Sell the Sizzle
Mick Holly has a 40 year sales career helping to build a $100 million business across two continents. He has coached hundreds of sales people and has identified the essence of success and can help you avoid the pathology of failure.
He shares his sales secrets and interviews other sales mentors to help you sell your idea, product or service.
The podcast shows how to sell the sizzle (benefits) versus the steak (features) so you can be a sizzling success
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Recent Episodes
March 6, 2024
Think Differently, Speak Differently, Sell More!
🎙️ Welcome,Sizzlers, to a power-packed episode that's about to revolutionize the way you present your ideas! Today, I have the honor of hosting the maestro of the stage, the virtuoso of the microphone, the one and only Steve…
Feb. 28, 2024
Becoming a Thought Leader with Nicky Billou
Comfortable is a would I would choose to describe an old sofa. Sadly many people consider it a business destination. In this show my guest Nicky Billou wants to wrestle you from comfort and embrace challenges. He shows how …
Feb. 21, 2024
Sell More by Making Your Ideas “Sticky” with BRAIN GLUE
Why do some ideas and phrases stick in our minds? I talk to James Bond author of Brain Glue on the science behind making your ads and marketing campaigns stick like glue so you stand out and are never forgotten. Don't miss…
Feb. 7, 2024
How To Become a Relationship Architect to Crush Sales
In this episode, Mick Holly chats with guest Jake Stahl about the psychology of sales and overcoming cold-calling fears. They discuss empathy in sales, common pitfalls, and AI's role in customer service. Stahl introduces his…
Jan. 31, 2024
How To Be The ONLY Game in Town
In this episode, Mick Holly chats with Roy Osing author of Be Different or Be Dead. Roy shares how he took a business from startup to $1billion is sales through Audacious Unheard of Marketing. He also reveals how to craft y…
Jan. 24, 2024
Do You Exhibit a Cheesey Sales Spiel or a Classy Sales Skill?
Get ready to dive deep into the world of sales on the 'Sell the Sizzle' podcast! In our latest episode, we unravel the fine line between authentic sales skill and cringe-worthy sales spiel. Ever encountered a pitch that felt…
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Recent Blog Posts
Winning Work with General Contractors
Do you want to win more of the bids you submit to the GC without lowering your price? Then keep reading
If you are in the commercial construction trades and you are selling to a general contractor you know the drill. It is a highly co…