Becoming a Thought Leader with Nicky Billou

1 00:00:12,334 --> 00:00:15,634 Welcome to the sell the sizzle podcast. 2 00:00:16,335 --> 00:00:22,920 If you need to sell an idea, a product or a service, this is the show for you. 3 00:00:22,920 --> 00:00:29,204 We're gonna be sharing sales secrets so you can be a sizzling success Let's go. 4 00:00:36,299 --> 00:00:39,439 And welcome Sizzlers to another edition of the podcast. 5 00:00:39,579 --> 00:00:41,359 I'm so excited today. 6 00:00:41,820 --> 00:00:45,229 We have a very, very special guest to mister Mick. 7 00:00:47,054 --> 00:00:52,590 And, he spent decades figuring the mindset of champions. 8 00:00:52,809 --> 00:00:54,109 He's talked to Olympians. 9 00:00:55,130 --> 00:01:01,395 He's talked to leaders in their respective industries, and he's a veteran of podcasting. 10 00:01:01,935 --> 00:01:04,594 He has the thought leader revolution podcast. 11 00:01:04,655 --> 00:01:13,310 He's done over Mick episodes of his podcast over 7 years is the international author of 10 12 00:01:13,310 --> 00:01:16,530 books, including 2 best sellers. 13 00:01:17,069 --> 00:01:20,814 So I'm delighted To welcome Mick to the show. 14 00:01:20,875 --> 00:01:21,614 Hi, Nicky. 15 00:01:22,474 --> 00:01:24,155 Nick, thanks for having me on the show. 16 00:01:24,155 --> 00:01:25,454 An honor to be here. 17 00:01:25,890 --> 00:01:26,209 Yeah. 18 00:01:26,209 --> 00:01:26,609 No. 19 00:01:26,609 --> 00:01:28,769 Fabulous to fabulous to have have you. 20 00:01:28,769 --> 00:01:33,569 And I listen to, you know, 1 or 2 of your podcasts and you bring an incredible amount of 21 00:01:33,569 --> 00:01:34,709 energy and zeal. 22 00:01:35,085 --> 00:01:38,625 I felt, I felt very upbeat after listening to you. 23 00:01:39,725 --> 00:01:40,545 Thank you. 24 00:01:42,260 --> 00:01:46,420 So so so so Mick is up in Toronto as we speak. 25 00:01:46,420 --> 00:01:48,180 I'm here in Charlotte, North Carolina. 26 00:01:48,180 --> 00:01:49,880 We're both on the Eastern seaboard. 27 00:01:51,015 --> 00:01:53,234 Tell us a little bit about your backstory, Mick. 28 00:01:55,334 --> 00:01:58,114 That's that's a great way to start off the podcast, Mick. 29 00:01:58,310 --> 00:02:00,950 So I'm actually originally an immigrant from the Mick east. 30 00:02:00,950 --> 00:02:02,649 I'm a Christian from Iran. 31 00:02:03,109 --> 00:02:07,689 When I was eleven years old, the Islamic revolution took place in Iran. 32 00:02:08,104 --> 00:02:10,504 And my late father, god rest his soul. 33 00:02:10,504 --> 00:02:15,644 He could see the writing on the wall that this was not gonna be a place to raise a Christian 34 00:02:15,704 --> 00:02:16,204 family. 35 00:02:16,699 --> 00:02:18,379 So he and my mom got together. 36 00:02:18,379 --> 00:02:23,500 They made a plan, and eventually they managed to get us out of Iran, and we settled where I 37 00:02:23,500 --> 00:02:25,040 now live in Toronto, Canada. 38 00:02:25,425 --> 00:02:26,944 Now at the time, I was 11, man. 39 00:02:26,944 --> 00:02:28,105 I didn't wanna leave my home. 40 00:02:28,105 --> 00:02:29,764 I didn't wanna leave my friends. 41 00:02:30,865 --> 00:02:35,349 But in retrospect, it was the single greatest thing that my father could have done for me and 42 00:02:35,349 --> 00:02:36,150 for my family. 43 00:02:36,150 --> 00:02:42,550 He took our family's legacy from a trajectory of tyranny and took it to a trajectory of 44 00:02:42,550 --> 00:02:43,050 freedom. 45 00:02:44,034 --> 00:02:50,435 And because of that, I have become the biggest champion for freedom there as I believe that 46 00:02:50,435 --> 00:02:54,050 inside every human breast beats the living heart of freedom. 47 00:02:54,349 --> 00:02:59,650 Every man, woman, and child on this earth wants the freedom to chart their own path. 48 00:03:00,264 --> 00:03:08,745 To live a life less less ordinary and to create the life that they've always dreamed of and 49 00:03:08,745 --> 00:03:09,245 imagined. 50 00:03:10,060 --> 00:03:15,259 And, you know, the west, even though right now, there's all kinds of forces that are at play 51 00:03:15,259 --> 00:03:17,199 that are trying to reduce those freedoms. 52 00:03:17,259 --> 00:03:23,305 It is still the freest greatest set of societies that we've ever seen on this planet. 53 00:03:23,305 --> 00:03:28,025 And I think every man, woman, and child that lives here needs to hear from an immigrant like 54 00:03:28,025 --> 00:03:32,569 me to remind them that they're lucky and that they need to stand up for these freedoms and 55 00:03:32,569 --> 00:03:35,689 not let anybody dare try to take them away from us. 56 00:03:35,689 --> 00:03:37,525 So that's step number 1. 57 00:03:37,764 --> 00:03:41,525 Step number 2, my friend, my father is the greatest man I've ever known. 58 00:03:41,525 --> 00:03:42,664 He was an entrepreneur. 59 00:03:42,724 --> 00:03:44,344 He too believed in freedom. 60 00:03:44,750 --> 00:03:46,525 And he'd always tell me, Mick. 61 00:03:46,590 --> 00:03:48,289 Nicky, you gotta remember life. 62 00:03:48,669 --> 00:03:50,509 It's not about money, son. 63 00:03:50,509 --> 00:03:51,469 It's about people. 64 00:03:51,469 --> 00:03:52,770 I'm like, okay, dad. 65 00:03:53,145 --> 00:03:54,985 Business Sun is not about money. 66 00:03:54,985 --> 00:03:55,705 It's about people. 67 00:03:55,705 --> 00:03:58,985 I said, dad, you had me on life, but business isn't business about money. 68 00:03:58,985 --> 00:04:02,185 Can't you can't you, like, not do business without money? 69 00:04:02,185 --> 00:04:06,750 And he said, that true son, but without people, there'd be no need from it. 70 00:04:07,289 --> 00:04:14,694 In business, imagine a Venn diagram You solve problems for people, for profit. 71 00:04:14,914 --> 00:04:21,149 You solve acute problems for amazing people, and you earn the right to make an awesome 72 00:04:21,209 --> 00:04:21,709 profit. 73 00:04:21,769 --> 00:04:25,629 That where all three of those circles intersect, that is the purpose of business, 74 00:04:25,850 --> 00:04:29,949 PPP, and p once again, p to the power of 4. 75 00:04:30,425 --> 00:04:36,104 And as a result of this, I wanted to become somebody like my father, somebody who believed 76 00:04:36,104 --> 00:04:40,879 in people, because I believe, and I told you this off camera, Mick, that every man, woman, 77 00:04:40,879 --> 00:04:43,439 and child on this earth needs someone to believe in them. 78 00:04:43,439 --> 00:04:44,879 Someone to tell them you're great. 79 00:04:44,879 --> 00:04:45,600 You're amazing. 80 00:04:45,600 --> 00:04:50,735 You're a child of god that's been put here for a for some mighty purpose that it's up to you 81 00:04:50,735 --> 00:04:54,355 to uncover that purpose and live that purpose, but you are great. 82 00:04:54,415 --> 00:04:57,395 Someone needs to help steady you when you wobble. 83 00:04:57,750 --> 00:05:03,589 And then you also need to learn how to be great at persuasion, how to be able to persuade 84 00:05:03,589 --> 00:05:06,410 people of the majesty of your dreams and your visions. 85 00:05:07,214 --> 00:05:12,175 In my late father, Napoleon Baloux, he lived this credo of believing him people. 86 00:05:12,175 --> 00:05:15,919 If you knew him and you were looking for work, Mick, He'd sit you down in his office. 87 00:05:15,919 --> 00:05:21,199 He'd call all his business owner buddies until one of them yelled uncle and gave you a job. 88 00:05:21,199 --> 00:05:22,800 And he'd say, Mick, you got a job. 89 00:05:22,800 --> 00:05:24,100 You're working for James. 90 00:05:24,995 --> 00:05:26,294 You're the sales manager. 91 00:05:26,435 --> 00:05:27,974 You start in 5 minutes. 92 00:05:28,035 --> 00:05:28,535 Go. 93 00:05:28,595 --> 00:05:32,660 If you were trying to start a business dad would sit down with you and help you figure out 94 00:05:33,139 --> 00:05:34,819 how to get that business going. 95 00:05:34,819 --> 00:05:36,600 He'd help you think things through. 96 00:05:36,660 --> 00:05:38,519 He'd help you access markets. 97 00:05:38,580 --> 00:05:43,314 He'd help you access capital if you needed it And if he knew you and you were trying to buy a 98 00:05:43,314 --> 00:05:47,495 car, a house, but you didn't quite have enough money. 99 00:05:48,649 --> 00:05:50,810 Dad would get you to a bank. 100 00:05:50,810 --> 00:05:56,569 If they still wouldn't give you enough, then he'd top you up with a loan that he never let 101 00:05:56,569 --> 00:05:57,470 you pay back. 102 00:05:58,444 --> 00:05:59,724 That's the kind of man he was. 103 00:05:59,724 --> 00:06:00,764 He believed in people. 104 00:06:00,764 --> 00:06:04,284 He loved on people, and he poured into people Holly his life. 105 00:06:04,284 --> 00:06:09,610 That's why to this day, years after his passing, people come to me still who knew him 106 00:06:09,610 --> 00:06:11,689 and going, are you Napoleon Belu's son? 107 00:06:11,689 --> 00:06:13,209 And I say, yes, I am. 108 00:06:13,209 --> 00:06:16,644 And they say, I wanna shake your hand because that's the finest man I've ever known. 109 00:06:17,044 --> 00:06:19,064 And I'm gonna tell you something, my friend. 110 00:06:19,764 --> 00:06:24,459 My father passed away, but when he passed, he handed me the bill of torch to believe in 111 00:06:24,459 --> 00:06:28,620 people to love on people to pour into people and to help them become the greatest version of 112 00:06:28,620 --> 00:06:29,120 themselves. 113 00:06:30,220 --> 00:06:32,319 That's a that's a beautiful story. 114 00:06:33,615 --> 00:06:39,375 How magnificent that you were given that gift that your father wanted the gift to your 115 00:06:39,375 --> 00:06:46,829 family, the gift of freedom, which I I I I agree with you that, many of us take for take 116 00:06:46,829 --> 00:06:47,389 for granted. 117 00:06:47,389 --> 00:06:48,589 We don't think too much about it. 118 00:06:48,589 --> 00:06:53,795 I mean, when I came here from the UK and moved to the US 26 years ago, the freedoms here, the 119 00:06:53,795 --> 00:06:58,694 opportunity is magnificent, and sometimes people don't see what's in front of them. 120 00:06:59,879 --> 00:07:05,240 And so we need to awaken them to that reality, to that potential, and remind them that it is 121 00:07:05,240 --> 00:07:06,139 worth protecting. 122 00:07:06,360 --> 00:07:07,964 It is worth cultivating. 123 00:07:08,345 --> 00:07:09,884 It is worth nourishing. 124 00:07:10,345 --> 00:07:11,964 So I I love that. 125 00:07:12,745 --> 00:07:17,879 Curiously, from the Mick East, the name of Napoleon. 126 00:07:18,339 --> 00:07:21,480 That's an interesting choice for, somebody. 127 00:07:21,699 --> 00:07:23,812 Was that his his birth name, Mick? 128 00:07:24,180 --> 00:07:24,644 Yes. 129 00:07:24,724 --> 00:07:25,224 Yeah. 130 00:07:25,285 --> 00:07:25,444 We 131 00:07:25,444 --> 00:07:27,604 are, Ashuri Christians. 132 00:07:27,604 --> 00:07:28,504 We're a Syrians. 133 00:07:29,044 --> 00:07:33,305 And, Christians have Christian names, so that was a Christian 134 00:07:33,689 --> 00:07:34,169 Alright. 135 00:07:34,169 --> 00:07:34,649 Perfect. 136 00:07:34,649 --> 00:07:35,149 Perfect. 137 00:07:35,370 --> 00:07:45,205 And then and then the other, value that you espouse with such passion is that in order for 138 00:07:45,345 --> 00:07:52,769 any of us to flourish and to excel, you need somebody who believes in you will urge you, 139 00:07:52,769 --> 00:07:56,789 will, you know, give you the an awakening your potential. 140 00:07:57,810 --> 00:07:59,649 I I I love that part. 141 00:07:59,649 --> 00:08:04,685 Finding finding somebody who can stretch you. 142 00:08:04,745 --> 00:08:06,764 Sometimes we get into a little pattern. 143 00:08:06,824 --> 00:08:08,629 We get into a way of working. 144 00:08:08,629 --> 00:08:10,629 It might not be a rut, but it's a pattern. 145 00:08:10,629 --> 00:08:14,709 We don't think outside of ourselves and having somebody believing in you saying, hey. 146 00:08:14,709 --> 00:08:15,689 You can do more. 147 00:08:15,784 --> 00:08:20,985 Hey, we can, you know, you there are all these other opportunities, having people like that 148 00:08:20,985 --> 00:08:26,209 around you, you you were very, very blessed my friend, and I'm glad that you have taken the 149 00:08:26,209 --> 00:08:28,529 torch on to help lots of other people. 150 00:08:28,529 --> 00:08:35,065 And I guess that's what your, if you will, your ministry, your podcast is all about. 151 00:08:36,004 --> 00:08:36,644 Yes, sir. 152 00:08:36,644 --> 00:08:37,764 Well said ministry. 153 00:08:37,764 --> 00:08:38,644 I love that word. 154 00:08:38,644 --> 00:08:39,384 That's beautiful. 155 00:08:39,889 --> 00:08:40,389 Yeah. 156 00:08:40,610 --> 00:08:41,110 Yeah. 157 00:08:42,049 --> 00:08:51,514 So so I I once I use this phrase, and I once had it printed on the back of my business card. 158 00:08:51,514 --> 00:08:57,039 It's a little sometimes can be a little jarring for people, but I wanted to I wanted to, you 159 00:08:57,039 --> 00:09:02,000 know, open up a conversation on the subject, and it would say on the back of my business 160 00:09:02,000 --> 00:09:09,445 card, comfortable Is a word I would choose to describe an old sofa. 161 00:09:10,065 --> 00:09:13,205 Sadly, many people consider it a destination. 162 00:09:14,690 --> 00:09:21,330 And so we become comfortable with maybe not achieving that. 163 00:09:21,330 --> 00:09:27,004 You talked about all of us inside us have that ability to have an extraordinary life. 164 00:09:27,004 --> 00:09:34,190 So so what what what tips can you give us in order for us to perhaps awaken that to bring 165 00:09:34,190 --> 00:09:34,909 that to light? 166 00:09:34,909 --> 00:09:36,669 What's your what's your guidance? 167 00:09:36,669 --> 00:09:41,045 I've talked to all of these leaders and top performing Olympians? 168 00:09:41,825 --> 00:09:43,120 What have you glean, Mick? 169 00:09:44,625 --> 00:09:45,764 It's a great question. 170 00:09:45,904 --> 00:09:52,169 So, 1 of the gyms that I go and work out at. 171 00:09:53,110 --> 00:09:58,434 The owner has, scrawled the number of inspirational sayings on the wall. 172 00:09:58,735 --> 00:10:00,335 It's got bare concrete walls. 173 00:10:00,335 --> 00:10:02,754 It's it's it's an old school gym in that respect. 174 00:10:03,134 --> 00:10:06,995 And one of the things that he scrawled on the wall is comfort is a drug. 175 00:10:08,070 --> 00:10:17,595 Because comfort is the enemy of ambition of achievement of victory If all you're seeking in 176 00:10:17,595 --> 00:10:20,975 life is comfort, you're seeking to decay. 177 00:10:22,450 --> 00:10:30,174 So for me, I exhort anybody who's living to say you're a child of god you put here, to achieve 178 00:10:30,174 --> 00:10:32,735 that mighty purpose, and you can only achieve that mighty purpose. 179 00:10:32,735 --> 00:10:36,654 If you get excited about achieving that mighty purpose, if you get up in the morning and say, 180 00:10:36,654 --> 00:10:38,434 yes, this is what I'm all about. 181 00:10:39,149 --> 00:10:42,190 And you come up with a message, with a vision. 182 00:10:42,190 --> 00:10:48,345 That's why I talked about, at the beginning of the podcast, the importance of learning how to 183 00:10:48,345 --> 00:10:49,565 persuade people. 184 00:10:49,784 --> 00:10:53,644 How are you gonna persuade people if you don't have energy or ambition? 185 00:10:53,850 --> 00:10:58,910 How are you gonna persuade people if you don't have a message that's powerful that stands out? 186 00:10:59,769 --> 00:11:04,754 You know, one of my, mentors is a man named Matt church, and he said an expert, someone who 187 00:11:04,754 --> 00:11:08,375 knows something, well, a thought leader is someone who's known for knowing something. 188 00:11:08,754 --> 00:11:13,230 I became enamored with what he had to say, and I've been teaching people about thought 189 00:11:13,230 --> 00:11:15,090 leadership ever since. 190 00:11:15,870 --> 00:11:19,975 I had a fellow who came to me when he was fifty seven years old. 191 00:11:20,375 --> 00:11:21,914 He was a business coach. 192 00:11:22,054 --> 00:11:27,574 Prior to that, he'd been an executive vice president at a manufacturing concern here in 193 00:11:27,574 --> 00:11:28,074 Ontario. 194 00:11:28,214 --> 00:11:29,194 Where I, Lynn? 195 00:11:29,254 --> 00:11:29,754 Yep. 196 00:11:30,679 --> 00:11:35,639 He made good money, $350,000 a year, but he was burnt out. 197 00:11:35,639 --> 00:11:38,200 He was done with that, and that's why he got into coaching. 198 00:11:38,200 --> 00:11:39,320 He loved coaching people. 199 00:11:39,320 --> 00:11:42,445 That part of his Abby Love, but his income fell 80%. 200 00:11:43,465 --> 00:11:43,965 80%. 201 00:11:44,264 --> 00:11:46,024 That's a hell of a drop in your income. 202 00:11:46,024 --> 00:11:49,404 So when he came to us, he knew someone he was in a BNI. 203 00:11:49,699 --> 00:11:54,259 Business networking international, which my good friend and multiple guest on my podcast 204 00:11:54,259 --> 00:11:57,480 doctor Ivan Meisner is the founder of BNI. 205 00:11:58,174 --> 00:12:01,774 And it's an amazing organization, and this one fellow was a client of ours. 206 00:12:01,774 --> 00:12:05,455 He was in BNI, and he came and he, you know, he was doing better. 207 00:12:05,455 --> 00:12:07,134 And this guy says, how come you doing so well? 208 00:12:07,134 --> 00:12:07,860 He says, why? 209 00:12:07,860 --> 00:12:08,419 This coach. 210 00:12:08,419 --> 00:12:08,740 Thank you. 211 00:12:08,740 --> 00:12:09,299 Thank you, Belton. 212 00:12:09,299 --> 00:12:10,579 It's a thing for thought leaders. 213 00:12:10,579 --> 00:12:11,539 He's made me a fault leader. 214 00:12:11,539 --> 00:12:12,839 You gotta come check it out. 215 00:12:12,899 --> 00:12:14,100 So this dude calls me up. 216 00:12:14,100 --> 00:12:18,365 His name's Carl Kramer, unfortunately Carl passed away in the summer of 22 from cancer. 217 00:12:19,065 --> 00:12:19,884 Very sad. 218 00:12:21,464 --> 00:12:24,584 When the summer of 2018, he'd come to us and said, hey. 219 00:12:24,584 --> 00:12:30,799 Dan told me That you've helped him go from tragic to magic in this business. 220 00:12:30,799 --> 00:12:34,654 You took this fellow who was a fitness trainer who was $18,000 a year now. 221 00:12:34,654 --> 00:12:37,154 He's making over a 1,000,000 through thought leadership. 222 00:12:37,215 --> 00:12:38,115 How's that possible? 223 00:12:38,174 --> 00:12:40,995 And he said, listen, Mick, I liked him, but Dan's a dumbass. 224 00:12:41,200 --> 00:12:42,799 That's a technical term, a dumbass. 225 00:12:42,799 --> 00:12:43,759 You know what I mean? 226 00:12:43,759 --> 00:12:46,639 So I'm like, listen, Dan's a good fellow. 227 00:12:46,639 --> 00:12:47,679 He probably agree with you. 228 00:12:47,679 --> 00:12:49,700 He is a dumbass, but he's a hell of a businessman. 229 00:12:50,355 --> 00:12:52,355 And he said, well, can you help me? 230 00:12:52,355 --> 00:12:53,875 I said, well, I think I can. 231 00:12:53,875 --> 00:12:55,095 So we sat down. 232 00:12:55,875 --> 00:13:00,040 And I said to her, Carl, I said, so call your business coach, you know, let's talk about 233 00:13:00,040 --> 00:13:00,759 business coaching. 234 00:13:00,759 --> 00:13:01,639 What do you do? 235 00:13:01,639 --> 00:13:02,759 How do you help? 236 00:13:02,759 --> 00:13:03,720 How do you help them? 237 00:13:03,720 --> 00:13:04,620 Blah blah blah. 238 00:13:04,759 --> 00:13:07,465 He says, well, I can help anybody with any aspect of business. 239 00:13:07,465 --> 00:13:08,825 I said that's your first mistake. 240 00:13:08,825 --> 00:13:10,684 You're trying to be all things to all people. 241 00:13:11,465 --> 00:13:13,065 So we have to narrow your focus. 242 00:13:13,065 --> 00:13:15,625 So that's the first thing we Holly them do is narrow his focus. 243 00:13:15,625 --> 00:13:18,070 So he focused on growth business growth. 244 00:13:18,070 --> 00:13:21,750 He loved helping people grow, bringing in more revenue. 245 00:13:21,750 --> 00:13:22,889 That was his thing. 246 00:13:23,269 --> 00:13:23,910 I said, okay. 247 00:13:23,910 --> 00:13:24,550 That's good now. 248 00:13:24,550 --> 00:13:25,269 Who can you do for? 249 00:13:25,269 --> 00:13:26,504 Well, I can do it for anybody. 250 00:13:27,544 --> 00:13:28,024 Curl. 251 00:13:28,024 --> 00:13:28,524 No. 252 00:13:28,825 --> 00:13:29,065 No. 253 00:13:29,065 --> 00:13:30,524 You can't do it for anybody. 254 00:13:30,664 --> 00:13:32,125 You gotta pick a niche. 255 00:13:32,745 --> 00:13:35,500 You know, I know Americans like to say niche, but we say niche. 256 00:13:35,500 --> 00:13:35,820 Hearing 257 00:13:35,820 --> 00:13:36,139 care. 258 00:13:36,139 --> 00:13:37,154 I'm I'm with you, Mick. 259 00:13:37,340 --> 00:13:38,460 I'm I'm a niche guy. 260 00:13:38,460 --> 00:13:39,440 Nice niche. 261 00:13:39,580 --> 00:13:40,559 Nice, ma'am. 262 00:13:40,620 --> 00:13:41,919 You're on the right show. 263 00:13:42,220 --> 00:13:43,279 There you go, man. 264 00:13:43,340 --> 00:13:47,164 So So, Carl's like, okay. 265 00:13:47,164 --> 00:13:47,325 Okay. 266 00:13:47,325 --> 00:13:49,964 We it took us a while to help him nail this. 267 00:13:49,964 --> 00:13:54,759 This was not in a 2 minute conversation, like I'm telling you here, but Eventually, he 268 00:13:54,759 --> 00:13:59,320 started working with solo practitioner law firms doing at least a 1,000,000 who wanted to 269 00:13:59,320 --> 00:14:01,259 double or treble their business. 270 00:14:02,214 --> 00:14:02,714 Quickly. 271 00:14:04,054 --> 00:14:07,254 So Carl started working with those folks, and he was charging too little. 272 00:14:07,254 --> 00:14:11,399 So we helped him own his pricing because if you undervalue your off the market will undervalue 273 00:14:11,459 --> 00:14:11,699 you. 274 00:14:11,699 --> 00:14:13,699 You won't attract the right types of clients either. 275 00:14:13,699 --> 00:14:16,279 So we help Carl really own a value. 276 00:14:16,579 --> 00:14:21,325 And the minimum he was charging $25,000 up front in full in advance, which is what I told 277 00:14:21,325 --> 00:14:22,144 them to do. 278 00:14:22,924 --> 00:14:25,745 So plus, you know, accelerators and bonuses and whatnot. 279 00:14:25,970 --> 00:14:30,129 Anyways, within Mick months of us figuring all this out, which took a little a little bit of 280 00:14:30,129 --> 00:14:30,629 time. 281 00:14:31,330 --> 00:14:38,835 He went from making 80 less than 20% of what he made back in the day, you know, when he made 282 00:14:38,835 --> 00:14:39,335 350,000. 283 00:14:40,514 --> 00:14:42,914 So he bumped it up to a half a 1,000,000 a year. 284 00:14:42,914 --> 00:14:46,570 So a substantial increase, but here's the best part, Mick. 285 00:14:46,570 --> 00:14:51,070 He actually worked less, a ton less than he did. 286 00:14:51,404 --> 00:14:55,884 When he was making 70 grand, 20 percent of the 350. 287 00:14:55,884 --> 00:14:59,345 He worked less at 500 than he made at 70. 288 00:15:00,120 --> 00:15:01,100 How's that possible? 289 00:15:01,159 --> 00:15:04,059 First of all, you had Mick Balu teaching on how to own his value. 290 00:15:05,480 --> 00:15:09,595 You had Nicky Balu teaching on a position himself as a thought leader and he brought on 291 00:15:09,595 --> 00:15:14,235 clients who weren't buying his service by the hour even though ironically there were lawyers 292 00:15:14,235 --> 00:15:16,415 and they sold their services by the hour. 293 00:15:16,715 --> 00:15:18,254 They were interested in the results. 294 00:15:19,070 --> 00:15:24,929 So when he was able to get people results, he could make a half a 1,000,000 a year work in 15 295 00:15:25,070 --> 00:15:26,855 to 25 hours a week. 296 00:15:27,975 --> 00:15:34,074 Now, Mick, for a man who was fifty seven, fifty eight years old at the time, that was amazing. 297 00:15:34,559 --> 00:15:39,519 He was able in his last few years of life to travel to a lot of places that he'd always 298 00:15:39,519 --> 00:15:40,160 wanted to travel. 299 00:15:40,160 --> 00:15:42,654 He'd used to tell me how important it was for him to travel. 300 00:15:42,735 --> 00:15:46,274 A place like Portugal, Spain, South America, Peru. 301 00:15:46,975 --> 00:15:47,795 It was incredible. 302 00:15:48,175 --> 00:15:51,555 He got to go there, and he got to do so in style. 303 00:15:51,879 --> 00:15:54,279 He got to take care of his kids. 304 00:15:54,279 --> 00:15:58,720 He had kids who, you know, were in debt because of university and so forth. 305 00:15:58,720 --> 00:16:05,665 He got rid of all that for Man, this was a man who changed the trajectory of the legacy of 306 00:16:05,665 --> 00:16:09,045 himself and the people he loved his family as sons. 307 00:16:10,819 --> 00:16:15,720 And he was taken away from us all too soon, but I tell you, I had him on my show. 308 00:16:16,100 --> 00:16:20,174 He spoke for me at a couple of my events and I have a video where he gives a beautiful 309 00:16:20,174 --> 00:16:22,574 testimonial to us, which I still have. 310 00:16:22,574 --> 00:16:24,654 And I I play it sometimes for our clients. 311 00:16:24,654 --> 00:16:26,629 I go, This is Carl Kramer. 312 00:16:26,629 --> 00:16:30,730 I want you to know this this man's passed away, but I want you to hear what he has to say. 313 00:16:30,789 --> 00:16:31,589 It's a beautiful 314 00:16:32,230 --> 00:16:34,115 That's a that's that's a great story. 315 00:16:34,115 --> 00:16:38,781 And I I do I do and I I one of the most powerful things that's woven in there, you 316 00:16:38,781 --> 00:16:43,968 alluded to it, is how we convey value and the fact that he was working for the with an 317 00:16:43,968 --> 00:16:55,144 organization law firm that are charging by the hour but he didn't sell his time for money, 318 00:16:55,144 --> 00:16:59,785 which is, I guess, one of the success traits of anybody that you would coach. 319 00:16:59,785 --> 00:17:00,279 Right? 320 00:17:01,639 --> 00:17:03,019 Well, yes. 321 00:17:03,080 --> 00:17:05,019 I would say absolutely yes. 322 00:17:05,080 --> 00:17:13,244 And, there are folks who inside the work we do will be like professional speakers, or they 323 00:17:13,404 --> 00:17:16,384 they'll have a coaching program that they offer to people. 324 00:17:16,570 --> 00:17:21,450 So they they are gonna do a 1 hour talk and get paid 5 grand, 10 grand, 20 grand, or whatever 325 00:17:21,450 --> 00:17:27,105 the case may be, or they may have a group coaching program, which is a 3 month program, 326 00:17:27,244 --> 00:17:31,805 and they charge $10,000 for the program, but they can get multiple people in the program. 327 00:17:31,805 --> 00:17:37,650 That's why the way they get compensated is an hourly, although it looks to the client like 328 00:17:37,650 --> 00:17:39,990 they're paying for a 3 month program and it's $10. 329 00:17:40,049 --> 00:17:41,410 So all of that's there. 330 00:17:41,410 --> 00:17:48,964 But the way that I teach everyone to position themselves is not an hourly rate, but on an 331 00:17:49,025 --> 00:17:57,269 outcome and results basis, So when I work with a client, my promise to a client who's in the 332 00:17:57,269 --> 00:18:05,475 space is if you work with us We will help you add, you know, $90,000 in the next 90 days. 333 00:18:05,475 --> 00:18:07,235 Actually, that's the name of one of our programs. 334 00:18:07,235 --> 00:18:12,680 We have a program that's a 90 day sales account program 90 k 90 days. 335 00:18:12,900 --> 00:18:15,779 We've got a thought leadership program that we teach people. 336 00:18:15,779 --> 00:18:21,875 And we say that over a 3 year period, you will generate between an extra half a 1,000,000 to 337 00:18:21,875 --> 00:18:23,575 2a half 1000000 a year. 338 00:18:24,355 --> 00:18:28,279 If you work with us on the thought leader program, Now I could be talking about how 339 00:18:28,279 --> 00:18:32,619 amazing our thought leader program is and how spectacular our methodologies are for selling, 340 00:18:33,000 --> 00:18:33,880 but who cares? 341 00:18:33,880 --> 00:18:37,714 At the end of the day, what people are interested in if you were coming to me and you 342 00:18:37,714 --> 00:18:40,034 were saying to me, Mick, you know what? 343 00:18:40,034 --> 00:18:40,914 You're you're a Mick. 344 00:18:40,914 --> 00:18:41,554 I'm a neck. 345 00:18:41,554 --> 00:18:43,210 We do our names kinda rhymed. 346 00:18:43,369 --> 00:18:43,929 I like you. 347 00:18:43,929 --> 00:18:45,869 I'm looking to grow my coaching business. 348 00:18:46,089 --> 00:18:48,669 I'd like to add half a $1,000,000 to my business. 349 00:18:48,809 --> 00:18:50,409 Tell me, can you help me? 350 00:18:50,409 --> 00:18:52,770 And I said, well, I've got this thought leadership program, Mick. 351 00:18:52,924 --> 00:18:57,184 And it's gonna show you how to build IP, and it's gonna show you how to position yourself. 352 00:18:57,244 --> 00:19:00,465 I mean, you're gonna your eyes will blaze over after a few minutes. 353 00:19:00,525 --> 00:19:07,309 The answer you're looking for for me is Mick, the thought leader methodology that we use is 354 00:19:07,309 --> 00:19:13,894 proven to add between a half a 1,000,000 to 2a half 1000000 dollars a year for 50 percent of 355 00:19:13,894 --> 00:19:14,855 the people that take it. 356 00:19:14,855 --> 00:19:20,934 And of the remaining 50%, Mick% of those will make at least an extra quarter 1,000,000 to a 357 00:19:20,934 --> 00:19:21,529 half a 1,000,000. 358 00:19:21,529 --> 00:19:26,170 You got an 83% chance of adding between a quarter 1,000,002 and a half $1,000,000 a year. 359 00:19:26,170 --> 00:19:27,549 Now that'll get your attention. 360 00:19:27,769 --> 00:19:29,130 You'd listen to that and go, okay. 361 00:19:29,130 --> 00:19:30,730 Now I wanna know how the heck he does this. 362 00:19:30,730 --> 00:19:31,515 Is he for real? 363 00:19:31,755 --> 00:19:37,914 But if I started with the nuts, the bolts, the features, you're you're not gonna be 364 00:19:37,914 --> 00:19:38,414 interested. 365 00:19:38,474 --> 00:19:39,220 Who would be? 366 00:19:39,700 --> 00:19:40,200 Absolutely. 367 00:19:40,339 --> 00:19:45,700 You know, we need to focus on on those on those outcomes, those transformations, that journey 368 00:19:45,700 --> 00:19:46,759 forward, that aspiration. 369 00:19:48,294 --> 00:19:51,015 So so what are the building blocks of? 370 00:19:51,015 --> 00:19:56,234 I mean, people listening to the show, you know, say, I'm not I'm not a thought leader. 371 00:19:56,454 --> 00:19:59,180 This all sounds a little bit a step too far. 372 00:19:59,180 --> 00:20:00,240 I'm not an expert. 373 00:20:00,619 --> 00:20:06,140 What what what what do you say to people who perhaps don't have that inner belief that that 374 00:20:06,140 --> 00:20:07,345 that they could do it? 375 00:20:07,424 --> 00:20:12,224 Or they think that it's gonna require so much effort that they don't even wanna start on that 376 00:20:12,224 --> 00:20:12,724 journey. 377 00:20:14,759 --> 00:20:19,420 Well, I can push back very strongly on the first part. 378 00:20:19,720 --> 00:20:21,440 Anybody who says, well, I'm not an expert. 379 00:20:21,440 --> 00:20:22,039 I don't know. 380 00:20:22,039 --> 00:20:23,259 I'm not a thought leader. 381 00:20:24,144 --> 00:20:26,484 And I say this with love and respect bullshit. 382 00:20:27,664 --> 00:20:28,164 Bullshit. 383 00:20:28,704 --> 00:20:34,379 If you're the over the age of thirty five, Your human being who's lived on this earth, you've 384 00:20:34,379 --> 00:20:35,339 gone through adversity. 385 00:20:35,339 --> 00:20:36,559 Yes or yes, ma'am. 386 00:20:36,619 --> 00:20:37,500 Yes or yes. 387 00:20:37,500 --> 00:20:38,879 You've gone through some adversity. 388 00:20:39,019 --> 00:20:39,394 Yeah? 389 00:20:39,555 --> 00:20:39,955 Yep. 390 00:20:39,955 --> 00:20:45,634 I bet you, if you and I spent an hour on the phone, you could share with me at least 3 391 00:20:45,634 --> 00:20:48,515 significant adversities you've gone through in life and you've overcome. 392 00:20:48,515 --> 00:20:49,109 Am I right? 393 00:20:49,990 --> 00:20:50,490 Indeed. 394 00:20:51,029 --> 00:20:51,529 Minimal. 395 00:20:51,990 --> 00:20:54,089 Did you learn something from those, Mick? 396 00:20:54,150 --> 00:20:55,450 Did you get stronger? 397 00:20:55,829 --> 00:20:58,970 Did you acquire wisdom and knowledge and experience, Mick? 398 00:20:59,494 --> 00:20:59,894 Yes, sir. 399 00:20:59,894 --> 00:21:00,375 Yes. 400 00:21:00,375 --> 00:21:01,835 In you know, your mistakes. 401 00:21:02,134 --> 00:21:04,214 You don't wanna make a gain, and you also know 402 00:21:04,375 --> 00:21:06,474 The stakes make gurus. 403 00:21:06,534 --> 00:21:07,575 Write this down. 404 00:21:07,575 --> 00:21:08,075 Mistakes. 405 00:21:08,940 --> 00:21:10,299 Mick gurus. 406 00:21:11,480 --> 00:21:12,460 Oh, yes. 407 00:21:13,559 --> 00:21:16,700 That's a good takeaway, and we'll make sure those are in the show notes. 408 00:21:17,375 --> 00:21:19,075 Mistakes make gurus. 409 00:21:21,214 --> 00:21:29,769 Now what I do inside our methodology is we actually have 3 day course plus some pre work 410 00:21:29,769 --> 00:21:34,330 before you even attend the course where we delve into some of that with you, and we help 411 00:21:34,330 --> 00:21:40,745 you start to get an inkling of how those mistakes have made a guru out of you and how to 412 00:21:40,745 --> 00:21:49,430 turn it into messaging and IP that can solve a problem for other people, and you may go, well, 413 00:21:49,430 --> 00:21:50,250 what problem? 414 00:21:51,269 --> 00:21:56,325 You became a problem solver when you had those adversities and you overcame them. 415 00:21:56,704 --> 00:21:59,125 I'll give you an example from my own life. 416 00:21:59,345 --> 00:22:03,200 Last year, I used to be a a personal fitness trainer. 417 00:22:03,200 --> 00:22:04,579 I worked with Olympic champions. 418 00:22:04,880 --> 00:22:09,894 When I got into the world of business coaching, a switch flipped in my Mick, and every year I 419 00:22:09,894 --> 00:22:10,454 gained weight. 420 00:22:10,454 --> 00:22:12,875 I gained over £50 over a dozen years. 421 00:22:14,375 --> 00:22:18,350 I got tired of it, because I kept telling myself every year, you know what you're doing. 422 00:22:18,350 --> 00:22:19,309 You're a trainer blah blah blah. 423 00:22:19,309 --> 00:22:21,070 And I just said, you're not a trainer anymore. 424 00:22:21,070 --> 00:22:22,210 Stop lying to yourself. 425 00:22:22,509 --> 00:22:24,335 Hire somebody who knows what he's doing. 426 00:22:24,335 --> 00:22:27,214 I found somebody with a track record of helping people in my age range. 427 00:22:27,214 --> 00:22:28,674 I was fifty five at the time. 428 00:22:29,214 --> 00:22:34,049 So, Mick, fifty five years old, Holly guy, Mick months later, I drop £58. 429 00:22:34,269 --> 00:22:36,289 I go from 2.27 to 169. 430 00:22:37,789 --> 00:22:38,109 Okay. 431 00:22:38,109 --> 00:22:39,710 That's 10 that's £10 a month. 432 00:22:39,710 --> 00:22:40,690 That's pretty impressive. 433 00:22:41,595 --> 00:22:44,575 Dude, I'm I was 55 when I did it. 434 00:22:44,795 --> 00:22:45,295 55. 435 00:22:45,595 --> 00:22:46,394 Not 30. 436 00:22:46,394 --> 00:22:47,134 Not 35. 437 00:22:47,755 --> 00:22:48,494 Not 25. 438 00:22:48,715 --> 00:22:49,215 55. 439 00:22:49,539 --> 00:22:52,099 Not a lot of people in my age range do that sort of thing. 440 00:22:52,099 --> 00:22:56,119 That's a massive accomplishment, a massive defeat of adversity. 441 00:22:56,714 --> 00:22:57,214 Okay. 442 00:22:57,434 --> 00:23:00,474 So does that mean I'm ready to go become a fitness trainer again? 443 00:23:00,474 --> 00:23:00,974 No. 444 00:23:01,275 --> 00:23:02,255 It does not. 445 00:23:02,315 --> 00:23:04,554 In fact, I will not coach anybody on fitness. 446 00:23:04,554 --> 00:23:09,700 If anyone needs to get fit, gonna send him to camera camera of hammer Fitness and his team. 447 00:23:09,759 --> 00:23:11,380 They are the ones to do it. 448 00:23:11,759 --> 00:23:15,015 And I don't get, you know, I I don't get a a commission for doing so. 449 00:23:15,015 --> 00:23:16,955 I just think they're that damn good. 450 00:23:17,414 --> 00:23:22,609 But, Mick, What did I learn out of this process? 451 00:23:22,669 --> 00:23:23,970 I'll tell you what I learned. 452 00:23:24,029 --> 00:23:27,250 How did it make me a better problem solver in the world of business? 453 00:23:27,815 --> 00:23:32,795 It blew up a limiting belief I had, which is I'm too old to be fit and lean. 454 00:23:33,414 --> 00:23:34,535 I'm over 50. 455 00:23:34,535 --> 00:23:35,894 It's not gonna happen for me. 456 00:23:35,894 --> 00:23:37,400 That belief got blown up. 457 00:23:37,799 --> 00:23:42,440 When that belief got blown up, Mick, this is the most amazing thing. 458 00:23:42,483 --> 00:23:43,720 Mick, I I apologize, man. 459 00:23:43,720 --> 00:23:45,000 I mean, it's it's been cold here. 460 00:23:45,000 --> 00:23:46,424 That's why I've been wearing my sweatshirt. 461 00:23:46,505 --> 00:23:48,904 Now the sun is shining through my window, and I'm boiling. 462 00:23:48,904 --> 00:23:52,684 So I gotta just grab my my my sweatshirt off of here. 463 00:23:53,065 --> 00:23:56,450 And, Talk to you this way. 464 00:23:56,450 --> 00:24:02,369 So what I learned was that I have limiting beliefs that are getting in the way of me 465 00:24:02,369 --> 00:24:06,054 winning in fitness but I also have limiting beliefs that are getting in the way of me 466 00:24:06,054 --> 00:24:09,355 winning bigger in income, business, and so forth. 467 00:24:09,494 --> 00:24:13,900 So I thought to myself How can I apply this to what I do to help my clients win? 468 00:24:14,440 --> 00:24:20,794 And I took what I learned from this, and I and and I And I really started to approach my 469 00:24:20,794 --> 00:24:27,054 clients who had big aspirations, but really weren't believing it, weren't feeling it. 470 00:24:28,079 --> 00:24:32,659 And we started to look at how to break up the structure of those beliefs. 471 00:24:33,599 --> 00:24:39,244 And, Mick, I gotta tell you, the number of people that we work with that started to 472 00:24:39,244 --> 00:24:47,009 actually believe that they could go from, say, a $100,000 a year to half a million 473 00:24:47,950 --> 00:24:48,450 skyrocketed. 474 00:24:49,549 --> 00:24:54,964 We had dudes who thought, man, I've made a $100,000 a year a good year who started to make 475 00:24:54,964 --> 00:24:55,545 a $100,000. 476 00:24:56,484 --> 00:25:06,910 So this adversity and overcoming it helped reinforce for me what I'm really good at, which 477 00:25:06,910 --> 00:25:12,109 is solve problems and help people get past their lack of belief in themselves. 478 00:25:12,109 --> 00:25:16,654 And it's one of the things that made me remember, you know, your father's son believe 479 00:25:16,654 --> 00:25:23,130 in people show that belief until that belief turns from a little spark that you have into a 480 00:25:23,130 --> 00:25:26,670 roaring fire that they have, and then they can crush it. 481 00:25:27,769 --> 00:25:27,849 Yeah. 482 00:25:27,849 --> 00:25:30,490 I I I agree. 483 00:25:30,490 --> 00:25:38,765 I I have a a phrase, you know, say, sales is a lagging indicator. 484 00:25:39,700 --> 00:25:41,880 Belief is the leading indicator. 485 00:25:42,900 --> 00:25:43,059 Right? 486 00:25:43,059 --> 00:25:47,480 You know, if you believe in what you do, you believe implicitly that you're delivering 487 00:25:47,539 --> 00:25:47,940 value. 488 00:25:47,940 --> 00:25:51,474 You're gonna change your clients' lives, you're gonna really make a difference. 489 00:25:51,474 --> 00:25:55,575 You'll do whatever it takes in order to, you know, make them successful. 490 00:25:55,714 --> 00:26:01,159 That comes from an inner conviction, a belief you know, some people think that the more sales 491 00:26:01,159 --> 00:26:06,755 I'll get, the more confidence and the more belief I will, accumulate but then you've tied 492 00:26:06,815 --> 00:26:13,759 your belief system to the market, right, when you wanna be, I believe, in success whether the 493 00:26:13,759 --> 00:26:18,000 markets are up or down or whether the sales, I get that gig or not. 494 00:26:18,000 --> 00:26:21,299 I show up every time with the absolute belief I do my best. 495 00:26:21,484 --> 00:26:25,005 And, you know, nine times out of 10, it's gonna help people. 496 00:26:25,005 --> 00:26:27,904 And so belief, I'm I'm totally with you. 497 00:26:27,965 --> 00:26:30,039 So This is a key question. 498 00:26:30,340 --> 00:26:34,980 How do people, identify their limiting beliefs? 499 00:26:34,980 --> 00:26:37,904 And how do you How do you how do you pull that out? 500 00:26:37,904 --> 00:26:39,044 What are some of the techniques? 501 00:26:39,184 --> 00:26:42,625 If they weren't sitting with you, Mick, and they were sitting at home thinking, you know, 502 00:26:42,625 --> 00:26:46,809 how do I be more successful, which I think people are scratching their heads going, yeah, 503 00:26:46,809 --> 00:26:48,670 I'd like to be better. 504 00:26:48,970 --> 00:26:55,264 How how do they how do they identify those and then Secondly, more more challenging, I guess, 505 00:26:55,264 --> 00:26:56,964 how do they eradicate them? 506 00:26:58,544 --> 00:27:03,710 Well, I've gotta tell you, I'm a big believer in mentorship and coaching. 507 00:27:04,490 --> 00:27:06,829 I didn't eradicate my belief by myself. 508 00:27:07,049 --> 00:27:12,075 I hired somebody, somebody who I believed in, and somebody who believed in me. 509 00:27:12,474 --> 00:27:18,794 And I think that if you are somebody who is, let's face it, sucking at something, and you 510 00:27:18,794 --> 00:27:25,619 have not had success at it, the smartest thing you can do is find somebody to guide you to not 511 00:27:25,619 --> 00:27:26,759 suck at it anymore. 512 00:27:27,140 --> 00:27:28,500 That's what's worked for me. 513 00:27:28,500 --> 00:27:32,045 It for me last year when I went after my fitness goals. 514 00:27:32,664 --> 00:27:34,365 It's worked for me with business. 515 00:27:34,744 --> 00:27:36,765 So that's the number one thing I'd recommend. 516 00:27:37,090 --> 00:27:41,330 The great Robin Sharma, who I used to coach when I was a fitness coach back in the day. 517 00:27:41,330 --> 00:27:45,190 The author of the book, the monk who sold his Ferrari, sold millions of copies. 518 00:27:45,515 --> 00:27:50,875 Once told me if you ever wanna double your income in a year, all you have to do is triple 519 00:27:50,875 --> 00:27:53,054 your investment in personal and professional development. 520 00:27:53,569 --> 00:27:57,429 Hire the coaches, join the masterminds, do the courses, read the books. 521 00:27:57,809 --> 00:27:59,509 That's the first thing I'll tell anybody. 522 00:27:59,730 --> 00:28:05,984 And if you're lacking belief in your own business, Cheap and easy way to do it is keep 523 00:28:05,984 --> 00:28:11,045 listening to this podcast, listen to my podcast, slightly more expensive way is go to, 524 00:28:11,720 --> 00:28:15,100 Amazon and look up Mick Balu and buy a few of my business books. 525 00:28:15,720 --> 00:28:21,525 And, you know, if you're ready to invest more than that in yourself, then Go on to my my 526 00:28:21,525 --> 00:28:24,904 calendar and my, calendar link is ecircleacademy.comforward/appointment. 527 00:28:27,740 --> 00:28:33,420 And I'm gonna tell you that decision is the first thing you gotta do is say, I am willing 528 00:28:33,420 --> 00:28:37,934 to invest time, energy, and money into myself. 529 00:28:37,934 --> 00:28:40,894 I am willing to invest my belief into myself to win. 530 00:28:40,894 --> 00:28:41,775 You gotta do that. 531 00:28:41,775 --> 00:28:43,055 Without that, you're toast. 532 00:28:43,055 --> 00:28:44,015 Nothing's gonna work. 533 00:28:44,015 --> 00:28:45,714 There's no quick fixes here. 534 00:28:46,390 --> 00:28:49,690 And the next thing is you've got to be persistent. 535 00:28:50,549 --> 00:28:53,529 You cannot tell yourself, well, I'll see what happens. 536 00:28:53,669 --> 00:28:54,169 Bullshit. 537 00:28:54,784 --> 00:28:55,744 You'll see what happens. 538 00:28:55,744 --> 00:28:59,525 You go forward till victory is yours or you die. 539 00:28:59,744 --> 00:29:00,565 That's it. 540 00:29:01,105 --> 00:29:05,019 Victory or death is really the only option in life. 541 00:29:05,480 --> 00:29:09,899 And since you're not in a literal battlefield, you're not gonna die, so go for victory. 542 00:29:10,365 --> 00:29:10,865 Right? 543 00:29:11,005 --> 00:29:12,384 Nobody's shooting at you. 544 00:29:12,605 --> 00:29:14,865 At least not in the last so far. 545 00:29:15,164 --> 00:29:16,525 So go after your dreams. 546 00:29:16,525 --> 00:29:17,585 Go after your goals. 547 00:29:17,890 --> 00:29:19,169 And do not quit. 548 00:29:19,169 --> 00:29:22,130 And if you fail, get up, try again. 549 00:29:22,130 --> 00:29:23,269 Find a different way. 550 00:29:23,569 --> 00:29:24,049 Listen. 551 00:29:24,049 --> 00:29:29,184 I decided after losing all the weight that I didn't like how my body looked. 552 00:29:29,184 --> 00:29:31,345 I had a skinny upper body and big legs. 553 00:29:31,345 --> 00:29:35,400 And I went to this fellow, and I said, look, can we help me get symmetrical. 554 00:29:35,460 --> 00:29:37,720 I want my upper body and my legs to match. 555 00:29:38,179 --> 00:29:38,659 You know? 556 00:29:38,659 --> 00:29:39,799 And he said, yes. 557 00:29:39,859 --> 00:29:40,579 And I said, okay. 558 00:29:40,579 --> 00:29:44,524 Let's enter a competition, a bodybuilding competition, because this will force me to 559 00:29:44,524 --> 00:29:45,024 work. 560 00:29:45,164 --> 00:29:47,484 So I'm I'm eating a certain way. 561 00:29:47,484 --> 00:29:49,105 I'm training a certain way. 562 00:29:49,470 --> 00:29:55,070 Yesterday, I banged my toe really hard into a set of weights on the ground without seeing 563 00:29:55,070 --> 00:29:55,230 them. 564 00:29:55,230 --> 00:29:56,609 I just walked into them. 565 00:29:56,615 --> 00:29:57,894 I don't know if I broke him. 566 00:29:57,894 --> 00:30:00,934 I don't know if I badly explained him, but I couldn't put any damn weight on him. 567 00:30:00,934 --> 00:30:02,375 And today was leg day. 568 00:30:02,375 --> 00:30:05,400 Leg day is not fun if you can't take a proper step on your foot. 569 00:30:06,200 --> 00:30:07,019 So what? 570 00:30:07,559 --> 00:30:08,039 I got up. 571 00:30:08,039 --> 00:30:09,000 I went to the gym. 572 00:30:09,000 --> 00:30:09,720 I asked him. 573 00:30:09,720 --> 00:30:12,539 I asked him, and some of the other folks are, what do I do? 574 00:30:12,984 --> 00:30:14,285 And they told me. 575 00:30:14,744 --> 00:30:15,884 So I did it. 576 00:30:16,105 --> 00:30:19,625 One of the things they had me do put a little bit of strain on my Mick, so now my back 577 00:30:19,625 --> 00:30:20,525 slightly tweaked. 578 00:30:20,890 --> 00:30:22,490 So I'm relaxing my back. 579 00:30:22,490 --> 00:30:27,289 I'm gonna ice it when you and I are done, and and I have my meal, and I'm gonna keep going. 580 00:30:27,289 --> 00:30:28,750 And I'm gonna do that competition. 581 00:30:28,890 --> 00:30:30,494 I'm gonna freaking win it. 582 00:30:31,295 --> 00:30:34,755 Because that's what I need to do if I'm gonna have success. 583 00:30:34,974 --> 00:30:39,154 And if someone's listening to this, you have a choice. 584 00:30:39,690 --> 00:30:42,890 Your choice is you can stay comfortable and you can go, I don't know. 585 00:30:42,890 --> 00:30:45,789 I haven't got what it takes, and you can Mick belief in yourself. 586 00:30:46,625 --> 00:30:51,424 Or you can go find somebody who believes in people and will believe in you and fill you 587 00:30:51,424 --> 00:30:59,080 with enough belief to spark your belief to eradicate the doubts that right now exist in 588 00:30:59,080 --> 00:30:59,240 you. 589 00:30:59,240 --> 00:31:03,394 And anyone who's listening to this, there's only one reason you're not going after your 590 00:31:03,394 --> 00:31:05,414 dreams is you don't believe. 591 00:31:06,195 --> 00:31:07,734 So let me believe in you. 592 00:31:07,795 --> 00:31:09,255 Let me love on you. 593 00:31:09,394 --> 00:31:15,720 And if not, me, somebody Find somebody to believe in you and to love on you so you win. 594 00:31:16,660 --> 00:31:18,200 Because you will win. 595 00:31:18,794 --> 00:31:22,974 Once your belief goes from Holly to Salt Lake. 596 00:31:24,154 --> 00:31:24,634 Yeah. 597 00:31:24,634 --> 00:31:25,754 I I love that. 598 00:31:25,754 --> 00:31:31,580 And, just just, hearing hearing your story and around commitment. 599 00:31:31,880 --> 00:31:35,100 See, because one of the things about commitment, people think they make a commitment 600 00:31:35,559 --> 00:31:36,299 one time. 601 00:31:36,825 --> 00:31:40,505 But, you know, that your point about persistence, you need to commit every day. 602 00:31:40,505 --> 00:31:46,179 So if you're in your example, I need to commit every day to do that extra every day to go down 603 00:31:46,179 --> 00:31:48,200 the gym, every day to eat healthily. 604 00:31:48,419 --> 00:31:48,579 Right? 605 00:31:48,579 --> 00:31:49,220 It's commitment. 606 00:31:49,220 --> 00:31:51,240 You make a commitment on a daily basis. 607 00:31:51,539 --> 00:31:56,164 And one of the things I advocate people is, you know, keep a daily suggestion. 608 00:31:56,304 --> 00:31:59,204 Look at your goals and recommit every day. 609 00:31:59,345 --> 00:31:59,505 Right? 610 00:31:59,505 --> 00:32:01,125 In that way, you reinforce it. 611 00:32:01,345 --> 00:32:02,990 You build that belief them. 612 00:32:02,990 --> 00:32:04,049 You build that conviction. 613 00:32:04,109 --> 00:32:12,575 You go from Holly, as you said, Mick, to solid so that you can really not down any any 614 00:32:12,575 --> 00:32:14,034 barriers and any hurdles. 615 00:32:14,095 --> 00:32:16,434 That's that's, that's very powerful. 616 00:32:17,294 --> 00:32:21,660 So this thought leader thing Mick, just to come back to that. 617 00:32:23,079 --> 00:32:28,434 So so again, I think, you know, if you are a thought leader, Yeah. 618 00:32:28,434 --> 00:32:30,835 I guess you need to share those thoughts with somebody. 619 00:32:30,835 --> 00:32:32,775 How how do you get known? 620 00:32:33,234 --> 00:32:37,460 You said a thought leader's known for their their thoughts. 621 00:32:37,460 --> 00:32:41,700 How do you get known by the audience you want to work with? 622 00:32:41,700 --> 00:32:45,724 There's a lot of there's a lot of different ways in you know, it's one of the things we 623 00:32:45,724 --> 00:32:51,884 teach is that there's 11 different methodologies for, being known and for getting 624 00:32:51,884 --> 00:32:56,450 your your your message out there and for getting people to buy from you. 625 00:32:56,910 --> 00:32:59,950 But I'll tell you we're on a podcast today. 626 00:32:59,950 --> 00:33:02,690 I'm a podcaster, and I'm also a podcast guest. 627 00:33:02,884 --> 00:33:06,805 I think this could be a good way to land the airplane and end this end this Okay. 628 00:33:06,965 --> 00:33:07,465 Perfectly. 629 00:33:08,325 --> 00:33:10,744 I believe in podcasting and podcast guesting. 630 00:33:11,679 --> 00:33:20,325 I think that going on a podcast, as a guest is something anybody There may be people here who 631 00:33:20,325 --> 00:33:21,065 go, okay. 632 00:33:21,125 --> 00:33:23,384 You and Mick, you dudes are like experts. 633 00:33:23,444 --> 00:33:25,144 I can't start my own podcast. 634 00:33:25,204 --> 00:33:26,424 It's too too tough. 635 00:33:27,049 --> 00:33:28,650 You know, blah blah blah blah blah. 636 00:33:28,650 --> 00:33:32,269 That's BS, but you can go be a guest on a show. 637 00:33:32,650 --> 00:33:33,690 And I'll tell you something. 638 00:33:33,690 --> 00:33:37,755 One of the things that I teach people is I've got a program called get booked and get paid. 639 00:33:37,894 --> 00:33:42,769 I've actually become friends with the founder of Pod Match, Alex Sanfilippo, because out of 640 00:33:42,769 --> 00:33:50,565 being on pot match over a 18 month period, I generated $357,000 plus in income. 641 00:33:50,804 --> 00:33:51,625 As a guest. 642 00:33:53,044 --> 00:33:56,884 And there's a lot of people who talk about being a guest on the show, and they say, well, 643 00:33:56,884 --> 00:33:58,345 let's get you some visibility. 644 00:33:59,220 --> 00:33:59,940 Don't get me wrong. 645 00:33:59,940 --> 00:34:01,080 I'm not against visibility. 646 00:34:01,140 --> 00:34:04,359 Visibility is a good thing, but I don't teach visibility. 647 00:34:04,740 --> 00:34:09,925 I teach people how to go on there and turn that that appearance into an opportunity to do 648 00:34:09,925 --> 00:34:10,425 business. 649 00:34:10,724 --> 00:34:11,844 So how's that possible? 650 00:34:11,844 --> 00:34:14,699 You might be asking very simple. 651 00:34:15,260 --> 00:34:25,065 So 1st and foremost, every time you go on a show, this is Mick Billu's 3 Reasons to be a 652 00:34:25,065 --> 00:34:25,945 guest on a show. 653 00:34:25,945 --> 00:34:30,380 Number 1, I wanna go on a show like yours because I believe the last 4 years have been 654 00:34:30,460 --> 00:34:32,719 tough on human beings and humanity. 655 00:34:33,259 --> 00:34:37,829 There's a lot of people that are feeling stressed, depressed, mental health issues 656 00:34:37,829 --> 00:34:38,329 galore. 657 00:34:39,234 --> 00:34:44,114 So I come on these shows to inspire people because god has given me the gift of energy of 658 00:34:44,114 --> 00:34:47,394 being articulate, able to communicate, and being positive. 659 00:34:47,394 --> 00:34:51,860 So every time I go on a show, I know that people that listen to me go, damn, that dude 660 00:34:51,860 --> 00:34:52,900 made me feel better. 661 00:34:52,900 --> 00:34:55,460 And that is part of my mission for the world. 662 00:34:55,460 --> 00:34:56,900 There's a ministry for Mick Balu. 663 00:34:56,900 --> 00:34:58,039 That's part of my ministry. 664 00:34:58,099 --> 00:34:59,045 That's number 1. 665 00:34:59,125 --> 00:35:09,519 Secondly, Mick, you have spent time, energy, money, into creating this podcast. 666 00:35:10,619 --> 00:35:13,704 You know, it's a big risk for you to bring a guest on a show. 667 00:35:14,025 --> 00:35:19,565 If I don't do a good job, you could lose the goodwill of your audience just like that. 668 00:35:19,864 --> 00:35:22,285 I take that responsibility very seriously. 669 00:35:22,344 --> 00:35:23,690 So I come on this show. 670 00:35:23,769 --> 00:35:25,550 Because I want you Mick to go. 671 00:35:26,010 --> 00:35:26,489 Damn. 672 00:35:26,489 --> 00:35:30,349 That Mick billow is the greatest guest I've ever had on a show. 673 00:35:30,409 --> 00:35:31,050 Oh my god. 674 00:35:31,050 --> 00:35:31,789 It's energy. 675 00:35:32,184 --> 00:35:33,864 I just want that man's on fire. 676 00:35:33,864 --> 00:35:35,065 I just wanna watch him burn. 677 00:35:35,065 --> 00:35:37,704 That's how crazy the student is, and he's smart. 678 00:35:37,704 --> 00:35:43,230 And he's got amazing, amazing tips He's got really cool catchphrases. 679 00:35:43,369 --> 00:35:44,349 He's articulate. 680 00:35:44,410 --> 00:35:46,190 He's got great communication skills. 681 00:35:46,329 --> 00:35:50,664 And he's smart as Mick, and he brings me things that I never thought about before. 682 00:35:51,045 --> 00:35:54,184 He's taught me something, and he's taught my audience something. 683 00:35:54,485 --> 00:35:55,980 I'm glad I brought him on. 684 00:35:56,059 --> 00:35:58,320 So that's the second reason I come on the show. 685 00:35:58,380 --> 00:36:02,159 The third reason I come on the show, Mick I'm a businessman. 686 00:36:02,460 --> 00:36:03,359 You're a businessman. 687 00:36:04,775 --> 00:36:11,034 I do business whole fashion way with people that I know, I like, and I trust. 688 00:36:11,255 --> 00:36:15,960 And, Mick, you seem like you got Hairs similar to the color of mine. 689 00:36:16,099 --> 00:36:18,820 You seem like you might be similar in age to me. 690 00:36:18,820 --> 00:36:24,085 You seem like you might be an old school fella who also believes in relationships in doing 691 00:36:24,085 --> 00:36:27,465 business with people you know you like and you trust. 692 00:36:28,164 --> 00:36:34,070 And what better way as a guest and a businessman for me to start building a 693 00:36:34,070 --> 00:36:39,750 relationship and to go on the show of a businessman, do a great job for him, and start 694 00:36:39,750 --> 00:36:43,304 to create the openings of a bond and a relationship. 695 00:36:44,005 --> 00:36:47,795 My friend, the relationships I've been on over 600 shows. 696 00:36:49,269 --> 00:36:50,650 Since May of 2022. 697 00:36:51,750 --> 00:36:52,890 600 shows. 698 00:36:53,190 --> 00:36:57,369 I built relationships with the vast majority of those folks. 699 00:36:57,675 --> 00:37:03,275 And I've done business with a number of those folks, and I've done collaborations with a 700 00:37:03,275 --> 00:37:04,335 number of those folks. 701 00:37:04,554 --> 00:37:08,570 And let me tell you, That is so powerful. 702 00:37:08,789 --> 00:37:10,250 Anybody can do it. 703 00:37:10,550 --> 00:37:17,724 An in thought leadership if You learn how to put your message out there, which I teach 704 00:37:17,724 --> 00:37:18,045 people. 705 00:37:18,045 --> 00:37:20,409 I'm happy to teach anybody who wants help with it. 706 00:37:20,809 --> 00:37:27,609 Which if you understand how to create IP that's valuable that actually solves problems for 707 00:37:27,609 --> 00:37:31,105 people, All you gotta do is you gotta start getting on shows. 708 00:37:31,565 --> 00:37:33,244 That is one of the eleven ways. 709 00:37:33,244 --> 00:37:36,625 It is not the only way, but is one powerful way. 710 00:37:37,130 --> 00:37:39,789 To be seen and be known. 711 00:37:40,570 --> 00:37:40,890 Well, I 712 00:37:40,890 --> 00:37:44,650 think that's beautiful because it's highly relevant as we're on a podcast, and I did meet 713 00:37:44,650 --> 00:37:47,625 you through the podcast portal. 714 00:37:47,925 --> 00:37:52,965 And I I I, you know, sizzlers who are listening to this, you know, being a guest, getting your 715 00:37:52,965 --> 00:37:58,760 message out as Mick espouses, is is beautiful because he's connected with you can see he's 716 00:37:58,760 --> 00:38:02,460 connected with lots of really fantastic people, those relationships. 717 00:38:03,079 --> 00:38:08,744 You know, you can actually take advantage of that kind of networking and that your three 718 00:38:08,744 --> 00:38:09,385 points there. 719 00:38:09,385 --> 00:38:15,110 Number 1, you know, For those of you who are, you know, take lessons from Mick, number 1, 720 00:38:15,110 --> 00:38:16,809 inspire people with your message. 721 00:38:17,030 --> 00:38:19,450 Number 2, teach something of value. 722 00:38:19,590 --> 00:38:22,414 And number 3, build lasting relationships. 723 00:38:22,954 --> 00:38:24,655 And you can do that through podcasting. 724 00:38:25,114 --> 00:38:27,434 Being a guest, you don't need to set your podcast up. 725 00:38:27,434 --> 00:38:29,070 It's very, very easy to do. 726 00:38:29,070 --> 00:38:29,890 You can ask Mick. 727 00:38:30,030 --> 00:38:31,730 You can ask me how I do it. 728 00:38:32,190 --> 00:38:34,130 We'd be more than happy to help you. 729 00:38:34,190 --> 00:38:36,644 So, fabulous, thoughts there. 730 00:38:36,644 --> 00:38:41,764 I got two questions for you that ask all my guests, Mick, just, just at the end. 731 00:38:41,764 --> 00:38:44,744 Number 1, what was the first sale you ever made? 732 00:38:47,400 --> 00:38:48,760 First hell I ever made. 733 00:38:48,760 --> 00:38:49,660 Oh my god. 734 00:38:50,920 --> 00:38:54,204 I sold my dad on taking me to have ice cream when I was a kid. 735 00:38:54,204 --> 00:38:56,224 That was probably the first sale I ever made. 736 00:38:57,085 --> 00:39:05,710 But, in, in an actual business setting, We had, some trinkets that we sold from the sides of 737 00:39:05,710 --> 00:39:06,109 the road. 738 00:39:06,109 --> 00:39:06,989 I was eight years old. 739 00:39:06,989 --> 00:39:11,835 Me and my brothers and my buddies, and that's how we made our first actual sales staff. 740 00:39:11,835 --> 00:39:12,335 Beautiful. 741 00:39:12,875 --> 00:39:17,914 And then the second question is, what's the most creative way that you've gotten a new 742 00:39:17,914 --> 00:39:18,414 client? 743 00:39:20,739 --> 00:39:22,359 The most creative way. 744 00:39:24,260 --> 00:39:29,355 Honestly, I think being a guest on podcasts has been really, really good. 745 00:39:30,375 --> 00:39:36,210 One of the most exciting ways for me was very creative was I I I had a pre call with a fellow 746 00:39:36,210 --> 00:39:37,590 I met through Pod Match. 747 00:39:38,289 --> 00:39:41,809 And out of that pre call, he decided that he wanted to be my client. 748 00:39:41,809 --> 00:39:45,110 He said, I think I need your help based on what you say you do. 749 00:39:45,425 --> 00:39:47,105 And so we set up a follow-up call. 750 00:39:47,105 --> 00:39:52,065 He signed up for my program, and he said, look, I can interview you on the podcast, but I'm 751 00:39:52,065 --> 00:39:52,545 good. 752 00:39:52,545 --> 00:39:53,505 I I hired you. 753 00:39:53,505 --> 00:39:54,130 I'm good. 754 00:39:54,529 --> 00:39:55,730 I mean, it was pretty crazy. 755 00:39:55,730 --> 00:39:58,690 That's a that's a beautiful end to to this. 756 00:39:58,690 --> 00:40:03,885 Your message being, look, guys, don't be ordinary, be extraordinary. 757 00:40:04,664 --> 00:40:06,844 Find somebody to believe in you. 758 00:40:07,144 --> 00:40:09,005 Get a mentor or a coach. 759 00:40:09,304 --> 00:40:10,925 You got 2 on this podcast. 760 00:40:11,929 --> 00:40:18,625 You know, 3, get your message out and be a guest on a podcast or start your own. 761 00:40:18,704 --> 00:40:24,065 And the more times you you you articulate your message, the more convinced you will become of 762 00:40:24,065 --> 00:40:28,679 your belief system will go up and you'll reach more people and be able to make a difference. 763 00:40:28,980 --> 00:40:35,715 Nicky, it's been fabulous having your energy, your expertise, and the reminder that we can 764 00:40:35,715 --> 00:40:40,595 all, and we are here, our purpose is to be more than ordinary. 765 00:40:40,595 --> 00:40:42,295 Thank you for being my guest today. 766 00:40:43,090 --> 00:40:44,210 Nick, it's an honor to be here. 767 00:40:44,210 --> 00:40:45,750 Thanks for having me on the show. 768 00:40:45,890 --> 00:40:49,190 And, how can that how can our audience connect with you? 769 00:40:51,704 --> 00:40:55,545 Like, if you just wanna connect on social media, just type in Mick Belu. 770 00:40:55,545 --> 00:41:00,990 It's a pretty unique name, n I c k y b I l l o u on almost any major social media platform. 771 00:41:02,090 --> 00:41:05,130 If you're wanting to do more than that, have a call. 772 00:41:05,769 --> 00:41:06,910 Go to esicleacademy.comforward/appointment. 773 00:41:09,534 --> 00:41:12,755 And, I'll give you 45 minutes of my time. 774 00:41:13,454 --> 00:41:13,775 Alright. 775 00:41:13,775 --> 00:41:16,094 Then I'll put that in the show notes for everybody. 776 00:41:16,094 --> 00:41:20,199 So, once again, Mick, thank you, and we'll See you next time. 777 00:41:20,900 --> 00:41:21,857 See you Mick. 778 00:41:24,500 --> 00:41:27,880 And, sadly, we've come to the end of another great show. 779 00:41:29,304 --> 00:41:35,244 Please, could you go to Apple Podcasts and leave us a review if you enjoyed this show? 780 00:41:36,025 --> 00:41:45,849 Secondly, If you go to sell the sizzle.net, I've got some fancy artificial intelligence 781 00:41:46,914 --> 00:41:54,170 that will interrogate all of my episodes and give you any of the answers that you need on 782 00:41:54,170 --> 00:41:54,570 sales. 783 00:41:54,570 --> 00:41:56,010 So you have to go to the website. 784 00:41:56,010 --> 00:42:00,625 You can do it on your phone or on your computer, sell the sizzle.net, and you can see 785 00:42:00,625 --> 00:42:02,304 see a search bar at the top. 786 00:42:02,304 --> 00:42:08,784 So if you type something in there like cold call or objection handling, it'll pull out all 787 00:42:08,784 --> 00:42:12,690 the chat in the episodes that talk about that specific subject. 788 00:42:13,710 --> 00:42:14,929 Have fun with that. 789 00:42:14,989 --> 00:42:18,704 Let me know how you get on, and we'll see you next week