Transcript
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And welcome to The sell, this is all podcast.
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This is the show if you want to sell an idea a
product, or a service.
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We're gonna share sales techniques with you so
that you can be a sizzling success.
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Let's go.
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And welcome back, Sizzlers.
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Mick Holly here with a solo sowed.
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I wanted to talk today about motivation, and I
posit that motivation can be an on off switch
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that you can develop for yourself.
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So I'm very excited about this because
motivation is what gets us out of bed.
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Right?
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So it it what is what drives us.
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If we look into the the dictionary, what is
motivation, it says it's a force or a stimulus.
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It's incentive.
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It's drive.
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It's that which, you know, propels us towards
our goals.
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It helps us develop that muscle to go beyond
the pain point and to pursue our quarry until
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we've captured it and eaten it.
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So motivation is incredibly powerful.
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But, you know, some days, I don't feel
motivated.
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Another days, I do feel motivated.
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So how can we channel?
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Can we create a spot?
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Can we manifest motivation?
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That's what this week's podcast is all about.
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So let's, let's dig in a little bit here.
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You know, I've always people have said to me,
you know, you're able to when you set your mind
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to something, you you you're really good at
being able to accomplish it.
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And I've thought about this over the decades,
actually, and I look back on my performance in
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certain roles.
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And I think, yeah, you were really on it there.
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You were really focused.
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And other times, I was, you know, a cork
bobbing on a wave didn't really have much
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direction and my, you know, my motivation wax
and Wayne.
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So I've thought about this quite considerably
because you really want to be able to harness
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motivation and to be able to generate it.
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So I have come up with my position on
motivation, mix, maxim on motivation,
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motivation like matter can neither be created
nor destroyed And you know, you're thinking,
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oh, bloody hell, am I on this podcast for if if
if if we can't create motivation?
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No.
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We all have intrinsic motivational energy, and
it can either be channelled or it can be
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hidden.
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So you have this incredible amount of energy
that can be used as a motivational force.
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I read Bill Bryson's book a short history of
nearly everything, and he comically says that
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the human body right, the energy stored in a
human Holly.
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If you could liberate it, it's the equivalent
of 30 hydrogen bombs.
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So I'd I did a little calculation of, Tina, the
capacity of a hydrogen bomb, the energy
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equivalent And, you know, the delorean in back
to the future, it takes 88 gigawatts of power
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to propel that through time.
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While 30 hydrogen bombs worth of energy is the
equivalent of 79,000,000 88 gigawatt flux
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capacitors.
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So So think about this.
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You could you could take you could take the
entire population of the United Kingdom and
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propel them into the future in a delorean, and
you could get 10% of them Mick.
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I mean, it's not enough energy to get everybody
back, but maybe you, you Holly want to get the
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people that you like back.
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So think about that stored energy.
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So you've got stored energy in your body in
your mind that is hidden unchallenged,
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unchanneled that you need to turn from stored
energy, from potential energy into kinetic
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energy, energy that drives motion, energy
drives you forward energy that powers you on
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your journey.
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So I've read a little bit about motivational
theory.
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And there are many, many factors involved in
motivational theory.
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The journal of personality and social
psychology says that 70% of human behavior can
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be understood through motivational theory.
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How about that?
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So we're very, very driven by our motivations.
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One clever chap whose name escapes me, came up
with a expectancy theory, a cognitive form.
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In other words, you think about you believe
that you can achieve, and that that belief
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propels you and that you get value from
pursuing your beliefs.
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So belief systems very, very critical in
driving forward.
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In fact, the journal of organizational behavior
looked at those expectancy beliefs and noted
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that there was a 52 percent productivity
improvement in an employee study when their
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belief system was challenged and they got those
expected results.
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So that's kind of the theory theoretical side
of it, but you know this story.
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You've known this story.
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I talk about this a lot.
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You know, one of the best book I ever read was
the little engine that could.
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You remember that a engine that would go up the
mountain, and he didn't think that he could do
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it, and then he kept scene.
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I think I can.
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I think I can.
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I think I can.
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And then he did.
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And Henry Ford also said it If you think you
can or you think you can't, you're right.
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So belief systems have an absolute fundamental
bearing on whether you're motivated and you can
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accomplish your goals.
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And one myth I want to do to dispel is that
motivation is, innate.
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In other words, it was you know, you either
born with motivation or you were an unmotivated
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person.
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That's not the case.
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That's not the case.
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David McClelland, who has an achievement
motivation theory, says that motivation is
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acquired through experiences, and it's not a
passive.
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It's not a passive and acquisition.
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You can you can shape your experiences in order
to fuel your motivation.
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And here's something I've talked about on
earlier podcasts is the power of your mind,
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sizzlers, your salespeople, your your go to
market people, is your mind is your most
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powerful weapon.
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So if you can believe that you can achieve,
then you're more likely to be able to do that.
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And the brain cannot distinguish between
imagination and reality.
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So you might as well imagine that you can
achieve and that you are motivated, and you
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will be because the brain can't tell the
difference.
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So you need to program that supercomputer.
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And I'll give you a little example of of that
for in my own experience.
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I might have shared with you that I've got this
rather crazy ambition to swim across the
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English channel.
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I'm gonna do that in, July or August 2025 when
I'll be Mick five years old, and I was looking
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at the records, only 1800 people have managed
to swim solo across the English channel, twenty
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one miles of frigid water stuffed with
jellyfish, and it's the most busiest shipping
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channel in the world with 600 ships sailing
through it, every day.
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And so I've set myself the goal of of doing
that, and I you need to be motivated to be able
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to hit hit that goal.
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I gotta be in the pool every day.
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I've gotta be motivated to get up at 4 AM every
day and swim my 1 to 2 miles and then get my
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five mile swims in.
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Right?
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It could be highly, highly motivated.
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But here's the thing that I've trained my mind
to believe.
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I've already visualized myself on the beach in
France.
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Eat in a croissant and sipping a cafe ole.
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Now I probably won't do that when I get over
there.
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I'll be too tired.
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Right?
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There won't be a little cafe on on the beach.
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That'll just be me exhausted, and I've gotta
get off the beach and get back into the boat.
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But nevertheless, I've already imagined, I'm
already felt as though I've achieved that goal.
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So on a daily basis, Now I'm able to rise my
performance to be able to do that, and you take
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steps to continue to improve.
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I took a lesson yesterday.
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Had a lesson, you know, with one of the swim
coaches.
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I mean, it's a swimming.
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It's a very technical thing, and I learned a
lot yesterday that are now I can now put into
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practice, but without having that motivation
and those goals, you're not gonna be, you're
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not gonna be able to achieve your your
potential.
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So that's a little bit about the background and
why motivation is important.
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And the and the theory supports it and practice
supports it.
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So how do we then tap this hidden gold mine of
energy and challenge it and and channel it
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becoming the motivating force that will drive
us daily, weekly, yearly, whatever goal that
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you've set yourself, right, you can actually
get there.
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So we need to release that energy.
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I'm gonna give you some tips on how we can
actually do that So the first thing is the
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power of goal setting.
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Right?
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You want to have some big bold ambitious goals.
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Like, like, you know, think about don't think
about, you know, improving your performance by
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10% think about how would I beat my goals
tenfold because that ask that creates that a a
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a a a a shift, a complete shift in your
thinking, because it's not an incremental
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improvement.
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It's a step change improvement.
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You gotta think differently.
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You gotta act differently.
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And when you when you create those goals, you
need to write your goals down on a piece of
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paper.
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In fact, you have to write those goals down
every day.
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Best practice is to write those goals in the
morning and then write them in the evening and
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look at those goals and believe in those goals
and write those goals in a tense, in a format
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that you've already accomplished it.
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Right?
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So I don't say I am going to swim the English
channel says I swam the English channel in
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2025.
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In other words, it's already happened.
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It's already happened in my in my head.
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I mean, Jack Nicholas, when he was playing
golf, he said he he he he always hit this this
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shot twice wants in his imagination and wants
in reality because you're you cannot discern
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between imagination and reality.
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It already programmed his brain lets his
subconscious takeover, lets his natural swing
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mechanics, and all those reps that he's done
over the years years, take over trust in his
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swing, and boom.
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Right, he gets a perfect outcome because he saw
it in advance.
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So you need to see those goals in advance.
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And and goals are something that you need to
commit to on a daily basis, you have to
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recommit, you know, good Kipps, you know,
January writing down your resolutions and then
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not looking at them again.
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Every day you need to look at those.
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That's why you need to put those goals down on
paper and then ask yourself, how am I doing
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against my goals every day?
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And those goals should inspire you.
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You should you should celebrate then.
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When you make some progress, celebrate those
those wins and visualize that success.
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So you are infused with those positive thoughts
that will enable you to tap and to channel that
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energy.
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And you need something to really compel you.
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You need a more profound fundamental purpose to
keep that motivational switch on all of the
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time.
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So for me, yeah, I've got a 10 x goal to be
able to swim the English channel at 65 know how
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many people have swum the English channel at 65
or road?
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I think it's at least less than 10.
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So I'm not I'm a little bit apprehensive, but I
believe that I'm gonna do it, and I'm gonna put
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in the effort every day to get me to that goal,
but the purpose the purpose behind why I'm
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doing that, the purpose behind me starting
swimming and then having a goal that would
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inspire me to swim as best as I can was to be
able to continue to be supporting, you know, my
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family to be healthy as long as possible, to
provide.
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And so that purpose then compels me to take
that physical activity, which I chose to be
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swimming, and then I then created motivation
around that activity so that I would spend, you
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know, 2 hours every day on that activity to
make sure that that goal was accomplished, but
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I needed a big purpose.
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The second thing is that you you're not going
to you're not going to manifest channel,
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surface your motivation by setting low targets
and meeting them every day.
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I know that sounds like, okay.
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We set a goal and we achieved it.
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We should feel good.
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No.
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There's not stretching you.
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It's not it's not it's not motivational enough.
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You need to embrace those things that you are
most fearful of or those areas that you have
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the greatest concern about.
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Coming back to my swimming when I first started
swimming in the pool, I was using a snorkel to
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swim and I was swimming up and down the pool.
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I was swimming, you know, a few miles, and a
friend of mine said, hey, there's an open water
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swim in the river.
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2.4 miles, you know, come join me.
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Of course, I can't use my snorkel there.
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And so I very apprehensive about that swim, and
I was right because I couldn't breathe.
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My breathing was not in sync.
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So I had to keep putting my head out of the
water, which slowed me down, tired me, and I
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was the I was the slowest, but I think there
were eighty people swimming I came in dead
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last, but I had faced that adversity.
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And then coming out of that adversity, I
recognized that breathing and having a
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mechanism to be more effective with my breath
and synchronize it with my swimming was what I
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needed to work on So I started to work on on
that.
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And so you need to embrace those things that
are really challenging in order for you to get
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to the next level.
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Now energy has to flow.
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It's like electricity.
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It has to flow from point a to point b.
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And there are things that will accelerate that
flow, the potential, right?
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The higher the higher the the higher the
current, right, if you think about your your
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physics, the fire, the higher the current the
greater the flow.
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So that potential, the potential your amp
amperage Right?
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The current is built by you channeling that
energy, taking it out of that hidden pot
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converting into as a kinetic energy, get it
manifesting there.
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So it's at your fingerprint finger fingertips,
and you have that a huge amount of motivation
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and you're ready to unleash it.
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So you've created that energy, that capacity to
be able to exceed.
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But like electricity, things get in the way.
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That's resistance.
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So what resists motivation Well, one thing that
kills motivation is if you surrounded my
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naysayers and losers who say, oh, you can't do
that.
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Mick, you're never gonna swim the channel.
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You've never swim before.
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When, come on, you don't wanna be around those
people.
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You don't wanna be around those people.
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You need to lose the losers.
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And if there are family members who tell you
things you can't do that, oh, no.
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That's way above your potential.
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Oh, that's too risky, then you'd stop talking
to them.
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Or give them a talking to and say, don't bring
that language into our discussions.
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Just don't just don't talk to those people.
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And there are people in your work who you know,
they go, no, don't rock the boat.
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This is the way we do things, or this is only
what we're we're capable of achieving.
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Get rid of those people.
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We don't we don't we don't wanna talk to these
people.
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Second thing is stop watching the news.
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Right?
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Every news program every bit of stuff on the
TV, it's all negative.
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Even even the weather, they don't have, oh, the
sunny weather team.
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They have they have the severe storm 9 team.
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And even then if there isn't a tornado or there
hasn't been one in your neighborhood for a 100
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years, they start giving you tornado warnings
and start making your panics rubbish.
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Stop watching them.
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Everybody wants to make news by being negative.
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So don't watch it.
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Don't read the newspapers.
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The same old nonsense.
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Just focus on your your activity.
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So avoid avoid those negative, elements, and
you want to promote that flow.
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That flow is gonna be increased by making sure
that you've got purpose, making sure that
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you've got 10 x goals that you already believe
that you've achieved that you review those
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goals Holly.
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You celebrate.
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You start off the day by looking at what did
you accomplish yesterday in the last week?
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And you start with a mindset of gratitude.
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You can't be negative when you're in a mindset
of gratitude.
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You have a very, very positive outcome.
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You program that super supercomputer with
visualization, and you celebrate your wins.
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And the last thing is read books, you know, the
the the the average per I I think that 87% of
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Americans read in a one book a year, and most
people actually don't get to the end.
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And I can't remember which author said the man
who does not read has no advantage over the man
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who cannot read.
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So find yourself some inspirational literature,
some sales books, and and read those.
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Should read a book a week.
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And make notes on that and use that information
to help you go forward.
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So that's motivation.
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It an on off switch, and you can turn it on any
time that you want.
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You are the little engine that could.
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I think I can.
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I think I can.
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I think I can.
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I know you can.
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I know you will.
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I know you have.
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I know I did think about success.
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Think about your goals as though you already
accomplishment them, your mind does not know
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the difference, and you will forever have that
ability to create stimulus motivation, and you
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can pursue your goals with vigor.
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Well, I hope you enjoyed this episode.
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I'll see you next time.
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And, sadly, we've come to the end of another
great show Please, could you go to Apple
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Podcasts and leave us a review if you enjoyed
this show?
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00:22:22,360 --> 00:22:32,015
Secondly, if you go to sell the sizzle.net,
I've got some fancy artificial intelligence
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00:22:33,035 --> 00:22:40,289
that will interrogate all of my episodes and
give you any of the answers that you need on
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00:22:40,289 --> 00:22:40,690
sales.
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00:22:40,690 --> 00:22:42,210
So you have to go to the website.
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00:22:42,210 --> 00:22:46,609
You can do it on your phone or on your
computer, sell the sizzle.net, and you can see
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00:22:46,609 --> 00:22:48,434
to see a search bar at the top.
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00:22:48,434 --> 00:22:54,914
So if you type something in there like cold
call or objection handling, it'll pull out all
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00:22:54,914 --> 00:22:58,819
the chat in the episodes that talk about that
specific subject.
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Have fun with that.
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Let me know how you get on, and we'll see you
next week.