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Mastering Brand Tone of Voice for Success: The Power of Words, Engagement & Trust with Cleoniki Kesidis
SUMMARY:
In this episode of Stay on Course with Julie Riga: Ingredients for Success, Julie interviews Cleoniki Kesidis, expert copywriter and founder of CEK Copywriting, on mastering a brand’s tone of voice for success. Cleoniki emphasizes the power of words in shaping brand perception, trust, and engagement, highlighting the common mistake of focusing solely on visual branding while neglecting verbal branding. She introduces the anti-word bank to help businesses stand out and shares strategies for creating a consistent brand voice across platforms like Facebook, LinkedIn, Instagram, and X. Cleoniki also discusses her Course Correction workshop, designed to help course creators fix key messaging mistakes and scale their offers. Listeners can connect with her for an exclusive mini-course on tone of voice to refine their brand messaging and achieve lasting success.
MAIN ARTICLE:
MAIN ARTICLE:
Welcome to another inspiring episode of Stay on Course with Julie Riga: Ingredients for Success! In this episode, Julie sits down with Cleoniki Kesidis, an expert copywriter and founder of CEK Copywriting, to discuss the essential ingredient for brand success—mastering your brand’s tone of voice. Cleoniki shares her insights on crafting high-converting messaging that helps entrepreneurs evolve their businesses by connecting authentically with their audiences. The discussion revolves around the power of words and how they shape perception, transform engagement, and help businesses hire the right strategies for growth.
The conversation kicks off with a lighthearted chat about Cleoniki’s love for dark chocolate—an indulgence as rich as her expertise in copywriting! She emphasizes that words hold immense power, shaping how people see your corporate brand and self-identity. She explains how entrepreneurs often put great effort into visual branding but neglect their verbal branding, which is just as critical in building trust and driving resolutions for their business. Cleoniki offers practical advice on creating a brand’s tone of voice document, ensuring consistency across platforms like Facebook, LinkedIn, Instagram, and even the rapidly evolving X platform.
To wrap up, Cleoniki shares details about her upcoming workshop, Course Correction, designed to help course creators fix the three biggest mistakes preventing them from making money and scaling their offers. She invites listeners to connect with her on LinkedIn, Instagram, and her website for exclusive access to a mini-course on tone of voice. Whether you’re looking to transform your messaging, resolve brand confusion, or simply liberate your business from generic copy, this episode is packed with strategies to help you evolve and earn lasting success!
Key Ingredients:
- The Power of Words in Branding – Words shape perception, build trust, and drive engagement just as much as visuals.
- Verbal Branding vs. Visual Branding – Many businesses focus on logos and colors but neglect their brand’s unique voice.
- Creating a Consistent Tone of Voice – Messaging should be cohesive across platforms like Facebook, LinkedIn, Instagram, and X.
- Avoiding Generic Copy – Businesses must steer clear of bland, overused language to stand out in a crowded market.
- The Anti-Word Bank Concept – Identifying and eliminating ineffective, cliché words to make messaging more impactful.
Connect with Cleoniki
Ready to refine your brand’s tone of voice and elevate your messaging? Connect with Cleoniki Kesidis for expert insights, her exclusive mini-course, and details on her upcoming Course Correction workshop for course creators.
🔹 Website: www.cekcopywriting.com
🔹 LinkedIn: Cleoniki Kesidis
🔹 Instagram: @cekcopy
About Julie Riga
Learn More About Julie: Julie Riga Website / linkedin.com/in/julieriga
Julie Riga is a certified coach, trainer, speaker and author with over 20 years of experience in the Pharma Industry.