072: From Expert to Authority with Petra Zink

Expert and authority may seem similar, but as I discovered when chatting with Petra Zink, there is a key difference.

Petra is an author and founder of impaCCCt and The 360 Talent Co. She speaks about how experts and authorities help business owners with their problems.

The key difference between them is the level of trust they gain from clients. Experts know how to solve problems while an authority strives to generate deeper connections and commonalities through story-telling and analogies.

Time Stamps:

Petra's entrepreneurial journey (03:30)
Her niche and vision for the business (06:15)
The difference between an expert and an authority (11:52)
How do we find our position in the industry? (15:35)
The three Cs in Impaccct (19:08)
How can we attract the right people for the business? (21:35)

Connect With Lisa Evans
speakingsavvy.com.au
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Connect with me on LinkedIn

Connect With Petra Zink
www.impaccct.com
https://the360talent.co/

Connect with Petra on LinkedIn and Instagram

Grab a copy of Petra’s book, Trusted Authority: From Technical Expert to Trusted Authority: Go from Unknown to Known here.

Listen to Petra’s podcast, Your Brand. Your Future. Here

For full show notes visit: Businesschatpodcast.com.au

Lisa Evans helps professionals to craft compelling business stories and become exceptional speakers. Lisa is a certified speaker coach, public speaking and presentation skills facilitator, Lead TEDx speaker coach, author, NLP practitioner, and graphic recorder.

She has coached thousands of leaders across various industries, including resources, banking, finance, engineering, retail and sales, and not-for-profit and community associations.

If you wish to take advantage of a complimentary session to chat about how you can become an exceptional and successful speaker with a stand-out brand, then use this link to book a time to chat. Download my e-book – How to Build Confidence and Overcome Nervousness.