Aug. 28, 2024

Selling into the employer is harder than it's ever been with Included Health's Owen Tripp

Selling into the employer is harder than it's ever been with Included Health's Owen Tripp

In this episode of Second Opinion, hosts Christina Farr, Ash Zenooz, and Luba Greenwood sit down with Owen Tripp, the CEO of Included Health. They discuss the challenges of selling digital health solutions to employers, the importance of clear communication, and how to actually make a difference in people's health.

In this episode of Second Opinion, hosts Christina Farr, Ash Zenooz, and Luba Greenwood sit down with Owen Tripp, the CEO of Included Health. They discuss digital health models, the challenges and opportunities in selling directly to employers, growing digital health companies, and the potential return to a more personalized, concierge-style primary care model to actually make a difference in people's health.

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LINKS: 


Subscribe to Second Opinion Newsletter: https://secondopinion.media/ 


Thinking of selling into the employer? You probably shouldn't: https://secondopinion.media/p/thinking-of-selling-into-the-employer 


The thing that is breaking digital health is marketing: https://secondopinion.media/p/the-thing-that-is-breaking-digital


FOLLOW:


https://www.linkedin.com/in/owenwtripp/ 

https://www.linkedin.com/in/christinafarr/

https://www.linkedin.com/in/lubagreenwood/

https://www.linkedin.com/in/ashzenooz/



TIMESTAMPS:


(00:00) Intro

(01:16) Owen Tripp's journey in digital health

(02:04) Challenges in healthcare vs. other sectors

(03:29) Building a business model in healthcare

(05:07) Grand Rounds: from concept to success

(08:07) The role of AI in healthcare

(13:48) Sponsor: Awell

(14:50) Growth strategies in digital health

(17:33) Selling digital health solutions to employers

(19:10) Cancer care and digital health

(22:22) Navigating employer sales

(26:12) Utilization and awareness of digital health services

(35:01) The future of digital health and primary care

(38:57) The Debrief