What is Podcasting 2.0? Transforming Listener Engagement and Earnings

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I am flying to Los Angeles to speak at Podcasting

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Movement next week. And if I wanna go anywhere once I

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land and I get to my hotel, I have to figure out what is the

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address of the hotel because to get from

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here to there, I have to know where here

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is. Well, right now, a group of

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awesome podcast developers are trying to take podcasting

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from here to there with more features,

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more engagement, and a better experience growth for the podcaster

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and the listener. And that initiative is called Podcasting

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2.0. And so what I wanted to know is

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what are your thoughts on Podcasting 2.0 so I can figure out where

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here is, so I can go back to the team and go, alright. This is

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what people are thinking. So if we want to get them to

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there, where everyone is embracing it, we gotta figure out

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first where is here. Also,

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Google Podcasts is going away in just a few weeks,

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and so I spent some time with apps. None of them do

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what I want an app to do, but I'm gonna give you 3 that come

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very, very close. Hit it, ladies.

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Podcasting since 2 1,005. I am

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your award winning hall of fame podcast coach, Dave

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Jackson. Thanking you so much for tuning in. If you are new to the

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show, this is where we help you plan, launch,

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grow, and monetize, if you want to, your podcast.

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My website is school of podcasting.com.

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If you throw on a slash listener to that or just use the coupon code

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listener, you will save on either your monthly or yearly subscription.

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And one of the things I do is the last episode of the

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month, we have a question that I throw out to you and

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then you answer it, then you promote your show a little bit. And

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so one of the things that started about 3 years ago

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is an initiative called podcasting 2.0.

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And the technology that runs

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podcasting is called RSS. We're not gonna get that nerdy

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about this just for the record. But there are people that would come along

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and, like, man, this would be so much better. We should ditch RSS and

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use this. And this way, no. We should use this. And then we should nah.

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Nah. Nah. Right. And then the one of the guys that invented

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podcasting, Adam Curry, said, what if we just make RSS feed

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betters? And people went, oh. And so that's

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really the heart what podcasting 2.0

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is. And it's been adopted by a

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fair number of people. I'll get into that a little later. But for

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me, I've always kinda thought that maybe

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it's lacking kind of a marketing initiative. And Daniel j Lewis

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from the Audacity to podcast and James Gridland from podnews.net

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have created a site to help that. But one of the things

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when you are trying to drive someplace, the first thing you have to

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figure out is, well, where am I? Right? The

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GPS has to figure out where you are so it can figure out where to

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go. And so my thought was, well, you know, we've been talking

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about podcasting 2.0. How confused are

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people? Do they understand what it is? What's the pros? What's the

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cons? What's going on when somebody says podcasting 2.0?

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And that's the question of the month. And I'll tell you,

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at the end of this, there are some things that are very cool about

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podcasting 2.0. I'm gonna compare what's

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called value for value. This is one of the the benefits

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of being podcasting 2.0 enabled is you

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can let your audience give you money directly.

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So if somebody says, hey, man. You said booger, and that's

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offensive, and I'm offended. And and and I'm gonna go after

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your sponsors, and you just basically birds a waving at them. Just

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go, yeah. I don't have any sponsors. And you'll be amazed

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at what people sometimes give you. So that's coming up. That's the that's a

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lot of the big things that people talk about. That's also here's that's the good

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side. Like, oh, I like money. The bad news is it's still

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pretty nerdy. But let's get back to the question,

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what do you think when you hear the phrase podcasting

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2.0? Hi. This is Ethan Rees with The

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Daily Sports History Show. And for me, podcast 2.0

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is super technical, and I know almost nothing about it.

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Really, all I know is what you talk about on your different shows, Dave,

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and that's how I've learned about it and how I know about it. And I

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see it every now and then mentioned in news articles and things, but I

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don't really dive too far into it because, first off, I don't

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wanna find another podcast app. It's very difficult for me. I had

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to do it. I used Stitcher before and had to find a new one when

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they closed down. It was hard for me to find a new app, and I

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think it would be hard for others to find new apps. So I think that

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podcast 2.0 needs to be integrated into these current

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apps, which may be difficult. I know nothing about it, so I

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have no idea. But changing to an app that already uses it, I think, is

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gonna be very difficult for current users. Maybe someone getting new

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into podcasting would be more apt to learn it and get it

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directly from a podcasting 2.0. But for me, it's not

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anything I think I would do at the moment. And if you enjoy

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story history, come check us out every day at daily story

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history where we we take a topic, dive deep into it for just 10

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minutes, and you can learn all you need to know to win your next

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trivia contest at dailysportshistory.com.

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Ethan, thank you so much. There are no wrong answers, by the way. This is

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not it's just an opinion poll, and that was a great opinion. Thank you, Ethan.

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And I'll say this now. Everybody that contributed, they get a link in the

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show notes back to your website. So if you're listening to this and you're

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gonna hear the question of the month come up a little later, yeah, it's something

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called free publicity. Hey, Dave. It's Ralph from the Ask Ralph podcast. You can

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find that at ask ralph podcast.com

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where I tackle all of your financial questions from a Christian perspective.

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So the question of the month is podcasting 2.0. I thought about

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it for a moment. Is this something I have to download or update? So I

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guess the immediate answer to your question is, what is podcasting

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2.0? Well, since that time, I did a little digging, and the

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features of the Podcasting 2.0 really look pretty cool to me. And there's

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gonna be some nifty features coming our way. So I'm looking forward to the

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2 point o platform and unlocking those new and exciting

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avenues for my podcast, and I hope others will find value in them too.

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Thank you, Ralph. Ralph is a member of the School of Podcasting, and that man

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is inquisitive. And that's a good thing. That's as a teacher, that's what you

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want. And I think one of the we only got 4 answers to this.

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This is probably the one that I was really sweating. I'm like, is this gonna

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be the month when I'm like, nobody answered the question. But I think there are

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a lot of people, like, I have no I don't even understand the question.

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And I love people to send it in. I'm like, I don't know what you're

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talking about. So that is an acceptable answer, and I'll get

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into kinda what it is a little later in very plain English here. But we

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got 2 more answers. Podcasting 2.0. What do I

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know about it? And, if I do know about it, what do I think?

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That is the question that's being asked of me.

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Hi. My name is Zo Richardson from Backlook

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Cinema, the podcast. You can find us on backlookcinema.com.

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And that is a great question. The honest answer is

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I don't know much about it. I know that is a thing

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that is happening that people inside podcasting

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talk about a lot. And my understanding is that it's

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some type of upgrade to podcasting

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that I guess makes the podcast story your

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podcast more accessible to your listeners,

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but everything else in it and about it is a

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little bit fuzzy. I remember listening to The

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Feed, the official Lipson podcasting, and Elsie

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Escobar said that we're just getting people to

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understand podcast itself, just the concept

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of listening to an audio program on your

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phone. So anything beyond that is so

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advanced that it really isn't worth

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the conversation, at least not right now. For

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the most part, people who are my

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age and older, like, I'm in my fifties, so even somebody in their

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forties, they hardly know what a podcast is, and

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the adoption rate among the younger crowd is much higher

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than the adoption rate among the older crowd. And

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the people that I normally talk to, just getting them to

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understand how they can listen to and enjoy

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podcasts is much more challenging

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than talking to them about something like a movie or

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TV or radio. Those are easier concepts for

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someone to wrap their heads around. So those are my thoughts.

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Thanks, Dave, for asking the question. Oh, thank you so much.

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Here's the thing. Back in the day, like, many, many like,

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decades ago, I used to teach sales. And one of the things you have to

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know is when somebody has an

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objective, you have to have an answer. And these are

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great where somebody's like, yeah. That's not gonna work for me. You have to go,

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oh, and then you have to explain the benefit. And in some cases, I don't

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know that we have a answer for some of these objections.

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Hello, Dave. This is Brandon. I am pleased to announce that I have just

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launched my first podcast. It's not the personal productivity

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podcast that I've been working on. That is coming. But in the meantime,

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I decided that I wanted to document my progress and share some

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lessons that I've learned on my journey as a volunteer reader for

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LibriVox. I started recording for LibriVox about a year

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ago as a way to practice mic technique and to up my game in

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editing. Now there's a lot to learn about the LibriVox community

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beyond just simple narration. I suppose you could call this a soft

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launch since I don't have a domain name and I haven't registered the podcast

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on any of the indices yet. But you can find it at brandonreeds.github.io.

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And a link to the RSS feed is provided. More about

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that in a moment. Now, about podcasting

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2.0. I work in the field of software development,

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and I've been keeping an eye on this spec since the day I first heard

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about it. Of the 29 new tags, 3 of

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them in particular interest me, especially in the context of using

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podcasting as an instructional medium. The

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first is chapters. When I watch a YouTube video to learn

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something, and for me that's almost always something technical, I really

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appreciate it when a table of contents has been added to the video's description.

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It allows me to jump ahead to just the content I need to view. And

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that's what I want for podcasting too. Granted, this is not something I

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would use for casual listening. But for instructional podcast, I think it is

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a necessity. I also really like the concept of chapter

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art. This can turn a podcast episode into a slideshow

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presentation. Again, not super useful when I'm mowing the

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lawn, but really handy for educational purposes. And it's nice to

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see that this tag is popular. It's currently supported by 19

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apps. The next tag is seasons and the ability

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to name seasons in particular. This seems like a great

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way to group content by topic. I'm talking about

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monetization, of course. Fiction podcasting have an obvious use case

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for seasons. But imagine a podcast that covers various topics

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in, say, mathematics. Episodes could be grouped by the

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specific type of math. Geometry and calculus

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would have their own episode lists. One observation though, the

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documentation for this tag states that the decision to display the

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season number can be left up to the app. But I'd like to see

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an additional attribute that allows the podcaster

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to override this decision and to hide the season number.

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Only 6 apps support this tag right now.

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Finally, I find the social interact tag intriguing. If I

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understand it correctly, this puts a link to the conversation about the

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episode right there in the player. Again, I'm thinking about how useful

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this could be for students. I'm also happy to see the

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activity pub protocol being highlighted so prominently in the documentation.

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I've spent some time on the Mastodon platform and I see a lot of

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promise in the future of the Feddy verse. So

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in case you are wondering about that GitHub address where my new podcast

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is hosted, this project is as much a development project for me

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as it is an audio endeavor. I'm actually coding the RSS

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feed by hand. And in the next few weeks, I plan to incorporate some of

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the podcasting 2 dot o tags. Beginning with chapters.

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I currently have 5 podcast players installed on my phone and

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one on my home computer, and I will be using all of them to test

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the feed. So do I think it is difficult to get listeners to

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switch apps? Not at all. At least not as long as the

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benefits are clearly communicated. As always, thank

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you, Dave, for all you do to educate and encourage our podcasting

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community. That was amazing. This is why I have to

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say you have to know who your audience is. Obviously, a

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much technical background than maybe some of the other listeners, and

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you get a completely different answer. Thank you so much for the

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homework you did on that. That's helping me explain some of the cool things that

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are coming down the pike. We're gonna send it over to York to bring it

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home. Hi, Dave. This is York from Welcome to Earth

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Stories, a sci fi original show. When I

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think of podcasting 2.0, I have

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2 different minds on this. My first thought is that

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it's geeky and I'm into geeky things. In fact, I

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host a sci fi podcast that's listened to by

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geeks from Japan, Jamaica, from all

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over the world, and I think they'll be interested in this. But my

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other mindset of this is the marketing aspect

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of the 2.0. It's overwhelming. I mean,

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it's kind of mixed in not deliberately, but it's just the

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perception with Bitcoin. I know that it's 2

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separate things, but for a lot of people when

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they hear about it, that's what they think.

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And Bitcoin has some kind of a bad reputation

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in certain circles and so they don't want to get

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involved in that. And that's unfortunate because it

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gives the Podcasting 2.0 a

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bad name as well. I think what would be good is some

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clarity, some commercials and some

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marketing tools just to make sure that the Podcasting

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2.0 is distinct, and I know that there's

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so many features. This kinda reminds me of

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2,007 when when Apple came out with their

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beloved iPhone. There was other smartphones competing at

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the time, but they were all about the

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tech and all their commercials was about

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all the things that the software in the

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device could do. But Apple, they did a different take entirely.

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They didn't talk all about the technology. They talked about the

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experience. They made you feel that you

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want to be a part of their tribe. IPhone owners,

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they were a part of that community, and all of their commercials

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made you feel that, wow, if I have this product, then

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I have it all. And I think the same thing could be done with the

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Podcasting 2.0. I know that the

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Die Hard Geeks it's all about the Podcasting namespace.

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But for the rest of the regular folks out there, they

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really wanna know what's in it for them. They

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want to get that kind of vision, that vibe,

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that that fire in their belly to say, yes, I

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want to listen to this Podcasting a Podcast 2.0

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app. I don't think we're there yet. I hope that

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we will be soon, but I just don't think so. And, also, I

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did say there's 2 things, but the third thing, I listen to my

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podcasting on Pocket Cast. It's not one

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of the Podcasting 2.0 apps. I could switch and I thought

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about switching, but I I really enjoy my Pocket

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Cast. I know it doesn't have all the bells and whistles of

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the other ones, the Podcasting 2.0, that is,

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but it feels like home. There's gonna be a long

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climb up the wall of people's comfortability. I'm not

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sure how they're gonna do that. If you wanna check out my show,

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you could go to welcome to story.

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We're on Season 6 and Season 7

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is coming out later this year. This is a sci fi podcast.

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There's also some government conspiracy theories thrown

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in for good measure. Welcome to earth story

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dot com. Thanks, Dave. You take care. Way to bring it

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home, York. I deeply appreciate that. So in just

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a second, we're gonna get into what is podcasting 2.0

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in English, and I'm going to explain how if you

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compare that to, hey. I wanna start a podcast and get ads.

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Yeah. You'll be amazed. If you're new

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to the show, I love analogies. So let's start off with 1.

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Back in the fifties, if you bought a car,

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it had 4 tires, brake gas steering

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wheel, and maybe a radio, and a glove

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box. That was about it. Probably some bucket seats in there.

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And then somebody came up with a thing called power steering, which made it

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much easier to turn the wheel. We went from,

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I remember when I was growing up, we had a car instead of having one

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big window for the, you know, in the front seat, you have these little

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triangle things, and you could push them out and a bunch of air would come

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rushing in. Then eventually came air conditioning. You get the idea.

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And so you start one place and you add more features. That's

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one way of looking at podcasting 2.0. So some of

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those features, and this is just some of them, one is

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called Podroll. And if you remember Myspace back in

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the day, you could pick x amount of friends. In fact, I think you do

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this now on Podchaser. But what's cool about it is you can say,

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hey. If you like this show, you should check out the Audacity of podcasting, and

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you should check out, In and Around podcasting with Mark

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Asquith and Danny, and you should check out this. Right? It's a way for you

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to suggest other shows, or you could point people if you have more than

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one show with that. Now the beauty of that is

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that's now data, and all the nerds

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can get together and make a chart based on that,

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based on the podcasting' recommendations.

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Pretty neat o. Then there are transcripts. Those are already here.

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In fact, that was everybody got all giddy. Giddy, I tell

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you, because Apple used a podcasting 2.0

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spec or a feature. Then you hear a lot about this one,

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value. There are 2 types. 1 is where you just put a link to maybe

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your PayPal or buy me a coffee. That's kinda cool.

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And then the other one is the Bitcoin thing. We'll talk about the Bitcoin thing,

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but here's the beauty of it, is the

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audience decides how much Bitcoin to

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send you per minute. And they do it in the same way

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that here in the US, we have the dollar, and then the smallest denomination

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is a penny. And there are 100 pennies in a dollar. Well,

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you have Bitcoin, and then I think it's 1 1 millionth

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of a Bitcoin is called a satoshi. And so you

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can pick how many satoshis per minute you wanna send. And it'll

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actually I use the podcasting Matic.

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And I have told you, if you listen to the old episodes, I loved and

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I still love Overcast. But the maker of Overcast said,

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nope. Not gonna implement it. Just I like my app the way it is.

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It's his app. He can choose what he wants to do with it. And luckily,

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on the iOS side, there came Cast O Matic which looks

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and smells and tastes just like Cast O Matic, but it has

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that streaming value thing, and we'll get to that in just a second.

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But I can see how much I'm sending people. Now, you

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can also do this thing called a boost, sometimes called a boostogram.

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And this is the bravo, basically. If you're if you go to

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the theater, and at the end, you know, the the cast comes

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out after doing that play, and they take a bow and people go, bravo.

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Bravo. And they stand up. Right? It's a way of going, look, I'm I know

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I'm already clapping, but I'm gonna stand and just to show you

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my more appreciation. And this is a way for people to go, hey. I really

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like that. Have, you know, 5,000 satoshis or

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whatever, things like that. And it sounds great, but we'll we'll talk about that in

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a minute. Like, how what is 5,000 satoshis?

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But you all said the same thing. When it came to Bitcoin, we're all like,

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00:21:49,315 --> 00:21:52,674
eee. Yeah. It's a little new now. I you can you can buy and

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00:21:52,674 --> 00:21:56,434
sell Bitcoin with PayPal and the Cash App, which is really

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popular, and it is coming on board. But right now,

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it's, you know, it's not exactly what I call. And

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if your name is Sheryl and you're an aunt, I don't mean

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any disrespect by this, but my brother had,

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an aunt in law named aunt Cheryl, and she was a lovely

355
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woman, but she was really technically challenged.

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And I'm kinda like, yeah. This isn't ready for aunt Cheryl yet.

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But if you're doing a show about Bitcoin or banking or

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money, you know, if your audience is sniffing and playing with Bitcoin,

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it takes, like, maybe 5 minutes to set your show

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up. So it's something to think about. But,

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I do a show with Daniel j Lewis from the Audacity of the Podcasting. And

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one of the things I wanna talk about, just about like York said,

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it's got kind of a bad monetization, Bitcoin, because a lot of people think

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that it chews up too much energy energy. We're not gonna get into it.

365
00:22:54,505 --> 00:22:57,945
Just know you've got a computer that is running so

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hard to generate Bitcoin that it needs

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extra fans, and people are like, it's it's enter it's not energy

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efficient. And that's one side of the story. And where there is the left

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side, there's always the right side. And Daniel's looking

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00:23:12,855 --> 00:23:16,615
into it because he's like, it may not be as inefficient as

371
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people think. So we're we're diving into that. I just

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know that when I go, okay,

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you you have to, let's say, go to get albi.com,

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which is like this little wallet, and you have to

375
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use your credit card. You can't use your debit card to buy some

376
00:23:36,215 --> 00:23:40,030
Bitcoin. Already, you're like, wait. I gotta can't use my

377
00:23:40,030 --> 00:23:43,710
debit card. Nope. Gotta use the credit card because if you try a debit card,

378
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your your bank is gonna block it. Again, not the

379
00:23:47,434 --> 00:23:51,054
greatest reputation, little bit of a red flag for some people.

380
00:23:51,515 --> 00:23:55,054
And so when you buy a you your credit card, it goes into your wallet,

381
00:23:55,110 --> 00:23:58,950
and then you just go into the app, and you say, oh,

382
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here's my Get Alby account blah blah blah, and everything's safe and secure, and

383
00:24:02,790 --> 00:24:06,554
you can now stream satoshis. But there's a few little hurdles there.

384
00:24:06,554 --> 00:24:10,155
Right? Little couple of little red flags. Now the good news is this was what

385
00:24:10,155 --> 00:24:13,630
I love about this is you do have an army of nerds

386
00:24:14,090 --> 00:24:17,290
that are looking into it. Like, how do I make it easier? And one of

387
00:24:17,290 --> 00:24:21,054
them is Sam Sethi who does a website, Tru Fans.

388
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It's a podcast app. And if we wanna get nerdy, technically, it's not

389
00:24:24,735 --> 00:24:28,389
really an app like you get from the App Store. It is, a

390
00:24:28,389 --> 00:24:31,909
web app, meaning you can basically go to the website and basically say, hey. Put

391
00:24:31,909 --> 00:24:35,690
this on my my front screen of my phone, whichever one you have.

392
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And, Sam, because it's not an actual

393
00:24:39,784 --> 00:24:43,544
app in either the Google Play Store or the Apple Store, the problem with

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00:24:43,544 --> 00:24:47,130
those, both those companies take a a chunk of the change, like Apple takes

395
00:24:47,130 --> 00:24:50,490
30%, and they can kinda stop you from doing

396
00:24:50,490 --> 00:24:54,250
ecommerce. Well, because Sam's isn't really an app and it's not in the

397
00:24:54,250 --> 00:24:57,695
App Store, he has discovered that you can actually take your

398
00:24:57,695 --> 00:25:00,755
wallet, just a good old fashioned credit card,

399
00:25:01,135 --> 00:25:04,760
and put money into it. So he's testing that. And I was,

400
00:25:04,760 --> 00:25:08,520
like, that's good. Let's make it easy. And then, of course, the

401
00:25:08,520 --> 00:25:12,200
other one is for the podcaster. Yeah. I I had somebody give me some

402
00:25:12,200 --> 00:25:15,975
money. Now how do I get it into my actual like, how

403
00:25:15,975 --> 00:25:19,575
do I buy groceries with us? Like, they don't take Bitcoin at the Piggly

404
00:25:19,575 --> 00:25:23,280
Wiggly. That is a fun story to say, isn't it?

405
00:25:23,280 --> 00:25:27,040
Come on. Go ahead. Say Piggly Wiggly. It's just it just makes you smile. I

406
00:25:27,040 --> 00:25:30,775
wish we had Piggly Wiggly's in Ohio. I know that's a a South thing

407
00:25:30,835 --> 00:25:34,615
and have a pig for a mascot. Okay. End of tangent.

408
00:25:35,075 --> 00:25:38,690
But so that is a ways to go.

409
00:25:38,690 --> 00:25:42,390
Now, the other thing people have said, which is absolutely true,

410
00:25:43,010 --> 00:25:46,825
I, myself, swore you would pull overcast from my

411
00:25:46,825 --> 00:25:50,205
cold dead hands. I love that app. It did everything I wanted.

412
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And so it wasn't until its clone came out

413
00:25:54,490 --> 00:25:57,530
with this bonus thing that I even thought about it. But even with that, and

414
00:25:57,530 --> 00:26:01,290
it is easy because you can export all your podcasts, like, all

415
00:26:01,290 --> 00:26:05,105
the settings and then import in into the other app so you don't

416
00:26:05,105 --> 00:26:08,065
lose, you know, your shows. You don't have to go back and okay now I

417
00:26:08,065 --> 00:26:11,590
gotta subscribe to this show. Now I gotta subscribe to that show. That's

418
00:26:11,590 --> 00:26:15,110
easier. We'll talk about that because the whole Google thing is coming down the

419
00:26:15,110 --> 00:26:18,809
pike. So that's easier. But the money transaction,

420
00:26:19,190 --> 00:26:22,934
which, you know, well, who would have thunk it? That's the part that

421
00:26:22,934 --> 00:26:26,615
seems to grab people's attention. But the thing I love about

422
00:26:26,615 --> 00:26:29,975
it is the fact that it is directly from your

423
00:26:29,975 --> 00:26:33,790
audience. So let me give you one example because if it's like,

424
00:26:33,790 --> 00:26:37,010
well, why should I even do this? And so nobody

425
00:26:37,230 --> 00:26:40,610
sneezes when you're like, oh, well, you can do programmatic ads.

426
00:26:41,295 --> 00:26:43,795
They're gonna pay somewhere between 0.003¢.004¢

427
00:26:47,054 --> 00:26:50,674
a download. Your mileage may vary, but somewhere that's in the ballpark.

428
00:26:51,360 --> 00:26:54,659
Now one of the fun things about podcasting

429
00:26:54,720 --> 00:26:58,320
2.0 is there are certain numbers. I think it's

430
00:26:58,320 --> 00:27:02,125
1701 is what people call a Star Trek boost. It has something to

431
00:27:02,125 --> 00:27:05,105
do with the Enterprise. But let's just take this one, 5150.

432
00:27:06,205 --> 00:27:09,730
That is an album from Van Halen, was the name of their

433
00:27:09,730 --> 00:27:13,250
album, which also, coincidentally, is a police

434
00:27:13,250 --> 00:27:16,610
call for someone who is not in their right mental

435
00:27:16,610 --> 00:27:20,255
state. And so people will send a

436
00:27:20,255 --> 00:27:23,715
podcaster a 5150. They'll send them 5,150

437
00:27:24,575 --> 00:27:28,270
satoshis along with a message. And so how

438
00:27:28,270 --> 00:27:30,930
much is that if somebody sends you 5,150

439
00:27:32,270 --> 00:27:35,975
satoshis? Well, right now, as it is

440
00:27:35,975 --> 00:27:39,335
March 22, 2024, that is

441
00:27:39,335 --> 00:27:43,100
$3.28. So if you

442
00:27:43,100 --> 00:27:46,880
have 3 people, let's just stick with 1. So $3.28

443
00:27:48,300 --> 00:27:51,920
is what I earn for that. So what you can do that's right. It's time

444
00:27:52,125 --> 00:27:55,645
for fun fun math with

445
00:27:55,645 --> 00:27:58,945
Dave. Yay. So $3.28.

446
00:28:01,470 --> 00:28:05,230
And now let's divide that by let's say we got a killer deal. We're making

447
00:28:05,230 --> 00:28:08,850
0.004¢ per download from our programmatic

448
00:28:09,070 --> 00:28:12,425
ads. Well, that means you would have to

449
00:28:12,425 --> 00:28:16,265
get 820 downloads to

450
00:28:16,265 --> 00:28:19,889
make up the money from a

451
00:28:19,889 --> 00:28:23,409
single boost from 1 person who sent you

452
00:28:23,409 --> 00:28:26,470
51.50. And so the question is,

453
00:28:27,044 --> 00:28:30,645
what's easier? To get somebody to send you a Van Halen

454
00:28:30,645 --> 00:28:34,345
boost or to get 820 additional

455
00:28:34,645 --> 00:28:37,140
downloads? And that's when I was like,

456
00:28:39,200 --> 00:28:42,500
and that's where you'll hear people say the phrase value

457
00:28:43,280 --> 00:28:46,995
for value. And so if somebody wants to

458
00:28:46,995 --> 00:28:50,615
go attaboy, Dave, they can send me

459
00:28:50,995 --> 00:28:54,820
however many satoshis that they want. Now do I get a lot of boost? No.

460
00:28:55,139 --> 00:28:58,500
But I did get one I'll talk about here in a second. But,

461
00:28:58,500 --> 00:29:02,120
nonetheless, the question is comparing it to programmatic

462
00:29:02,340 --> 00:29:06,185
ads, when Daniel and I first started, doing the future

463
00:29:06,185 --> 00:29:09,865
of podcasting, we have because that audience is really

464
00:29:09,865 --> 00:29:13,350
nerdy, we're getting a fair amount of

465
00:29:13,350 --> 00:29:17,110
incoming, just streaming satoshis where people

466
00:29:17,110 --> 00:29:20,875
are streaming anywhere from 3 satoshis a minute up to

467
00:29:20,875 --> 00:29:23,775
over a 100, and that adds up.

468
00:29:24,554 --> 00:29:27,855
But that, again, is with a really nerdy audience.

469
00:29:28,480 --> 00:29:32,160
But you never know. You're letting your audience pick. So one of the cool

470
00:29:32,160 --> 00:29:35,840
things about this is you can go in to

471
00:29:35,840 --> 00:29:39,684
different websites and see how many like, I've received

472
00:29:39,764 --> 00:29:42,804
well, we'll get to that as I've received a fair amount of sats and how

473
00:29:42,804 --> 00:29:46,539
many I've paid. But recently, Sam Sethi

474
00:29:46,539 --> 00:29:50,320
from truefans.fm sent us 100,000

475
00:29:51,659 --> 00:29:55,225
satoshis. Now that sounds like an like, almost like a

476
00:29:55,225 --> 00:29:58,664
bazillion dollars. Right? Well, it's not a bad chunk of

477
00:29:58,664 --> 00:30:00,684
change. That's $63.71

478
00:30:03,700 --> 00:30:07,140
on March 22nd in 2024. If you divide that by

479
00:30:07,140 --> 00:30:10,680
0.004, that is 15,927

480
00:30:12,660 --> 00:30:15,305
downloads if you're getting paid 0.004¢,

481
00:30:17,045 --> 00:30:20,825
which is $4 CPM in case you're wondering. $4 per 1,000.

482
00:30:21,980 --> 00:30:25,679
What's easier to get? One crazy app developer

483
00:30:26,380 --> 00:30:29,840
that I love dearly. Thank you, Sam. Go to truefans.fm.

484
00:30:31,235 --> 00:30:34,775
It's a great app, and it's got a great web interface.

485
00:30:35,235 --> 00:30:38,695
So is it easier to get, you know, a crazy generous

486
00:30:40,070 --> 00:30:42,330
donor or 15,927

487
00:30:45,270 --> 00:30:48,915
downloads? And that's the beauty of it. Like, some people like,

488
00:30:48,915 --> 00:30:52,275
$63 to some people may be like, I got that in my couch

489
00:30:52,275 --> 00:30:55,415
cushions. And other people are like, I could give you

490
00:30:55,635 --> 00:30:59,250
$3. It's up to the audience. But the the

491
00:30:59,250 --> 00:31:02,929
hurdles right now are still the whole getting

492
00:31:02,929 --> 00:31:06,610
money in and getting money out. So we're happy to see things like

493
00:31:06,610 --> 00:31:09,965
the Cash App and PayPal. But even like PayPal

494
00:31:10,424 --> 00:31:13,705
okay. I bought some Bitcoin. It's in PayPal. Okay. Now you gotta send it to

495
00:31:13,705 --> 00:31:16,365
Alby. That's not super easy.

496
00:31:17,259 --> 00:31:20,559
But it's features made to

497
00:31:21,100 --> 00:31:24,480
enhance the listening and engagement

498
00:31:25,725 --> 00:31:29,245
with your audience. One of the things they're also working on you know how if

499
00:31:29,245 --> 00:31:32,545
you go to YouTube, you can leave a comment, and you'll see it on YouTube,

500
00:31:32,684 --> 00:31:36,090
and then you see it on the YouTube app? Those are are, you

501
00:31:36,090 --> 00:31:39,450
know, comments. We're trying to get cross app

502
00:31:39,450 --> 00:31:43,024
comments. So I could maybe leave a comment

503
00:31:43,024 --> 00:31:46,784
in Goodreads I'm story. Good, pods, and it would

504
00:31:46,784 --> 00:31:50,630
show up podcasting matic, and then somebody else could leave a comment

505
00:31:50,630 --> 00:31:54,149
in Podcasting Guru, and it would show up in

506
00:31:54,149 --> 00:31:57,510
Podverse, cross app comments, and there are a lot of

507
00:31:57,510 --> 00:32:01,155
nerds working on that. And my

508
00:32:01,155 --> 00:32:04,915
buddy Craig Van Slyke from AI Goes TO College made a

509
00:32:04,915 --> 00:32:08,360
great great point once. He goes, you know, it kinda sounds

510
00:32:08,360 --> 00:32:11,020
like it's a bunch of nerds

511
00:32:11,960 --> 00:32:15,715
just doing nerdy things to see if they could do

512
00:32:15,715 --> 00:32:19,554
it. And I go, you know, yeah. I could I

513
00:32:19,554 --> 00:32:23,130
could see that point of view. So that's what it is.

514
00:32:23,130 --> 00:32:26,750
Now here's my point. It doesn't cost you anything

515
00:32:27,530 --> 00:32:30,745
to make your show available

516
00:32:31,445 --> 00:32:34,805
to receive Bitcoin. So why not do it? Because there

517
00:32:34,805 --> 00:32:38,245
are a number of people that are listening to

518
00:32:38,245 --> 00:32:41,980
this. And if nothing else, set it up to receive.

519
00:32:41,980 --> 00:32:45,740
And if you never figure out how to get it out, you know, there's

520
00:32:45,740 --> 00:32:49,435
the kids' college fund. And now, I wanna peel back the

521
00:32:49,435 --> 00:32:52,975
curtain because I'm gonna do something just to prove a point.

522
00:32:54,155 --> 00:32:57,850
You ready for this? I'm gonna hit you with a bunch of stats and

523
00:32:57,850 --> 00:33:01,150
just watch your brain tune out. When you do math

524
00:33:01,690 --> 00:33:05,395
or a bunch of facts and stats in a podcast, your brain is just like,

525
00:33:05,395 --> 00:33:08,835
do I need milk? Do I need I'm gonna just here we go. First of

526
00:33:08,835 --> 00:33:11,570
all, there are 19 1,395

527
00:33:12,590 --> 00:33:16,110
shows already using podcasting 2 point

528
00:33:16,110 --> 00:33:19,925
o. If you look at the number of shows that have put out an

529
00:33:19,925 --> 00:33:23,465
episode in the last 30 days, that's 357,841.

530
00:33:25,365 --> 00:33:28,570
I know there's 4,000,000 podcasting, but only

531
00:33:28,790 --> 00:33:32,310
357,000 have put one out in the

532
00:33:32,310 --> 00:33:35,675
last 30 days, which means that is

533
00:33:35,735 --> 00:33:38,955
5.4%. Yay. Fun with math.

534
00:33:41,960 --> 00:33:45,734
That's how many people are currently embracing the

535
00:33:45,734 --> 00:33:49,580
podcasting 2.0 value for value feature.

536
00:33:50,325 --> 00:33:53,924
Now one of the reasons this was even invented is

537
00:33:53,924 --> 00:33:57,765
because Apple Podcasts started pulling some shows that they

538
00:33:57,765 --> 00:34:01,460
disagreed with the content out of Apple Podcasting,

539
00:34:01,460 --> 00:34:05,140
which is kinda called censorship. Now let's not get crazy. There's

540
00:34:05,140 --> 00:34:08,980
some people you know, everybody's favorite word. You know what I'm gonna say right now.

541
00:34:08,980 --> 00:34:12,264
Right? Because if I disagree with you, that makes you

542
00:34:12,965 --> 00:34:16,744
begins with an end. That's right. Nazi. Everybody's a Nazi,

543
00:34:16,949 --> 00:34:20,630
and so some people got pulled out just because they said booger, or

544
00:34:20,630 --> 00:34:24,329
something of that nature. And that's, again, one of the guys that invented

545
00:34:24,389 --> 00:34:27,315
podcasting said, yeah. That's not cool. He's really,

546
00:34:28,175 --> 00:34:31,855
like like, a 100% freedom of speech. And so he said, we should have a

547
00:34:31,855 --> 00:34:35,635
backup in the event this goes really wrong with Apple. So they invented

548
00:34:35,840 --> 00:34:39,680
this thing called the podcasting index, and that's where there are some of

549
00:34:39,680 --> 00:34:43,120
these new apps that only look

550
00:34:43,120 --> 00:34:46,815
at the podcast index. Like, if your show is in Apple

551
00:34:46,815 --> 00:34:50,655
Podcasts, but you're not in the podcast index, they can't see

552
00:34:50,655 --> 00:34:54,500
your show. So it's like the nerds are building

553
00:34:54,500 --> 00:34:58,260
an alternative universe to Apple. Not that

554
00:34:58,260 --> 00:35:01,859
we hate Apple. I love Apple, especially for everything they've ever

555
00:35:01,859 --> 00:35:05,615
done. But the nerds, that I say that with

556
00:35:05,615 --> 00:35:09,295
love, got tired of waiting for these cool

557
00:35:09,295 --> 00:35:13,099
things. They're like, no. We could do this. Oh, well, Apple's not implementing

558
00:35:13,160 --> 00:35:16,760
them. You know, Apple's you know, they've been a great custodian of

559
00:35:16,760 --> 00:35:20,460
podcasting. But as you might imagine, they're not making any money

560
00:35:20,595 --> 00:35:24,355
with podcasting unless you do the whole subscription thing. But

561
00:35:24,355 --> 00:35:27,174
they just went, well, let's quit waiting on Apple.

562
00:35:27,980 --> 00:35:31,440
And that's what's basically happening. So the

563
00:35:31,900 --> 00:35:35,580
last stat I thought I would leave you with, and I believe this is

564
00:35:35,580 --> 00:35:37,655
over 3 years, I've received 894,030

565
00:35:39,875 --> 00:35:43,635
SATS, Satoshis. The cool kids call them SATS, of

566
00:35:43,635 --> 00:35:46,349
course. Which means in 3 years, I've made $574.95.

567
00:35:49,290 --> 00:35:52,750
Not a bad. Right? Better than a poke in the eye.

568
00:35:53,425 --> 00:35:57,045
And if we were to continue with our math problem,

569
00:35:57,265 --> 00:35:59,605
you know, why stop now? $574.95

570
00:36:03,300 --> 00:36:06,980
divided by point let's go crazy. Let's say we got

571
00:36:06,980 --> 00:36:10,360
0.005¢ a download.

572
00:36:11,345 --> 00:36:14,805
Well, what would that mean? That would be a 114,990

573
00:36:17,585 --> 00:36:20,390
downloads. So which one's easier?

574
00:36:21,090 --> 00:36:24,930
Especially, I'm here. I if it was me, I would just set it up and

575
00:36:24,930 --> 00:36:27,990
forget about it. You do have to kinda let your audience know.

576
00:36:28,575 --> 00:36:32,335
Hey. This show is now podcasting 2.0 enabled. If

577
00:36:32,335 --> 00:36:36,150
you'd like to send a boostagram, feel free. And

578
00:36:36,150 --> 00:36:39,990
you can go to modern podcast apps if you'd like to try

579
00:36:39,990 --> 00:36:42,890
a new app. And I agree with everyone who said,

580
00:36:43,910 --> 00:36:47,704
that's a hurdle. Because once you find an app

581
00:36:47,704 --> 00:36:50,925
you like, boy, you really don't wanna change.

582
00:36:51,464 --> 00:36:54,910
And that leads us to our next topic. Yeah.

583
00:36:54,910 --> 00:36:58,610
Yeah. Yeah. And I kinda feel like I'm giving this

584
00:36:59,070 --> 00:37:02,735
too much of a stage, but I'm gonna talk about

585
00:37:02,735 --> 00:37:06,575
Google Podcasting going away. I've mentioned this before. And the reason I say

586
00:37:06,575 --> 00:37:10,300
that, they only had 3% of the market. But

587
00:37:10,600 --> 00:37:14,040
it's hard to get any part of the market, and they're going

588
00:37:14,040 --> 00:37:17,720
away. And from what I've heard, Google is not going to

589
00:37:17,720 --> 00:37:21,515
redirect the link that you have that goes to Google Podcasting to

590
00:37:21,515 --> 00:37:25,355
Google, YouTube Music. And I need to

591
00:37:25,355 --> 00:37:29,100
double check this, but according to James Cridlin, you can't link directly

592
00:37:29,100 --> 00:37:32,700
to a show in YouTube Music. Just one of the many

593
00:37:32,700 --> 00:37:36,495
reasons why I'm not recommending my audience, migrate if

594
00:37:36,495 --> 00:37:39,935
you're on Google Podcasting to YouTube

595
00:37:39,935 --> 00:37:43,555
Music. It's kind of an app that is like

596
00:37:43,820 --> 00:37:47,660
they bolted on podcasting to it. I want an app that was designed

597
00:37:47,660 --> 00:37:51,414
from day 1 to listen to podcasting. And

598
00:37:51,875 --> 00:37:55,474
I have a list of what I want in an app, and the thing that

599
00:37:55,474 --> 00:37:58,914
makes me kinda nuts is none of them on the

600
00:37:58,914 --> 00:38:02,210
Android side do it. My favorite app

601
00:38:02,910 --> 00:38:06,750
on the iOS side podcasting Matic. If you

602
00:38:06,750 --> 00:38:10,555
are a Overcast user and you want some of

603
00:38:10,555 --> 00:38:13,215
that podcasting 2.0 functionality

604
00:38:14,315 --> 00:38:17,861
if I'm Marco, the guy from Overcast, I'm suing the guy from

605
00:38:17,861 --> 00:38:21,670
Podcasting Matic because he somehow, like, really cloned

606
00:38:22,210 --> 00:38:25,675
his app. But my problem is there's

607
00:38:25,675 --> 00:38:29,275
nothing there are a couple that are close on the

608
00:38:29,275 --> 00:38:33,040
Android side. And so this is that's my

609
00:38:33,040 --> 00:38:36,240
stance on this. Like, well, this is the best I got at this point if

610
00:38:36,240 --> 00:38:39,984
you're on Android. And so what I'm

611
00:38:39,984 --> 00:38:43,744
looking for is a smart playlist. I love that

612
00:38:43,744 --> 00:38:47,505
feature. And what this is is I can say, hey. I'm following this

613
00:38:47,505 --> 00:38:51,190
show now. Then when it comes in, go to the

614
00:38:51,190 --> 00:38:55,030
money, you know, playlist story go to the health playlist or go

615
00:38:55,030 --> 00:38:58,595
to the podcasting playlist. And I don't have to do anything. It just

616
00:38:58,715 --> 00:39:02,155
when I'm ready to listen about money, I click on the money playlist, and they're

617
00:39:02,155 --> 00:39:05,910
all my favorite shows. So I love those. And then I want controls

618
00:39:05,910 --> 00:39:09,589
over when the files are downloads, and I do want them to

619
00:39:09,589 --> 00:39:13,130
download. And I want controls that allow me to download

620
00:39:13,484 --> 00:39:17,005
when I'm on Wi Fi. I do a lot of stuff outdoors in the

621
00:39:17,005 --> 00:39:20,765
summer, and my I don't have to rely

622
00:39:20,765 --> 00:39:24,599
on AT and T to stream stuff for me. So number 3, speaking

623
00:39:24,599 --> 00:39:27,960
of streaming, I want speed control on a show by show

624
00:39:27,960 --> 00:39:31,405
basis. Some shows, the host just

625
00:39:31,405 --> 00:39:34,925
talk slower. And those people, I

626
00:39:34,925 --> 00:39:38,730
listen at 1.8 or something like that. So I want

627
00:39:38,730 --> 00:39:42,490
that on not on a, like, hey. Here, speed up everybody. No. No. No. Because

628
00:39:42,490 --> 00:39:45,050
other people talk like me, and they're really, really fast, and you need to slow

629
00:39:45,050 --> 00:39:48,165
me down because you can't understand what I'm saying. So,

630
00:39:48,885 --> 00:39:52,265
speed control on a show by show basis. Volume leveling.

631
00:39:52,645 --> 00:39:55,685
It's sad that we need to do this, but one show will blow my head

632
00:39:55,685 --> 00:39:59,240
off. And the next one, I can't hear at all. So I need something to

633
00:39:59,240 --> 00:40:03,079
adjust the volume. And I really love it if

634
00:40:03,079 --> 00:40:06,575
they have a web based version so that I can listen on my

635
00:40:06,575 --> 00:40:10,415
computer without having to plug my phone into it. And if I can pick

636
00:40:10,415 --> 00:40:13,960
up right where I left off, that's amazing. Now that's a

637
00:40:13,960 --> 00:40:17,800
feature I'm willing to give up, but you get a lot of kudos if you

638
00:40:17,800 --> 00:40:21,580
have one. The ability to upload files

639
00:40:21,640 --> 00:40:25,415
like a rough draft of a podcast so I can listen to it

640
00:40:25,415 --> 00:40:29,095
through the app. I love that feature. Overcast has podcasting Matic has it.

641
00:40:29,095 --> 00:40:32,620
Pocket Podcasting has it, bunch of them, and then I'll talk about. And

642
00:40:32,620 --> 00:40:36,300
then I'm hoping they're kinda nerdy because I want that

643
00:40:36,300 --> 00:40:40,140
value for an for value. It's kinda weird. I've been trying different apps.

644
00:40:40,140 --> 00:40:43,964
And when I can't stream satoshis when you're used to, I kinda feel

645
00:40:43,964 --> 00:40:47,805
guilty because I'm getting this great content, and they're

646
00:40:47,805 --> 00:40:51,440
getting nothing but a smile. And like I say,

647
00:40:51,579 --> 00:40:55,280
none of these apps do all 7 of those. None of them.

648
00:40:55,740 --> 00:40:59,535
And so here's my answer so far to

649
00:40:59,595 --> 00:41:03,055
what I have. And the first one is Podorama.

650
00:41:03,914 --> 00:41:07,660
And this right now, if it had, what you

651
00:41:07,660 --> 00:41:11,180
call it? The value for value, it'd be, like, my number one app

652
00:41:11,180 --> 00:41:14,914
because Podurama has everything. They have a web

653
00:41:14,914 --> 00:41:18,755
based version. I can upload files. They even a cool thing where you can

654
00:41:18,755 --> 00:41:22,135
rate episodes. So as a podcaster, you can go in and see

655
00:41:22,559 --> 00:41:26,260
which episodes are resonating. That's kinda cool. And,

656
00:41:26,640 --> 00:41:30,480
I mean, it's it works on iOS. It works on Android. It's a web

657
00:41:30,480 --> 00:41:33,985
based version. I don't know how they do it. It's some sort of freaky

658
00:41:33,985 --> 00:41:37,825
mojo that I can be listening on my computer through

659
00:41:37,825 --> 00:41:41,600
their website, hit pause, pick up my phone, and it

660
00:41:41,600 --> 00:41:45,200
picks up and, I mean, right where I left off. It's a

661
00:41:45,200 --> 00:41:48,880
very impressive, very pretty app. And the thing I love about

662
00:41:48,880 --> 00:41:52,515
it, I like smart lists. Right? Smart

663
00:41:52,515 --> 00:41:56,355
playlist. Most other apps have this cue thing where they just

664
00:41:56,355 --> 00:42:00,150
dump off a wheelbarrow full of episodes and then you make

665
00:42:00,150 --> 00:42:03,430
a list, like, here, put this one in the list to to listen to. That's

666
00:42:03,430 --> 00:42:06,650
called a queue. Podurama does both

667
00:42:07,085 --> 00:42:10,685
and they play video if you have video podcasting. So it's a great

668
00:42:10,685 --> 00:42:14,525
app. Everybody should go over to padurama.com, click on the support link,

669
00:42:14,525 --> 00:42:17,940
and go, hey. Dave wants you to add value for value.

670
00:42:18,960 --> 00:42:22,099
The next one that comes the closest is

671
00:42:22,720 --> 00:42:26,385
Podcast Guru. Podcast Guru works

672
00:42:26,385 --> 00:42:30,065
again on iOS and Android. And remember, I'm looking for

673
00:42:30,065 --> 00:42:33,605
an Android app for my Google Podcast people.

674
00:42:33,870 --> 00:42:37,630
It does have a web interface. And when I first started

675
00:42:37,630 --> 00:42:41,310
using it, the web interface was not updating. Now to

676
00:42:41,310 --> 00:42:44,855
their credit, I emailed them. They got back very quickly, went

677
00:42:44,855 --> 00:42:48,535
over, and, I don't know, grabbed Fonzie and had him hit the jukebox,

678
00:42:48,535 --> 00:42:52,090
and it it started syncing again. But very,

679
00:42:52,090 --> 00:42:55,690
very cool. They they do have the files thing too where you can upload

680
00:42:55,690 --> 00:42:59,290
files. So I like that. They do the value for value

681
00:42:59,290 --> 00:43:03,115
thing. Great. Amazing. They don't do

682
00:43:03,115 --> 00:43:06,555
smart list. I'm like, oh, come on. So

683
00:43:06,555 --> 00:43:10,400
close. But they're working on smart playlist. So whichever

684
00:43:10,400 --> 00:43:14,175
one happens first, Podcast Guru brings in smart playlists

685
00:43:14,175 --> 00:43:17,760
story Padurama adds value for value. That's

686
00:43:17,760 --> 00:43:21,545
gonna be my default app for recommending things to people. Again,

687
00:43:21,605 --> 00:43:25,205
I'm happy with my app. I'm on iOS, and I'm using Podcasting

688
00:43:25,205 --> 00:43:28,265
Matic. The other one is truefans.fm.

689
00:43:30,070 --> 00:43:33,750
This app, if you wanna see all the features that are

690
00:43:33,750 --> 00:43:37,530
available for the podcasting 2 point o space now realize,

691
00:43:37,915 --> 00:43:41,675
if your podcaster is not doing anything with that, these aren't gonna

692
00:43:41,675 --> 00:43:45,214
really come into play. But it too it's a little different because

693
00:43:45,660 --> 00:43:48,640
you're not gonna really find this in the Android app

694
00:43:49,180 --> 00:43:53,020
or the iOS iPhone App Store because it's not

695
00:43:53,020 --> 00:43:56,795
really an app. It's a website, and it's one of those if you

696
00:43:56,795 --> 00:44:00,235
go to it on your phone, you can click on it and say, add this

697
00:44:00,235 --> 00:44:03,670
to my home page. And then at that point, it's just a little

698
00:44:03,670 --> 00:44:07,510
button. So it's really like a little baby website that

699
00:44:07,510 --> 00:44:11,315
looks and smells and tastes just like an app. And it's got some really cool

700
00:44:11,315 --> 00:44:14,535
things. It is along with Podcasting Guru,

701
00:44:15,075 --> 00:44:18,674
it's new. So some of these still have, like, I still don't understand

702
00:44:18,674 --> 00:44:22,470
playlist on this. I don't think they're smart at this point. I

703
00:44:22,470 --> 00:44:26,150
do like the value for value and all the it has everything. The only thing

704
00:44:26,150 --> 00:44:29,975
I'm worried about with true fans is I don't think I can download

705
00:44:30,035 --> 00:44:33,715
files. Like, I'm getting ready to go to Podcasting Movement, and this is

706
00:44:33,715 --> 00:44:37,075
one of the reasons why I download files to my phone so I can listen

707
00:44:37,075 --> 00:44:40,510
when I don't have Wi Fi. And I'm not sure how that would work,

708
00:44:40,510 --> 00:44:44,130
but Trufans looks great on your phone.

709
00:44:44,190 --> 00:44:47,875
It works on the website. Their websites, I still

710
00:44:47,875 --> 00:44:51,075
find things where I'm like, wait. In in terms of, like, if I stop on

711
00:44:51,075 --> 00:44:54,835
my phone and go to the website, that's a

712
00:44:54,835 --> 00:44:58,570
little wonky at this point. But Sam Sethi is a hardworking

713
00:44:58,710 --> 00:45:02,070
guy, and he has been working on Truefans for a long

714
00:45:02,070 --> 00:45:05,805
time. There are other ones. I like Pocket Podcasting. Pocket

715
00:45:05,805 --> 00:45:09,645
Cast kinda did a, oh, we were just kidding. They had said they

716
00:45:09,645 --> 00:45:13,025
were going to embrace value for value in podcasting

717
00:45:13,165 --> 00:45:16,830
2.0. We all got excited, and I downloaded the app. It has,

718
00:45:16,830 --> 00:45:20,590
again, all the features I want except the

719
00:45:20,590 --> 00:45:24,130
value for value. And they said they were gonna add it, and that was probably

720
00:45:25,295 --> 00:45:28,755
10 months ago, if not longer, and they haven't.

721
00:45:29,375 --> 00:45:33,214
Another app is Pocket Podcasting the only reason I would say

722
00:45:33,214 --> 00:45:37,049
try that one, it's been around forever. And I know

723
00:45:37,049 --> 00:45:40,809
they embrace some podcasting 2.0 stuff. So right

724
00:45:40,809 --> 00:45:44,325
now, if I'm looking for an easy to use now granted,

725
00:45:44,465 --> 00:45:48,305
again, none of these do them all. So I'm I'm ever

726
00:45:48,305 --> 00:45:52,019
so disappointed in all of them a little bit. But the prettiest

727
00:45:52,019 --> 00:45:55,240
one that works the coolest right now for me is Podurama.

728
00:45:56,099 --> 00:45:59,460
And so it's also very easy if you sign up for

729
00:45:59,460 --> 00:46:03,145
free. You can go in, find your show, and then just

730
00:46:03,145 --> 00:46:06,205
grab the link at the top for your show and put that on your website.

731
00:46:06,744 --> 00:46:10,440
I'm not sending people YouTube music. I just in the same

732
00:46:10,440 --> 00:46:13,980
way that Spotify, especially now Spotify with audiobooks,

733
00:46:14,200 --> 00:46:18,025
it's just a it's cluttered. And I want

734
00:46:18,265 --> 00:46:22,105
maybe it's probably a reflection of me. I'm kind of a power user when

735
00:46:22,105 --> 00:46:25,730
it comes to listening to podcasts. So I want an app just dedicated

736
00:46:25,870 --> 00:46:29,630
to podcasting that really lets me get into the meat and bones. So

737
00:46:29,630 --> 00:46:32,925
that's that's that. On April April 2nd,

738
00:46:33,065 --> 00:46:36,825
Google Podcasts, though, you won't be able to use that anymore. And

739
00:46:36,825 --> 00:46:40,360
then, eventually, they're gonna stop it working at all. I

740
00:46:40,360 --> 00:46:44,120
think they said in June or August, something like that. So right

741
00:46:44,120 --> 00:46:47,100
now, that's my app. And, again, I kinda feel like

742
00:46:47,595 --> 00:46:51,275
3% of you care about this. But, also, somebody mentioned

743
00:46:51,275 --> 00:46:54,875
moving from Stitcher. I still see people with

744
00:46:54,875 --> 00:46:58,260
Stitcher buttons on their website. So go to your website,

745
00:46:58,400 --> 00:47:01,860
remove the Google button. I'd replace it with a Podurama

746
00:47:02,080 --> 00:47:05,920
or a True Fans or a Podcasting Guru. Take your pick or just add

747
00:47:05,920 --> 00:47:09,664
all 3 and remove Google. And if it's still

748
00:47:09,664 --> 00:47:10,964
there, remove Stitcher.

749
00:47:16,600 --> 00:47:19,640
As I listen to this, I realized I forgot to mention one of my favorite

750
00:47:19,640 --> 00:47:23,285
features is chapters, especially for a show like this where I have multiple

751
00:47:23,285 --> 00:47:27,045
topics. And I'm using chapters, the 2.0 version. The

752
00:47:27,045 --> 00:47:30,619
old version was in your MP 3. So if you made a boo

753
00:47:30,619 --> 00:47:34,319
boo, you had to upload the file again. Podcasting 2.0

754
00:47:34,380 --> 00:47:38,085
makes it easier. You just go into your media host and

755
00:47:38,085 --> 00:47:41,765
update the boo boo there. You can actually have images that show up. Somebody

756
00:47:41,765 --> 00:47:45,040
talked about that. And you can have links. So marketers should love that.

757
00:47:45,280 --> 00:47:48,660
Now if your host doesn't support any of these,

758
00:47:49,360 --> 00:47:53,200
you need to email their support and go, hey. When are you

759
00:47:53,200 --> 00:47:56,875
guys gonna start accepting, creating, developing

760
00:47:57,095 --> 00:48:00,455
2.0 features? Because if you don't, they

761
00:48:00,455 --> 00:48:03,735
won't. And I was in the room when this first went

762
00:48:03,767 --> 00:48:07,480
downloads, I mean, there were people out there from Lipson

763
00:48:07,480 --> 00:48:10,780
and Blueberry and Transistor and, you know,

764
00:48:11,160 --> 00:48:14,745
Buzzsprout, all sorts of people. And it was kinda cool because they all kinda

765
00:48:14,825 --> 00:48:18,665
we held hands. We sang Kumbaya. And we said, this isn't gonna work

766
00:48:18,665 --> 00:48:22,160
unless we all adapt these kind of at the same time, which will then

767
00:48:22,160 --> 00:48:25,920
force the apps to add these features. And

768
00:48:25,920 --> 00:48:29,465
so far, that hasn't happened. And it doesn't

769
00:48:29,465 --> 00:48:33,305
mean there's any animosity. Just every person, every company

770
00:48:33,305 --> 00:48:36,820
has their own version of this thing called tech debt, which just

771
00:48:36,820 --> 00:48:40,440
means it's hard to steer a giant boat quickly.

772
00:48:41,060 --> 00:48:44,840
And so right now, I would say Blueberry is the one that's adopted

773
00:48:44,980 --> 00:48:48,075
the most and then Captivate, Buzzsprout,

774
00:48:48,855 --> 00:48:52,615
and Lipson has, like, 1 or 2. And so and, yes, I know I work

775
00:48:52,615 --> 00:48:56,270
for Lipson, but that's a fact. I'm not it's not an opinion. It's a

776
00:48:56,270 --> 00:49:00,030
fact. And so if your host doesn't support these

777
00:49:00,030 --> 00:49:03,815
things and you want them, like, hey. I like that pod roll idea or,

778
00:49:03,815 --> 00:49:07,415
hey. They they don't know what you want unless you tell them. And so this

779
00:49:07,415 --> 00:49:11,040
goes for all, the the pod beans, the what other

780
00:49:11,040 --> 00:49:14,640
ones that I don't really play with much? There are some new ones that

781
00:49:14,640 --> 00:49:18,234
have adopted everything, but podcast

782
00:49:18,234 --> 00:49:21,855
media hosting, they will not build stuff unless you say, I want this.

783
00:49:22,395 --> 00:49:26,095
So and I'm here to tell you one email makes a difference.

784
00:49:26,190 --> 00:49:29,870
2 email, very better. So if you're listening to this and go, I'm gonna do

785
00:49:29,870 --> 00:49:33,650
that later, I'm saying, no. Do it now. And it's almost always

786
00:49:33,710 --> 00:49:37,375
support at whatever your media host is. Atlibson,

787
00:49:37,675 --> 00:49:40,875
atcaptivate, at blueberry, at, you know,

788
00:49:41,035 --> 00:49:44,759
podbean, at buzzsprout, at Donner, on Blitzen,

789
00:49:44,900 --> 00:49:48,599
on Cupid, etcetera, etcetera, etcetera. And

790
00:49:48,900 --> 00:49:52,279
the other thing that we've kind of uncovered here is

791
00:49:52,525 --> 00:49:56,204
podcasting 2 point o needs a little more marketing to help

792
00:49:56,204 --> 00:49:59,744
the end user and the listener get this. And that website

793
00:50:00,230 --> 00:50:04,010
is podcasting, the number 2, dot org.

794
00:50:04,550 --> 00:50:08,390
Podcasting2.org. So if you wanna be involved with this, I'll

795
00:50:08,390 --> 00:50:12,055
put a link to a video. It takes next to no time to get

796
00:50:12,055 --> 00:50:15,815
set up even if you do nothing else because there are people that are

797
00:50:15,815 --> 00:50:19,630
using apps that are equipped to that. And I realize it's hard to get people

798
00:50:19,630 --> 00:50:22,362
to to change an app, but there are people that are already like me using

799
00:50:22,362 --> 00:50:25,974
Podcasting Matic, that are using Podcast Guru,

800
00:50:26,115 --> 00:50:29,795
that are using these other tools, and they're more than happy

801
00:50:29,795 --> 00:50:33,635
to stream some Bitcoin at you. And so why not make it easy for

802
00:50:33,635 --> 00:50:37,290
them to do that? I'll have a link to the video. It takes about maybe

803
00:50:37,290 --> 00:50:40,349
3 minutes, and, give it a shot.

804
00:50:40,890 --> 00:50:44,555
Yeah. Yeah. Yeah. If you are going to be in

805
00:50:44,555 --> 00:50:48,395
Los Angeles next week at Podcast Movement Evolutions, please stop

806
00:50:48,395 --> 00:50:52,050
by the Libsyn booth. I'll be there a lot of the time except on Thursday

807
00:50:52,050 --> 00:50:55,830
when I'm speaking. And I would love to say hi, take a picture,

808
00:50:56,130 --> 00:50:59,795
high five, bump knuckles, whatever you wanna do.

809
00:50:59,795 --> 00:51:03,635
I'd be happy to do that and, have a chat. And in

810
00:51:03,635 --> 00:51:07,049
May, I'm going to the Content

811
00:51:07,109 --> 00:51:10,869
Entrepreneurs Expo, better known as CEX. You can find that at

812
00:51:10,869 --> 00:51:14,515
cex.events. And the man behind

813
00:51:14,515 --> 00:51:18,275
that is the godfather of content marketing, Joe

814
00:51:18,275 --> 00:51:22,035
Pulizzi. And I interviewed him last week. Such a nice

815
00:51:22,035 --> 00:51:25,780
guy. A great interview. And I

816
00:51:25,780 --> 00:51:29,540
will be doing 2 things in next week's episode with Joe. Number 1,

817
00:51:29,540 --> 00:51:33,155
I'm gonna play the interview, and then I did a couple things that

818
00:51:33,155 --> 00:51:36,994
were so Dave Jackson, and that is I cannot I

819
00:51:36,994 --> 00:51:40,650
I start to ans the see, I'm doing it right now. I start to

820
00:51:40,650 --> 00:51:44,410
ask the question before my brain has figured out what I'm

821
00:51:44,410 --> 00:51:47,770
asking, and I end up with these mile long

822
00:51:47,770 --> 00:51:51,525
questions that I then cut down to the actual question,

823
00:51:51,525 --> 00:51:55,365
and you never hear it. Well, next week, I'm gonna show you just how

824
00:51:55,365 --> 00:51:59,070
awful I am at asking questions. And I was ever so

825
00:51:59,070 --> 00:52:02,670
slightly it wasn't nervous, but I was

826
00:52:02,670 --> 00:52:06,295
hyper focused on Joe's answers so I could

827
00:52:06,295 --> 00:52:10,055
really figure out what's the next question to ask. So that's what's coming

828
00:52:10,055 --> 00:52:13,895
up next week in the School of Podcasting. Also

829
00:52:13,895 --> 00:52:17,430
have Katie Brinkley. If you remember a couple of

830
00:52:17,430 --> 00:52:21,210
questions of the month ago, when everybody's like, I am done with social,

831
00:52:21,270 --> 00:52:24,905
I'm like, alright? I gotta find a social media strategist to

832
00:52:24,905 --> 00:52:28,585
figure out what we're doing wrong with social and how we can get it to

833
00:52:28,585 --> 00:52:32,265
work with our podcast. And Katie Brinkley is somebody I bumped into

834
00:52:32,265 --> 00:52:35,180
enough to where I was finally, like, you know what? You should come on my

835
00:52:35,180 --> 00:52:38,960
show. Now you can get all these episodes the minute they are ready

836
00:52:39,180 --> 00:52:40,640
by going to school of podcasting.com/follow.

837
00:52:42,924 --> 00:52:46,365
Also, while you're out at school of podcasting.com, click on the sign up

838
00:52:46,365 --> 00:52:50,065
button and use the coupon code listener when you sign up

839
00:52:50,400 --> 00:52:53,660
to get either a monthly or yearly subscription to The School of

840
00:52:53,660 --> 00:52:57,300
Podcasting, and you're feeling like, no. I'm not sure about this.

841
00:52:57,655 --> 00:53:01,095
You have 29 and, I don't know, a half days,

842
00:53:01,095 --> 00:53:04,935
29.5 days to figure out if you like it or not, and

843
00:53:04,935 --> 00:53:08,779
then cancel, and I will give you your money back. Give a 30 day

844
00:53:09,079 --> 00:53:11,819
money back guarantee. Check it out. Schoolofpodcasting.com/listener.

845
00:53:13,755 --> 00:53:16,795
Thank you so much for tuning in. I realize you're busy. And the fact that

846
00:53:16,795 --> 00:53:20,475
you just took 49, maybe 50 minutes with the ads in

847
00:53:20,475 --> 00:53:24,190
here, to listen to me. I really do appreciate your time,

848
00:53:24,190 --> 00:53:28,030
and I do my best to never ever waste it. So take care. I will

849
00:53:28,030 --> 00:53:31,595
see you next week with another fun filled episode of The School of

850
00:53:31,595 --> 00:53:35,295
Podcasting. Take care. God bless. Class is dismissed.