How to 10X Your Life & Your Sales

How To 10X Your Life & Your Sales

Welcome back Sizzlers , this is Mick Holly, and today we're going to be talking about the power of 10X.

Why 10 X goals are powerful for driving both your sales and your life ambitions. Very excited to share my thoughts on this subject with you today. And the genesis of the conversation is I became a 10 x coach with the Grant Cardone Foundation. Grant Cardone. You can, looking him up is one of the most prolific people on the internet. He's very, very successful in helping people drive their sales performance, business performance, personal transformation. And he's got a great book, on the power of 10 x. And I was at a 10 X Mastermind just a few weeks ago, and, one of the presenters is one of the top sales

people within the Cardone Enterprises. His name is Dave Robards. And he, started his presentation by saying, well, if you'd seen me a few weeks ago, you might have noticed something different. You know, I've lost, I forget how many it was. 40, 40, 50 pounds. And he talked about how he had. Motivated himself to lose that weight.

 He talked about the power of 10 X goals and the 10 X goal that he had set himself was that he imagined that he would be the next Marvel superhero, which, at the time I thought was quite ridiculous. I thought, that's not a proper goal. Please. No. No, sir. No sir. That's not a proper goal.

That's just, that's just a fantasy. I. He was giving his presentation and he's such an exemplary character. His knowledge of sales, his ability to communicate and, build rapport in order to help people make difficult decisions, big decisions, is unbelievable. And as we went through the day, I suddenly started to think, well, that was probably a bit unfair of me to dismiss his goals like that.

 Then I realize it's, it wasn't the fact, it is the goal itself. It's the fact that the goal motivated him to achieve that weight loss and be a better person and look more like a superhero. And so I thought, wow , I should, I should have a 10 x goal. You should have a 10 x goal.

And that's the point of this podcast. 10 X goals. Why 10 X goals are so powerful?

Here's the thing, about 10 x goals. There are rules associated with 10 x.

The first rule is that the goal must be so big that if you hit it, it would dramatically change your life. I've done a lot of work with big Fortune 500 companies over the year, and they're really, really happy if they make a 2%, 3%, 4% improvement, but they do the same thing over and over and over again, it doesn't transform your thinking. It doesn't get you to think differently.

Instead of improving your performance by 2%, how about transforming your performance tenfold. Well, you can't do it the way that you've already done it.

You have to do things differently. You have to do things dramatically and boldly, and you have to embrace amazing change, and that's the beauty of 10 X.

The first rule is the goal must be so big that if you hit it, your life will dramatically change. One of my great idols is Arnold Schwarzenegger.

He does talking now and he talks about, his goals. He's there pumping in the gym and, his dream is to be Mr. Universe, and then to be a star and to go to Hollywood. He has these dreams in his native Austria when he is sitting in this small village that , had quietly gone about its way not done anything. And he had these big, he had this big goal, so every time he lifted that barbell, every extra rep had meaning for him.

Very, very powerful.

So, 10 x goal.

Secondly, you have to ignore the how, because if you start thinking about, oh, and this is too difficult and I've have to think about all the steps, and what do I need to do you freeze yourself. You become fearful of the change. You erect barriers. You start thinking logically about why it can't possibly come to pass, so you don't think about how and what you need to do.

The third rule of the power of 10 x is you have to write the goal down as if it had already happened.

In your mind, I've talked about this before. The mind is your most powerful weapon , you can program it to do whatever you want. Now, if you believe that your 10 x goal had already happened and you commit to it, your, your mind already knows it's just have to repeat it. I did it before, so now I know I can do it and I will do it.

And once you are committed, This is the thing. When you are committed to a 10 x goal, it unleashes creativity. Creativity follows commitment. If you commit to that aim, all of sudden possibilities appear before you. And so that creative visualization of the future is so powerful. If you think about the greatest athletes and sports people in the world, Jack Nicklas he would always imagine the shot he wanted to hit.

He'd see it in his mind's eye before he hit it, and all the great sports people, they envisaged that basketball going in the net or the ball going in the back of a soccer goal. And so all they're doing is they're repeating it, when it really, really happens. So for them, reality happens twice, once in their imagination and once in reality.

So now I thought, okay. I need a 10 x goal. I'm not going to be the next Marvel superhero, although I, I had a number of ideas. Well, number one was I wanted to lose weight. And when you just set a goal of losing weight, you just don't do anything, do you? You try and need a few less calories and you don't drink that extra glass of wine and maybe you go to the gym one more time per week, but you're not really serious about it and you don't, you don't, you don't really get anywhere.

So I thought, no, that's no good. I need to enter a bodybuilding competition and that way I'd really commit to the exercise.

But, you know, my knees were very, very sore and all that jerk and lifting, I thought, nah, maybe that's not the best idea.

And I've always had this ambition to climb Mount Everest. Well, why not? It's there and I started on that journey. I climbed Kilimanjaro with some friends, and that's pretty high. That was pretty grueling, I have to tell you.

That was an amazing experience that I would advocate for anybody with a sense of adventure. And then a friend of mine called me and said, Hey, Mick, you know, were thinking about going to Everest Base Camp. Do you want do it? I thought, wow. It's like a, I've always wanted to climb Mount Everest.

Let's, let's do it. So I managed to get , to base camp, and, my wife said there's no way you're going to the top. I mean, not going to the top. It's too dangerous. And it is. And the three reasons why I decided that climbing Mount Everest was not going to be the 10 x goal.

It was number one. You're not guaranteed to get there because, you know, on the day of the, there's a small window opens and you've got about 400 climbers all going up on this narrow little ledge all the way across the Hillary step to the top. And if the weather comes in, you're not going to go, you're not going to get there.

So number one, you might not make it.

Number two is you can get to the top, but getting down is, the problem because you go to the top and it's a small little area about the size of a tabletop, and then there's 399 people all coming up and you've have to wait for them before you can get back down. And most people die on the way down so you can die.

And the third thing is it's very, very expensive. And you think, oh, spend all that money and I'm not even going to get to the top and I might die. So no, not going to do that one.

So I thought, what can I do? You know, I'm in my sixties, climbing mountains, probably outside of my remit. and I've already been to the edge of space. I mean, not going to do the Branson thing. I already flew Concord several times and seen the curvature of the earth. I've been on the edge of space, not going to do, not going to do that.

So what I decided, my 10 goal is to swim the English channel.

Now for those of you don't know English Channel, it's the arm of the Atlantic Ocean that separates England and France, and at its narrowest point, it's 19 miles.

And it's considered by many to be the greatest long-distance challenge ever.

It takes on average, 16 hours or more through frigid water. Its water so cold that you have to cover yourself in goose fat to insulate yourself. Not only that, but there’s also these huge waves that can drown. In fact, somebody last week disappeared on their cross-channel swim, gone.

It's dangerous and there are tidal currents, and if those currents are in the wrong direction, you don't end up swimming 19 miles.

The first person ever to swim the English Channel was Captain Webb in 1875, and he ended up swimming the equivalent of 39 miles because of the tides.

Not only that, you've got jellyfish everywhere. Stinging you, you're swimming through swarms of jellyfish. I mean, it sounds like an absolute nightmare. Why would one ever want to do that?

But, I thought, well, I'll, set myself, I set myself that challenge and a, I just said it to myself. Then I mentioned it to my wife. She said, you, you, you're crazy.

Then I mentioned it to my golfing buddy who's his family live in Folkestone , on the, on the coast, and he's, he's looked at the English Channel on, you know, for days and days. Those waves are massive. You've have to be crazy. You're not going to do it.

Every year, 300 people try and swim the English Channel and only one in five make, it one in five.

And they're all young people. But the oldest person was 75, so I still think I got a chance.

The other good news is that you probably burn four kilograms, 10 pounds of fat on, on the crossing. So there are some benefits. Anyway, so I set myself this goal and then as I started talking about it to people, it, I started to realize, well, it's got some gravitas to it. It's got some meaning to it.

Now, I've publicly spoken about it. I mean, I can't just like, ignore it. So I thought, well, I've never had a swimming lesson in my life. Now I go down to the pool. I can swim 50 laps, but I swim with a snorkel because my breathing isn't very good.

You're not. It's a proper cross channel swim. All you're allowed is a swim cap, a nose clip, and goose fat, and that's it. You can't touch the boat. You have to be fed on a long pole so you're not touching the boat or anybody else.

And you swim for 16 to 30 hours in this frigid, in this frigid water. And here am I can't swim two lengths without a snorkel, I can't breathe. I've never been taught. So I figured, oh, I, I've have to, so here's the point about when you set the goal like that, you then start imagining, well, what do I need to do to get there?

Well, I have to go have a swimming lesson because I said, you know, I, I don't want speed necessarily, but I want technique and endurance because if I make my stroke two or 3% better over 16 hours. That's that save you a lot of energy, won't it? So I thought, well, I have to, I have to work on, I have to work on that.

So, instead of me going to the pool and just doing my 50 laps and thinking, oh yeah, burned a few calories. Now every stroke has purpose. But , I said, okay, I'll need a swimming lessons. So I went to my recreation center, it's quite an upmarket recreation center with several nice pools.

Got a lap pool and I thought, yeah, they've got that masters swimming for, for, but they didn't have an, didn't have enough interest in that. They got young, young, young kids swimming. I said, well, can I get private lesson then? And they put me in with this young lady. And she, she, she looked at my strokes and, yeah, it all looks good, but she really wasn't, she'd only taught, you know, kids to swim.

She wasn't really an expert. And I'm thinking, Hmm, I, I'm not going to get across the channel without having a mentor. Other thing is that we never accomplish things on our own. We, we need other people. We need teams of people, supporters. We need mentors. All the great people that have done something., the great athletes, they've all got mentors, they've all got teams, they've all got trained. I needed a mentor. So I went into the gym last Sunday. And I, went to a weight class. I was lifting barbells and working out. Normally that's enough of a workout for me, but, I thought, oh, you know, we've got this ambition to swim the channel. I can't just not go to the pool. So I went down to the pool. I bought some of those training fins and, and, and the, and the buoyancy aids and, and stuff. I don’t know what I'm doing. I'm watching swimming lessons on YouTube, thinking I'm going to swim the channel watching YouTube. Can you believe it?

Anyway my mind is open to possibilities. I'm swimming up and down and I notice in the corner of the pool, There's another lady and she's getting a lesson from this tall guy and he, and he's talking to her at one end and he walks down as she does the stroke and he's talking to the other end.

Let's try to listen in a little bit, and he's giving her instruction on her technique. I thought that's the kind of, that's the kind of. Tutoring I need. I need somebody. I need somebody like that. Tall guy, six foot five, African American athletic. Oh yeah. He seems to know what he's doing. I'll go and and talk to him.

So I sit there while he's doing his lesson. I didn't want to interrupt and in the end he kind of looks over and says, I don't mind. I don't want to interrupt. But, I notice, do you give swimming lessons? Which was bit of an idiotic question really. Cause he was giving a swimming lesson. He said, yeah, that's what I do.

I said, oh, okay. Now my last swimming tutor was, bless her heart. She could teach a five year old kid to kick, but you know, teaching a 64 year old man endurance and the technique wasn't really in her forte. So I thought I better qualify this guy because you know, he might, he might just be. Fitness guy just telling people swim a bit faster.

So I said, is your background in swimming? He said, well, I would say so. He says, because I was at the 2008 and 2002 Olympics. I said, whoa. I said, that's impressive. I said, that was when Michael Phelps was there, wasn't it? He says, yeah, he a hold the world record in the four by 100 relay, and we got the gold medal in 2012 with Michael Phelps.

Can you believe it? It's an Olympian world record holder. Swam with Michael Phelps right there. Who knew? Who knew in Charlotte, North Carolina in my rec center that they would be there. And this is the thing about 10 x goals. What it does? It expands your mind and your mind's searching for possibilities to be able to manifest, re manifest.

You remember, because I'd already written the goal, I've already swum the channel right once, right? How do I, how do I re manifest that goal? And who do I need? And this guy, the. Right there, right there. I said, I said, I said how, I said, how much are your, how much are your lessons? And, I think I need to take out a mortgage.

But nevertheless, I mean, how, how unbelievable is that, that that person would be there at that moment when I was paying attention to it? So, yeah, I've, I've, I'm going to get coaching from the, the gold Olympian gold record holder in my local pool. And I think this, I think this 10 x swimming in the channel, it's going to be two years because you can't just go.

 You got a train and I've got, now once I've done in the pool, right, once I've got my technique, I'm, then, I'm going to have to do open water swimming, which is wholly different to being in a pool because you deal with tides and currents and spray and all kinds of things. So I'm going to start doing outdoor swims, maybe do , a duathlon, although I don't really want to run, but they don't seem to do , marathons just in swimming, I don't think, anyway, there are lots of races that I, I could go to, but it's going to be a two year journey. For it to be qualified as , a swim that goes in the record books if you make it. But also from a safety perspective, you can't just swim the channel.

I mean, it's a busy shipping lane. You have to have a captain qualified in helping swimmers cross the channel, navigate, the channels, help you with the tides, and, , observe all of the protocols to be able to succeed and have your record be validated and, and not least stop you from drowning.

So I'm thinking, you know, it's 2025 and the best time of year to do it apparently is in August. Because the, the temperature's good at that time and the tides and the currents are probably a little bit more favorable.

But there we have it. There we have it. 10 x.

What I want you to do is I want you to think about a goal that if you achieved it, it could be a financial goal, it could be a business goal, it could be a personal goal like mine, which is swimming, the English Channel, and the purpose being the end of it. I'm going to be transformed physique wise, I'm going to look like one of those, you know adonises in the gym with that that V-shape. I'm just going to look awesome and all my body fat's going to drop off. I'm going to be super fit, going to have aerobic capacity, I'm going to build my longevity. All kinds of all kinds of benefits from that.

But whatever yours are, business personal, financial. Set a goal that is extraordinary, that stretches you tenfold and you will be surprised at the possibilities that then present themselves to you. Remember the three rules,

number one. 10 x something that would, would extraordinarily change your life.

Secondly, don't worry about the how you'll figure that out later.

And thirdly, write that goal down as if you'd already achieved it, because your mind will believe that you have and or that you are doing is repeating something that you are already capable of doing.

So I'll keep you updated with my swimming prowess and my coaching with the Olympian, and I look forward to seeing you on our next podcast.

Well, we've come to the end of another great episode. Hope you enjoyed that. Uh, please, if you enjoyed the show, go to Apple Podcasts and leave us a review. Five stars would be perfect. Let us know. Put some comments in there. That would be fantastic. And if you want more show notes and review some of the other episodes, please go to sell the sizzle.net.

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