Podcasting With Your Kids - Promoting Outside of iTunes

Answering Audience Questions

Is a podcast a good way to promote a multi-level marketing (MLM) business?

If your sole goal of a podcast is to generate income, you need to realize a few things:

Nobody tunes into an infomercial on purpose (usually it's that there is nothing else on)
You make money from your podcast by delivering value. This helps people like you because you're helpful.
When people trust you, they may purchase something you recommend or provide.
It takes time to develop the relationship between you and your audience.

So whatever your product is, your industry, if you have tips on running that business, using that product, news about that industry, then it might be helpful. Figure out who your target audience is and make the information that they want to consume.

Starting a Podcast With My Child

Dave,

On the second leg of a trip home from VT to TN, I spent 8 hours in the car listening to your voice yesterday. And enjoyed it thoroughly. Thanks for the great content!

I've been listening to podcasts for years and am thinking of starting one with my 11 year old son. We have a concept and I'm going to put him through the paces of evaluating and starting a business (I've had an online business for 20 years) with the intention that he'd be doing this for the next 8 years at least until he leaves home. So, it's a long term strategy for us (we're doing the project whether we broadcast it or not, so we may as well). And I'm sort of tagging on the biz training for him and see if we can develop it into a part time job for him (I'm launching on another biz that this coincides with as well).

My question for you is this...there's plenty of info out there on the tech side of the equation and plenty of courses like SOP on getting started (which we may do in a few months) and marketing info, etc., but either I'm not seeing or just not looking in the right places for resources on the broadcasting skills side.

Obviously, just doing it is a huge bit of it. But, I'd like to be able to talk him through the skills needed and how to get them in a general way. We're interviewing a radio friend about interviewing next week, but I thought I would ask you...Do you have any resources that you could point us to on developing the broadcast skills needed to make a great show (assuming the content is great and the tech is listenable)?

Thanks for any direction you could give, I appreciate your time!

Michelle - cornerstonepromos.com

Marketing Minutes - Brandi Young

Brandi Young is a software developer who has been working with podcasters on some software. Though interviews she has found that many podcasters are relying too much on iTunes when there is a whole other world of tools to Market your Podcast. Check out her website at www.bigactiveaudience.com

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