The War between Art & Science in B2B Marketing – Camela Thompson

On this episode, I talk with Camela Thompson, who is the VP of Marketing at CaliberMind, which provides a B2B platform for revenue insights.  She is also a thought leader, an entrepreneur, a podcaster, and an author.

Camela and I discuss B2B marketing.  In particular, Camela explains “The War Between Art & Science” – which includes issues related to digital marketing in today’s world.

We also talk about the ability to track and analyze results in different types of marketing.

“We now have the ability to measure the impact of the creative item we’re testing.” – Camela Thompson

Today on the Tech Leader Talk podcast:

- How to solve the conflict between art and science in marketing 

- A common website problem you can easily fix in a few minutes

- How Camela's background in data has helped her succeed as a marketer

- B2B priorities for tech companies

- Modifying your website pages based on who is viewing the content

Resources:

The Revenue Marketing Report Podcast:  https://podcasts.apple.com/us/podcast/the-revenue-marketing-report/id1568810136

Book:  Non-Violent Communication by Marshall Rosenberg (https://www.nonviolentcommunication.com/product/nvc/)

Connect with Camela Thompson:

LinkedIn:  https://www.linkedin.com/in/camela-thompson/

Website:  https://www.calibermind.com/

Thanks for listening!

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