The state of digital transformation in 2022 – Omar Akhtar

On this episode, Omar Akhtar and I talk about his current work advising companies on digital marketing innovation. He focuses on content strategy, data-driven personalization, customer experience technology, and multi-channel marketing with technology companies.

Omar recently led the development of a new report: The 2021 State of Digital Transformation, from Altimeter. This study looks at the differences between businesses that succeeded at digital transformation and those that are struggling. We discuss the results of this study during this episode.

Omar graduated with a master’s degree in journalism from Columbia University and has been a writer for Direct Marketing News, PR Week, and Fortune Magazine.

“Digital transformation is adapting to change that’s driven through innovation in the digital world.” – Omar Akhtar

Today on the Tech Leader Talk podcast:

- Key findings in The 2021 State of Digital Transformation report
- How to implement digital transformation in your company
- Who should lead a company’s digital transformation activities
- The next phase of digital transformation
- Prioritizing customer experience & employee experience

Resources:

Report: The 2021 State of Digital Transformation. Link to report: https://www.prophet.com/download/the-2021-state-of-digital-transformation/

Connect with Omar Akhtar:

LinkedIn: https://www.linkedin.com/in/omarbilalakhtar/
Website: https://www.prophet.com/altimeter/home/

Thanks for listening!

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