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Brian Nichols 0:04
So you want to learn how to win your local elections? Yeah, let's talk about that. Instead of focusing on winning arguments, we're teaching the basic fundamentals of sales and marketing and how we can use them to win in the world of politics, teaching you how to meet people where they're at on the issues they care about. Welcome to The Brian Nichols Show. Well, happy Friday there, folks, Brian Nichols here on The Brian Nichols Show. And thank you for joining us on course, another fun to build episode i As always your humble host joining us live Mark Stratus ip studio here in lovely eastern India. And I think that cyber attacks or outdated Business Technology, put your company at risk. Learn more at Brian Nichols show.com forward slash Stratus ip. Alright folks, well, if you are ready to make a difference in your community and take the first step towards becoming an elected official, I have a brand new free eBook here to guide you through every aspect of running a successful campaign. In this new free eBook How to Win your local election, you will learn how to craft a compelling campaign message tips for building a dedicated campaign team strategies for fundraising and budgeting best practices for using social media to reach voters and much more because hey, let's be real running for elected office can be a daunting task. But with the right tools and strategies, you can set yourself up for success. And yeah, this ebook is going to be a must read for anyone who's either looking to run for office or yes is already running for office as it will help you build a Winning Campaign from the ground up providing the guidance and support you need to win your election. And to kick things off in celebrating today being the day that our brand new ebook has officially launched, our free new ebook has officially launched and can be found at Brian Nichols show.com, forward slash win local, I'm gonna go ahead and read the first two chapters of the ebook today. And again, you can go ahead and grab this over on our websites on the homepage there at the top of the banner, or you can use our pretty redirect there, Brian Nichols show.com, forward slash win local. So starting things off, congratulations, you are thinking about running for local office good. And guess what you're not alone. The days are these days, more and more people are considering getting involved in politics. And guess what, that's a good thing. And in running for local office, you can make a difference right where you live, you'll have a chance to serve your community and make it a better place. And that's something everyone should be able to get excited about. But like many local candidates, you may be wondering, Where do I even start? What do I need to know? And how can I be sure that my campaign is on the right track? Let's be real, this isn't your world. But it's your world. Now, you should know that. And you've got to make sure that you're ready for the challenge ahead. Traditional political consultants charging 1000s of dollars for their services, but you don't need to spend that much. And let's be real, you can't afford to. That's why I put together this handy guide on how to run for local office from start to finish includes everything you need in order to start off with a candidate through fundraising and campaign strategy all the way up to election day itself. It's a long and winding road. But it's one that you can make if you are willing to put in the work. And I'm here to help. Well, so for over 15 years, what have I done, I've helped candidates from all walks of life run for local office, from school boards, city councils, all the way up to mayors and all races in between. I've helped candidates get elected in every corner of the country. And now I'm here to help you to I want to help you win your local race. And the first step is to be sure you have a firm understanding of what running for office really means in the first place. Because it's not just about waking somebody up and asking, Hey, will you vote for me, but it's about being prepared with a plan that will help you get elected from start to finish. So are you ready to win? Let's get started. Chapter Two getting started. The first step in running for local office is deciding Yeah, you actually want to run now I know. I know. This sounds like a silly question. But let me explain. See, I've worked with many candidates who decide to run because they were mad at their current government or they want their voices heard. But they had no idea how to actually get started. They didn't really know where to start and ended up quitting just a few months after exploring the very idea of running. Your first step is to ask yourself why you want to run in what your goals are for the race. And if you have no answer, then it's probably not a good time for you to run. You need to know what motivates you and what drives your passion for public service before jumping into a campaign. Back in 2020. I was consulting with a lady who was considering running for city council, but she told me that she was also considering running for mayor and she didn't know what she wanted to run for. But she was kind of waffling between the two because of her lack of government experience. I asked her why she wanted to run for mayor and she said Well, it was because it was the position that paid more than the city council seat did. Needless to say, I advised her to reconsider her reasonings for running and it was a good It asked her if it was a good idea and fit within her goals. Number two, identifying the office you're seeking. Once you decide to run for office, the next step is to figure out which is which office it is you actually want to run for. It's important that you know which offices are available in your area and what qualifications they require. You may also want to check in with your local party to see what office offices are open. If you're not sure which office to run for, it may be helpful to talk some folks who have run for local office before, it can give you some insight into what the offices are available and what takes what it takes to win for those offices. It also doesn't hurt to talk to folks who have lost similar elections as they can give you some insights into what went wrong. And so you can avoid in repeating those mistakes should also contact the people who currently hold that office as they can give you some insight into the job and how it currently is a good fit for your skills. Developing a campaign a campaign plan. Once you decide to which office it is that you want to run for, it's time to develop your campaign plan. This should include things like a platform, campaign message, Target, Target Audience, fundraising goals, and a campaign strategy to help you win. You should also research your competition to see how they're messaging. And a good place to start is by reading other campaign plans and websites. This will give you some insight into where you can differentiate and have more effective messaging than your competition when reaching your target market. Now a good place to start with identifying your target market or niche is by identifying the issues that are relevant to your constituency. You should also consider what issues are trending in your district and how voters will be looking for a kid who can address these issues. In other words, it's important to understand that people what people care about, so you can identify potential constituents who would support you and then reach out to them. For example, back in 2016 70%, of Republican primary voters said that immigration was their top priority. So if you were running for office, in an area where immigration was a hot button issue, it was wise to focus on immigration issues and to talk about where they would address it. Donald Trump took that a step further in differentiating himself with other GOP candidates, even those who generally agreed on most policies. And he was able to do this by focusing on his hardline stance on immigration, which resonated with Republican primary voters in 2016, and helped propel him to win the nomination. Fundraising also finds itself at the top of lists of in terms of importance. Now we're going to dig more into the importance of detail and fundraising in the next chapter, which you'll have to download to check out later, folks. But if you're running for office, one of the most, rather, one of the biggest challenges is yes, raising money, you need funds to get your name out there and to compete with other candidates for votes. However, while fundraising can be a difficult task for any candidate, this is especially true for you local candidates. Here's the reality, you're not as well known. And you don't have the same connections to wealthy donors that other candidates do. You may be even competing against incumbents who have built up a fundraising network over the years, but there is hope, you can still raise money for your campaign, even if you don't have a huge network of donors or tons of cash to throw around. And the best way to do this is by simply asking donations from your supporters. And once you get these donations, what are you going to do with them? Having a structured campaign outreach strategy to use those donations effectively and efficiently is key to your campaign success. Some successful campaign outreach strategies could look like developing a plan on how to reach out and engage with voters, including through door to door campaigning, phone banking, and utilizing social media and other forms of media, which we will go over in chapter five. Now, that was just the first couple chapters there folks of our brand new ebook, How To Win your local election. And there's a lot more where that came from. Actually, I
think we have seven is it seven chapters we have here? Yes, seven full chapters here. Over on our ebook, it's a full of goodies. So if you want to go ahead, if you're considering running for local office, if you are running for local office, go get this free resource, Brian Nichols show.com, forward slash win local. And by the way, this is in fact the curriculum that we'll be using over at our candidate school 101. And classes in session. By the way, we have our first roundtable conversation with our candidates. We have candidates running for mayor, city council. So folks, if you want to go ahead and get involved in Candidate School, our first session starts on January 14, next Saturday. So you have a week between will pretty much a week between now on a recording and our first sit down for class. And yes, this is going to be some of the stuff we're talking about. So if you want to go ahead and join our awesome Candidate School, head over to Brian Nichols show.com. And you can hit right there at the top of the homepage, you'll see Candidate School, click the link, it'll bring you to our page where you can sign up over on Patreon 995 a month, and then you can go ahead and get involved with our Patreon. We're gonna be having roundtable conversations with experts who both wonder elections lost their elections, but also folks who are experts in canvassing messaging data, you name it, all the things you're gonna need to know, in order to crush your election. One more time. It's over on our page. Our website, Brian Nichols. show.com is our candidate school and yes, is part using our curriculum here from the how to win your local campaign ebook. So that's all I have for you guys. Thank you for joining. It's been a great week, by the way of guests here on the show. And also, some episodes and yesterday's episode I particularly enjoyed because I have to go ahead and talk about the one and only Ron Paul, did you catch that episode? Because we talked about the prophecies of Ron Paul. And there were many I had like, I think 30 or so on my list, and I narrowed it down to about eight. So if you did not catch that episode, well, you're joining us here on the video version of the show, look over here or over here, somewhere over there. It will have the video pop up here. As we wrap things up. Go ahead, check that out. And also YouTube will know via the magic algorithm what video will be best for you go ahead and check that out as well. And then otherwise, if you're joining us over on rumble or on Odyssey but also on YouTube, just do me a favor hit that subscribe button and little notification bell so you don't miss a single time we go live and by the way, did you see we have some new merch over in our shop. I'm rocking one of the shirts right now. It's our magic money tree shirt, which is of course the Fed and we have our magic unicorn and leprechauns with a magical rainbow in the background. You can get this shirt and a bunch of other shirts like our what happened in 1971. Now that's what I call tyranny in the spirit of now. That's what I call them music. Klaus Schwab shirt, we have our liberty legends. Plus, we have a bunch of other swag from T shirts, backpacks, garden signs, bumper stickers, you name it, we have it over in our store. So go ahead and check that out over at Brian Nichols show.com forward slash shopping by the way, use code TBNS at checkout for 10% off your order. And then oh, final thing I wanted to make sure I go ahead and give you guys a heads up you can support the show for only $1.99 A month dollar 99. That's not too shabby. And not only we get to help support your favorite podcast that focuses on how we can effectively sell our ideas here in the greater liberty movement. But you'll also go ahead and get an awesome bumper sticker. I will go ahead and send you a couple options we have you go ahead pick I will send it out to you $1.99 A month not a bad trade if you do ask yours truly and also you get to support yours truly here as we try to reach more people to do what we folks educated, enlightened and informed. That's all I have for you. Happy Friday. Go enjoy yourselves be well. That being said Brian Nichols signing off. You're on The Brian Nichols Show teaching you how to win your local elections. We'll see you next week.
Disembodied Voice of Matt Ultan, Vocal Artist Extraordinaire 12:41
Listening to The Brian Nichols Show. Find more episodes at the Brian Nichols show.com
Transcribed by https://otter.ai
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