Owner aka Cheesecake Therapist
Jen opened her shop Beloved Cheesecakes 8 months prior to covid/ lockdowns/mandates…she was a single mother at that time with 3 boys. She attempted to go along at the beginning, however quickly realized she is ESSENTIAL to her boys. So she didn’t close her doors, didn’t enforce mandates, and kept her business going. She is a lover/ believer of Jesus Christ, and fears God, not man. Staying open she became a target of hate. However the Lord protected her and His shop. Jen received 6 OSHA complaints, and she didn’t skip a beat. Her town went from loving her to hating her because of her stance. She had someone give her name to FOX news, she went live for an interview explaining her stance, and she was blessed with an outpouring of support from the FOX viewers. She began educating herself on our Constitutional rights, hosting freedom rallies with our church around the state, became a Precinct Committee Person for the GOP, and supported countless candidates that were running for office in Oregon, by hosting many meet n greets and Q/A events for the community.
Jen’s title is “Cheesecake Therapist” and has won best dessert of the Willamette Valley 3yrs in a row and has only been open 3yrs.
Cheesecake shop owner Jen Jacobson Brusa shares her story of grit, conviction, and perseverance in keeping her Oregon business open against lockdown orders while discussing parenting, generational differences, and following her values over seeking man's approval.
Small Businesses Matter: One Owner's Inspiring Journey of Resistance and Persistence