Ep 54: Strategic Stories That Translate Into Sales

What's the secret formula to crafting a story that actually sells your offer?

Telling a story is one thing. Telling a strategic story is a whole other
thing, and this is where most Entrepreneurs get storytelling for their
business wrong.

Kyle Gray, story strategist and author, joins me on the podcast to show us how to effectively craft a strategic story that sells.

Listen as we talk about:

• Why storytelling is an important skill to possess in sales
• The key ingredients of a great story that sells
• How to use storytelling to overcome an objection
• The process for creating relatable stories that connect on a deeper level

Episode Links:
Kyle Gray: thestoryengine.co
@heykylegray
thestoryengine.co/perfect

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