If you cold call 1 prospect, you reach 1 prospect.
But if you make 1 good piece of content, it could potentially get in from of 1,000’s of prospects.
AND that piece of content will continue to circulate and work for you, potentially for years.
My first @SelfFunded white board videos continue to be viewed over 4 years later.
Content leads to what my friend @andy_neary refers to as “exponential awareness”, and in today’s age, is essentially a given for business owners, and even sales people.
Content won’t replace other outreach efforts, but it’s a high leverage activity and should be a part of your arsenal.
