In this episode, Brock speaks with Christian Ruf. Christian is a former Army helicopter pilot and now operating a home services business. We talk about what we can take from aviation and how to apply that in our lives. We talk about why ETA or entrepreneurship through acquisition may not be as sexy as most make it out to be. And we talk about an interesting business he's starting, jumbo mail, a new take on direct mail.
Episode Resources:
Jumbo Mail Marketing: https://www.jumbomailmarketing.com/
Christian Ruf: https://twitter.com/pinpulleddrmf
Show Notes:
00:00 Episode Introduction
01:48 Hot yoga, a quick trip to Iraq, and finding what you're capable of
11:05 Why developing a team is the most important thing we do in the service and how to do it
14:03 Building a team outside the military with aviation principles
18:43 What prep school, college, and the military have in common
25:56 Structure after the military and building confidence in uncertainty 29:08 Unlimited potential after the military and the requirements to pursue it
33:25 Operating a home services business under a PE umbrella
35:41 What is so sexy about ETA?
42:19 Establishing SOPs in business vs keeping creative options open 49:50 Starting a direct mail business off Twitter
55:33 Economics of direct mail
01:07:31 Riffing on domain ideas
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The Scuttlebutt Podcast - The podcast for service members and veterans building a life outside the military.
The Scuttlebutt Podcast features discussions on lifestyle, careers, business, and resources for service members. Show host, Brock Briggs, talks with a special guest from the community committed to helping military members build a successful life, inside and outside the service.
Follow along:
• Episode & transcript: https://www.scuttlebuttpodcast.co/72-starting-a-direct-mail-marketing-business-off-twitter-with-christian-ruf/
• Brock: https://www.brockbriggs.com/