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Mick Holly has a 40 year sales career helping to build a $100 million business across two continents. He has coached hundreds of sales people and has identified the essence of success and can help you avoid the pathology of failure.
He shares his sales secrets and interviews other sales mentors to help you sell your idea, product or service.
The podcast shows how to sell the sizzle (benefits) versus the steak (features) so you can be a sizzling success

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