Willy Shine

Brand Meister

Willy Shine, born June 24th, 1973, as William Paul Shine in Boston, Massachusetts, is a proud and dedicated spirits and hospitality professional. Willy began his career as a bartender in the early 1990s and has been a pioneer of the craft and keen on all styles throughout his career. Willy has worn all the hats in this industry as an accomplished bartender, award-winning restaurant and bar owner, and hospitality consultant with a lifelong bond with bars, bartenders, beverage programs.

Willy is the Brand Meister for Mast Jägermeister-US and Head of Brand Education & Mixology for Teremana Tequila. Willy has been a part of BAR 5-Day from its inception and is a judge for Paul Pacult’s Ultimate Spirits Competition. He has an affinity for paying forward all that was bestowed upon him throughout his hospitality career. Willy is a husband and father of three beautiful children and resides on New York's Long Island.