Dec. 21, 2022

Secrets to Increasing Gross Margins with Luke Canup

The Power of 1%

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Luke Canup VP Cherokee Commercial Floors is our guest today.

He has a storied career in construction and commercial flooring. '

In one year he increased his company's sales by 20% and raised gross profit margins by 20%

In this episode he shares some of the ways he did it and you can take away some tips to increase your own margins!

If you enjoyed the show please give me a review on Apple Podcasts!

Also, check out my new book:

It's packed with tips to help you double your sales conversion rates!

Vice President Commercial Division, Cherokee Floorcovering

Luke started his career in residential homebuilding before moving into the commercial flooring business.

Starting as an estimator he learned his tradecraft moving into the sales, sales management and business leadership roles.

He has built and led a 20 person sales team focusing on commercial flooring bids with general contractors.

He has also led a 16 person team focusing mainly on end user work.

His servant leader style brings out the best in his sales teams. In one year his team grew their revenues by 20% and improved gross margins by 8%