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This podcast episode features Deed Zieglar discussing his venture, RecPak, a company offering nutritionally complete meals in powder form for outdoor and endurance activities. Zieglar, with a military background, identified a need for a more efficient and nutritious meal solution during deployments and outdoor missions. RecPak was born from this need, offering a meal replacement solution optimized for endurance and outdoor activities, packaged in a lightweight, durable format.
The conversation delves into the challenges of entrepreneurship, such as product validation, funding, and the importance of a resilient mindset. Zieglar shares his experience with Kickstarter, highlighting the platform's limitations and suggesting more effective strategies for product launch and scaling. He emphasizes the critical role of identifying customer acquisition channels and the complexities of managing a growing business, including hiring and maintaining accountability.
Zieglar’s commitment to giving back is evident through RecPak's mission. The company supports veterans, first responders, and conservation efforts, reflecting Zieglar's values and his desire to contribute positively beyond the commercial success of RecPak.
Listeners can learn about the intricacies of starting and scaling a consumer goods company, the importance of aligning business objectives with personal values, and strategies for overcoming common
In this episode, Brock talks with Deed Zieglar. Deed is a former Marine Corps infantry and intelligence officer and now, in addition to working in business development at Anduril, is the founder of Recpak, an ultralight meal replacement drink for harsh and austere environments. Deed discusses how the idea for Recpak originated from long time spent leading a sniper platoon in the Marines where movement and conditions often prevent the use of MREs. We discuss the importance of social mission and how to guage whether you're doing your life's work or not. Deed also talks about the benefits of Kickstarter to launch a business, how to grow a team in pace with the business, and why product development is much harder and expensive than most people think.
Episode Resources:
Show Notes:
Starting a CPG brand for military personnel. 0:23
Finding problems and finding motivation to do something about it. 6:09
Life's work and the importance of staying committed to one's passions. 14:11
Product validation and market fit for a physical product. 17:54
Product development, validation, and funding challenges. 22:29
Kickstarter success and product launch strategies. 29:06
Marketing strategies for a new product. 34:14
Ecommerce channels and customer mix. 40:43
Entrepreneurship, product development, and sales. 46:44
Hiring and managing employees in a new business venture. 50:32
Entrepreneurship, mission, and giving back. 57:30
Charitable giving and outdoor conservation efforts. 1:00:47
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The Scuttlebutt Podcast - The podcast for service members and veterans building a life outside the military.
The Scuttlebutt Podcast features discussions on lifestyle, careers, business, and resources for service members. Show host, Brock Briggs, talks with a special guest from the community committed to helping military members build a successful life, inside and outside the service.
Follow along:
• Episode & transcript: https://www.scuttlebuttpodcast.co/
• Brock: https://www.brockbriggs.com/
Founder
Prior to RecPak, Deed served as an officer in the Marine Corps in intelligence and infantry roles. After the Marine Corps, he worked in technology and operations at Tesla and Anduril. He received his BA in International Relations from UC Davis and an MBA from Columbia Business School. He loves adventure travel, oil painting, and exploring the great outdoors.
