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May 3, 2024

843: The Dropout Millionaire - How Can Mentors Help You Uncover Billion-Dollar Blindspots?

Self-made multimillionaire @Thedropoutmm shares his inspiring journey and the invaluable lessons he learned while building a business empire without a college degree or startup capital, emphasizing the crucial role of perseverance, mentorship, and coachability in achieving entrepreneurial success against all odds.

Are you an entrepreneur struggling to achieve success without a college degree or startup capital? Brian Will, a self-made multimillionaire who has built seven highly successful companies in four different industries, shares his invaluable insights on The Brian Nichols Show. Discover the 37 business lessons that helped Will overcome the odds and build a real estate empire from the ground up. 

 

 

Studio Sponsor: Cardio Miracle - "Unlock the secret to a healthier heart, increased energy levels, and transform your cardiovascular fitness like never before.": https://www.briannicholsshow.com/heart

 

 

In this episode, Brian Nichols and Brian Will dive deep into the world of entrepreneurship, exploring the challenges and triumphs of starting a business with limited resources. Will shares his personal journey, from failing out of high school to building companies worth nearly a billion dollars at their peak. He emphasizes the importance of perseverance and learning from failures, stating that success is about pushing forward until you've learned all the necessary lessons.

 

The conversation also touches on the crucial role of mentorship in entrepreneurship. Will explains how a mentor or coach can provide a 360-degree view of your business, helping you identify blind spots and untapped opportunities. He stresses the significance of finding a mentor who has achieved the success you aspire to and can guide you through the challenges you face.

 

Throughout the episode, Nichols and Will discuss the importance of setting aside ego and being open to guidance from experienced professionals. They also delve into the value of niching down when seeking coaching, as different aspects of your business may require specialized expertise. Will shares examples of successful entrepreneurs who have coaches for various facets of their lives, from sleep to marketing.

 

Don't miss this opportunity to learn from Brian Will's incredible journey and gain valuable insights into building a successful business without a college degree. Tune in to The Brian Nichols Show and discover the secrets to becoming a dropout multimillionaire. Subscribe to the show on your favorite podcast platform and visit Brian Will's website, brianwillmedia.com, for more information on his books and coaching services.

 

 

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🎙️ Tune in to The Brian Nichols Show, available on YouTube, Rumble, and Ben Swann's Sovren. With over 840 episodes featuring local candidates, elected officials, economists, CEOs, and more, each show educates, enlightens, and informs.

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Transcript

Brian Nichols  0:37  
What business lessons can we learn from a man who's created seven highly successful companies in four different industries wrote two best selling business books. And he built his real estate empire all other college degree or startup capital? Yeah, let's talk about that. Instead of focusing on winning arguments, we're teaching the basic fundamentals of sales and marketing and how we can use them to win in the world of politics, teaching you how to meet people where they're at on the issues they care about. Welcome to The Brian Nichols Show. Well, hey there, Brian Nichols, here on The Brian Nichols Show. And thank you for joining us on of course, another fun filled episode. I am as always your humble host joining you from our lovely cardio miracle Studios here in eastern Indiana. The Brian Nichols Show is powered by our good friends over at amp America. If you want all the news, you need to know without the corporate media fluff and bias head over to amp america.com. Also, if you want to go ahead and check out the awesome formula that is cardio miracle that's been powering both The Brian Nichols Show and yours truly head to our show notes. Or if you're joining us here on the video version of the show, head to the video description. You'll click the link it'll bring you right over to cardio miracle.com where you will find Yes, the best heart health supplement in the world. Now for those of you playing along in the home game, you've heard me on the show, I've lamented many a time that here I am at work out six days a week I lost 180 pounds. And yet And yet I continue to have high blood pressure. And I found out well thanks mom and dad got a history of family high blood pressure. So I thought yes, this is my lot in life doctor saying Brian Do you want three prescriptions for your heart, you know, for the blood pressure, and I said I don't really want any prescriptions. So I ended up I tried cardio miracle and folks I was floored going from 140 over 90 consistently as my blood pressure to 120 over 80 Say what I was completely blown away. My doctor was as well. And I gotta tell you a year now into the cardio miracle revolution and I'm just absolutely floored. So folks, I want you to jump on board. I don't need you to jump on where I really want you to we don't really have many sponsors here on the show because I'm not going to promote anything unless I truly believe in it and cardio miracle I 1,000% believe in it, but don't take my word for it. There's hundreds of other folks here in The Brian Nichols Show audience who have already jumped on board experiencing the cardio miracle difference. And altogether there's 10s of 1000s of folks out there who are also experiencing the benefits of cardio miracle right now. So jump on board experience how nitric oxide its secret ingredient can actually help improve your heart health through lowering your blood pressure improving those pumps at the gym or heck, helping get a more restful night's sleep all that and more can be found with cardio miracle. Plus, if you use code T BNS, you're gonna get 15% off your order. And by the way, you got nothing to lose because there's a 100% money back guarantee. So what are you waiting for head to the show notes, click the link in the description head over to cardio miracle.com use code TV and S for 15% off your order. I guarantee your heart will thank you. All right, we paid some bills and now I'm looking forward to talking to a guy who's going to help you pay some bills and that's because he's figured out a way to do that without having to go what a quarter million dollars into debt going to college no degree no problem because this guy still ended up a multimillionaire many times over with multiple companies. Joining me here on The Brian Nichols Show to talk about all that and more. We're gonna make it easy for you guys, Brian. Well, welcome to The Brian Nichols Show. How you doing?

Brian Will  4:08  
Good morning, Brian. Holy cow I forgot I need to feel like I need to do some jumping jacks keep up with your energy here.

Brian Nichols  4:14  
Well, it's the cardio miracle if I do say so myself right now just teasing. Brian, thanks for joining today looking forward to talking all things business sales. But before we do that, do us a favor Introduce yourself your The Brian Nichols Show audience and how did you find yourself in this world of business without a degree?

Brian Will  4:31  
Oh my gosh, Brian, my story starts way back from the kid who failed out of high school, did manage to graduate with a 1.2 GPA got kicked out of the house at 18 had to join the military because I had no place to sleep, got off active duty tried to work kept getting fired and I thought I'm a terrible employee. I might as well work for myself. So I started my first business when I was 21 and landscaping failed. Morat failed on a huge scale by the time I was 30 had to start all over over again. And went on to build companies worth nearly a billion dollars at their peak. So it's been a long, interesting journey.

Brian Nichols  5:07  
I love Well, no money. No education. No clue. Yeah, right. That's where most folks I think they enter into the well, where do I go from here mindset, right? And let's talk about that, because that's very much where you were. And yet you, you wrote this book, the drop out multi millionaire, and you have 37 business lessons that you were able to learn as you went, you know, throughout your life throughout your career. So I know we're not going to go through all 37. Today, Brian, that's what you have a book out there for folks that go ahead and purchase, which will include that link at the end here, as well as in the show notes. But maybe we could touch on a few of these, these, you know, different lessons that you've uncovered over the years. And, you know, especially for folks who are much like you were no money, no education, no clue. Where do we start? You

Brian Will  5:53  
know, I always tell people that wherever you start, there are going to be at least 100 lessons you're going to have to learn before you get to whatever success level it is that you want to achieve. I call it the 100 steps of success. The challenge that most people have to go into business is they don't understand how many of the 100 steps they've got to climb before they're going to get where they want to go. And I'll say, Look, if you start out with education and money, and the right parents and contacts and people that are going to help you, you might only have to go the last 10 steps to get up to step number 100. To be successful, you might have to start at step 50. Me I started this sub zero, right I used I My first book was called starting life at zero, I had to learn every single one of those lessons, the reason people fail is not from a lack of education. It's from quitting before they learn all of the lessons they personally need to learn, which by the way is different than the lessons you need to learn or I need to learn. They quit before they learn the lessons they need to learn to get where they want to go in life. And that is really the ultimate secret of success. You just keep pushing forward until you've learned all those lessons, and it will work for you. Too many people just quit. Brian,

Brian Nichols  6:58  
why do people quit, though? Is it because it's just it's too hard? Is it because they don't have a roadmap of success? Like what what is the reason that people drop the ball so quickly,

Brian Will  7:10  
they can't see it, they can't see what's in front of them. Because success is this invisible thing that's out there. And you don't know how far it is. You don't know how many steps you have to look, I tell the story all the time. I had sold my first company and started my second. And I had a business partner, we started a third company actually started number two and number three together. And he had been very successful in the internet space. And I hadn't. And I like to like to joke he was worth $20 million. And I was worth 20 bucks. And I remember after a full year, we dumped a half a million dollars in this business and it was failing. We hadn't generated any revenue. And he came in my office one day and he said, Hey, we're going to put more money in and I remember telling him, You don't understand. We're not making money, we're failing. He goes, Don't worry, it's gonna work. And I'm like, no, no, Steve, you don't understand. We're failing. It's not going to work. And he goes, it's gonna work, Brian. And I said, but it's not. And he said, Listen, I tell you what, I'll make you a deal. You give me all my equity back. I'll erase the $500,000 debt from your name. We'll go away as friends. I don't want money to stay in between us. But you got to make a decision right now. But I'm telling you, it's going to work. I've done this before. And I sat there and stared at Steve for about two minutes. And finally I said, Alright, Steve, if I'm going down, I'm going down with you. So I'm in. And he said, All right, good. And I never want to have this conversation again. 18 months later, we sold the company for $80 million. And I was one decision away because I couldn't see it. And he can, I couldn't see it. And if I'd gone the other direction, my whole life would be different. And this is why most entrepreneurs fail, they can't see it. And the secret is to bring somebody in to help you who can see it, who understands what you need to see. And can tell you do this, do that. Don't do this, don't do that. And you will succeed. You just gotta keep moving forward. But people can't see it. And they get blinded by fear. And they quit.

Brian Nichols  9:03  
You talked about bringing in a mentor. You know, it's funny, you mentioned that I just brought in another mentor just like two weeks ago. And I probably have oodles of mentors at this point that I'm picking their brains but there's no one person in particular, I'm meeting with at least like once a week. And I think what you just articulated Brian is exactly where I personally for the past like five years I've been making incremental steps. And here here audience will peek behind the curtain. We'll get super real right now. Right? I was making steps both for the audience and growing the show, as well as know my personal and professional life. You know, I have my day job. We're doing great there. I have my side hustles that I'd helped start up as well for side businesses. They were doing okay, but it just felt like I was I was crawling right but I want to be running. I used to be a big fat guy. I was done being the crawler I wanted to get up and actually get out there and hit the you know the NAS started As sprint, you know, to get to where I wanted to go. And yet, I just found myself by sitting here and being like, Man, I just feel like I'm, I'm hitting my head against a wall. I don't feel like I'm making the progress. And then, much like you mentioned, I brought in a mentor, a third party to kind of sit down with me talk and walk through what I've been doing. And he goes, Brian, you've been doing your show for six years. And you went from a show that didn't exist now. You're the top 1.5% of podcast globally. You're headway. You're you're you're having the success. It's just to my, I guess, my naive perspective, I didn't see the success. So right there, Brian, is it partially that people like me who are in the middle of, you know, almost in the middle of the battle, right, you're in the middle of the war, you're just you're surrounded by the fog and the chaos, that you really, we don't see success, because we don't know what to look for, as you said, but also, the fact that we just haven't had that success that we think we need to see, in order to validate that we're on the right path. You

Brian Will  11:02  
know, it's interesting, the reason we talk about bringing in a mentor or coach is because most entrepreneurs have what we call 30 degree blinders on, right. And they're, they're looking 30 degrees in front of them. And that's all they see. They're laser focused. And they're driving forward. The mentor coach has a 360 degree view from floor to ceiling of everything that's going on, because they're not blinded by your laser focus. And it's much easier for them to look around and go, Okay, you need to do this, or you need to do that I use this example of a company that I was, I'm consulting with right now. And it's not most of the time that people don't know how to do something. It's just that they're missing it because of that 30 degree blinder, or the old adage, you can't see the forest for the trees. I remember going into this organization in the first week, I said, Hey, what about this one little thing over here? And they were like, well, what should we do with that? And I said, well, to give you an example, they had done 2000 In Home appointments in the past year and only sold 600. And I said, What do you do with the other 1400 people that took the time to call you and set up an appointment, come out and have a salesperson come out to their house and get a price and they didn't close? What do you do with those? And they're like nothing? And I said, Well, why don't we Why don't we Why don't we do this thing, we're just going to remarket them. And we took 200 names off of this list that were over 90 days old and threw them into a dialer and called them and we sold a half a million dollars worth of product in two weeks. Not because they didn't know what they were doing. It's simply because they had their 30 degree blinders on moving forward, and they weren't looking around going, oh my gosh, there's money laying all over the floor here. We just got to pick it back up. Right, we're leaving a trail of money behind us and we're not looking backwards. So coaches most of the time are just helping you realize things that you should already know that you're just not focused on at the moment.

Brian Nichols  12:50  
Do you find Brian that people are they're instinctually adverse to eliciting the help of a coach? Because? Well, okay, in let me okay, you know, I'm going to ask my question, because you said 100%, why that?

Brian Will  13:07  
ego driven, it's ego driven. I'm the CEO, I have to have all the answers. People need to look to me, I should know what I'm talking about. I don't need help. And yet, you look at every major corporation in this country. I love apple. It's my example. And you'll look at Tim Cook, he runs one of the biggest, most popular, most profitable companies in the world. And yet he has a board of directors much like every other company. And he has a personal coach now, and he's got to be a smart guy. If he needs a board of directors and a coach to help him run that business. What makes you think you can run your business all by yourself? Bingo. That's the maestro.

Brian Nichols  13:49  
Brian, let's, let's take that a step further. Because one of the objections I hear from folks is like, Well, Brian, it'll make it easy for this conversation. Brian, Brian, I don't know, if I can invest this money into bringing in a coach, I need to I need to focus on, you know, my sales need to focus on the marketing, I need to focus on HR, I gotta focus on payroll, like, we need to spend this dollars and cents on bringing in somebody like, can I just go online and find someone who did something similar to me? Like, isn't that an okay, middle ground?

Brian Will  14:21  
Yeah. So if you find somebody in your industry, let's just say for example, that has a company 10 times bigger than you? Would you want to spend some time with them, asking them how they do it. That is essentially what a coach does. Now, when we talk about coaching, we talk about technical, tactical, and relational. Relational coaches are people that say, How are you doing? How are you feeling? What's going on? What's going on with your employees? How are you doing with your family? How are you feeling that's relational, or what we call mastermind type of environments. Then there's technical coaches, like if I wanted to learn how to install windows and doors, I would go find somebody who would install windows and doors and have them help me that's a technical coaching person and And then there's tactical, tactical coaching is business related, it's irrelevant to the industry. It is specific to the profit and loss statements, the sales organizations, the infrastructure, the operations, which is pretty much the same in any organization. So if you have somebody who has been much more successful than you at building internal operations and sales forces, why would you not want to bring them in? And have you help you? Have them help you make yours better? Why don't you don't want to do that?

Unknown Speaker  15:27  
Do you have a coach?

Brian Will  15:29  
I do? I've got

Brian Nichols  15:29  
several. Tell us about that. How does that work? For someone who has started? What seven businesses, you've had the success? What does that look like? on your end?

Brian Will  15:40  
It's people that have been more successful than me and what I'm doing right? So I'm building a community, a coaching community or an entrepreneurial coaching community. So I have a coach that works with me on that, how do I do it? I'm right now working on marketing programs. So I hired a marketing coach to teach me how to do better marketing. This was more tactical types of stuff. And then I belong to another mastermind and is, it is a bunch of guys who sit around and go What the hell is going on with your business this week? Yeah, I had this problem. I had that problem, we get to commiserate with people that we call essentially, our equals, right, as opposed to trying to talk to your employees are or whatnot. So coaches are for reason coaches are first season, and it depends on exactly what you're looking for. And that's the person you need to go find. But just make sure they've had the success that in what you're doing so that they can actually help you too many coaches out there fake.

Brian Nichols  16:27  
Oh, yeah, that right there. I was just gonna you, Brian, it's like in New Orleans going because you're a business owner. And to your point, right, like you don't know where to go, you don't know what you don't know. And you want to find a coach, it is so easy just to find, you know, the snake oil salesman. I mean, really look at the folks online, who they create this appearance of, you know, I know everything. I'm the expert. And yet, you really do need to focus on the people who they have the skins on the wall, to back up the word. So you mentioned looking at people who are in same type of business or same industry, what what else should we be looking for when we're finding a coach. And by the way, I had no idea that conversation was going to go this way today. But I love this because coaching is so important, not just in the world of sales in business, but also in the world of life, in politics, in sports, in personal fitness, like coaching is something I think we really need to focus more on but often gets overlooked. So what other things should we be looking for when we're trying to find a good coach.

Brian Will  17:31  
So you have to really vet the person that you're going to allow to put information into your head, right? You cannot allow somebody to come in and try to coach you who's never had the success that you're looking to have. And it doesn't have to necessarily be success in what you do. If you're a plumber, you don't necessarily need a plumber. To help you. You need somebody who was actually built an organization or built a business or built something that they exited, right if you want to exit your business. Like I have a very good friend who's co writing my next book, who has done a billion dollars in mergers and acquisitions in the landscaping industry. I promise you if you have a big landscaping company and you want to exit and make a ton of money, you need to talk to my friend, Jeff, because that's what he does. He will help you structure your company properly and get it ready and present it to a PE firm and get that thing sold. You need to find the right people that have the experience and the success doing what it is you're looking to do. Right that's that's really the key. And I love that. I love the old saying that. Look, Tom Brady had a had a throwing coach and Tiger Woods had a Swing Coach. They weren't people who were professional golfers or professional quarterbacks. They were just people that were really, really, really good at what they did. Right? And we go back again to saying if Tom Brady needs a passing Coach, what makes you think you're going to be a quarterback and not have one?

Brian Nichols  18:41  
And Tom Brady had had has probably still multiple coaches. Alex Guerrero is his like, close confidant. And he helped instill this new, you know, health centric version of Tom Brady. He brought in what was it called playability or whatever you make Tom Brady basically the football version of Gumby. So when he's out there playing at the age of 46, he gets sacked by a 304 pound defensive lineman and he's able to get right back up and you know, give them a high five and say Good hit buddy hit me again. And every other 46 year old sitting on the couch saying, Oh, I'm in the hospital for four weeks if that happens to me, and yet Tom Brady, multi, multi multi millionaire many times over now he's the CO to be soon to be the co owner of the Las Vegas Raiders six times Super Bowl MVP. He still would meet with someone daily, consistently to make sure that he was being coached on the things that matter and in his world. It was his health, his wellness, his flexibility, his playability, all these little things that we might not think about like Tom Brady to your point he's out there, throwing the ball on the practice field. He's listening to his quarterback coach quarterback coach saying Brady Why'd you throw the ball over there? Didn't you see the defender you know looping over from the backfield? Come on, what are you doing? But that quarterback coach not saying Brady, what did you have for dinner last night? Did you have the chicken breast or did you have the fried chicken? Which one was it? And that right there speaks to why it is important not just to have, you know, just a one size fits all coach, I think taking it a step further, get rich in those niches, find people who can help push you to the next level in specific areas, not where you're just doing well, but also areas where you're struggling. Like I used to weigh 385 pounds Bryan, and I knew for a fact I was struggling with my health. So when I do, I started looking for people who not only have lost weight, but also knew how to get healthy, how to put the right food in your body, the right the right fuel, the right workouts, all that stuff. And it helped me lose 180 pounds of fat. But if I had sat there day one being like, Alright, 180 pounds of fat, we got to lose that. Where do I start, I would have been just in that proverbial boat spinning in the middle of the ocean for years, probably not knowing where to start. But the coach helped me not just see where to start, but then gave me the guidelines help give me the suggestions, the you know, the vision that I need it to really put in place, but also to know what success looks like, I want to bring that point home again, because I lost 10 pounds and I'm like, oh my god, okay, 10 pounds. I still have 170 to go though. 170 more pounds. Whereas my coach could be like, Brian, time out. You just lost 10 pounds, let's celebrate because that's a success. So I did want to drive home that point, Brian, it is important to not just have those coaches but allow them to help you get into the weeds. Find areas that you're not doing too great and allow them to help paint that picture, give you the guidelines, and also help you see what success looks like. That's so so key.

Brian Will  21:36  
I will tell you a couple of things we talked about niching down and coaching. There's a guy named Dave Meltzer. You ever heard of Dave Meltzer?

Brian Nichols  21:42  
Oh yeah, 100% is great.

Brian Will  21:43  
Dave's a coach to three of the Fortune 50 CEOs and he has a sleep coach, you want to talk about niching down. He has a guy he talks to you several times a week just teaching them how to sleep better. That's amazing. But gosh, I forgot what my second thing I was gonna tell you what so I gotta think about it. Now

Brian Nichols  21:59  
we're just in the niches David Meltzer anything in that world helped spark it or No,

Brian Will  22:03  
yeah, no worries. It was totally off off track from that, but I didn't worry

Brian Nichols  22:08  
about this next time you're on the show we'll have you back on make sure we go down that rabbit hole but by the way, Meltzer incredible. I love watching his content, because to your point, he talks about those hyper specific things, a sleep coach who needs help, sleeping, right, don't we all asleep and yet he's taken it down to a hyper like specific focus, where now he's looking at, you know, the nitty gritty, you know, that the biochemistry of effective sleep. And, you know, I promoted cardio miracle here on the show, because I started taking that and had better sleep. But I'm sure that if you were to talk to David and his coach, you'd be able to articulate a lot more about why cardio miracle and nitric oxide and, and improve heart is helping me sleep more more efficiently. And instead of just having, by the way, how about this, instead of just happening into success? And not knowing why a coach helps you see the why behind the success? Like, we all know that one person Oh, Jimmy's just lucky. Jimmy just he hit the right market at the right time. And that might be true. But ask Jimmy to do it again. And Jimmy is gonna be like, oh, it just happened. But a coach could show Jimmy why. And that right there. It helps not just show you why. But Brian, tell me about this creating repeatable actions, right? You started multiple, multiple businesses that were all successful, that I'm sure played a role in your success.

Brian Will  23:30  
I have a book in my bookshelf, and I'm a huge avid reader. It says once you're good twice, once you're lucky twice, you're good. Once you're lucky twice, you're good. I love that book. Because, you know, you can get lucky once doing it twice is a whole different, a whole different ballgame. But I remember what I was gonna say a minute ago, we talked about people, coaches telling you about the actual success, you were talking about losing 10. That's actually an accomplishment. If you look at any given year, the IRS will tell us that only 42% of small businesses, which is many millions and down, actually ever make a profit. So right out of the gate, if you have a business making a profit, you're one of only 42% of the country that are making a profit. And then you look at businesses that have ever hit a million dollars in revenue that's less than 6% Have ever hit a million dollars in revenue. So if you've had a million dollar business and you're profitable, you're like a very small percentage point of the people that are actually in business. I call it the badass, you're a badass. If you're in business making money and you're even up near a million dollars in revenue. You're a business badass in this country, but too many people can't see that.

Brian Nichols  24:36  
All right, Brian, I just looked at the clock. I could talk to you all day long. But I see we're already on the tail end of the conversation which means we are going to I think one of the favorite parts of the show for me and that is our final thoughts because this is where we get to wrap the episode up in a nice neat bow. And if I were to take away you know, my main overview of today's episode, it is don't feel you have to know and do it all I went into both business both weight loss journey, you name the areas thinking I had to have all the answers I spent hours reading and what do we call it? Brian? paralysis by analysis, right? I was scared to take an action, cuz I didn't know which action was the right one to take for me. And as soon as I brought into coach, it just got clearer. It's like it's like, you know, you go to the doctor's office for your No, I'm sorry, not doctors. It's the numerologist did the classes guy Tomatis Yeah, optometrists, that's the guy. And they're like, Okay, which one looks better? Number one, number two. Number two. That's what a coach does. The coach helps make it so the vision is clear. You know, instead of just saying I can't see anything now you actually have a nice pair of glasses that helps narrow down exactly what you need to do exactly how you have to do it. So I'll keep my final thoughts short for today. Brian, I want to hear your thoughts. Also, two best selling books over on the Wall Street Journal bestsellers list. We got to hear all about it. Plus, rumor is you have a pretty darn good podcasts on your own bright. Tell us about that.

Brian Will  26:02  
Yeah, I do have a podcast, it's a drop out multimillionaire podcast. Most of it is me pontificating on my ideas of business and success. And then every now and then we get a guest in who talks about stuff. I've turned a couple of them into master classes in sales and our latest one in scaling and exiting a business and building generational wealth. So the dropout multimillionaire podcast got that. I will tell you that getting the coaching is only step one of the process, Brian, and where most people, even if they get to the point where they bring the coach in. The next thing you have to be able to do is to check your ego, and listen to the person you're getting advice from. I will tell you from a coaching perspective, and the people I work with, the biggest challenge with being a coach is giving somebody advice and then only taking half of it. And then they only take half and it doesn't work. And then they come back and blame the coach. And the coach says no, no, no, you didn't listen to what I said. And they say yeah, did you say no, you didn't. You listened to half your ego got involved and you didn't listen to the other half. And that's why it didn't work. So getting a coach is good. Checking your ego and listening to them. That's the big part right there. You got to do that.

Brian Nichols  27:10  
And I neglected to even ask about the fact that you are a sitting city councilman in Alpharetta, Georgia. Shame on me. We talk about politics here, Brian, I guess that's gonna be half that could be part two of the conversation for a different day. Brian? Well, it's been an absolute pleasure. Thank you for joining us. And by the way, folks want to continue the conversation over on the social media is where's the best area for folks to reach out

Brian Will  27:33  
to drop out? mm is my tagline on Instagram tick tock, YouTube all over the place. Brian will media.com is my website. You can get me any of those places. fan

Brian Nichols  27:44  
tastic we'll make sure we include all those links right in the show notes and to the audience listening you know the drill please when you listen to today's episode, if you got some value from the episode, go ahead and give it a share. When you do please tag Brian and also tag yours truly at be Nichols Liberty Now with that being said, you know, you can share the show, wherever it is you consume the show. So if you listen to it on the podcast, well go to your favorite podcast catcher, Apple podcast, Spotify, YouTube, music, wherever it is you consume your content, hit that subscribe button, and hit that little notification bell. And also, make sure you hit download all unplayed episodes, we have over 840 episodes here at the show, which I guarantee much like Brian wants to get people interested in coaching. I'm hoping this will get you guys interested in the world of politics and how we can help sell our ideas without having to ask for Mr. And Mrs. Government to give us the keys. So if you want to go ahead and check out those past episodes, which oh, by the way, that's where the entire archive of the show episodes do live because only up to like, I think episode 240 I think it is over on the the video version of the show. Can you find those old archives so if you want the whole the whole library, Brian Nichols show.com, but to the video version, YouTube, Rumble, Twitter, Facebook, wherever it is, you get your video content, we are uploading the entire video version of the show over there. And one final ask and that is folks to support the people who support us. And that's our sponsors. So cardio miracle Yes, they are the best heart health supplement in the world. Please go give them some love plus our other sponsors like the wellness company, liquid freedom energy T equals CBD. Plus we have our good new sponsors Indy emporium and their brand new Michael Scott 2024 40 day plan and we're back in business. Sure, go ahead, check out all those sponsors over at Brian Nichols. show.com. Brian, any final words for the audience as we wrap things up today?

Brian Will  29:34  
The energy on the show is amazing. Brian, I appreciate you having me on. This has been fun.

Brian Nichols  29:38  
You got to Brian, thank you so much for joining us. And folks, thank you for joining us. With that being said Brian ago signing off here in The Brian Nichols Show for Brian. Well we'll see you next time.

Transcribed by https://otter.ai

Brian Will Profile Photo

Brian Will

Author, Entrepreneur

Brian Will the ultimate industry expert in sales and management consulting and bestselling author of the Wall Street Journal and USA Today hit book, “The Dropout: Multi-Millionaire” and his newest release “NO... The Psychology of Sales and Negotiations”.

With over 35 years of experience as a serial entrepreneur, Brian has a proven track record of success, having created seven highly successful companies across four different industries, with a combined worth of over half a billion dollars at their peak.

Today, Brian is a visionary business leader, owning a growing chain of restaurants in the Atlanta area, an Insurance and Technology company in Denver and a residential and commercial Real Estate business in Georgia and Florida. Brian's expertise in turn around projects and ability to drive billions of dollars in sales has made him a highly sought after consultant and speaker in the business world.

New to the program? Start here!

Check out some of our favorite episodes!

June 14, 2022

523: The Art of Influence (How if You're Winsome, You May Win Some!) …

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Aug. 31, 2022

574: 4 EFFECTIVE Sales Pitches from 4 Former Presidents

In today's episode, I'm walking through 4 speeches/ads from 4 past presidents and outlining why they worked and what we can learn from them.

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Aug. 6, 2022

556: Meet the CYPHERPUNK STOCKBROKER Running for US Senate in New Ham…

Bruce is running on a platform of privacy, decentralization, and digital freedom. In this episode, we talk about his campaign and how the principles behind those ideas can change our world.

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June 27, 2022

532: Get Paid In Crypto - Learn How to Automatically Convert Your Pay…

GetHedge makes it simple to get paid in crypto by automatically converting your pay into Bitcoin, Litecoin, and Ethereum.

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June 16, 2022

525: Messaging Matters - Why Libertarians Have Continued to Lose the …

Facts don't care about your feelings? I mean, sure, facts don't care about your feelings, but feelings sell. And that's where we're losing the battle. It's the battle on actually appealing to people's feelings, and appealing to people's emotions

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July 21, 2021

285: Freedom is Nature! -with Dr. Adrian Bejan

Freedom makes sense because not freedom is not only nature... freedom is science!

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May 19, 2023

726: Trump's Achilles' Heel - Will Trump's Pandemic Handling Make or …

@KDCodyTN Returns to discuss how Trump's pandemic handling could make or break his 2024 prospects

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July 14, 2022

545: The Alpha Mission - A New Vision of Black Wall Streets Across th…

How the "JUST DO BUSINESS" approach is the pathway for ending the generational poverty of black communities across the country, by proving that the Free Enterprise System works for everyone.

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May 10, 2022

499: Capitalizing on the Parallel Economy & Defeating Wokeness (with …

There is a whole separate economy emerging for the people that are just tired of the wokeness. And they just want a break.

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Feb. 22, 2022

447: Economics For Business (with Hunter Hastings)

Giving business owners and entrepreneurs the Austrian economic tools, intelligence, and community to win in today's marketplace.

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May 5, 2021

241: To Sell Freedom, Tell Better Stories -with Matt Kibbe

How can telling better stories help #SellLiberty? Matt Kibbe returns to the program to show how storytelling is a crucial tool in the toolbelt in helping illustrate our ideas and our solutions to a market of non-libertarians who are looking …

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Jan. 3, 2022

424: Gifting the Opportunity of Being Wrong (feat. Brian Nichols)

How can giving someone the opportunity to be wrong help us win more deals?

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Nov. 9, 2021

376: Trigger Event Selling (with Craig Elias)

Harnessing the trigger events that turn prospects into customers.

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Oct. 14, 2022

606: How Can Sales Strategies Help Push Musicians & Artists to the Ne…

On today's episode, I'm over on Chis Goyzueta's podcast, "Making it with Chris G", where I'm helping explain how sales strategies can help musicians and artists take their craft to the next level.

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Oct. 31, 2022

614: Do We Need to Declare a Pandemic Amnesty?

Emily, who forced her kids to mask while hiking OUTSIDE now says we need to forgive one another for what we did and said when we were "in the dark about COVID". Today, I outline why my answer to her …

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March 21, 2023

706: Big Changes Coming to The Brian Nichols Show!

Big Changes & Exciting News - The Brian Nichols Show's Revamp!

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March 13, 2023

700: Bringing Calvin Coolidge Back to Life with AI

@AP4Liberty & @SteffiP4Liberty Unveiling the Making of 'Calvin the Coolest President

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March 3, 2023

694: House on FIRE- America's Dark Future & The Power of Narrative

House on Fire: @mattjbatt's Cautionary Tale for America's Dark Future

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Aug. 25, 2021

304: Helping People Buy School Choice -with Corey DeAngelis

Selling is half the battle... helping people buy is where we win!

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Feb. 22, 2023

687: The COVID Mask Delusion - Revealing the MYTHS Surrounding Mask M…

Unveiling the TRUTH behind the COVID mask delusion

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Oct. 3, 2022

597: Don't Argue with Donkeys - (Even When they Say the Grass is Blue…

This week, we're going to explore this question and more as I take you through the old tale of why you should never argue with a donkey, no matter what color it claims its grass is. And how does this …

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Sept. 9, 2021

317: Becoming the Trusted Advisor (feat. Brian Nichols)

How can using expert insights help you become your prospect's go-to trusted advisor?

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Nov. 21, 2022

628: Can We Sell More Liberty By Saying Less?

Want to sell more? Then try saying less. Sounds counterintuitive, I know. But it’s true. In fact, many of the most successful consumer brands and political organizations in the world do just that—and it works for them. So, how can …

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Dec. 19, 2022

646: How to Make Compelling Arguments that Win Over Voters? Expert Ti…

Discover the Secrets of Making Compelling Arguments and Persuading Others with VA Delegate Nick Freitas

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March 3, 2022

454: What's the DNA of a Top Sales Pro? (with Tim Wackel)

How do the top sales pros get to where they are? Hard work? DNA? A little of both?

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Jan. 13, 2023

659: A Beginner's Guide to Selling Freedom with a Smile

Learn how to effectively explain libertarianism to your friends and family by using sales and marketing strategies on this episode of The Brian Nichols Show

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Feb. 1, 2023

672: The TRUTH Behind MrBeast Helping 1,000 Blind People See For The …

The Good, the Bad, and the Generous: @MrBeast Under Fire

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Jan. 9, 2023

655: Standing Up for Small Business - The Inspiring Story of Beloved …

Small Businesses Matter: One Owner's Inspiring Journey of Resistance and Persistence

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Dec. 13, 2021

406: The Human Element (feat. Brian Nichols)

Serving Your Clients By Being Uniquely You & By Bringing The Human Touch

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Dec. 15, 2021

407: How to Build a "Dream Team" -with Dane Espegard

How can dreaming big and focusing on bettering the individual help us build phenomenal teams?

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March 16, 2022

462: Talkin' Politics & Religion Without Killin' Each Other (with Cor…

Talking about difficult topics doesn't have to be as bad as we think.

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Nov. 30, 2022

633: 5 Ways to INSTANTLY Improve Your Persuasion & Communication Skil…

Persuasion is a crucial skill for anyone in business—whether you're convincing your boss to give you a raise or trying to close a client on the phone. But it's not as easy as it sounds. In fact, some people spend …

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March 27, 2021

BONUS: The Ugly Truth About the Lockdowns (Time to Reopen Society) -w…

The data, facts, and realities of COVID were far away from what the media and public health institutions were presenting to the world at the advent of the pandemic. And while the controlling narrative was that of lockdowns and fear …

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Jan. 6, 2023

654: How to WIN Your Local Election - FREE EBOOK SNEAK PEEK!

Win Your Local Election: Tips and Strategies from Our Free Ebook

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March 24, 2022

468: Upending Outdated Approaches to Medical Research & Enabling Univ…

Healthcare access should not be limited to the wealthy, the insured, or the geographically well located. Healing is for everyone.

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Nov. 11, 2022

622: Can Libertarianism Help Save the WORLD?!

On today's episode, I present a series of reasons why libertarianism offers some brilliant solutions to many of the world's problems. We'll talk about 5 ways in which libertarianism can save humanity.

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Oct. 18, 2022

608: Eternal Spring - The Falun Gong's Fight Against Communist Chines…

Today, we discuss the Falun Gong's fight against Chinese Communist Party propaganda and persecution, as we dig into the story of a group of heroes who sought to highjack the CCP corporate television broadcasts in 2002.

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Oct. 11, 2022

603: Changing Hearts, Minds, & Laws to Build a Freer Society

Market-based solutions that create change, and how they're working to make people aware of the power they have to change their government.

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March 16, 2022

461: NFL Extravaganza: BuyTheBroncos DOA! (with Sean O'Brien)

The Denver Broncos are officially up for sale, and a group of cryptocurrency enthusiasts are planning on putting their hat in the ring!

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Sept. 20, 2022

588: Good People Bring Out the Good in People - The Importance of Com…

I've known Remso for about a number of years and have been thoroughly impressed with his ability to connect with others and create meaningful relationships with them. This quality is what drove him to start Club Memos—a group dedicated to …

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March 25, 2022

469: Why This Chinese Immigrant Fears the United States is on a Path …

“I fear the country I love is becoming like the country I left.”

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May 3, 2021

240: The Unified Theory of Scare Stories -with Dr. Patrick Moore

What are the two emotions that drive buyers into action? Love and...? Fear. Knowing that, how is fear being using to sell us on massive government policies with price tags ranging from the billions and even trillions of dollars. Dr. …

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March 29, 2022

471: You Can Do It! Spread Positivity... Recklessly! (feat. Brian Nic…

How can changing your outlook help your mental health AND your career prospects!?

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April 4, 2022

473: Mastering the Upsell (with Victor Antonio)

The fastest way to revenue growth is not finding new business - it's upselling to your existing customer base!

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June 11, 2021

262: Imagine A World Without Veteran Suicide -with Wyly Gray from Vet…

How can a plant known as the "vine of the dead" help heal instead of simply treating symptoms in the living?

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April 15, 2022

482: Why Do the Elites HATE Elon Musk So Much!? (with Hannah Cox & Br…

On today's episode of The Brian Nichols Show, I'm joined by Hannah Cox and Brad Polumbo to discuss Elon Musk potentially buying Twitter, and why the elites have been reacting like it's "the end of the world". "I just I …

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April 27, 2022

490: Building a Story Brand and Using the Right Strategies (with Morg…

On today's episode of The Brian Nichols Show, I'm joined by Morgan Bonwell (Founder, Right Strategies) to discuss the importance of building a storybrand to help candidates and campaigns effectively meet their constituents wh...

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July 28, 2021

289: The Future of Nuclear Energy -with Mark Schneider

How is nuclear energy a solution to climate change, energy independence, and planetary prosperity?

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May 2, 2022

493: Can't Sell, Won't Sell - Advertising, Politics, & Culture Wars (…

Why adland has stopped selling and started saving the world.

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May 5, 2022

496: Tolerance vs. Acceptance & Setting Narratives vs. Responding to …

Tolerance isn't blind acceptance. Nor is it tacit acceptance.

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May 6, 2022

497: Fake Invisible Catastrophes and Threats of Doom! (with Dr. Patri…

Returning to The Brian Nichols Show today is Dr. Patrick Moore (Author, "Fake Invisible Catastrophes and Threats of Doom") to discuss how most of the scare stories in the media today are based on things that are invisible, li...

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May 9, 2022

498: How to Talk About Roe v. Wade /Abortion without Tempers Flaring …

The conversation towards abortion/Roe v. Wade has always been a heated discussion... but does it have to be that way?

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May 11, 2022

500: 5 of My Favorite Episodes From Over the Past 500 Shows (feat. Br…

After 4 and 1/2 years, we've hit an incredible milestone at The Brian Nichols Show. Not only have we hit the top 1.5% of podcasts globally , but we have just reached our 500th episode! Today, I'm sharing 5 of …

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May 17, 2022

504: How Has Inflation Impacted Small Business? (with David Belman)

Inflation has been felt at the grocery store, at the gas pump, at the car dealership, traveling.... okay, pretty much everywhere. And yes, that means that the home building industry has been hit just as hard. How hard has it …

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Aug. 18, 2021

300: The Undefeated Marketing System -with Phillip Stutts

How to grow your business and build your audience using the secret formula that elects presidents.

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Oct. 29, 2021

365: How Do You Ask Great Questions?! -with Tim Wackel

Asking great questions. It is both a science AND an art.

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Nov. 8, 2021

375: Being Courageous in the Name of Freedom & Truth (Feat. Dr. Adria…

"The word freedom is very important, because it's not discussed freely and openly and courageously in academia."

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June 7, 2022

518: How Is this Old-School Retro Gamer Enhancing the Sales Experienc…

When people are best friends with other people, they usually stay at a company.

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July 17, 2023

748: Grassroots Efforts & Local Elections - Establishing Trust with V…

Discover Joshua Toms' journey from socialist to a Libertarian City Council candidate, as he shares insights on wealth disparity, social issues, and the impact of local politics in Lebanon, Ohio,

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July 15, 2023

747: Decoding the Path to Victory - 2024 Election Insights for Trump,…

@rkmcshane discuss the path to victory for top GOP & DNC candidates, shedding light on campaign strategies, key issues, and the challenges faced in the ever-evolving political landscape.

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Sept. 29, 2021

335: You're Selling Change! -with Victor Antonio

Stop overthinking the sales process... remember that you're selling change!

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April 10, 2023

711: Do You Know What's REALLY in Your Cannabis Products? 🌿

CEO Brian Fitzpatrick of @GetInQredible discusses how his company is using blockchain and third-party verification to ensure safe, quality CBD products in the cannabis industry.

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Feb. 9, 2023

678: How to Build Trust (Works EVERY SINGLE Time)

Discover the key to success in leadership with trust expert Darryl Stickel on the importance of trust in organizations and society

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Jan. 30, 2023

670: The COVID Conspiracy - UNMASKED

@NickHudsonCT unmasks the TRUTH behind the COVID-19 pandemic and its political connections in this episode of The Brian Nichols Show

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Dec. 3, 2021

396: Cutting Through the Clutter -with Art Sobczak

"The only way to cut through the clutter is to have a message that is going to resonate with the prospect and what's going on in their world, right at that very moment."

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Nov. 2, 2022

616: GOP vs. LP? - Are We Winning Hearts & Minds, Winning Elections, …

Are we winning hearts and minds, winning elections, or both? On today's episode, I'm joined by Kenny Cody and Jeremy Todd to talk about Blake Masters recently receiving the endorsement of Libertarian US Senate candidate, Marc Victor, and the implications …

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Oct. 21, 2022

611: Fighting for What Matters - Kyle Sefcik, Unaffiliated Write-In f…

On today's episode, I'm joined once again by Kyle Sefcik, Unaffiliated Write-In for Governor of Maryland!

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Sept. 23, 2022

591: To Sell Freedom, Listen More

On today's episode, we're going back to January 2021, when I joined Matt Kibbe on his program, Kibbe on Liberty.

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Jan. 1, 2022

423: 2021's TOP 3 STORIES OF THE YEAR (Crossover episode with Eric Br…

Eric Brakey and Brian Nichols break down the top stories of 2021!

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Dec. 27, 2021

419: Let's Talk Omicron -with Dr. Eric Larson

Mass hysteria and weaponized hypochondria have no place in healthcare.

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Sept. 12, 2022

582: Call Scripting 101 - Proven Call Scripting Tips to Help you DOMI…

Today, I'll also be sharing some of my own personal call scripts that have worked for me and will give you some tips on how to create a great script that will help you in your day-to-day sales activities.

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Sept. 6, 2022

578: The Danger of "DO SOMETHING!" Politics

Do you ever feel like your government is making decisions without really knowing what it's doing? On today's episode, Rodgir and I discuss the danger of "do something" politics and how this type of thinking can lead to bad policy …

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July 18, 2022

547: HERO 22-Year-Old Ends Mass-Shooting - How a Good Guy with a Gun …

When a madman with a rifle started shooting at an Indiana mall this past weekend, a good guy with a gun stopped him—and saved countless lives.

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Feb. 21, 2022

446: Sell Different! (with Lee Salz)

How can selling different help you win more business?

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Nov. 26, 2021

391: The #1 Thing Holding You Back From Closing More Business (feat. …

Brian Nichols: "Why why is it so hard to close business? Because we make it harder than it actually has to be." Check out today's special solo episode where we dig into how to adapt with the changes, plus helping …

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Aug. 24, 2022

569: Never Fly Solo & The 7 Wingman Principles

On today's episode, I'm joined by Lt. Col Waldo Waldman to talk about leading with courage, building trusting partnerships, and reaching new heights in business.

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July 21, 2023

749: Rethinking the College Experience - Student Loan Forgiveness & t…

@JP_Kirby explores the alarming decline of confidence in American higher education, discussing the impact of student loan forgiveness, indoctrination on campuses, and the importance of empowering students to reclaim their freedoms and make informed choices for a brighter future.

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July 28, 2023

751: Bitcoin - The Future of Money in a Digital World!?

@adamobrien_ joins to discuss the world of Bitcoin, exploring its potential future in the cryptocurrency industry, the importance of autonomous banking, and the risks and rewards of decentralized finance.

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Aug. 8, 2023

756: Winning Hearts & Votes - The Power of Persuasion in Political Ca…

@libertywoody unveils innovative tactics for flipping political landscapes, leveraging sales and marketing approaches to connect with voters, and dismantling traditional strongholds.

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Aug. 16, 2023

759: Cold Calling Mastery with The SDR Whisperer - Prospecting SECRET…

Former pastor turned sales pro Jacob Tacher reveals the transferrable skills of questioning, listening, storytelling, and relationship-building he honed in ministry to become an expert in the art of cold calling and sales prospecting.

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Sept. 3, 2023

764: The Political Marketing Playbook - The Ultimate Guide to Politic…

Robert Lee discusses why candidates need to connect with people's issues and provide valuable solutions without anger, discussing the secrets behind successful political marketing campaigns and the importance of connecting with voters on a personal level.

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Sept. 8, 2023

766: Your Potential UNLOCKED - The NFL Exec's Secrets to Playing Offe…

Former NFL executive @PaulEpsteinLA reveals his strategies for playing offense in business and life, overcoming adversity, making fast confident decisions, and building unshakeable confidence by consistently acting on your values.

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Sept. 28, 2023

772: The Creativity CRISIS - Chad Stewart on Igniting Creativity & Pr…

Chad Stewart discusses how schools are killing creativity in kids and solutions like homeschooling to nurture imagination and empower the next generation.

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Oct. 13, 2023

776: Alone No More - How the WhiteFlag App is Rewriting the Rules on …

@RealSpikeCohen and @whiteflagapp founder @Jonny_McCoy have a raw, inspiring discussion about embracing peer support and human connection to transform mental health and save lives.

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Dec. 2, 2023

788: Common Ground for Uncommon Times - How to Break Bread Without Br…

Brian Nichols & @Jtodd601 expose the conversational pitfalls sabotaging holiday political talks and detail tactics to foster genuine dialogue on charged issues.

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Dec. 22, 2023

794: Selling Below the Surface - Navigating Hidden Buying Motivators …

Host Brian Nichols and guest Karl Becker discuss transforming sales through embracing the powerful human truths and motivations lying below the surface that typical tactics never uncover.

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Dec. 28, 2023

796: Is Our Food System Failing Us?

After overcoming her own health crisis, Sonia Gomez is on a mission to transform our broken food system by empowering families to take control of their health and build self-reliance through homesteading.

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Feb. 7, 2024

808: Bill Maher EXPOSED as FAKE "Libertarian"

Biden's reckless spending fuels historic inflation that crushes families, while Bill Maher's fake libertarian virtue signaling is exposed by Patrick Bet-David's principled consistency.

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Feb. 12, 2024

810: Charged $23K Tax to Build on My Own Land?!

A retiree fights an extortionate $23,000 California home-building fee all the way to the Supreme Court to defend property rights and rein in a dystopian system allowing unchecked legislative power grabs that drive up housing prices.

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Feb. 15, 2024

811: The Kitchen Table Strategy - Changing Minds Where It Matters Most

Amid despairing predictions, Brian makes an impassioned case that ordinary citizens reclaiming active empowerment through local community renewal centered on timeless truths, not partisan politics, can rescue the fraying American fabric.

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March 9, 2024

819: Laughter vs. Lunacy - Redefining Extremism in the Age of Woke Cu…

In this groundbreaking episode, recorded during Amp America's first-ever Twitter/X Spaces, Brian Nichols and "The eXtremist Files" producer Matt Edwards explore the power of satire in challenging extreme political narratives, revealing how humor can be a potent tool for exposing …

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March 14, 2024

822: The School Choice REVOLUTION - Parental Power in a New Era of Ed…

@mattfrendewey shares how the closure of a failed micro school in West Virginia demonstrates the true power and importance of school choice in holding educators accountable and empowering parents to make the best decisions for their children's education.

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March 21, 2024

824: Rewrite Your Sales Story - Remove Resistance, Embrace Success, &…

Embrace your authentic leadership voice, harness the power of storytelling, and rewrite your sales mindset to scale your business while staying true to your values, as shared by Justin Janowski, founder of Faith 2 Influence, in this insightful conversation with …

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March 28, 2024

827: The TSA of the Internet - Why Online ID Requirements WON'T WORK

@CarlSzabo explores the unintended consequences of government overreach in the digital realm, emphasizing the importance of parental responsibility and targeted solutions in protecting children online while preserving privacy and free speech rights for all Americans.

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April 5, 2024

831: Why Culture Trumps Politics - How is Laughter is Sparking a Libe…

@mkibbe explores how the liberty movement can harness the power of culture, comedy, and storytelling to create a compelling vision for a freer future, celebrating recent victories and supporting the unsung heroes who are fighting for freedom on the front …

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April 12, 2024

834: AI Apocalypse? - Navigating the End of Work as We Know It

AI expert @JoeGulesserian returns to explore the potential consequences of AI on democracy, employment, and society, warning of a dystopian future marked by mass unemployment, corporate-government collusion, and the erosion of individual freedom, while offering strategies for adapting and resisting …

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April 22, 2024

838: The Ozempic Era - Treating Symptoms vs. Addressing the Root Cause

Michael Pickens returns to share his insights on reprogramming your subconscious mind for success by setting clear goals, breaking them down into actionable steps, and using powerful tools like affirmations and visual reminders to stay focused and motivated on your …

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April 26, 2024

840: "Be Curious, Not Judgmental!" - Ted Lasso & Mastering the Art of…

Rewire your brain for sales success by mastering the internal art of influence, living your values, and embracing curiosity to uncover your prospects' true needs and have your best year ever.

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May 3, 2024

843: The Dropout Millionaire - How Can Mentors Help You Uncover Billi…

Self-made multimillionaire @Thedropoutmm shares his inspiring journey and the invaluable lessons he learned while building a business empire without a college degree or startup capital, emphasizing the crucial role of perseverance, mentorship, and coachability in achieving entrepreneurial success against all …

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May 8, 2024

845: Ideology vs. Identity - Separating Beliefs from the Self

In this thought-provoking episode, Brian Nichols and host Randy Wilinski explore the art of engaging in productive, nuanced conversations amidst a polarized political landscape, emphasizing the importance of curiosity, good-faith discussions, and focusing on root causes to foster personal growth …

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May 17, 2024

849: Debunking the Myths About Homeschooling

@Homeschool_LLC shares how homeschooling empowers parents to provide a personalized, efficient, and creativity-fostering education that prepares children for an ever-changing future while strengthening family bonds.

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May 29, 2024

854: Why is the New Zealand Government Destroying Beehives?

Beekeeper Steven Brown reveals the shocking extent of government overreach in New Zealand, detailing how authorities destroyed $2 million worth of his beekeeping equipment and products, and then billed him for the destruction, highlighting the dire consequences of unchecked bureaucratic …

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June 7, 2024

858: The BIGGEST Mistake Libertarians Make in Politics

Brian Nichols explains why libertarians need to shift their focus from preaching to the choir to effectively selling their ideas to a broader audience by understanding and addressing the kitchen table issues that matter most to voters, rather than getting …

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June 10, 2024

859: Debunking MYTHS About School Choice and Funding

Halli Faulkner from @yes_everykid_f explores the transformative potential of school choice, discussing how empowering parents and breaking down traditional barriers to educational options can revolutionize the future of education in America.

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June 12, 2024

860: Why Your Paycheck is SMALLER Than it Should Be - The Tax Secret …

Tax expert @scottahodge reveals the shocking ways taxes secretly control our lives, driving up costs and stifling economic growth, and offers a compelling vision for a simpler, fairer tax system that could unleash prosperity and freedom for all.

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June 17, 2024

862: What Happens to Taxes if Trump or Biden Wins in 2024?

Steve Hayes explores the stark contrasts between Trump and Biden's tax plans, painting a vivid picture of America's economic future and the potential for a fairer, simpler tax system under the FairTax plan.

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June 24, 2024

865: How Progressive Policies Hurt the Poor

@BenjaminAyanian explains how progressive economic policies often harm society's most vulnerable by misdiagnosing problems and creating detrimental unintended consequences.

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June 26, 2024

866: Why Are Public Schools Getting More Money But Worse Results?

Explore why increased education funding isn't improving student outcomes, challenging listeners to reconsider how we structure and fund our schools to truly benefit teachers and students. Copy Retr

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June 28, 2024

867: Biden's Debate DISASTER | Will Bad Debate Cost Democrats the Ele…

The recent Trump-Biden debate exposed Biden's apparent cognitive decline and reinvigorated Trump's campaign, potentially reshaping the entire 2024 election landscape and throwing the Democratic Party into chaos.

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July 3, 2024

869: Border Crisis Explained | What Libertarians Get Wrong

Libertarians must confront the real-world complexities of the border crisis, abandoning mockery for empathy and offering practical solutions that balance principles with reality, or risk irrelevance in crucial policy debates.

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July 9, 2024

871: The Brain Science Behind Great Storytelling EXPLAINED

Expert storyteller Andrea Sampson reveals how to use emotional language, sensory details, and a five-step framework to craft compelling narratives that make complex ideas stick, build trust, and inspire positive change in business, media, and everyday life.

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July 12, 2024

873: Why Do People Trust Experts Without Thinking?

Brian explores the unsettling shift he's observed in many of his friends who have gone from questioning authority to blindly following government mandates and expert narratives, urging listeners to maintain critical thinking and value individual liberty in an increasingly compliant …

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July 26, 2024

879: How Politics is Changing for Young People | Week in Review

Millennials are reshaping American politics as they face unique economic challenges and demand fresh voices in leadership, while also grappling with unexpected issues like drug-affected marine life, highlighting the urgent need for younger generations to get involved and make their …

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Aug. 12, 2024

886: Is Your Money Safe? | 3 Money Moves to Make Before the Economy C…

Financial expert Joe Lombardi warns of economic disaster under a potential Harris presidency and reveals unconventional strategies to protect your wealth, regardless of who wins the 2025 election.

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Aug. 14, 2024

887: What Makes Things Cost What They Do? | EXPLAINED

Using a banana farmer's dilemma as a relatable example, this episode unravels the complex interplay of supply, demand, and pricing in a free market economy, revealing how these forces shape every business decision and consumer purchase in our daily lives.

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Aug. 20, 2024

889: Brain Glue | How to Make Ideas STICK

Glue your ideas to their brains: the sticky science of unforgettable communication.

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Sept. 2, 2024

895: Why Africa Needs Fossil Fuels to Fight Poverty | Climate Activis…

A Kenyan farmer challenges Western climate policies, arguing that fossil fuels are essential for Africa's development and poverty reduction, not a threat to be eliminated.

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Sept. 7, 2024

897: Why Pennsylvania Decides the 2024 Election | Week in Review

@BNicholsLiberty and @HeyRemso challenge conventional political wisdom, exposing the dire consequences of unchecked immigration, the critical role of Pennsylvania in the 2024 election, and the potential fallout of third-party voting, ultimately questioning whether America is on the brink of losing …

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Sept. 18, 2024

901: How to Save Money on Healthcare | SECRETS Hospitals Hide

@PeterGillooly from @twc_health shows how our healthcare system's perverse incentives are costing you money and potentially your health, and teaches how taking control through early intervention and medical autonomy could be your lifesaver in a world where hospitals and insurance …

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Sept. 20, 2024

902: How to Talk Politics Without Sounding Like a Nerd

Libertarians must shift from selling features to solving problems, ditching the "autistic approach" for emotional connections, to effectively communicate their ideas and win hearts and minds.

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Oct. 5, 2024

908: How to Make Money in Countries You've Never Heard Of | Expat Mon…

Rethink your approach to wealth and freedom by exploring unconventional strategies like offshore investing and international diversification, as traditional political activism and US-centric investing may no longer be enough to secure your financial future in an increasingly uncertain global economy.

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Oct. 18, 2024

913: Alcoholism Recovery & Dealing with PTSD | New Approaches for Vet…

A Marine veteran's raw journey from trauma to transformation reveals how questioning everything, embracing vulnerability, and exploring unconventional healing methods can lead to profound personal growth and self-discovery.

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Oct. 25, 2024

915: Why Government Wants to Control Social Media | THE HIDDEN TRUTH

As governments worldwide move to ban social media platforms and criminalize online speech - from Brazil's complete ban of X to UK police monitoring citizens' posts - this episode reveals how quickly digital freedom can vanish overnight and why America …

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Oct. 26, 2024

916: Why Libertarians Are Switching to Trump in 2024 | Week in Review

Popular libertarian voice Dave Smith's endorsement of Trump signals a larger shift in the liberty movement, as key figures like Rand Paul, Ron Paul, and Thomas Massie coalesce around Trump's campaign - highlighting how pragmatic libertarians are choosing strategic influence …

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Nov. 3, 2024

918: Ron Paul and Elon Musk Team Up With Trump? | Week in Review

In a shocking pre-election bombshell, as Ron Paul and Elon Musk join forces in a potential Trump administration, New York state's killing of a beloved Instagram-famous squirrel becomes a rallying cry against government overreach, revealing how bureaucrats will dispatch more …

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Nov. 21, 2024

923: How COVID Changed American Politics Forever | The Real Story Beh…

The COVID-19 pandemic and subsequent government overreach shattered public trust in institutions, leading to a massive political realignment as Americans across the spectrum rejected establishment narratives and embraced new coalitions focused on personal freedom and government accountability.

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Dec. 5, 2024

926: Dear Santa: All I Want for Christmas is Freedom

Host Brian Nichols crafts a heartfelt Christmas list to "Liberty Santa," asking for practical freedom-oriented gifts like fiscal responsibility, school choice, and honest journalism while teaching listeners how to effectively communicate liberty principles during the holiday season.

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Dec. 7, 2024

927: Bitcoin Hits $100,000 | What This Means For Your Money in 2024

Bitcoin's historic rise to $100,000 represents more than just a price milestone - it signals a growing movement toward financial independence as people seek alternatives to government-controlled money in an era of inflation and increasing centralized control.

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Dec. 19, 2024

930: How to Heal Your Body NATURALLY (Step-by-Step Guide)

A former Wall Street insider exposes the truth about our broken health system while sharing how natural solutions and proper supplementation can transform your health, challenging everything we've been told about "genetic" health problems.

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Dec. 24, 2024

932: Weight Loss SECRETS (Without Surgery or Pills!)

A former college football player shares his remarkable journey from 470 pounds to vibrant health through the power of walking, intermittent fasting, and proper supplementation, proving that sustainable weight loss starts with simply taking the first step.

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Dec. 27, 2024

933: What They SHOULD Have Taught You in School (But Didn't)

Our education system prioritizes theoretical knowledge over essential life skills, creating generations of graduates who can solve complex equations but struggle with basic adult responsibilities.

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Jan. 20, 2025

937: How to HEAL Your Body (Without Prescription Drugs!)

A groundbreaking conversation revealing how a Colombia-based healing center is combining cutting-edge natural treatments with ancient wisdom to help patients heal from serious illnesses while exposing the corruption in American healthcare.

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