
before Podcasting Movement and Podfest and all those. It

597
00:36:51,285 --> 00:36:54,665
was the a huge event, and I was running up their podcast

598
00:36:54,724 --> 00:36:58,505
track. And, consequently, I got to hire Pat Flynn.

599
00:36:59,119 --> 00:37:02,720
And Pat's an amazing guy. He's hilarious. I love Pat

600
00:37:02,720 --> 00:37:06,080
Flynn. And I also know from my

601
00:37:06,080 --> 00:37:09,875
podcast, I know Mike over at the Membership

602
00:37:09,934 --> 00:37:13,694
Guys podcasting. And so I'm talking to Pat at, I think this

603
00:37:13,694 --> 00:37:17,230
was at Podcasting. And we're talking, just hanging out,

604
00:37:17,230 --> 00:37:21,069
and Mike from the membership guy shows up. I'm talking to Mike. I'm

605
00:37:21,069 --> 00:37:24,430
talking to Pat, and Pat knows Michael

606
00:37:24,430 --> 00:37:28,175
Stelzner. And so Michael Stelsner comes up. Now if you're not familiar with

607
00:37:28,175 --> 00:37:31,855
Michael Stelsner, he runs Social Media Marketing World, really

608
00:37:31,855 --> 00:37:34,675
great guy. He just launched a show about AI,

609
00:37:35,290 --> 00:37:38,970
and Mike came up. And so Pat and I and and

610
00:37:38,970 --> 00:37:42,430
Mike are all talking podcasting, and I kinda got to flex my podcasting

611
00:37:42,490 --> 00:37:45,695
muscle in front of Michael Stelsner.

612
00:37:46,475 --> 00:37:50,315
And consequently, Mike went back to San Diego, sent me an email,

613
00:37:50,315 --> 00:37:54,020
hey, how would you like to speak at social media marketing world?

614
00:37:54,240 --> 00:37:58,080
So podcasting leads to relationships, relationships lead

615
00:37:58,080 --> 00:38:01,315
to opportunities, and those opportunities lead to more

616
00:38:01,455 --> 00:38:04,835
relationships. Yay. Yay. Yay. But, Dave, what do I do

617
00:38:05,135 --> 00:38:08,940
if the interview just ends up being boring, the whole

618
00:38:08,940 --> 00:38:12,480
thing? Well, 1 way I avoid this

619
00:38:12,859 --> 00:38:16,700
is, a, do your research. 2, if it's a brand new person

620
00:38:16,700 --> 00:38:20,515
I don't know, I always say, in the event

621
00:38:20,515 --> 00:38:24,115
that I really don't know you, I reserve the right to not publish this

622
00:38:24,115 --> 00:38:27,730
episode. I've had 1 person that went, how

623
00:38:27,730 --> 00:38:31,423
dare you? Then I was like, okay. That's fine. Again, there's only 4, 000,

624
00:38:31,423 --> 00:38:35,175
000 people that I could interview. And everybody else

625
00:38:35,175 --> 00:38:38,855
who know that they can bring value to my audience because they did their

626
00:38:38,855 --> 00:38:42,300
research goes, oh, yeah. That's fine. Completely fine. And

627
00:38:42,300 --> 00:38:45,900
I've only had 1 person, and we did a pre

628
00:38:45,900 --> 00:38:49,420
interview. And this was awkward. I hate

629
00:38:49,420 --> 00:38:53,244
awkward. I mean, capital h, underline bold. I hate awkward,

630
00:38:53,244 --> 00:38:56,684
but you have to ask yourself, would I

631
00:38:56,684 --> 00:39:00,339
rather disappoint my audience or disappoint

632
00:39:00,339 --> 00:39:03,720
this 1 person who, for whatever reason, didn't fit?

633
00:39:04,180 --> 00:39:07,625
And so we did a pre interview. He didn't bring his microphones, but I asked

634
00:39:07,625 --> 00:39:11,305
him some questions, and he had some good answers. And I was, like, great.

635
00:39:11,305 --> 00:39:14,285
He showed up for the interview, didn't bring his good microphone,

636
00:39:15,380 --> 00:39:19,220
and then kinda hijacked the interview and said, no. No. I don't wanna talk

637
00:39:19,220 --> 00:39:22,740
about that. I wanna talk about this. And, again, because he was my

638
00:39:22,740 --> 00:39:26,435
guest, I was like, okay. And then when I listened to it

639
00:39:26,435 --> 00:39:29,795
later, I'm like, there's no takeaways here. I can't say the

640
00:39:29,795 --> 00:39:33,599
key to your success is to have that guy as your dad. That doesn't

641
00:39:33,599 --> 00:39:37,440
work for my audience. So I had a very awkward conversation. I

642
00:39:37,440 --> 00:39:41,025
said, hey, Can we talk about your appearance? And he's like, sure.

643
00:39:41,164 --> 00:39:44,545
And I'm like, I really like what we talked about on the pre interview,

644
00:39:44,924 --> 00:39:48,720
and there just aren't really any takeaways. It's a great story, but there's

645
00:39:48,720 --> 00:39:52,240
not any takeaways from my audience. And at that point, he got a little

646
00:39:52,240 --> 00:39:55,940
offended. And I said, okay. And then

647
00:39:56,175 --> 00:39:59,615
I found out why he really wanted to be on my show because he pitched

648
00:39:59,615 --> 00:40:03,375
me so hard to be he wanted me to to

649
00:40:03,375 --> 00:40:06,490
be a client of his. And I was like, oh, that's why you're on my

650
00:40:06,490 --> 00:40:10,190
show. And it was awkward, but in the end,

651
00:40:10,570 --> 00:40:14,234
I kept my audience because, again, not in

652
00:40:14,234 --> 00:40:17,835
my house. That was a big steaming pile of

653
00:40:17,835 --> 00:40:21,520
poop emoji. Yeah. Yeah. Yeah. And I talked about editing,

654
00:40:21,520 --> 00:40:25,360
but what if the best part of the interview is 20 minutes

655
00:40:25,360 --> 00:40:29,115
in, and the first 10 were okay? Well, I

656
00:40:29,115 --> 00:40:32,875
just took the whole question and the answer because that happened to me. And I

657
00:40:32,875 --> 00:40:36,609
took the question and the answer, and I put it right up front. And people

658
00:40:36,609 --> 00:40:40,390
kinda go, well, you're allowed to do that? I'm, like, yeah, it's your show.

659
00:40:40,850 --> 00:40:44,070
Obviously, don't make people say things they didn't say,

660
00:40:44,615 --> 00:40:48,155
but you get to pick what stays and what goes and what order,

661
00:40:48,535 --> 00:40:52,375
etcetera, etcetera. And if you want to, in a future

662
00:40:52,375 --> 00:40:55,840
episode, I'm gonna be talking about how I do what are called

663
00:40:55,840 --> 00:40:59,600
narrative style interviews or just narrative style podcasting. I'll put a

664
00:40:59,600 --> 00:41:03,140
link to 1 I did on the your podcast website

665
00:41:03,565 --> 00:41:06,945
show, and it's just basically where you clip everybody's

666
00:41:07,005 --> 00:41:10,819
answers. You really in my case, the 1 that I'm gonna talk about, I talked

667
00:41:10,819 --> 00:41:14,660
to someone for almost 2 hours, and I cut down our interview in a

668
00:41:14,660 --> 00:41:18,260
narrative style to about 30 minutes. So that's coming up in a future

669
00:41:18,260 --> 00:41:21,805
episode. But, yeah, take the good stuff and put it to the front

670
00:41:22,185 --> 00:41:25,945
to get people engaged and keep them listening so they wanna hear the

671
00:41:25,945 --> 00:41:29,680
end of your interview. Yaggy. Yeah. Yeah. Yeah.

672
00:41:29,680 --> 00:41:32,980
Yeah. Yeah. So how do I get booked

673
00:41:33,520 --> 00:41:37,060
on a podcast? Well, before we said,

674
00:41:37,275 --> 00:41:41,035
you had to know who your audience is crystal clear. Now you

675
00:41:41,035 --> 00:41:44,335
have to know who are you trying to get in front of.

676
00:41:44,990 --> 00:41:48,690
And, again, this is going to take some research.

677
00:41:49,390 --> 00:41:52,930
If you really wanna nail, hey. That's exactly who I'm trying

678
00:41:53,225 --> 00:41:56,825
to get in front of. Now this means you can go to

679
00:41:56,825 --> 00:42:00,265
Google. You might have heard of that. You can go to different apps and

680
00:42:00,265 --> 00:42:04,020
search. There are places I'll talk about in a minute where you can look

681
00:42:04,020 --> 00:42:07,860
for people. But in the end, you're going to and

682
00:42:07,860 --> 00:42:11,234
I I don't wanna say have to because you don't have to, but I am

683
00:42:11,234 --> 00:42:14,935
gonna say should. And I know some people, like, there's no shoulding in podcasting.

684
00:42:15,714 --> 00:42:19,555
You should listen to the show because I have many shows that

685
00:42:19,555 --> 00:42:23,250
are solo, and I get pitched often how

686
00:42:23,250 --> 00:42:27,090
they love the show. We'll talk about bad pitches in a second. And I'm

687
00:42:27,090 --> 00:42:30,765
like, yeah. We don't we don't do guess. And so what you want to

688
00:42:30,765 --> 00:42:34,225
avoid is pray and pray.

689
00:42:35,005 --> 00:42:38,710
I'll put it this way. This is so bad that different

690
00:42:38,710 --> 00:42:42,549
media hosts now have put in technology to pull

691
00:42:42,549 --> 00:42:46,015
your RSS feed, the the email out of your RSS

692
00:42:46,015 --> 00:42:49,535
feed because people will scrape them and just spam the

693
00:42:49,535 --> 00:42:53,320
bejesus out of you. It's that bad. It's 1 of the

694
00:42:53,320 --> 00:42:56,620
worst parts of podcasting, really. And you will get

695
00:42:56,840 --> 00:43:00,680
emails, and this is an actual 1 that came through. Somebody shared

696
00:43:00,680 --> 00:43:04,335
this on Facebook. And it says, dear

697
00:43:04,714 --> 00:43:08,494
name. Yep. Right there. But it continues,

698
00:43:08,635 --> 00:43:12,460
I like your podcasting, notice it doesn't say which 1, because

699
00:43:12,460 --> 00:43:15,840
it's so good. Now and it says, especially

700
00:43:16,780 --> 00:43:20,395
episode title. Nice. It was

701
00:43:20,395 --> 00:43:23,855
very enjoyable. Notice no real specifics here.

702
00:43:24,315 --> 00:43:27,835
Can I come to be a guest on your podcast to promote my new

703
00:43:27,835 --> 00:43:31,660
consultancy book? So not only is it not

704
00:43:31,660 --> 00:43:35,500
about your audience, it's all about them spamming your

705
00:43:35,819 --> 00:43:39,565
yeah. So and I'm here to tell you as weird as that

706
00:43:39,565 --> 00:43:43,025
is, I get those all the time. Now they'll say,

707
00:43:43,325 --> 00:43:47,005
dear Dave, hey. Love your show, which to me, I always wanna go, which 1?

708
00:43:47,005 --> 00:43:50,849
I got about 5. It's so good. I love what

709
00:43:50,849 --> 00:43:54,230
you're doing over there. I see that a lot. I'm like, okay. Again, no specifics.

710
00:43:54,690 --> 00:43:58,105
So what you wanna do is be laser focused.

711
00:43:58,805 --> 00:44:01,865
Don't do spray and pray because, really,

712
00:44:02,485 --> 00:44:06,320
a, you'll get on a lot of spam lists that I know that people, like,

713
00:44:06,320 --> 00:44:10,020
as soon as I hit that in Google, I just go spam. So

714
00:44:10,400 --> 00:44:14,125
have fun getting email delivered when you've been put on about, you know, 60

715
00:44:14,125 --> 00:44:17,965
people have put you on the spam list. Be laser focused.

716
00:44:17,965 --> 00:44:21,805
Figure out who your audience is. Listen to the show, and I

717
00:44:21,805 --> 00:44:25,290
know it takes time. This is from scratch, though. It's gonna be so

718
00:44:25,290 --> 00:44:28,510
good. And then write a personalized

719
00:44:28,890 --> 00:44:32,525
email. And this could be as simple.

720
00:44:32,525 --> 00:44:36,285
And and remember, what does a podcaster want? What do

721
00:44:36,285 --> 00:44:39,805
you want if you're a podcaster? You wanna serve your audience. You wanna deliver

722
00:44:39,805 --> 00:44:43,450
up some delicious content that's gonna be so good

723
00:44:43,450 --> 00:44:47,130
they tell their friends. And so when you write a

724
00:44:47,130 --> 00:44:50,714
personalized email, dear Dave, and it

725
00:44:50,714 --> 00:44:54,555
shows that you actually listened to my show even if you spam me

726
00:44:54,555 --> 00:44:58,395
and go really loved what you did on episode 937 titled such

727
00:44:58,395 --> 00:45:02,180
and such. Right? But do something, then if you actually say

728
00:45:02,180 --> 00:45:06,020
something where you say, man, that blooper at the end where

729
00:45:06,020 --> 00:45:09,755
you did such and such was hilarious. And the only way you know that

730
00:45:09,755 --> 00:45:13,515
is by listening to it. You've got my attention. You officially have

731
00:45:13,515 --> 00:45:17,230
my attention because you took the time to listen to

732
00:45:17,230 --> 00:45:20,589
my show. And I'm here to tell you nobody does

733
00:45:20,589 --> 00:45:24,405
it because, well, I can just go to the store. Right? If we

734
00:45:24,405 --> 00:45:27,685
go back to that analogy, I can go get donuts. They're store bought. Yeah. They're

735
00:45:27,685 --> 00:45:31,205
also take the time, be

736
00:45:31,205 --> 00:45:35,020
laser focused, and you will probably get on more

737
00:45:35,020 --> 00:45:38,800
shows because you took the time to make it personal.

738
00:45:39,260 --> 00:45:42,694
And remember, that guy is like, hey, can I come on and promote my

739
00:45:42,694 --> 00:45:45,994
book? Hey, easy there, buddy. This is our first date,

740
00:45:46,535 --> 00:45:50,210
and you're trying to get me, you know, yeah. Hold on. It's a

741
00:45:50,210 --> 00:45:53,910
first date. So you might wanna even ask them, hey,

742
00:45:53,970 --> 00:45:57,809
I saw where you talked about topic a on this

743
00:45:57,809 --> 00:46:01,365
episode. I thought it was really good, especially that part about such and

744
00:46:01,365 --> 00:46:04,905
such, showing something specific. Have you ever thought

745
00:46:05,125 --> 00:46:08,744
about talking about such and such, which would be your expertise?

746
00:46:09,610 --> 00:46:13,450
And are you currently looking for guests? There you

747
00:46:13,450 --> 00:46:17,050
go. That's it. No reason to send them a 5

748
00:46:17,050 --> 00:46:20,714
page PDF on how great you are. Are you looking for

749
00:46:20,714 --> 00:46:24,255
guests? And just show them that you listened to the show.

750
00:46:24,714 --> 00:46:28,315
I'm here to tell you it'll make a difference because it does when it comes

751
00:46:28,315 --> 00:46:32,060
into my show. Now if you are like,

752
00:46:32,620 --> 00:46:36,460
sounds like a lot of work, Dave. There are 2 services that I

753
00:46:36,460 --> 00:46:40,035
recommend. 1 is PodMatch. I've got

754
00:46:40,035 --> 00:46:43,095
links to this. It is an affiliate link out at schoolofpodcasting.com/938.

755
00:46:45,660 --> 00:46:48,880
And then another 1 is podcast, that's singular,

756
00:46:49,500 --> 00:46:53,280
guests.com. So podcasting and pod match.

757
00:46:53,464 --> 00:46:57,145
And both kinda do the same thing. Now if you're like, that spam thing

758
00:46:57,145 --> 00:47:00,905
sounds like a nightmare, you can go into these services and just

759
00:47:00,905 --> 00:47:03,940
say, I'm just trying to be a guest on other shows.

760
00:47:04,640 --> 00:47:08,480
But here again, on both sides of that process, if

761
00:47:08,480 --> 00:47:12,145
you're looking to be on a show, do your research. If

762
00:47:12,145 --> 00:47:15,985
you're looking for guests, do your research. Don't just let

763
00:47:15,985 --> 00:47:19,345
anybody with a pulse come on your

764
00:47:19,345 --> 00:47:23,010
show. The bottom line is when you're trying to be on

765
00:47:23,010 --> 00:47:26,770
somebody else's show, you're trying to help them do their number

766
00:47:26,770 --> 00:47:30,385
1 goal which is serve their audience.

767
00:47:30,765 --> 00:47:34,605
Yeah. Yeah. Yeah. Another way you can stand out is

768
00:47:34,605 --> 00:47:38,305
once they say, sure. Send me your information. In that information,

769
00:47:39,170 --> 00:47:43,010
show the great microphone that you're using. So when it

770
00:47:43,010 --> 00:47:46,630
says Samsung Q2U, Audio Techna ATR 21100,

771
00:47:47,570 --> 00:47:51,224
RODE, pod mic, USB, whatever it is, something that doesn't

772
00:47:51,224 --> 00:47:54,744
say Blue Yeti, and then you say, happy to

773
00:47:54,744 --> 00:47:58,310
promote this when it comes out, you're kinda getting

774
00:47:58,310 --> 00:48:02,150
people like, oh, versus the other person that just says, hey, can I promote my

775
00:48:02,150 --> 00:48:05,370
book on your show? Yeah. You're gonna stand out. Yeah. Yeah.

776
00:48:05,865 --> 00:48:09,545
Dave, I see where some people are charging people to be on

777
00:48:09,545 --> 00:48:13,165
their show. Should I have to pay to be on a show? Or

778
00:48:13,380 --> 00:48:16,820
let's flip that around. Should I charge people to be on my show? Well, as

779
00:48:16,820 --> 00:48:20,500
always, it's your show. You can do whatever

780
00:48:20,500 --> 00:48:24,154
you want. I do not like that practice. And if you try to

781
00:48:24,154 --> 00:48:27,775
charge me, I will not come on. There are only 4, 000, 000

782
00:48:28,154 --> 00:48:31,859
other shows that I could be on, but here's why. When I was

783
00:48:31,859 --> 00:48:35,619
in my twenties, I filed for bankruptcy. It was not a great

784
00:48:35,619 --> 00:48:39,059
year for me. I filed for bankruptcy and got divorced. It was it was

785
00:48:39,059 --> 00:48:42,905
swell. And I know what it's like to be poor, but I also

786
00:48:42,905 --> 00:48:46,505
know what it's like to be broke. And so I could see

787
00:48:46,505 --> 00:48:50,270
somebody going, hey, and I'm just gonna throw this out. It's a number. It

788
00:48:50,270 --> 00:48:52,750
could be more. It could be let's say I'm gonna charge you a $100 to

789
00:48:52,750 --> 00:48:56,350
be on my show. And, first of all, again, I'm not paying anybody a $100

790
00:48:56,350 --> 00:48:58,825
to be on their show. But let's say I do that, And all of a

791
00:48:58,825 --> 00:49:01,865
sudden, you you do a weekly show. You're like, holy cow. I got $400 a

792
00:49:01,865 --> 00:49:05,485
month for my little podcast. And then little Susie

793
00:49:06,000 --> 00:49:09,780
needs new braces, and, oh, the pool lining needs replaced.

794
00:49:10,000 --> 00:49:12,720
And, oh, wait. We need a new set of tires. And all of a sudden,

795
00:49:12,720 --> 00:49:16,565
that extra money is no longer extra. And

796
00:49:16,565 --> 00:49:20,405
so now you go from, hey. Should I charge people? To,

797
00:49:20,405 --> 00:49:24,150
oh, man. I need to charge people. Now realize the reason you

798
00:49:24,150 --> 00:49:27,910
could charge people in the first place is because you had an audience because

799
00:49:27,910 --> 00:49:31,383
nobody's gonna pay to be on, you know, a podcast that gets 27

800
00:49:31,383 --> 00:49:34,955
downloads, but you've got this big audience. Well,

801
00:49:35,255 --> 00:49:39,095
that audience is gonna leave if you just keep having people that, well,

802
00:49:39,095 --> 00:49:42,900
have a pulse. So for me, I think it's a slippery slope.

803
00:49:43,119 --> 00:49:46,880
I do not recommend it, and I I tend to not be

804
00:49:46,880 --> 00:49:50,335
judgmental. I try not to be. But when somebody's charging

805
00:49:50,335 --> 00:49:53,695
gas, there's a part of me that just goes, ew. You kinda don't

806
00:49:53,695 --> 00:49:56,595
get again. To me, the biggest benefit

807
00:49:57,310 --> 00:50:01,090
is the relationships, and and that guy's or girl

808
00:50:01,230 --> 00:50:04,530
is this. And then the other thing in terms

809
00:50:05,070 --> 00:50:08,655
of doing interviews, when you can, always

810
00:50:08,655 --> 00:50:12,335
have more than 1 thing recording. And so for me,

811
00:50:12,335 --> 00:50:15,940
that's a Podcasting Duo is what I'm

812
00:50:15,940 --> 00:50:19,720
using right now. It could be a PodTrak P4 from Zoom.

813
00:50:20,100 --> 00:50:23,540
If you're doing video interviews, it's kinda hard to have a

814
00:50:23,540 --> 00:50:27,175
backup. You might be able to use, like, QuickTime on a Mac

815
00:50:27,395 --> 00:50:30,915
or something of that nature. That's kinda why I like audio. It's a little easier

816
00:50:30,915 --> 00:50:34,730
to back up with the tools I just mentioned, but I guess you

817
00:50:34,730 --> 00:50:38,250
could do a live stream and then mark it public almost

818
00:50:38,250 --> 00:50:41,950
immediately. That would be a way to kinda have a backup on YouTube, but

819
00:50:42,035 --> 00:50:45,555
it never fails. The more important the interview, the better the chance that,

820
00:50:46,115 --> 00:50:49,715
you know, technology is gonna eat it. Yay. Yeah. Yeah. I do

821
00:50:49,715 --> 00:50:53,369
have, if you wanna sign up for the newsletter, I've got a bonus.

822
00:50:53,510 --> 00:50:55,050
You'll can get it out at schoolofpodcasting.com/9

823
00:50:57,190 --> 00:51:00,595
3 8, and that is the ultimate guide to

824
00:51:00,595 --> 00:51:04,295
podcast interviews. Give me your email. I'll send you the PDF,

825
00:51:04,675 --> 00:51:08,440
and you can start doing much, much better interviews. Yeah. Yeah. Yeah.

826
00:51:08,440 --> 00:51:11,960
Yeah. And I know you might be thinking, Dave, you said I might

827
00:51:11,960 --> 00:51:15,560
sound anti interview. I don't hear anything anti

828
00:51:15,560 --> 00:51:19,404
interview here. Well, you kinda missed it. I mentioned how you

829
00:51:19,404 --> 00:51:22,924
have to research your guest, and you have to research the

830
00:51:22,924 --> 00:51:26,285
podcast if you're trying to be on a podcasting. And that takes

831
00:51:26,285 --> 00:51:29,950
time. And coming up with questions that

832
00:51:29,950 --> 00:51:33,470
your audience would ask, that takes time. And so there are

833
00:51:33,470 --> 00:51:36,974
times if I know a subject rather than

834
00:51:36,974 --> 00:51:40,815
finding someone to interview, I will just talk about it. I

835
00:51:40,895 --> 00:51:44,494
just like I'm doing right now. We're talking about interviews and

836
00:51:44,494 --> 00:51:48,240
realize the main benefit of

837
00:51:48,240 --> 00:51:52,080
an interview are the relationships. So when you do interviews,

838
00:51:52,080 --> 00:51:55,744
you grow your network. When you do a solo show, and and right now I'm

839
00:51:55,744 --> 00:51:59,424
just talking to you, that grows your influence. And

840
00:51:59,424 --> 00:52:03,130
so it's not a, well, should I do interviews or should I

841
00:52:03,130 --> 00:52:06,930
do solo shows? I'm a big fan of both. I know some people, like,

842
00:52:06,930 --> 00:52:10,630
I can't do a solo show. Just it's too weird talking to nobody.

843
00:52:11,515 --> 00:52:15,214
I get that. That's fine. And then they're like, well, should it be

844
00:52:15,755 --> 00:52:19,375
2 solos then 2 interviews? Like, for me,

845
00:52:19,870 --> 00:52:23,630
I'm not that rigid with my schedule. Whatever I feel like talking about

846
00:52:23,630 --> 00:52:27,390
that will deliver you value, that's what I'm talking about. And so I don't know

847
00:52:27,390 --> 00:52:31,135
that my audience is like, hey, wait a minute. Dave did 2

848
00:52:31,135 --> 00:52:34,895
interviews and then only 1 solo, and then he did no. I

849
00:52:34,895 --> 00:52:38,700
don't think anybody's paying that much attention to that. Now, I

850
00:52:38,700 --> 00:52:42,240
could be wrong. But for me, as long as you deliver value,

851
00:52:42,859 --> 00:52:46,615
that's what matters. If you are brand new to

852
00:52:46,615 --> 00:52:50,295
podcasting, I would love to help you get up and going. If you've already been

853
00:52:50,295 --> 00:52:53,819
going for a while and need help growing, I would love to help you. It's

854
00:52:53,819 --> 00:52:57,589
what I do. I help podcasters. Been doing it since 2,

855
00:52:57,589 --> 00:53:01,065
005 and everything you can find out at schoolofpodcasting.com.

856
00:53:02,645 --> 00:53:06,105
Don't forget when you sign up to use the coupon code listener,

857
00:53:06,484 --> 00:53:10,170
that'll save you on either a monthly or yearly subscription, get you

858
00:53:10,170 --> 00:53:12,990
access to the courses, the community, and the

859
00:53:13,530 --> 00:53:17,290
unlimited coaching. And that's really the thing I have to explain to people

860
00:53:17,290 --> 00:53:20,575
like, so if I schedule something on Monday,

861
00:53:21,755 --> 00:53:25,355
can I do something on Wednesday? I see it's available. My if it's

862
00:53:25,355 --> 00:53:29,070
available, you take it. Okay. But there's also something available on Friday. If it's

863
00:53:29,070 --> 00:53:32,830
available, take it. Unlimited. It's awesome. We're having a great

864
00:53:32,830 --> 00:53:36,545
time, and you're missing out at school of podcasting.com. Again,

865
00:53:36,545 --> 00:53:39,985
30 day money back guarantee. Check it out, and until next

866
00:53:39,985 --> 00:53:43,630
week, take care. God bless. Class is dismissed.