Ever wondered how to plan a conference? Tonya Crawford of True Captive Insurance sits down with me to share what it takes to put together a major event.
The main thing she said is that planning a conference starts with having great partners. Not just from a sponsorship perspective, but to provide support, as well as help market the event.
It typically would take 2-3 months to plan an event, but Tonya and True Captive were able to pull off a great event in St Louis within 6 weeks.
The event in St Louis was absolutely top notch, with outstanding presenters, great attendees, and very impactful information being freely shared to better educate the market at large.
