What Can the Bible Teach Us About Sales?
In short, it’s the art of storytelling.
My guest from episode 67 of the @SelfFunded with Spencer is Chris Hamilton of Hotchkiss Insurance.
In this clip, Chris stresses the importance of storytelling in sales, and talks about how #jesus in his mind, was the ultimate storyteller.
It reminded me of lectures I have seen from #jordanpeterson where he suggests why the #bible has stood the test of time is its ability to convey abstract lessons through parable or narrative.
Important values are passed down through generations via allegory in a way that resonates with humans at a subconscious level.
If you’re in sales, the ability to educate through the art of storytelling is absolutely crucial to your success.
People remember how you make them feel far more than the information you tell them.
