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March 1, 2023
Win First. Fight Later!
Win First and Fight later is an axiom from Sun Tzu, the author of the Art of War. Sizzling sales rainmakers win deals in the discovery phase, and don't claw and fight late in the battle with the only weapon left which is lowering the price. In this episode we discuss the importance of getting involved early and how to accomplish that.
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The Ultimate Formula for Winning Work With General Contractors.
It's packed with tips to help you double your sales conversion rates!
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