Podcast Movement Reflections 2024 from DC - Now With Plugins!

Today on episode number 946, I am back from Podcast

Movement with some audio that had a lot of noise in the background. So I

thought, hey. This would be a great time to explain what a plug in is.

And today, we're using plug ins to remove noise, but there are all sorts of

plug ins to enhance your voice, make you sound like you're on the

radio, all sorts of stuff. So explain what a plug in is. We'll hear

some quick one question interviews from James Cridland from

podnews.net, and the mighty Mangiello, Lou Mangiello, the king

of Disney, will explain how do you make something memorable. I'll

talk about the show, the best hardware, what I liked, what I didn't

like, some of the feedback on that, all on today's episode of The

School of Podcasting. Let's start the show.

Podcasting since 2,005. I am your

award winning hall of fame podcast coach Dave Jackson, thanking you so

much for tuning in. If you're new to the show, well,

this is where I help you plan. I help you launch. I help you grow.

Hey. And if you want to, I'll help you monetize your podcast.

My website is school of podcasting.com. Use the coupon

code listener when you sign up for either a monthly or yearly

subscription. And today, I am back from Podcast

Movement. If you're not a regular listener to the show, I

normally don't sound like this. My voice is a little scratchy and a bit

deeper. And, so sometimes you

go with what you got left. And so what I thought I would do today,

it's gonna be a little bit of a shorter show. I've been at Podcast Movement

all week. And before that, last week, I was in Atlanta. And

so that doesn't leave you a whole lot of time to come up with episode

ideas, but today is action packed. I recorded a

bit of audio from the floor.

And, yeah, this voice is just gonna be fun. This is what we have.

And I used the, Interview

Pro microphone from RODE. It is a

microphone that allows me to basically walk

around with a microphone. It is you charge it via

USB c. It and you basically when you hit record, you're

recording directly into the microphone, not an SD card.

And I thought I would give it a shot. And, also, if you're a

a RODEcaster user, you can basically wirelessly connect

it to your RODEcaster. So if you wanted if you were on stage

maybe and had some sort of microphone and you wanted to have one microphone

that could go around, you could do that as well. I think it sounds pretty

good. But the bad news was, and I knew this, where I

was at was not a great recording situation. So let me

give you just a bit of the audio here. This is from the

Buzzsprout party, and I was interviewing James Criddle. And now I'm not

gonna play you the whole clip. I just want you to hear how noisy it

is. And there we go. So I'm at the,

Buzzsprout. And so what I thought I would do

is use this episode to explain what the heck is a plug

in. Well, I like to use the analogy of a

car. If you think about it, a car is 4

wheels, some sort of body with chairs in it, and a

steering wheel, and brake, and gas. Then they

do things like add air conditioning. That would be a plug

in. Some sort of radio is a plug in.

In some cases, you get the idea. Right? And heated seats, all this stuff

that is added. And if we look at your software,

Audacity, Hindenburg, whatever, you have that, and you can

record, and you can fade in and fade out, and all the basic stuffs.

But then you can add additional features to it. And the first one

we're gonna look at is ClarityVX, and it

is a tool designed to remove background

noise and yet keep the vocal.

So I'm going to play with this and just slowly adjust

the jaw dial, and you will hear the background

disappear. Now as always, if you turn it too far, you'll

start to take out some of the actual vocals. So here we go.

And there we go. So I'm at the,

Buzzsprout hour, whatever this

is, the the Buzzsprout party podcast movement, and James just

told me some Okay. So at this point, I've turned this up

to 50%, and now I'll, we'll continue

here. Thing, and I was like, wait. I don't wanna have to write this down,

and this is, of course, the one and only James Cridland from podnews.net.

You can listen to the podcast, but the newsletter is better.

So, I'm at 75%

of this. We'll keep going, and I'm gonna turn it up all the way. And

as always, this is not perfect, but we'll do a little AB

here. James, what is this email thing you just said?

So, a few months ago, I was on the way back from

Mexico, and I So I'm at a 100%.

So let's and I will let you actually hear what James is talking about

here in a second, but this is with it a 100%. I was getting

really annoyed at the amount of spam that I was getting on,

my email address from my website. Because, you know,

when you make And now what happens if I turn this off? If I come

in here and actually turn it completely off?

But unfortunately, bad people use that to send you, I am podcast

promoter. I will give you 4000,000,000 downloads. So that's

all the way off, and this is with it all the way on. Must be

a way around that. So I built something called

pod protect dot email. And now the next tool, this isn't a

plugin. It's part of Descript. Descript is an audio and

video editor. And one of the main reasons I have a

Descript subscription is because of the tool

called Studio Sound. So here's James going through Studio

Sound. So I'm at the,

Buzzsprout hour, whatever this

is. Alright. 10 Percent. Party podcast movement. And James

just told me something, and I was like, wait. I don't wanna 30%. This

is, of course, the one and only James Cridland from podnews.net.

You can listen to the podcast 50% is better.

So, James, what is this email thing you just said?

So, 75%. I was on the

way back from Mexico, and I was getting really

annoyed at the amount amount of So now I'm at like 90%. On, my

email address from my RSS feed. Because you know,

when you make a podcast 95%.

Email address. Well, you need to put an email address in your RSS feed.

But unfortunately, bad people use that to send you That that's a

100%, which is always a little too much. So I'm gonna back this down to,

like, 98%. And so I thought there must be a way around that.

Let's go 90 4%. No. We'll do a before and after.

Text.email. And my idea around

pod protect.email is that There's off.

Gives you a random looking email address, which

forwards all of the email it gets to you personally.

Now if you are looking for something free, they do limit the amount

of audio you can upload, but this is me

using Adobe Enhance. And again, we're kind of away from the

concept of a plug in because a plug in plugs into

your software, whether it's Adobe Edition,

Hindenburg, I believe GarageBand. I will check

that as we're listening to that. And Audacity. So

this is me playing with Adobe Enhance. There's

only an on off. There is no 10%, 20%

kind of thing. So here, you'll hear it with it off, and then you'll

hear with it on. Now if you pay for the Adobe

Enhance, I believe you can kind of adjust how much of the

effect is put into play. This is with it on.

Cridlin from podnews.net. You can listen to the

podcast, but the newsletter is better. So, here it is.

James, what is this With it all. Thing you just said.

So, a few months ago, I was on the way back from

Mexico and I was getting really annoyed at the

amount of spam that I was getting on, my email

address. And the next one is now this one's not cheap.

This is a plug in. It's close to $300. It's

from a company called Accentiz. I use a few of their plug

ins, and this is DX Revive Pro.

Alright. So this is with it off. And there we go. So

I'm at the, Buzzsprout

History. Hour, whatever this is. The the Buzzsprout Some

at 50%. And James just told me something, and I was like, wait.

I don't wanna have to write this down. And this is, of course, the one

and only James Cridland from podnews.net. You can listen to

the podcast, but the newsletter is better. That's at 80%.

What is this email thing you just said? So,

a few months ago, I was on the way back from Mexico. Oh, that's

90%. Now we've taken out all the audience at this point. The spam that I

was getting on, my email address. But you can see where that

doesn't sound great. So I'm gonna go into this and choose there are a

couple different option, and this one tries to restore the audio.

So we'll see how this sounds. But unfortunately, bad people

use that to send you, I am podcast promoter. I will give

you 4,000,000 downloads. One here. And

so I thought Let's try retain. So I

built something called hogprotect.email

And then back to natural. Around hogprotect.email

is that it gives you a So that's at

87%. Which forwards all of the email it gets

And now let's turn it off. And it gets rid of spam. It gets rid

of viruses. In future, the idea is it'll

it'll get rid of I am pod podcast promoter. I will get you

10,000 downloads. Let's go down let's go down to, like, 80

80%. And the way that it is charged,

is it's charged by however much you wanna pay. Alright.

So here's the fun thing. We've kinda lost some of the

clarity. So what do you do? You bring in another plug

in. This one is called,

GW, it's from waves called voice centric.

Now this has a reverb just to show you how ridiculous

this sounds. So if you think that it's worth So

I will turn that off, and there's a doubler effect. So

if I wanted to sound like a big radio voice $2, then great. I'll

have $2. Thank you very much. So I don't want that. So I'll

turn off the doubler. I could also have a

delay, which is as equally useless in a podcasting

setting. It's a special effect. If you think that it's worth $20,

then I'll have to Yeah. So but what I'm gonna do is turn off all

those, and it's a compressor that kind of focuses

on kind of your s's and t's a little bit. And so this

is about 50% on $20 or indeed

$2,000, and and that would be, that would be insane, but that will also

be a good thing. And if I want to use this particular

service, where do I go? You go to potprotects.email, which is

a website address So astonishingly. So I'm gonna

turn off the compressor, you know, Accenture here. Email to

say I would like in. That is just,

d revive pro. Random email address is very manual at the moment. And

now let's turn that off. The system forwards emails instantly. It's

very cool. It works on Amazon, AWS.

And, yeah. And I would like to see it being a success.

Sure. It's a success at the moment, but I would like to see it being

a success in the future. So that's that. I've now

turned d Revive Pro up to a 100%.

Again, notice what I'm doing here. I'm playing. You just kind of have

to go, Wonder what happens if I do this. So this is, I

think, decent d revive pro on

98% and g v or GW,

Voice Centric, kind of bringing it back. Is the the buzzsprout

party at Podcast Movement, and James just told me something. And I was like,

wait. I don't wanna have to write this down. And this is, of course, the

one and only James Cridland. Now the fun part is I have another

favorite plug in from waves, and I'll talk about the

pricing about this in just a second called Shep's omnichannel.

You ready for some jargon? This is a compressor

noise gate de esser equalizer all built into 1,

and I have it already set up to boost some frequencies just to make

everything warm and fuzzy. So we will listen to James here, and

I will this is with it off. From podnews.net. You can

listen to the podcast, but the newsletter is better. And this is with it

on. What is this email thing you just said?

So, a few months ago, I was on the way back from

Mexico, and I This is with it all. Was getting really annoyed at the

amount of spam that I was getting on, my email

address from my RSS feed. Because, you know, when you

make a podcast, you can put a email address

well, you need to put an email address in your RSS feed. Alright. So do

I think that's amazing audio? I think it's much better

than where it started. It's a little underwatery,

which means I've got things probably dialed up a little too much. But

unfortunately, bad people use that too. But that's where we started.

And with the and I'm just doing this right now. Like, off the top of

my head, I'm not, you know, tweaking numbers behind the scenes.

This is just what you hear is what you hear, and this is what we

ended up with. And you I am podcast promoter. I will give

you 4000,000,000 downloads. So

that's what a and now here, we're using plugins just

to remove background, noise. You you heard one here where

I've shaped the sound. I've added some EQ. I compressed it.

Compressed it kinda makes it a little more consistent in your

audio quality. It makes the, the loud things

get softer, and the softer things get louder. A de

esser is if you have somebody who says they're s's and t's, and it just

kind of I don't know. It it feels like somebody poked you in the eye

with a fork. Yeah. A de esser can kinda bring that down a little

bit. And then a noise gate is says, look. You have to be

this loud to get into the recording. And

so James is loud, but the audio

of the background, you know, the people in the background. If I turn off

the, the D Revive Pro and this is just show

what a noise gate is here. Let's hear this. And so

I thought there must be a way around that. So I built

something called pod protect dot email,

and my idea around pod protect dot email Now

so here you hear where I've turned it, but

the the voice is so loud that it's also cutting

out James. So that's where it it just doesn't work.

In future, the idea is it'll it'll get rid of I am pod

podcast promoter. I will get you 10,000 downloads.

And, and that's a classic example of when not to use a noise

gate. Because you can see there that

when he doesn't talk, it starts to

push the crowd out. But when I've turned

on those other ones, they've already taken out the crowd so I can just

shape his audio. Yeah. And so that's the idea. And the

way that it is charged. Again, not perfect audio,

but so much better than what it was. Now the last

thing I want to say about this is, first of all,

somebody's gonna go, how are you recording this? This is the advantage of 2

computers. I'm doing it on 1, running the output of 1 computer

into the other so I can sit here and tweak, and you're hearing me tweak

with this. But also, plug ins can be

quite the time suck. You can really like, oh, should I

go 4.1 or 2 point 2 on the compression? And,

oh, maybe it's better at 12 kilohertz for the like, okay. I

turn it until I go, is that better? Yeah. I I like that better. And

then I'm like, what if I do this? And what if I do that? So

you you can if you're a perfectionist. Perfectionist beware

because you can lose a whole evening playing with these kind of toys.

Hey. It's future Dave. It's now Sunday, Dave. Voice is coming back a little

bit, but I wanted to now let you listen to James Cridlin.

And we know a little bit about it. So we're gonna jump to the good

part about his tool that will help you get less spam

in podcasting. So I built something called

podprotect.email, And my idea

around podprotect.email is that it

gives you a random looking email address, which forwards

all of the email it gets to you personally,

But it gets rid of spam. It gets rid of viruses.

In future, the idea is it'll it'll get rid of I am pod

podcast promoter. I will get you 10,000 downloads.

And, yeah. And so that's the idea. And the way that it

is charged, is it's

charged by however much you wanna pay. So

if you think that it's worth $2, then great. I'll have $2.

Thank you very much. If you think that it's worth $20, then I'll have

$20 or indeed $2,000. And and that would be,

that would be insane, but that will also be a good thing. And if I

want to use this particular service, where do I go? You go to

potprotect.email, which is a website address, astonishingly.

And you can read more about it there, and you can send me a very

polite email to say, I would like in. And, yeah. And I

will make you, a random email address. It's very manual at the

moment, but the system the system forwards emails

instantly. It's very cool. It works on Amazon, AWS.

And, yeah. And I would like to see it being a success.

Sure. It's a success at the moment, but I would like to see it being

a success in the future. So if you go over there, be

sure to say Dave Jackson sent you. So, James, thank you so

much. Thank you. There you go. And I'll have links to

this out at school of podcasting.com/946.

And if you wanna keep up with what's going on in podcasting,

it's podnews.net is where you can sign up for James' newsletter,

or, of course, you can listen to his podcast. Yay. Yeah.

Yeah. Next up, I saw some really great

presentations. My buddy Harry Duran from Podcast Junkies, Seth

Ressler did a great one, and I saw one from what I refer

to as the king of Disney podcast, the mighty Mangiello,

Lou Mangiello, and he did a great

presentation on community. And one of my favorite lines is,

he does he'll travel around the world to have these meetups, and

he's like, and it's not so his audience can meet Lou.

Lou's like, no. No. No. It's so I can meet you. And I always say,

you can tell me the eye color of your audience. You're in the right place.

And one of the things he had in his slide was make it

memorable. So I asked Lou, how do you make something

memorable? Well, I think it's so important because it's like this, Dave. It's the eye

to eye, face to face interactions with people that you have to sort of

extend that online. I I one of the slides was you have to genuinely

care about every single person. You have to learn how to care at scale.

It's not just about what we say, but more importantly, listening to people. Like,

there's nothing matters more to somebody than they tell you a story and you

remember it later on. Or I see somebody pop up in a live video and

say, oh, god. How was your trip? How was your daughter's birthday? All of a

sudden, you're like, wow. Like, he remembers me. It's difficult to

do, but every single person matters. I talk about how, you know, every

download is a number. Like, every number that's a download is a real

human being that's giving you their time. Give them the attention that they deserve

in return. And where can people find your stuff? Everything I do on

the Disney side of things is at wdwradio.com, and

everything else is at luemongello. Thank you, my friend. Welcome to

Because of My Podcast, where we spotlight the results people are

achieving because of their podcast.

Hey. This one's for me. I have known Paul Culligan

since the early days of the very first podcast

expo in Ontario, California. And

Paul and I were in this, little meeting area, and

he said, you know, if we got enough people, you might actually be able to

make money with this. And people literally grabbed

pitchforks and torches. They're like, it's my art,

man. You can't charge money. It's art. Like,

I really thought they were gonna hang us out to dry. And because I know

Paul Culgan from the podcast partnership, he won tickets

to a NPR Tiny Desk Concert, and

I can't say who it is till next week, but it was very cool. And

then he also knew somebody who did a walking

tour of the monument, so we went on that

as well. So thank you to Paul Colgan from the podcast

partnership. It was a really cool experience. Oh, and this is even

better. After the Tiny Desk concert, we're hanging out on the

terrace with Bob. And Bob is in a

suit and glasses, and, he turns out to be the

head of NPR Plus, which is their, you know,

subscription thing as well as the head of NPR Music. So

he is a big shot smarty pants. And what was cool

is we're talking about the concert we just saw, and it was cool because

the artist kinda did these little stories about the song. And Paul,

being the YouTube guru and just general marketing guy that he is,

we're talking about shorts. And I said, you know, for me,

I don't know that I would put the music out as a short. I would

put the story out as a short because anytime I ever

hear the story of a song, the first thing I wanna

do is go hear the song, and Bob, the head of

NPR Music, was like, oh, that's a good idea. And I

felt like I'd made Jerry Seinfeld laugh. He was like, yeah. That's a a

really good idea. So that was very cool. So thank

thank you, Paul. Culligan from the podcast partnership. More about Bob right after this.

So another shout out I want to say is I've been talking

about the book, The Audience is Listening by Tom Webster. I'm here to tell

you. Required reading. Really, really good. And I

had a book in my hotel room, and there was Tom Webster. I was

like, oh, I forgot to bring my book with me. And Tom had

one there in his little satchel and,

was kind enough to give me the book and sign it. So that was

really cool, and there's a because of my podcast. And standing or

sitting next to Tom was Bob, you know, the

Big Shot Smarty pants from NPR. And I was like,

oh, but I didn't recognize him because Bob didn't have his glasses on, and he

wasn't wearing a suit. And so Tom had said he really

liked the Ira Glass keynote.

And here is a a lesson learned.

Number 1, always know your audience. And this

also kind of applies to if you would get a one

star rating. So I'm excited because

Ira Glass now if you're not familiar with Ira, he's the guy behind This

American Life. He is what I consider one of the

top storytellers crafting content to engage kinda

guys. And I was really excited when I heard that the

keynote was with Ira Glass and then some woman

named Rachel Martin. And so I sat down

and was ready to hear Rachel talk about storytelling and

crafting stuff because after all, you know, this is a keynote

speech. Well, I did not get that. And so the fun thing is

I'm not recognizing Bob, you know, and both these people are from

NPR. Tom says I really liked Ira's presentation,

and I vehemently disagreed fairly

passionately because I said, really? I said, because there was Ira

Glass, and I've got you got Rachel on stage, and it took her,

like, probably if I I wanna say 10 minutes, but it was

probably 5. And she's explaining this game. And it

took everything in my head not to shout out, ask

a freaking question. It was ridiculous. And

then I'm waiting to hear about crafting stories and content

and how to you know? And instead, we learned that Ira Glass'

uncle was in Vietnam, that Ira, at times,

doesn't like people. Like, we learned all of these things

about Ira, none of which were how to craft a story.

Now one hand, this was a great

episode for Rachel's show. Because I always

say, if you have somebody on your show and they're a big shot smarty pants

like Ira Glass, you would want them to do a

different interview. Because if you do the same old, same old, hey, Ira, let's talk

about building stories, then

Ira's audience has probably already heard that. So I

applaud her for doing an episode of her show that would

have been a great interview. There was only one problem.

This was a podcast conference, and this was a keynote.

And I was like, holy cow. Would you and she, at times, made

it about her because she was sharing her insights, which is a

a somewhat of an interview tactic. But

and there was a little bit of, like, banter where I don't think Ira got

the game, and that's the whole thing. So let me read now

the description of this session. 2 legendary public media

hosts, 1 card game exploring life's biggest questions.

This America This American Life's Ira Glass will join NPR's

wildcard host, Rachel Martin, for a 1 on 1 choose your own

adventure conversation that lets them open up about their fears, their

joys, and how they built meaning from experience,

all with the help of a very special deck of cards. You won't want to

miss this. So was I the target audience

for this? No. No. I was not. Had I taken the time

to read the description, I would have said, oh, this is not

Ira talking about storytelling stuff, and I would

have skipped it. So realize that if somebody

goes to your show and they leave a one star review

explaining how this show should be whatever

that you're not doing, that person may not have read the

description, and they may not understand that what your show is

about. So I did like her questions. She asked some very

thought provoking questions. But when I was there looking

for insights on how to do better

storytelling, I wasn't getting that. So shame on me

for not reading the description, but I wanted to share that with you that if

somebody goes, ah, that was awful, well, that person may not have read the

description and was not the target audience. Yeah.

Yeah. Yeah. The other keynote that I thought I would mention

was Steven Bartlett. He's the guy behind

the diary of a CEO. And

on this show, I talk about if you really wanna know your audience, you know,

get them to listen to your stuff and get some feedback immediately and ask the

right questions. And Steven Bartlett is, like,

over the top with this stuff. Like, he does stuff that I'm like,

okay. That's that's a little yeah. That's a little much. Like,

controlling the temperature no. Not the temperature of the room. Although, I'm sure he does

that too. The amount of oxygen in the room

is adjusted. He does research on the guest's favorite

music so that music is playing as the

person walks in. There are a whole bunch of things. And then he what he

does is he has people because he's primarily a YouTuber. We'll talk about

that in a second. He's primarily a YouTuber, and he

has this tool that watches the person watch a

video. And if somebody's eyes look away, this

software notes it because they're like, oh, somebody looked away. It's

not compelling. So he takes kind of really

looking at your audience to a whole new level. And

the one kinda takeaway that I was worried about was

when you watch this like, that's great advice. Really know what your

audience wants, give it to them, etcetera. But

this guy has lots of money behind his show and

has a team. And so I was like, what about the independent

podcaster that is just you know, they're on episode 13.

I hope they don't think, oh, I have to do this to be successful.

You don't. But the concept of what he's going for, know

your audience, know what they want, and give it to them, get

feedback, be open to suggestions if they are your

target audience, and go from there. But, no, you don't need a team

of 19 to start off or to be successful. Case in

point, Dan Carlin, Hardcore History. That guy does

he breaks every rule. His show comes out when it's ready. It's,

I don't know, 2 to 4 hours long. It's basically an audiobook. You

know, there are people, Mignon Fogarty does Grammar

Girl. She's been on Oprah. You know, there are a lot of people that did

not have giant teams and still had success, but I did like

the idea of his presentation, which is

make sure you're getting feedback from your audience and give them what they want.

Yay. Yeah. Yeah. Seth Ressler has been on this show.

I call him the Pied Piper of radio. He led many a

team of radio people to podcasting, and he did a

a presentation about community. Then now that I am dealing in

community over at PodPage, I wanted to watch that. And he made a great point.

He said, yes. The riches are in the niches,

but the successful people are the people that

have the niche and a place for niches

to converse with each other. And some people

use Facebook. I am not a big Facebook fan. I'm on Facebook all the time,

but I was kicked out of my own Facebook group because I said,

hey. Lunch with Dave starts in 20 minutes, and they accused me of spamming my

own group. And it took me a long time to get that back, so I

do not trust them. I use heartbeat for my community. Links in the

show notes. But I just thought that was a great line. It is easier said

than done. You can't just throw up a Facebook group. I

did a interview with Jono

from, he runs many things, but he's kind of a Facebook

community guru guy. And I'll put links to that out in the show notes. But

I love that line. When you can get your community talking to each other,

that's a beautiful thing. Yeah. Yeah. Yeah. I mentioned

in regarding to gear, I think the,

Audio Sigma Pod Mobile, now that's

$359. It's a great piece of gear. I need to

eventually, I wanna get one of those. I gotta save some pennies for that. But

I wanna play with one of those. Because I played with it on the floor,

and it was amazing. I mean, absolutely amazing. It, again, had

built in noise reduction. And then I forgot to mention this last

week. I was in Atlanta, and I got to

go to dinner with the Dealcasters,

Jim and Chris, Chris Stone from castahead.net.

And they were using this new itty bitty

lavalier system from Shure called the Shure Move

mic. Now this goes for, I believe, about 260.

But here's since we're talking about noise reduction, this

is a this is on the Shure website. So this is without

turning this on, and you use this app on your phone

to capture, and you have one microphone on you and

one on your guest. In this case, these are people standing in front of a

bunch of water outside, so it sounds like this. So today,

I'm here with Alex, the lead singer from Stay Hungry, a band from South

London. Now I'm gonna turn on the, Sure Move

mic noise reduction, and it sounds like this. Jimmy Hendrix and

Marvin Gaye. I'm all about the classics. Alright. And we hear that you're

headlining a show and tell me what's that been like. It's really exciting. We're

prepping our live set now as we speak. We're gonna have acoustic features Now

it's on. Special guests and dancing on stage. It's really exciting,

Roy. So that was something that I was like,

That's interesting. Again, the short move mic, if you're looking to do

interviews in person on the road like I did and wanna

cut out some noise, I was like, Nothing against the

RODE Interview Pro. It is very convenient.

You know, I charge the mic. I you know? But this was,

that that caught my attention. So I went over and looked up some

pricing on this because I know you're screaming at your dashboard right now going, how

much does this stuff cost? So the RODE Interview Pro

is 32 bit float. We'll talk about 32 bit float in the future, but here's

it in a nutshell. You can't record bad audio. But the only thing

that would be bad is if you had plosives, which you might because there's no

way to monitor what you're recording, which is kind of a bummer. And then the

Shure Move mic, if you buy just a single one with the charging

case, it's 249. If you do the Shure Move mic with 2 of them

because you wanna interview people, that's 349. And

then you don't have to buy this receiver, but you

could buy this receiver and then plug it directly into your

camera. So if you're doing that kind of thing, that is a 199 for

the receiver. So things are getting a little costly. And if you want all

in 1, 2 microphones, receiver, case, whole 9 yards, that's

$500. That's why I didn't buy that because the pod or the,

RODE Interview Pro was 249, which is still

not cheap, but it was really convenient to do. And

then how you get the files off is the same USB

that you use to charge it. You install the

RODE software on your computer. You plug it

in to the microphone, and then you remove the, you you

basically copy the files to your computer, and then they are good to go. So

that's what was going on hardware wise at Podcast Movement. The

school of podcasting. Yeah. Yeah. Yeah. Yeah.

Hey. I didn't wanna leave my GarageBand people leaving. They're like, hey. You said

you're gonna check into that. Yeah. GarageBand does not use

VST plugins. They use AU. So I'm not

sure if things like Shep's omnichannel, which is

$39, the Accenti's, 2.99,

Clarity VX is $39 for a plug in. The GW Sentric

GW, by the way, short for Greg Wells, who's some famous big shot

smarty pants, $36. The Rode Interview

Pro microphone, I said it was 280. And at Amazon

right now, it is less than that. I have to be careful not to,

say a number because that voids my whatever affiliate

thing. So I wanted to be sure to throw that in here that if you

are using GarageBand and that's probably one of the reasons why I don't. I'm a

big fan of Hindenburg. And, also, I should let you know,

Descript, great editor for audio and video, does not use plug ins

at all. So in a way, you kinda go, well, they have some building.

They have a building compressor. They have the studio sound that I mentioned, so they

kinda don't need it. But if you want them, you can't do that in Descript,

in which case, they do work. VST plugins do work

with Audacity. So you could fix your audio in Audacity and then

throw it into Descript if that's something you're using.

Yeah. Yeah. Yeah. But, Dave, what about the actual

show? Because I know there are people that were pretty

vocal online. They were saying things like, hey. How come

there's no carpet in the vendor area? And the answer is very

simple. It's really expensive. I know that

from, a, being the head of podcasting

at the New Media Expo and also for working with

Libsyn. And so now on the other hand, is that a

bummer for sound? Yeah. Because, again, there were

at least 4 stages in the booth area. Now

how they did this was you would talk into

a wireless microphone, and that would then go out to headphones. So

depending on what stage you were sitting in front of, you could basically push a

button on your headphone, and you would get the presenter on the

stage in front of you. So that was really kind of interesting. So it really

didn't matter that there was a lot of noise because you'd put on these headphones,

and you could hear the presenter. Now from a presenter

standpoint, it was really weird because

unless you put your headphones on and I think if I did this again, I

would put headphones on knowing that I'm gonna look a little goofy, but

I'm all about communication. And so I

lucked out. Before I started, I had the microphone, and I went

over and stood by the speaker. And I noticed that their microphones were

really open to plosives or popping p's and b's. You know that

sound. And I was like, oh, I need to move this microphone somewhat

away from my mouth, basically pointed at the corner,

and then maybe talk a little louder. But, see, I don't know how loud

I am in their headphones. So that was kinda tricky. The other thing

was because there's so much murmuring going on, you heard the, I'm not gonna

play more noise. I think you got the idea. But the fun

thing that me, I like to be entertaining when I'm on stage,

and you you listen for the laughs.

And people were smiling, and I believe they were laughing when they're supposed to laugh,

but I couldn't tell how well the joke landed because

if a joke doesn't land, you know, 2 or 3 times, I'm like, okay, this

is a just the facts kind of crowd. And I couldn't

tell how well I was doing with the crowd. I did have a big

crowd, which was, good. I'll have a picture of that. I I do a thing

now when I'm on stage. I have people who have never heard of me,

have no idea who I am, raise their hand, and then they say, how do

you grow your audience? You get in front of people who don't

listen to your show but should. So there's a,

a picture of me on stage and some people in the back raising their

hand, which I was very happy to see that those people had

no clue, who I was, what I was. The school of

podcasting was all brand new to them, and that's how you grow

your audience. So there seem to be

more industry people, which is not a bad thing. Usually, that's what

podcast movement evolutions is about. It's all about the Iheart's and the

wonderies and things like that. And it's kind of a catch 22.

It really is. I I admire Dan and

Jared because these events are a big

risk. So here's the thing. If you want the

big like, Spotify I know this is shocking. Spotify didn't have

a booth, but they did have a secret room that was invite only. So

if you ever wonder why we talk about Spotify being the walled

garden, they're not interested in their listeners. Well, that's

me. That's an opinion. May not be accurate. It feels that way. It feels like

they don't care about the listeners. They care,

in my opinion, about sponsors, but, you know, it's a business.

And so there seemed to be more industry

folks there. There were some booths that weren't there before. There was no

Heil. There was no shore, that kind of thing. And

there were some other booths that, you know but there was a great group of

of people there. But here's the thing, if I want

the big networks to come and do their special meetings,

I've gotta have a big hotel. Right? We're talking at least

2,000 people, and you can't do that at the Holiday

Inn. It'd be much cheaper at the Holiday Inn, but you can't do that at

the Holiday Inn. So you gotta have a big hotel. So

the problem is when you have a big hotel, it's expensive.

And so I wasn't sure, being that I had just switched jobs, who

was going to be paying for this trip. And as much as I wanna support

Dan and Jared, I actually stayed right across the street at the

Hampton Inn, which is about $40 cheaper a night. Now the other thing they

did was they had it during the week.

So if your kids were going back to school or if you have

this thing called a day job and didn't feel like taking vacation

time to come to a podcasting event, you weren't coming.

And so it's kind of tricky. It really is

almost a no win situation. Because if you have

it over a weekend, maybe you have it on a Friday, Saturday,

Sunday, maybe it's over by Monday, then more people can

attend. And if you have it in a smaller venue,

then it you you see what I mean? It's it's a catch kinda 22.

And so I appreciate anybody who has a

podcast event because I know people

who have had events. And 2 weeks from the actual day

of the event, they were losing their shirt. Because you realize when they

say, we have a block of hotels with a discount, that means

they've paid for those. They've paid for those in advance so that they can give

you a better price. And if nobody buys all

those hotels, they eat it. Like, that's money out

of their pocket. So it's kinda spooky. And like I

say, 9 times out of 10, I will buy the hotel

at the event, the one that they're recommending, because I wanna support those folks.

This time, I wasn't sure exactly what was going on and whose pocket that

money was coming out of, so I stayed across the street. But it is tricky,

and it was a as always, podcast movement is a well oiled

machine. So there were no big, like, oh, wait. Where's the

microphone? What time? No. That was it was a great run event.

And, yes, there was no carpet on the floor. Yes. That added to the

noise. But the question then, and I'm assuming here,

is it was cheaper to pay for the headphones than it

was for the carpet. You know, the puppies were back. I love

petting the puppy. There's some local dog shelter

that, you know, has the dogs come in, and we all pet them, and then

we're hoping that some of them go home with someone. So that was really cool.

It was a great run event. And for me, in terms of

this was the first event I'd gone to that I was not,

supporting Libsyn. I don't work at Libsyn anymore. Again, nothing wrong with

Libsyn. And I do wanna talk about YouTube here in a second and

AI, but this is the first time I got to go to sessions

because I wasn't standing at a Libsyn booth going, Libsyn. It's short

for liberated syndication. And so the fun thing was the first day I

went to go to an actual session, and

I met someone I hadn't seen in about 4 years. And then when I was

done talking to them, I saw someone who I hadn't seen in

about 4 years. So it was kinda podcast summer camp for

me, which was amazing. I got to hang out with people

I hadn't seen in years. I got to hang out with new people that I

had met. That was fun. And for me, again, that's one of

the biggest benefits of podcasting is networking because that way, when

somebody says, hey. I'm thinking about starting a podcast,

those people go, I got the guy for you. School of podcasting.com.

Been teaching more people than anyone else on the Internet, yada yada

yada. Go talk to Dave. And so that's, what I do

at that show a lot. I did attend some really great sessions. Like I said,

Lou and, Seth

and Harry and Paul Culligan had a great session

about how to really launch and get up the, charts.

So it was a great time. Now the question was,

were there a lot of brand new podcasters or people that

hadn't started podcasting yet? And I was in, I think, a keynote,

and somebody asked that question. And I was in, like, row 5,

and there weren't anybody in front of me raising their hands that, no, I haven't

started my podcast yet. So I turned around and looked over my shoulder, and

there were some people. Now there weren't a ton, but there were some

people. I know somebody said there weren't any, and I'm like, hey. Hey. Easy now.

But it was a little different conference. Again, I think

in general, radio is moving deeper and deeper

into podcasting, which on one hand, great thing

because they're hopefully bringing listeners. The part I'm worried

about is more and more, I was in a couple sessions, and they were

talking about serving the advertiser. And I

get that. If that is your business model, that is your

customer. But I'm always like, please don't forget that the only way

you get a customer who is an advertiser is by

serving the listener. And there seemed to be a lot of

focus a lot of focus on, brand safety. I saw that.

There was a booth about that, and I'm, like, I just don't think that's gonna

work. I think we need to focus on the reaction, maybe not so

much recreational outrage when somebody says booger in a

podcast, and you don't you know, I I embrace

all opinions as long as they're just like mine. I'm kinda tired of that

one. And so I'm not when I hear brand safety,

there is that. The other topic I wanted to talk about, and this is one

of the coolest things that I was like, oh, I'm so glad I'm here.

One day, myself and Rob Greenlee, had

breakfast with Mark Ronick. Now what's really weird, Mark is a

really nice guy. He's been podcasting since 2,005,

and, somehow, we have not bumped into each other. I

discovered him, and he does a show. And here's a fun one. He does a

show every morning at 7 AM, I'm assuming that's Eastern,

on Clubhouse. And if you're like me, you probably said, is

Clubhouse still a thing? Yeah. It is. And Mark is there every

day with the podcasting morning chat. So I got to hang out with

Mark, get to know him a bit. Always nice to know, kind

of, your and can we put up quotation marks? Your competition.

And all I'm looking for is Mark a hope salesman

because there are those people that are like, I can guarantee you downloads.

No. You can't. Not that are actual real. We'll talk about that a second

with the FTC. And I can guarantee this. And top of the

could none of that. You can't guarantee. And there's a thing called talent that you

need. Now granted, with Paul's tool, he is

when he says, I can get you to the top of the charts, he also

says, how many people are on your email list? And if you go 0,

Paul, again, is not a Hope salesman. 3 easy payments. I can

give you everything you want in life. Yeah. It just and there are people that

are doing that. Quit your day job in 6 weeks. 3 easy

payments of 9979797.

Okay. Great. And Mark was a great guy. So I got to hang out with

him. And those are the things that are cool, which leads me to

Mark looked at me and we're talking about different things. And Mark looked at me

and said, oh, that's right. You're an audio only guy. You don't like YouTube. And

I was like, hey. Hey. Easy. Easy. And so nothing against Mark.

Wasn't mad. Wasn't upset. This is what you want. This is called constructive feedback.

I was like, oh, I didn't realize it was coming off this way. So I

will say it again. Here's Dave's official stance on should I be on YouTube.

If you have the money, and you have the desire,

and you have the bandwidth to do video, by all

means, be on YouTube. Because when you start with

video, you can go any way you want. You can strip the audio out

and make it, an audio podcast and a YouTuber. The thing that

drives me nuts, and they did it again, is they're

calling video podcasts on

YouTube. That's a phrase. And a video podcast on

YouTube is called a YouTuber. It's not really a

podcast, and I'm not gonna die on that hill and go, ah, RSS

feed. Okay. It just it messes up all the stats. That's

all I'm saying. And I have seen so here's if you got the

time and the need and the want and the budget, be on YouTube.

Absolutely. What I hate is when I see somebody who has

a great idea, they wanna do a podcast, but they're not.

Why? Because they have been told they have to

do video. And all of us at the table said, no. No. No.

You do not have to do video. If you got the time,

bandwidth, and budget, by all means, do it. But if you don't want to, you

do not have to do video. So that is

my official stance on that. I which means you're an audio only guy. And I

am a fan of, like, hey, let's start with audio. If you're new to the

game, let's get used to making some content. Let's get

a a schedule going. Let's make sure we got enough gas in the tank

and, enough of a a balance in life to make this

work, and then do video. Because I have seen people that

try to do both. Because when you go, oh, I'm doing a podcast. It's gonna

be audio and video. Congratulations. You just started 2 podcasts.

I know it's 1, but it's really 2, and it's almost

3. Because when you start YouTube, you're learning audio,

you're learning video, and then you're using you're learning the

YouTube algorithm, which is just a byproduct of

YouTube. So I love that that happened when I was hanging out with

Mark because I was like, oh, I need to clarify this. Because, again,

I I sound like I'm anti YouTube. The only reason I'm anti YouTube

is because those guys are making the water very murky

by telling people that a YouTuber is a podcast.

And in my opinion, I still say we are all content

creators, but that's not really a podcast. You're a YouTuber.

And, with that, I will let that one, go by the wayside.

Yeah. Yeah. Yeah. In the

future, I'm going to do an episode on

Patreon alternatives. I talked about this a little while back, but

Apple announced that, hey, starting in November,

new people that use the Patreon app

to start a subscription, 30% of that money

is going to Apple and not the creator. And there's a

button you can click in Patreon if you are a creator to say, no. No.

No. If somebody buys in the app on iOS, just raise

the price 30%. But there are other alternatives

than Patreon. So I'm gonna look into that, and I know some of them might

kinda scratch my head like Memberful. I need to investigate this because they have

a monthly fee, and then they still take money

from each charge. And I'm like, that sure sounds like double dipping, so I

need to investigate that as well. But, yeah, starting in

November, if you make a purchase in the iOS

app, in the Patreon app, you need somehow, that

money is going to Apple. So a lot of people not happy about

that. Speaking of Apple, they rolled out podcasts

with ans.apple.com. So now even people on

Android can listen to podcasts on Apple

Podcasts. My favorite feature of Apple

Podcasts is the smart playlist. I love that. Every app I use has

that feature. If it doesn't, it's not gonna be my favorite app. And right

now, at least when I logged in, that feature isn't available

on the web. I understand there's some other features in terms of

making that what they call a web app on Android that's not there yet.

So it's not a 100%. So we'll be keeping our eye on that

as always. You can follow the show for free

by going to school of podcasting.com/follow,

and you'll see I've got buttons there for Apple, Spotify, Amazon,

etcetera, and you can never miss an episode.

Thank you so much for taking time to hang out with me.

I will see you next week. Until then, take care.

God bless. Class is dismissed.

So you have your basic radio or your

radio. Man, just that I'm so out of it.

Seth Ressler has been on the show. I call him the Pied Piper of radio.

He led many, many, many podcast I'm sorry, many, many radios.

Let's do that over. And I forgot to mention that I was hanging out with

Chris Stone and Jeff, Jeff or Jim,

someone with a j. Oh, I gotta look this up. That's bad.

And they were using this thing called the

Shure I believe it's called Mobile Go. I'm looking at

their website right now. Great show prep, Dave.

And move mic. Oh, how how did I let's do this

again, shall we? Take 3.