Think LinkedIn is for business only content? Not anymore.
Now more than ever, people want to truly know WHO they are doing business with, and the best way to accelerate building that trust is through personal posts.
I have seen it work wonders in expanding my network, and inverting the prospecting process by letting people know who I am first, and then persuading potential buyers to reach out to me instead of the other way around.
The line between work and home life is blurrier than ever, so why can't you be personal on a business-centric social media platform?
