How to Create Better Wealth with The AND Asset - Caleb Guilliams Welcome to the Self-Funded with Spencer podcast! In this episode, we are thrilled to have Caleb Guilliams, founder of Better Wealth and author of "The And Asset." Spencer and Caleb discuss the power of life insurance as an investment tool, and how it can help people achieve their dreams while building wealth. Caleb shares his inspiring story of overcoming his insecurities and using his fear of failure to become a successful business owner focused on helping people with money. He explains how he used life insurance as a tool to improve his financial standing and how he founded Better Wealth Solutions, a company specializing in maximizing the benefits of life insurance. Caleb emphasizes the importance of education and mentorship, and how these principles have been instrumental in his success. He also discusses the multidimensional aspect of money and the power of giving your money more than one job. Throughout this podcast, you will learn about the benefits of overfunded life insurance, how to use life insurance in your investment portfolio, and the importance of creating content across multiple platforms to scale awareness of your business. Caleb and Spencer also discuss their experience with public speaking and the role of video content in building momentum and credibility, as well as the impact of creating "Value Leverage" Don't miss out on this exciting episode of Self-Funded with Spencer! Chapters: [00:00:09] Introduction of Caleb Williams and Personal Story [00:03:01] Overcoming External Factors and Pursuing Personal Growth [00:05:47] Early Career Success through Connection & Mentors [00:08:47] Overcoming Impostor Syndrome in Investment Banking [00:11:27] Caleb's journey out of banking [00:14:05] Maximizing Wealth with Overfunded Life Insurance [00:16:57] Wealthy Investors and Life Insurance [00:20:05] Importance of Intentional Investing and Life Insurance [00:22:50] Effects of over-funding on insurance contracts [00:25:37] Intentional living and using life insurance for financial gain [00:28:40] Teaching Entrepreneurs Financial Strategies & Value Leveraging [00:31:57] Maximizing Product/Service Value and Leverage [00:34:54] Leveraging Personal Experience for a Wider Audience [00:37:32] Multiplying Your Money: Combining Assets for Greater Returns [00:40:10] The Benefits of Public Speaking and Video Content [00:43:12] Repurposing Content for Maximum Reach [00:45:59] Content Creation and Frameworks [00:48:47] Creating a Living Legacy [00:51:25] Business as a platform for serving others Caleb Websites: Better Wealth - https://www.betterwealth.com/?r_done=1 The And Asset - https://www.andasset.com/ Buy the Book - https://www.amazon.com/Asset-Secret-Save-Your-Money/dp/1732724903 --- Support this podcast: https://podcasters.spotify.com/pod/show/spencer-harlan-smith/support