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In this episode, Alex Mikhailovsky, a medically retired Army veteran, discusses his journey to founding Organic Grit, a CBD company tailored for veterans. Alex shares the how they're overcoming challenges with the legal landscape of CBD and the strategies that have fostered Organic Grit's growth, including using customer education to drive customers down funnel. Expect to learn the importance of a clear mission, the benefits of starting with a niche market, and the power of word-of-mouth and customer education in building a successful brand.
Organic Grit 00:00 Introduction to Life-Changing Transformations 00:15 Understanding the Survey and Product Recommendations 00:22 Military and Mental Health Challenges 00:31 Defining Scuttlebutt and Introduction to Alex 01:03 Alex's Background and Military Experience 01:21 The Birth of Organic Grit 02:43 Challenges and Stigma in the Military 04:08 Early Customers and Business Transition 05:08 Ensuring Quality and Transparency 10:00 Marketing Challenges and Strategies 14:02 Customer Service and Community Building 16:56 Advocacy and Legislative Efforts 31:36 The Importance of Customer Feedback 32:43 Subscription Model and Future Plans 34:56 Struggles and Lessons Learned 40:47 Conclusion and Call to Action
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The Scuttlebutt Podcast - The podcast for veteran owned businesses. Show host, Brock Briggs, talks with veteran owners and operators about specific tactics they're using to start, buy, and grow business. Get the tactics, templates, and case studies from the conversations for free at https://www.scuttlebuttpodcast.co/.
Alexander Mikhailovsky was born in Sydney, Australia, and, along with his family, immigrated to the United States, settling in Elmwood Park, New Jersey in 2000. After completing his high school education, he enlisted in the United States Army Reserve in July 2013 and attended Basic Combat Training at Fort Leonard Wood, Missouri. He subsequently attended Advanced Individual Training (AIT) at Fort Lee, Virginia, where he acquired the Military Occupational Specialty of 92Y, Unit Supply Specialist, in October 2013.
Upon completion of AIT, he was assigned to the 5/98th Civil Affairs and Psychological Operations Battalion in Edison, New Jersey. There, he refined his technical skills as the unit supply clerk. His exemplary performance led to his promotion and assignment as the Supply Sergeant for the 422nd Medical Veterinary Detachment in Rockville, Maryland. Shortly thereafter, he transferred to the 398th Combat Sustainment Support Battalion to deploy to Afghanistan in support of Operation Freedom Sentinel. His role expanded to being the Non-Commissioned Officer in Charge (NCOIC) of S4 operations. During his deployment, he was also entrusted with serving on a dignified transfer team, overseeing the respectful repatriation of fallen US/NATO service members.
Alex founded Organic Grit in 2019 after returning from a challenging deployment in Afghanistan. He and his teammates were struggling with the physical and emotional hardships of their service. Traditional methods of coping, such as drinking and taking medications, were not providing the relief they needed. … Read More
