Opinions Matter and Yours Needs to Be Heard

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Today's episode may sound like we're talking about YouTube

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because I'm very confused by the idea

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of reaction videos. But a friend of mine brought

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up a great point, and it does tie it right back

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to podcasting and how you have to get

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comfortable with, a, stating your opinion,

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and, b, being okay if not everybody likes

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it. Let's start the show.

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Podcasting since 2,005. I am your

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award winning hall of fame podcast coach Dave Jackson. Thanking you

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so much for tuning in. If you're new to the show, I

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help you plan. I help you launch. I help you grow. I

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help you monetize your podcast. My website is school

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of podcasting.com. Use the coupon code

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listener when you sign up for either a monthly or yearly

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subscription, and that comes with a 30 day money back

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guarantee. And so I was listening to my buddy,

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George Robb. He does a show called the Geologic podcasting he was

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talking about how reaction videos

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are kinda weird and yet very,

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very popular. And as soon as he said

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that, kind of what we're talking about today

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came into play and that was me going, yeah. Me

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too. Like, I I can just watch whatever you're reacting

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to and have my own reaction. I don't need

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to see what you react. I can actually have my own.

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It happens quite naturally when I watch things. So that was

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my reaction to George saying, what's the deal with

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reaction videos? So already, I'm like, hey. Me and

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George are on the same page. And what did he do?

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He voiced an opinion just like he was

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talking to me across the table. And

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so he then said, well, wait.

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Why do people watch reaction

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videos? And he said, because you know

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what's coming. I'll give you a great example. There's

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a very popular song by Phil Collins called In the

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Air Tonight. And there's a

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part. It's a very kinda solemn song.

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And then about halfway through, there's a drum fill.

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Right? Everybody's waiting for it. It would be a a close

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match if that song or Tom Sawyer

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by Rush. Which one inspires more air

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drumming? Because I'm here to tell you, as I was saying that,

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yes, I was air drumming that. And so we know

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where the cool parts are, and we're waiting to

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see, is this person going to react

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like I would react when that great part comes?

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And when they do, and in my opinion, often

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really, really, really overreact

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because they know there's a camera on them, you go, yep. That guy

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got it. He she's she did the same thing I would do when the first

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time I heard it. I am now in community with

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a person who just air drummed for the first time to

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Phil Collins. Well, maybe they didn't. The first time you don't because you don't know

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what's marketing, but you get the point. You're like, oh, did you see them? Yep.

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They didn't know it was coming. I knew it was coming, and then it happened.

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And they did the thing. And, yep, see, I saw it. I called it,

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and I was, you know, that's probably it because it is a

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very, very popular form of videos on

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YouTube. But there's also another element

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there. So not only you know that I know that you know that that thing's

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coming up, but what is that? When we boil that down, what is

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it? I wanna see what happens next, which

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I've talked about many times on this show. That is an element when you

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can tell a story and the listener

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is kinda like, I wonder what's gonna happen next. That's kinda goal. That

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keeps them tuned in. How do you increase

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your average duration watch or listen? You get your

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audience going, I wonder what's gonna happen next.

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Now I wanna tie this into another thing

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that we've talked about in the past. I was talking about

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how people that do political shows need to

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know going in that 50% of your audience is

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probably going to hate you. And when we talk about things

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like race and gender and sex

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and, you know, you know the subjects that you kinda

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go, oh, should we talk about that? No. I don't wanna you

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know, we get a little nervous about it. Then if you stick to

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answers that are, for lack of better phrase,

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very vanilla. Right? They're not really meh, and they're not

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really that. They're just safe. And

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I hear a lot of shows that talk about brand

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safety. And to me, when I hear the phrase brand

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safe, I think boring.

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Really, really boring. In my last episode, we talked about

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what makes wow content. And I

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mentioned a lot that I don't hate

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chat gpt. I don't hate AI. And I will be doing a show

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in the future. I'm doing some research on some ways you actually can

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use AI to get very decent

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answers. My buddy, Joe Salci, hi, from Stacking Benjamins gave me a

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phone call, gave me some tips. My buddy, Craig, over at AI

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Goes TO College, pointed out some things. So we're gonna be we're gonna bring

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that topic back. Because, again, I don't hate AI, but

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the way I use it, I'm not really floored by that.

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And when I hear brand safe, I think very

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10,000 foot overview answers that aren't

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very deep, where I think podcasting really, really,

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kind of thrives is by going an inch wide and a

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mile deep so that people get information that you

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can't get any place else. But to

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have that kind of reaction, you have to voice

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an opinion. And I think that is one of the things that

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might stop many wannabe podcaster from

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actually pressing record is, well,

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somebody's going to judge my content. And I

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always say this, If you're not aware of this, if you've ever

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been to the grocery store in, let's say, the last month, guess

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what? You were judged by the person behind

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you in line. You were judged as you walked down

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the dairy aisle going, where the heck is the milk? You get judged all

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the time. You get judged in the car when you're

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driving. You're either too fast, too slow, too close,

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whatever. You didn't turn your blinker on. You are judged all the time.

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And a podcast is no different. And sometimes that's a good thing,

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and sometimes that means the person isn't gonna listen anymore, and

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that's o k. Yeah. Yeah. Yeah. And

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so I was listening to a show. I love it. It's got 2

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of my favorite people, and that is Mark Asquith and Danny

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Brown from captivate.fm. In fact, Danny was

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a fill in cohost this week on Ask the Podcast coach, So I'll put

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links to both those out there. You can find in and around podcasting@inandaroundpodcasting.com,

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and they have a segment that's called Stupid

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stuff in podcasting. And that's one of the things I

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like about the show. They have jingles for everything. Their intro's awesome.

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Again, in and around podcasting. But wait. Hold on.

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Stupid stuff? You're calling something stupid? Are you

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allowed to say things are stupid anymore even when they're, you know,

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stupid? Yeah. It turns out you are. And

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so as I was listening to this now this is a long clip, and I

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asked Mark. I go, Mark, any chance I can play that clip on my

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show? And Mark and Danny were very gracious to go, here it is.

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Here's the jingle. They gave me everything. It was really cool. But as

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I listened to this, it seemed like every single tip, I was

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like, amen. Amen. Ariel Nissenblatt said

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this one about YouTube, and I was like, oh my yeah. Preach

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on, girl. I was really getting excited as I heard

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this. So what got Dave so pumped up? Well, Mark

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was at the podcast show in London walking around with a a

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microphone, and he got a ton of people to share what they

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feel stupid things in podcasting are, and

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this was the answers. I'm James Bishop, founder and

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CMO at OneFine Player podcasting production company. For

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me, the most stupid thing in podcasting is people not putting their own

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ads inside their podcasting from day 1. I really cannot get

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my head around how people don't understand. You can use a tool like Amy,

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which is a Captivate product that allows you to stick dynamic

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tags inside your podcast episode and run ads

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even if they're for yourself. You should be your 1st advertiser.

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Put promos for your own products. Put, like, find

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affiliate links for things that you love, that you're not getting paid for, and

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run ads, see how they perform. Then you've got data points when you wanna go

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and speak to potential actual sponsors, everyone should be doing that

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from day 1. There's no excuses and no reasons why not. That is the most

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stupid thing I see in podcasting in 2024. Did you notice the passion

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in his voice? Let's keep going. Hey. I'm Tim from Quench dot AI.

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We're an AI company. We work with podcasters and and other content

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media companies. So stupid stuff this week. You probably heard

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about OpenAI and then using a voice that sounded

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very similar to Scarlett Johansson because they couldn't get her permission.

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And what's up with that? I mean, are podcasters gonna suddenly start using

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voices of celebrities with AI or using

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very similar voices to try and pretend to be other people. Hi,

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everyone. I'm Fatima Zaidi. I'm the founder and CEO of Quail. I'm here

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at the podcast show and, just chatting through some of my

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biggest pet peeves in the podcasting industry. And the biggest one being when

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folks are looking for instant gratification. When something is too good to

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be true, it usually isn't. And so anyone promising you

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20,000 downloads overnight, there's no such thing as instant gratification

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in podcasting. It's a marathon, not a sprint. I'm Gels

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Collins. I'm a podcast producer based in the northwest. And

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my stupid thing in podcasting is that you need a bazillion

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downloads and a celebrity to host your podcast to make

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it big. You really don't, and all you need to know is who your

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audience is and who you want to listen, and then what you

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want them to do. And if that means that 5 people listen

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and 4 of them buy from you, then you've won.

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Done. Easy. No need to have loads of downloads.

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No need to have a celebrity. No need to spend big.

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Beautiful. I'm Ben Dodd from Captivate, and my stupid thing in

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podcasting is the rush towards a 1000000 downloads.

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You need to engage with your actual audience rather than chasing download

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numbers, which feels more like a vanity metric. You need to engage

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with those who actually care about you and work towards selling them

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something that they really, really love. Hi. I'm Steph Fuccio from Coffee Lake

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Media. I help folks get on stuck in their podcasting and help them grow their

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audience by using podcasting, newsletters, and YouTube,

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mostly static image. And that's what I wanna talk about today. There's

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I love video and I love audio, but with video, people are getting out of

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control with their equipment, and the attention is going away from

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content and what's valuable for listeners, and it's going into showy

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video stuff. Nice backgrounds, excessive equipment, all that kind of

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stuff. Content. Content. Content. What is valuable

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for your listeners and to build the community that you're building? That

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is where podcasting is, at least for me and for a lot of people that

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I talk to. So please stop overproducing your videos

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and spend more time on your content. I swear I'm gonna put that on a

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t shirt. Content, content, content. I'm James Crilland. I'm the

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editor of Pod News. This is a very loud, loud, loud place.

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My stupid stuff in podcasting is people that just witter on about

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video. You have to do this. You have to do that. You have to get

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all of your cameras ready. You have to have multiple views.

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No. Stop all of that. That's stupid.

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Focus on a great audio show first and then maybe

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in 2 years, 3 years, think about doing video once you're

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more successful. But video first, stupid.

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Hi. My name is Ariel Nissenblatt. I'm the community manager at Descript,

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and I'm the founder of Earbuds Podcast Collective. And my stupid

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thing in podcasting is bull marketing

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advice. And the reason I say that is because actually, I'll give you a specific

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example. A lot of people love to say, you know, if you wanna grow your

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podcast, you should start a blog, you should start a newsletter, you should go viral

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on TikTok, you should start a YouTube channel. Those are things that all in and

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of themselves require their own marketing. Those are not marketing

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tactics on their own. So if you wanna grow your podcast, you

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need to be thinking about doing specific things to grow your podcasting,

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not other things that need to be grown also. Brilliant.

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Absolutely brilliant. Hi. My name is Gordon Glenister, and I'm the

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growth head of influencer marketing at the Branded Content

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Marketing Association, which sound like a mouthful. But and as a seasoned

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podcast host, it amazes me when people say, oh,

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it's easy to grow podcasting, isn't it? And it it absolutely

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isn't. I've been at this since 2018, and it takes consistency,

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and it takes, time and effort to create the right that's

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relevant to your audience. Hey, Jordan Harbinger here of the

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creatively titled Jordan Harbinger Show. I think one of the most annoying and stupid

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things in podcasting is people asking how they can monetize right

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away. They're turning their hobby into a job. If you think about

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this with any other hobby, nobody is asking how to monetize this. Nobody's

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building Legos at home and thinks how can I monetize this? Nobody's

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setting up trains and thinking how can I monetize this? But people are

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starting podcasts talking about something they love and they're thinking, oh, how can I get

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somebody to pay me for this? Stop doing that. You're ruining your hobby.

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99.99% of podcasts are money losing endeavors and

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that is okay. It's supposed to start as a hobby. It doesn't have to end

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that way, but rushing to get to that finish line of monetization is a huge

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mistake. Hey. I'm Colin from the podcasting host.com and

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Alitu. My stupid thing in podcasting, the thing that always comes up is

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people come into us having spent, like, a grand on gear,

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and then, actually, they don't know how to, adjust the

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actual little switches on their mixer or plug in the cable on the back

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in the right place. And, therefore, every time they go to record, they sit down.

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They've got a plan in front of them. And they press record, and it's

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too quiet or it's not recording at all or they're like, oh, this fader's

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broken. So it's just keep it simple. Simple as

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possible. It's the only thing that works. So much power in having a

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setup that you press record, and it just works. And that means

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fewer components, and they just go. And after every

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person, I was like, yes. And then another, I'd be like, absolutely.

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And that kind of thing makes me go, this is the show I wanna listen

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to. And they have great interviews. They talk about things. I've been

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on the show. We were talking about why do new podcasters

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quit too soon and things like that in and around podcasting. But

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I was amazed at how I felt after hearing a bunch of people.

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They didn't say anything that I didn't know already.

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So if we go back to reaction videos, those don't teach me anything

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new. But hearing that, I was, like, absolutely and I

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felt in tune, I guess, you could say, with the host

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of the show. It's like, yes. You and I agree on

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these things, and that is really the beginning of community.

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So does this mean I have to be outlandish? I'll answer that in

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just a second. Yay. Yay. Yeah. Now I'm not saying you

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need to go out and be outlandish, but when

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you speak your opinion and it's not always popular

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or it's one of those subjects I talk about, it might

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sound like this. So I'm I'm playing this clip

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specifically because some of you are gonna be like,

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yes. And some of you are like, oh, I can't believe he's playing

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that clip. Check this out. This is a reporter

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out of Australia, and she's interviewing

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a trans woman on her show. Good afternoon, Julia. You know my

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pronouns are theythem. How are you doing? Yeah.

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Thank you for telling me your pronouns. I use correct grammar.

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So the only only thing I would need to refer you to is

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to your face would be you, but I'm I'm not being rude. You

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can choose your pronouns. You can choose what you want to call yourself, but you

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don't have a you don't get to require me to use incorrect grammar

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and factually incorrect things. You're not a plural. You're a you're a you're a one

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person and you're a you're a female person, so I will use she and her.

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Thank you very much. Do what you like, I guess. Well, you want. You didn't

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need to tell me then, did you? Maybe I'm just making sure people

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know in case they're watching and they wanna refer to me respectfully.

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Is it disrespectful for me to use correct factual grammar?

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It's not incorrect or on factual grammar to use singular they,

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them pronouns for an individual. But we're here to talk about the cast

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review. Yeah. But but you but you chose but you chose to bring it

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up. You chose to use the incorrect pronouns for me. I

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chose to use the correct pronouns for a single woman who is

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appearing on my show. I'm not a single woman though. I'm a very

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special non binary trans person as you just pointed out. I I didn't

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just point that out. Proud. I I didn't just point that out. I introduced you

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as a journalist and a Virgin Radio presenter. No. Just before I

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came on, you were talking about how people with all these labels like to be

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special, and I'm just making sure that everyone knows I'm special. Okay.

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I'm not special. I'm just a boring old heterosexual married woman, but, you know,

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sorry about that. We're not allowed to do that anymore. In fact, that probably does

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make me special now. I don't know. So that is the host is

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Julia Hartley Brewer. It's

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from, apparently, a YouTube channel called Talk TV. Their

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tag on is the home of common sense, available on YouTube

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and streaming platforms along with DAB plus

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radio and your smart speaker. And so when I heard

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that, I was like, oh. And so I actually googled

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the interviewer's name, Julia Hartley Brewer, to see

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if she'd been canceled or any kind of, you know, consequences

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if if her house had been burned down or death threats

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and nothing. I didn't see a thing single thing. And I

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tried Google. I don't know about you, but Google is horrible.

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Google won the search engine wars by

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providing great content quickly, and the front page of Google is a

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complete waste of time right now. There is an opinion, and I've actually

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switched to Bing because it's not much, but

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you can actually get paid to search via Bing. So

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that's what I'm doing. But how did you feel

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after listening to that? That's why I played that again because you're either going,

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oh, press on, sister, or you're going, I can't

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believe she just said that to that person. And you have heard

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me say, we talked about this in the last episode, my

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typical

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growth

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out in the show notes. But people go, what do you mean by

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grown? And I go, there are shows you may listen to because you

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don't like them and because they voice an opinion,

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and you go back to listen. And I have a show. I don't hate

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listen. I think it's a little extreme, but it drives me nuts.

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And I go back to see, does it still drive me nuts? And it's

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called media roundtable, and there are a couple of things. Number

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1, they talk about this is for the top

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audio professional in your company and how important

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audio is. And they produce some of the worst audio, not so much the

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host, although they're early shows, but we'll give them break. Their early shows were great.

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But they have people coming on who are guests on a show that talks

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about how important audio is, and then they show up and they

335
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sound like they're in a fishbowl in a bathroom with someone frying

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bacon in the background. It's amazing. Now in this particular clip,

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you can't really critique the audio because it was recorded live

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at, Podcasting Movement. They were doing a panel,

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and the opening moderator said this. This is gonna

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happen. Find a good spot. It's hard to have a movement if you don't have

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sponsors. I think about the,

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the kinda hierarchy or the pyramid of,

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you know, how decisions get made, in this industry and

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you kinda have, you know, creators,

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publishers, maybe agencies. But brands

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really, I think fundamentally determine the success of

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the I think they tell us

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what what's possible, how much can we grow, what

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is our value, and, you know, how big can we get? So

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And so when he starts off saying you can't have a movement if you don't

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have sponsors, no. You can't have a movement if you don't have an

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audience, and it's the audience that then attract the

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sponsors. If all the sponsors went away today, we'd still

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have podcasting. What a stupid thing to say. And

355
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then I think sponsors help dictate how

356
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valuable the content is. No. What makes content valuable

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is who receives it, and they go, man, that was really good. That really helped

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me or it really whatever it is. I was like, you gotta be kidding me.

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And this show loves to talk about my favorite subject. So I'll hit on

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something softer, which is brand safety. And so I think, you

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know, leaders I think it's great when people listen to podcasts personally

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because then it becomes easier to convince leadership to invest in that

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channel. But podcast is a bit of the Wild, Wild West. And

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so first things first, no. It's that's been said so

365
00:22:52,505 --> 00:22:56,320
often. It's the Wild Wild West. You don't know what you want. If anything, I

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think podcasting right now doesn't have enough creativity. We're all

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trying to sound like everybody else, but it's not the Wild Wild

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West. And if it is, do some research to find out what you're dealing

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with. And they're very low barriers to entry. So

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anyone, for the most part, can start a show. And I know there's a lot

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of competition, which means that folks are always thinking about what is my next episode

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gonna sound like? And so I think it is a risky space for a

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brand to be in, when hosts decide that they

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want a cutting edge story and kind of go off topic to the general

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theme or description of what the kind of Apple Podcasting

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Story says their show is. And so I think when I look back at my

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last 2 years, every single time I've had a red flag

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leadership issue around content, it has been with podcasting

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every single time. And the reason was someone

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provided cutting edge content. No. No. We don't want anything

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new or, you know, excite no. No. That's you gotta say

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brand safe. And it's because there was a conversation or a

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topic or in some cases, I won't say who it was, a guest, that it

384
00:24:00,105 --> 00:24:03,750
was very out of the norm for that show to have, and there was a

385
00:24:03,750 --> 00:24:07,510
lot of hate speech. And, of course, has anyone really just like, if I say

386
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I hate you, that is hate speech. But if I say, you know what? This

387
00:24:10,870 --> 00:24:14,585
show isn't my cup of tea. Is that hate speech? And so it became a

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problem for the brand, and it caused weeks of issues internally. And

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so I think, you know, every time there is something

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that we deem as being burned safe, it doesn't just undermine the one

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show. It actually undermines the entire buy. And then I have to actually

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remind folks that not every show is risky because it's interesting

393
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because in most if you're in TV and you watch a TV show

394
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and it's problematic, no one blames the entire TV industry. It's one show. But

395
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for some reason in podcasting, you have one bad podcast show or an

396
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episode or something that goes off the rails and business leaders are

397
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just like, should we be investing this space at all? Should we just use something

398
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else? And so I think I have to be very sensitive because every time it

399
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happens, I've gotta protect the entire buy because

400
00:24:58,560 --> 00:25:01,805
it begs a lot of questions and people are all wondering, well, can we have

401
00:25:01,805 --> 00:25:05,185
this issue somewhere else? And so I think that's the part that I think,

402
00:25:05,805 --> 00:25:09,380
frustrates me is that it's still so new. It's

403
00:25:09,380 --> 00:25:13,140
not new. Please quit saying that. It's not the wild, wild west, and it's

404
00:25:13,140 --> 00:25:16,680
not new. Podcasting has been around for over 20

405
00:25:16,820 --> 00:25:20,645
years. That one bad player, one bad episode, one bad

406
00:25:20,645 --> 00:25:24,325
show could actually undermine, like, hundreds of other shows.

407
00:25:24,325 --> 00:25:27,100
And, again, it has nothing to do with the other shows, but just to let

408
00:25:27,100 --> 00:25:30,700
you know, that's just how brand sensitive some companies are. Oh, brand

409
00:25:30,700 --> 00:25:34,515
safety and now brand sensitive. Tell them

410
00:25:34,515 --> 00:25:38,275
to grow a pair and simply look at them and say, oh, you don't

411
00:25:38,275 --> 00:25:41,975
like that one person said. It's a phrase that gets used a lot on infomercials.

412
00:25:43,000 --> 00:25:46,700
The following content does not necessarily represent the views

413
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of the sponsors. We don't need to have

414
00:25:51,284 --> 00:25:54,644
11 different companies tracking podcasters and their

415
00:25:54,644 --> 00:25:58,485
content and their guests to make sure they don't say booger. Drives me

416
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crazy. And the other thing, we need all this brand safety so

417
00:26:02,180 --> 00:26:05,800
it's it's easy to sell to the buyers, and yet

418
00:26:06,100 --> 00:26:09,534
you have content. This came out this

419
00:26:09,995 --> 00:26:13,674
year, the safest bet, the state of podcast advertising. This is from

420
00:26:13,674 --> 00:26:17,215
soundsprofitable.com. You can actually get this if you're trying to

421
00:26:17,580 --> 00:26:21,120
sell sponsors on your show. And in it, it says, podcasting

422
00:26:21,260 --> 00:26:24,835
is the most trusted medium. So the

423
00:26:24,835 --> 00:26:28,674
anchor man or woman behind the desk just doesn't have as

424
00:26:28,674 --> 00:26:32,370
much trust from the audience as a podcaster. And then

425
00:26:32,370 --> 00:26:36,150
on slide 7, it says, podcast ads significantly,

426
00:26:37,409 --> 00:26:39,669
let's say that again. It's a fun word, significantly

427
00:26:40,845 --> 00:26:44,065
outperform traditional broadcast media.

428
00:26:45,005 --> 00:26:47,745
How is it hard to sell ads in podcast?

429
00:26:48,520 --> 00:26:52,280
Simply say, hey. We'll just have the, you know, the host

430
00:26:52,280 --> 00:26:55,960
say the views and opinions expressed on the show do

431
00:26:55,960 --> 00:26:59,205
not necessarily express those of its sponsors.

432
00:26:59,825 --> 00:27:03,205
And then if somebody comes to you, mister sponsor, and says, hey.

433
00:27:03,665 --> 00:27:07,400
She said booger. You simply say, as a company,

434
00:27:07,460 --> 00:27:11,060
we are trying to buy advertising in the most

435
00:27:11,060 --> 00:27:14,815
efficient way, getting in front of the most people for the

436
00:27:14,815 --> 00:27:18,175
least amount of money so we can keep the price of our product

437
00:27:18,175 --> 00:27:22,015
low. And that person has a boatload of listeners, and so

438
00:27:22,015 --> 00:27:25,760
that's why we sponsor them. The views of the host do not

439
00:27:25,760 --> 00:27:29,380
necessarily express the views of the advertiser.

440
00:27:29,520 --> 00:27:33,164
I don't understand why that doesn't work. Besides, we'd put, like,

441
00:27:33,164 --> 00:27:36,525
11 different companies out of business because they're busy

442
00:27:36,525 --> 00:27:40,125
stalking podcasters and hosts so they can go, hey. Hey.

443
00:27:40,125 --> 00:27:43,810
Hey. That that person wore white pants

444
00:27:43,810 --> 00:27:47,650
after Labor Day or whatever we're gonna get busted for. And

445
00:27:47,650 --> 00:27:51,395
and how is all this brand safety really

446
00:27:51,395 --> 00:27:54,775
making sure everything's suitable for everyone,

447
00:27:54,835 --> 00:27:58,500
especially the children, of course? How's that working? Let's say it out

448
00:27:58,500 --> 00:28:01,960
loud. It's not going that well. We've taken

449
00:28:02,580 --> 00:28:06,034
the GARM framework, growth advertisers for responsible

450
00:28:06,034 --> 00:28:09,414
media. We took 11 categories. We've asked brands

451
00:28:09,955 --> 00:28:13,540
to set their tolerance levels on 4 different risk

452
00:28:13,540 --> 00:28:17,000
profiles for each one as though anybody in the universe

453
00:28:17,620 --> 00:28:20,920
really knows what those definitions actually mean

454
00:28:21,385 --> 00:28:24,905
as they translate them to their ad campaigns. Nobody really

455
00:28:24,905 --> 00:28:28,745
knows. No 2 people inside of an organization would ever come to the same

456
00:28:28,745 --> 00:28:32,519
conclusions if they were setting those tolerance levels. And so

457
00:28:32,519 --> 00:28:35,720
I think we're asking a lot of the wrong questions, and then we're relying on

458
00:28:35,720 --> 00:28:39,285
machines, AI and machine learning through these systems to

459
00:28:39,285 --> 00:28:42,885
apply those criteria to the shows that we listen to running

460
00:28:42,885 --> 00:28:46,580
their transcripts through. And what's happening is you have a lot of

461
00:28:46,580 --> 00:28:50,340
false precision. I love that phrase. No. It's not that we messed

462
00:28:50,340 --> 00:28:53,480
up. It's false precision. So

463
00:28:54,100 --> 00:28:57,625
brands, are sponsoring things they probably

464
00:28:58,085 --> 00:29:01,525
shouldn't or wouldn't intentionally. That's probably the

465
00:29:01,525 --> 00:29:05,160
case if they don't do the homework, you know, with

466
00:29:05,160 --> 00:29:09,000
humans and stuff and actually listen to the show. And they're not sponsoring things they

467
00:29:09,000 --> 00:29:12,140
probably should. Like smaller shows with hyperlocal

468
00:29:12,680 --> 00:29:16,075
followings. And the error rate on this thing is insane, and

469
00:29:16,075 --> 00:29:19,915
nobody's looking at the transcripts. We have no accountability. There is

470
00:29:19,915 --> 00:29:23,710
no quality control in the audio space for brand

471
00:29:23,710 --> 00:29:27,309
safety and suitability to see how what has become the industry

472
00:29:27,309 --> 00:29:30,705
standard, what we hoped would work, is actually not working that

473
00:29:30,705 --> 00:29:34,544
well. Put your faith in the audience not being complete

474
00:29:34,544 --> 00:29:38,165
morons, and they know how to delete a show or unsubscribe

475
00:29:38,360 --> 00:29:41,960
from a show that they don't like and learn the phrase, the

476
00:29:41,960 --> 00:29:45,720
views expressed by the host are not necessarily those of the sponsors. And, you

477
00:29:45,720 --> 00:29:49,335
know, the solution we're proposing is stability score as a primary metric

478
00:29:49,715 --> 00:29:53,395
and using the the machine learning, and the

479
00:29:53,395 --> 00:29:57,149
GARM framework as a secondary metric to alert you when maybe you need

480
00:29:57,149 --> 00:30:00,830
to look a little closer at something, but not as something that you can set

481
00:30:00,830 --> 00:30:04,049
your tolerance levels, ignore, and hope that the programmatic,

482
00:30:05,774 --> 00:30:09,615
robots are going to accurately interpret your company's values and make sure

483
00:30:09,615 --> 00:30:12,975
you stay out of harm's way. It's not working. We need to say it out

484
00:30:12,975 --> 00:30:16,440
loud. We need to repeat it. We need to find a suitable

485
00:30:16,440 --> 00:30:20,200
solution. We believe the civility score because it measures personal

486
00:30:20,200 --> 00:30:23,740
attack will cut out about 95% of the problem,

487
00:30:23,995 --> 00:30:27,355
keep brands from getting sucked into the culture wars, and allow you to

488
00:30:27,355 --> 00:30:31,195
advertise, broadly so that you're not

489
00:30:31,195 --> 00:30:34,870
just afraid of being adjacent to topics because topics aren't the problem.

490
00:30:34,870 --> 00:30:38,550
It's how the topics are treated, how responsibly those topics are treated. And

491
00:30:38,550 --> 00:30:42,304
that's the one thing I agree on. It's the reaction. It's like,

492
00:30:42,684 --> 00:30:46,125
oh, somebody doesn't like us and they're gonna get their pitchforks and

493
00:30:46,125 --> 00:30:49,265
their their torches. Just say, again,

494
00:30:49,800 --> 00:30:52,620
the views expressed by the host do not necessarily

495
00:30:53,240 --> 00:30:56,920
represent those of this company. I don't know why

496
00:30:56,920 --> 00:31:00,275
that doesn't work. Seems pretty simple to me. Yeah. Yeah.

497
00:31:00,275 --> 00:31:03,795
Yeah. And I wanna bring up one more point. As we talk about

498
00:31:03,795 --> 00:31:06,990
being yourself and letting your opinions

499
00:31:07,610 --> 00:31:10,970
go out there into the world, maybe you don't have to worry so much. And

500
00:31:10,970 --> 00:31:14,745
that one guy said, of course, the heartbeat well, I'm putting words

501
00:31:14,745 --> 00:31:18,585
in his mouth. Right? But you can't build a movement without brands. Well,

502
00:31:18,585 --> 00:31:22,289
I'm here to tell you that the most

503
00:31:23,309 --> 00:31:26,990
perverted sounds so judgy, but it is the filthiest show

504
00:31:26,990 --> 00:31:30,335
I've ever heard and also laughed at, by the way.

505
00:31:30,715 --> 00:31:34,554
It's called Distorted View. It's by a guy

506
00:31:34,554 --> 00:31:37,800
named Tim Henson. And this is a guy

507
00:31:38,100 --> 00:31:41,480
that has been making a living with his show,

508
00:31:42,180 --> 00:31:45,764
since 2006. And he does it through

509
00:31:45,924 --> 00:31:49,764
he was basically doing Patreon before there was a Patreon. He

510
00:31:49,764 --> 00:31:53,420
has people sign up for $7 a month, and it is

511
00:31:53,420 --> 00:31:57,100
the most unsafe show that you could

512
00:31:57,100 --> 00:32:00,765
ever want to sponsor on. So I don't believe he he might have Adam and

513
00:32:00,765 --> 00:32:04,545
Eve, which is an adult toy kind of thing. But for the most part,

514
00:32:04,925 --> 00:32:08,760
it's it's Tim's membership. And so if you're like, oh, you have to

515
00:32:08,760 --> 00:32:12,120
be brand safe to make it, I'm here to tell

516
00:32:12,120 --> 00:32:15,320
you if you go and look. I'm here to tell you. It is not work

517
00:32:15,320 --> 00:32:18,525
safe. It is not spouse safe. It is

518
00:32:19,705 --> 00:32:23,465
dirty lots of naughty words and dirty and lots of talk

519
00:32:23,465 --> 00:32:27,000
about smelly things and things going

520
00:32:27,159 --> 00:32:30,919
a lot of hot dog and donut discussion. But I

521
00:32:30,919 --> 00:32:34,115
will tell you, if you listen, you're gonna go to the dinner table, and I

522
00:32:34,195 --> 00:32:37,715
like, you're not gonna believe what I heard. So I bring that

523
00:32:37,715 --> 00:32:41,100
up that it has to be brand safe. It has to be a squeaky

524
00:32:41,160 --> 00:32:44,860
clean. No. Not always. Just putting that out there.

525
00:32:44,920 --> 00:32:48,695
And what is Tim doing? Is he worried about being canceled? No. Is

526
00:32:48,695 --> 00:32:52,455
he worried no. He's putting it out there now. I do need to do

527
00:32:52,455 --> 00:32:56,190
this disclaimer, and that is there is,

528
00:32:56,190 --> 00:32:59,870
at least in the United States, we kinda believe there is

529
00:32:59,870 --> 00:33:03,715
free speech. And let's say there is. There is

530
00:33:03,715 --> 00:33:07,555
also consequences. Right? You're allowed to say

531
00:33:07,555 --> 00:33:10,935
it. It doesn't mean that you're just gonna go scot free.

532
00:33:11,460 --> 00:33:14,680
I always love the George Carlin joke. Can you scream

533
00:33:15,220 --> 00:33:18,660
movie in a crowded firehouse? Because you you can't do the other

534
00:33:18,660 --> 00:33:22,235
one. And so there are consequences for what you

535
00:33:22,235 --> 00:33:26,075
say. I just for me, I'm not worried about being

536
00:33:26,075 --> 00:33:29,870
canceled, And I don't worry about my sponsor because I

537
00:33:29,870 --> 00:33:33,710
am my own sponsor, which is the most profitable way to make

538
00:33:33,710 --> 00:33:37,135
money with your podcast. So to kinda summarize,

539
00:33:37,675 --> 00:33:41,115
I want to bring up again that the reason reaction

540
00:33:41,115 --> 00:33:44,929
videos, I believe, and my buddy, George, believes

541
00:33:44,990 --> 00:33:48,510
is because people go, hey. That person thinks the same

542
00:33:48,510 --> 00:33:52,274
way I think. And we like people who

543
00:33:52,274 --> 00:33:55,635
think like we do. That's kinda part of being in a

544
00:33:55,635 --> 00:33:59,414
community. And so there is that. And then realize

545
00:33:59,875 --> 00:34:03,519
that when you voice an opinion, not everybody is

546
00:34:03,519 --> 00:34:07,200
going to like it. And that's okay because the people

547
00:34:07,200 --> 00:34:10,755
that are left are people that like you. And that's kinda what we

548
00:34:10,755 --> 00:34:14,514
want. People that like us. And the more you

549
00:34:14,514 --> 00:34:18,139
say things that they wanna hear in a way, as long as you're,

550
00:34:18,139 --> 00:34:21,900
again, making them laugh, cry, think, growth educator, entertain, they're

551
00:34:21,900 --> 00:34:25,659
more than likely to also hang around with people that think the

552
00:34:25,659 --> 00:34:29,275
same. And hopefully, that will help you grow your audience. But if

553
00:34:29,275 --> 00:34:32,734
you're so worried about putting anything controversial

554
00:34:33,275 --> 00:34:36,750
or if you just don't have the self confidence to say what's on your mind,

555
00:34:36,750 --> 00:34:40,210
that's another one. I totally get that. Just realize

556
00:34:40,349 --> 00:34:43,875
it's being yourself that makes your show

557
00:34:43,935 --> 00:34:47,535
you, and that does make it unique. And it's funny. I was just

558
00:34:47,535 --> 00:34:51,074
out hiking earlier today as I was getting ready to record this.

559
00:34:51,409 --> 00:34:55,089
And my buddy, Eric k Johnson, the podcast talent coach, has an

560
00:34:55,089 --> 00:34:58,770
episode that is pretty much on the same theme as this one. So Growth Minds

561
00:34:58,770 --> 00:35:02,095
Think Alike. I'll put a link to that if you wanna hear Eric's view on

562
00:35:02,095 --> 00:35:04,815
this, but it's we've done that in the past a couple of times. We're like,

563
00:35:04,815 --> 00:35:08,569
hey, we both put out episodes about the same thing. But he was

564
00:35:08,569 --> 00:35:12,190
talking about how, as a coach in radio,

565
00:35:12,650 --> 00:35:16,265
he often gets his, you know, DJ guys, like, hey, tell

566
00:35:16,265 --> 00:35:19,865
stories. We all love stories. That's what makes us unique. Our

567
00:35:19,865 --> 00:35:23,645
stories, our opinions, those are those things that make you you,

568
00:35:23,750 --> 00:35:27,450
and those can't be replicated by ChatGPT.

569
00:35:28,710 --> 00:35:32,464
So whether you're listening or watching something and

570
00:35:32,464 --> 00:35:36,305
someone is saying something that you really agree with, take a second

571
00:35:36,305 --> 00:35:39,700
to realize how that makes you feel and

572
00:35:39,700 --> 00:35:43,539
how connected you feel to the host. If you

573
00:35:43,539 --> 00:35:47,160
don't voice your opinion, there's nothing to connect with.

574
00:35:48,085 --> 00:35:51,925
So if you need help finding that courage to turn on the mic, if

575
00:35:51,925 --> 00:35:55,385
you need some help finding your voice, I would love to help you.

576
00:35:55,700 --> 00:35:59,540
Go out to school of podcasting.com. Click on join now.

577
00:35:59,540 --> 00:36:03,080
Use the coupon code listener, and realize again,

578
00:36:03,704 --> 00:36:07,085
whether it's a monthly or yearly subscription, you can use that coupon

579
00:36:07,545 --> 00:36:10,765
and join worry free with a 30 day money back guarantee.

580
00:36:11,305 --> 00:36:15,030
Thanks again to Mark over at in and around podcasting.com.

581
00:36:15,890 --> 00:36:19,170
I'll have links to all the videos and things that I played today. If you

582
00:36:19,170 --> 00:36:22,885
wanna check out the media roundtable and continue to

583
00:36:22,885 --> 00:36:26,405
yell at your your dashboard like I do when I listen, I'll put links to

584
00:36:26,405 --> 00:36:29,625
that out there. And speaking of that, if you like this show,

585
00:36:30,260 --> 00:36:33,780
could you do me a favor and share it with a friend that's trying to

586
00:36:33,780 --> 00:36:36,920
get their podcast up and going or trying to grow it or trying to monetize?

587
00:36:37,325 --> 00:36:40,765
Just tell them to go to school at podcasting.com. Now, if you hated this

588
00:36:40,765 --> 00:36:43,805
show, can you do me a friend? Can you do me a friend? Can you

589
00:36:43,805 --> 00:36:47,610
do me a favor? Tell 2 friends how bad this show

590
00:36:47,610 --> 00:36:51,450
is and how they shouldn't listen, and it's the worst thing you've ever heard. I

591
00:36:51,450 --> 00:36:55,175
would deeply appreciate that as well. Until

592
00:36:55,175 --> 00:36:58,695
next week, take care. God bless. Class is

593
00:36:58,695 --> 00:36:59,195
dismissed.