Mastering SEO, Keyword Research & Digital Marketing Strategies for Business Growth with Jeff Clanton

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Summary:

In this episode of Stay on Course, host Julie Riga and co-host Scott Smith welcome Jeff Clanton, co-owner of Blue Creek Digital LLC, to discuss the power of SEO, digital advertising, and content marketing. Jeff shares expert insights on keyword research, search intent, and SERP features like featured snippets and FAQ sections to enhance online visibility. He highlights the importance of optimizing website content, using tools like SEMrush and Ahrefs, and implementing a hub-and-spoke model to establish authority. The discussion covers practical strategies for improving search rankings, including leveraging image alt text and structuring content effectively. Jeff wraps up by emphasizing consistency in digital marketing and directs listeners to Blue Creek Digital’s website, LinkedIn, and Facebook for more insights.

Main Article:

Stay on Course with Julie Riga: Ingredients for Success

In this insightful episode of the Stay on Course podcast, host Julie Riga welcomes co-host Scott Smith and special guest Jeff Clanton, co-owner of Blue Creek Digital LLC. Jeff, an entrepreneur and expert in SEO, digital advertising, and content marketing, shares invaluable insights into mastering search engine optimization to help businesses grow and leave a lasting legacy. The conversation is packed with strategies for leveraging keyword research, optimizing website content, and understanding search engine results pages (SERPs) to achieve measurable success online.

Jeff breaks down the importance of search intent, explaining how businesses must tailor their content to match what users are truly looking for. Whether targeting informational, comparative, or transactional searches, the key to success lies in understanding audience behavior. He also highlights the role of key SERP features like featured snippets, FAQ sections, and image packs in boosting online visibility. Throughout the discussion, Scott and Julie gain new insights into the nuances of SEO, uncovering how elements like image alt text and properly structured content can enhance search rankings.

Key Ingredients

Keyword Research – Utilize tools like SEMrush, Ahrefs, and Google search suggestions to find high-performing search terms that align with audience intent.
Search Intent Optimization – Create content tailored to informational, comparative, and transactional searches to meet users’ needs effectively.
SERP Features Utilization – Leverage featured snippets, FAQ sections, and image packs to increase visibility on search engine results pages.
Website Content Optimization – Ensure content is well-structured, includes relevant keywords, and incorporates image alt text for improved search rankings.
Hub-and-Spoke Model – Develop a central pillar of content (hub) supported by related subtopics (spokes) to establish authority in your industry.
Image SEO – Optimize images with descriptive alt

Connect with Jeff

Website: bluecreekdigital.com

LinkedIn: linkedin.com/in/jeffery-clanton

About Julie Riga

Learn More About Julie: Julie Riga Website / linkedin.com/in/julieriga

Julie Riga is a certified coach, trainer, speaker and author with over 20 years of experience in the Pharma Industry. Julie’s education is vast with studies that include business, communications, training and executive coaching.

Julie started on this journey because she had a strong desire to pass on the knowledge and skills passed on to her by her father, Ennio Riga, an inspirational man who taught her how to keep going irrespective of the challenges that life may present you with. Based in New Jersey, Julie has travelled the world supporting corporations, business leaders and individuals on their journey of empowerment and growth.