Ladies and Gentlemen,
I'd like to introduce you to "Tom Broker".
Tom Broker works for Status Quo Insurance, and loves to show up to his client's office once every 12 months to deliver double-digit renewal increases.
He feigns concern over his client's continual rise in fully insured healthcare costs, but secretly loves the fact that premiums go up because his commission increases with it!
When pressed for a solution he just says "I did my best, but it is what it is..."
Tom believes self-funding is too risky, not for employers, but to his annual retention bonus and broker sales trips.
You see, Tom is routinely in the Top 5 of all producers in the country, and has a trophy case full of carrier awards for his "loyalty".
Tom is charming, dresses sharp, and talks fast.
But below the charismatic surface, Tom is a threat to the aggregate affordability of employee benefits in the United States of America.
Look. We all know a Tom Broker.
Most of us even like hanging out with him. He's probably a nice guy.
But we can no longer allow Tom Broker to represent the industry standard.
In this episode, Tom is delivering a 27% increase to "CFO Joe", and even after delivering the news, he already has one foot out the door...
Enjoy!
