What Podcasters Can Learn From Squid Game

The new series Squid Game on Netflix shot to number 1 in four days. I watched episode 1 and immediately binged the whole thing. This is a very popular show and has become Netflix's best launch.

Let's pick it apart and see what podcasters can learn from the success of Squid Game.

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Key Points:

78% of podcasters are discovered vis word of mouth ( Jacobs Media 2019)
It's not perfect
It got editing before it was released
The first episode really hooks you in.
You don't get the back story until episode 2
People can identify with the characters
What is going to happen next?
The audience boosted FOMO
Netflix took a chance
Sometimes The Audience Doesn’t Know What They Want Until They Get it.
So Don’t give up. It might take 10 years
It doesn’t have to be perfect
Start with the strongest content you have
Tease your next episode and leave them wanting more
Make materials for your audience to share on social
Be patient, and continue to improve your content
Inspire and ask for word of mouth

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