In this new episode of The Concierge CPA Podcast, Dr. Jackie Meyer welcomes Paul G. McManus, Founder of More Clients, More Fun. Paul is an expert in book publishing and shares insights on how to publish a book in as little as six weeks or even a weekend, which he has done himself. Paul explains that his company focuses on helping financial professionals, especially financial advisors and CPAs, to write and publish short books as tools for business development, marketing, and authority positioning. For CPAs and advisors who aim to shine, tune in to this episode, learn, and let your expertise align.
13:26
The Short Book Formula by Author Paul G. McManus
18:00
The Art of Collaboration by Authors Anton J. Anderson & Paul Latham
Forewords by Dr. Jackie Meyer and Jonathan S. Kuttin
22:09
The Tax-Free Business Owner by Author Mark Miller
35:51
How do you become an Amazon best selling author?
36:35
Author Jordan Raynor
40:55
What is the difference between a traditional publisher and hybrid publisher?
51:56
The 4-Hour Workweek by Author Tim Ferriss
52:18
What AI tool is going to save people hours upon hours of time by utilizing it to help them write?
🔗 Connect with Paul G. McManus
https://www.theshortbookformula.com
https://www.linkedin.com/in/paulgmcmanus
🔗 Connect with Dr. Jackie Meyer
Jackie's LinkedIn at https://www.linkedin.com/in/jackiemeyercpa
Jackie on Instagram @jackiemeyerCPA
Jackie’s work at https://www.jackiemeyercpa.com
This episode is brought to you by TaxPlanIQ:
https://www.taxplaniq.com
We just released a completely automated version that creates client tax plans in minutes! Check it out!
Additional Resources:
@CoachKyleDraper does this for the mortgage and real estate industry
@AlexHormozi self-published author
@timferriss has great recommendations
@JordanRaynor how to land a book deal with no platform
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In the latest episode of the Concierge CPA podcast, Jackie Meyer interviews Paul McManus, CEO and founder of More Clients More Fun, about the process of how to write a book and how to publish a book effectively. The discussion centers on the importance of authorship as a tool for authority positioning and business development, particularly for financial professionals such as CPAs and financial advisors.
Paul shares his expertise on how to write a book in as little as six weeks, or even a weekend, and highlights the benefits of writing shorter, focused books that can serve as marketing tools. These books help professionals transition from being perceived as salespeople to being seen as educators or authorities in their field. This shift in perception can significantly enhance client attraction and conversion rates.
The podcast also delves into the different publishing methods—traditional, self-publishing, and hybrid—outlining the pros and cons of each. Paul emphasizes that while the traditional route might aim for broader recognition, self-publishing and hybrid methods allow authors to maintain control over their work and potentially see faster results. For those looking to understand how to publish a book, the episode provides valuable insights into both the practical steps and the strategic considerations involved.
Additionally, Paul discusses the importance of leveraging a book not just as a standalone product but as a part of a broader marketing strategy. He suggests using the book to engage with potential clients, repurpose its content for workshops, and create opportunities for speaking engagements. The conversation touches on the tools and strategies that can help authors reach bestseller status on platforms like Amazon, including the importance of driving sales within a specific time window.
Overall, the podcast offers a comprehensive guide on how to write a book and how to publish a book, with practical advice tailored to professionals looking to establish themselves as thought leaders in their industry. The episode underscores the power of authorship in building a brand, attracting the right clients, and ultimately growing a business.
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#theconciergecpa #jackiemeyer
