The CPG View

The CPG View

The #1 CPG information source for Global Omni-Channel Leaders.

Empowering you to win in CPG!

Recent Episodes

March 27, 2025

The Future of Brand Experience: Retail Media, DTC, and Creative Strategy with Michael Lovegrove (Chief Experience Officer at Omnicom Commerce)

As the Chief Experience Officer overseeing a wide range of teams—Creative, Strategy, CX, Retail Media, and DTC—how do you ensure alignment across these diverse functions to deliver a seamless customer experience? Creative and...
March 20, 2025

Elevating eCommerce with Content : The Kraft Heinz Company's Approach to Digital Shelf Mastery (Christina Tziallas, Head, Digital Shelf, Process Improvement and Last Mile/Emerging Markets)

Can you tell us more about the specific challenges that Kraft Heinz faced when it comes to reaching consumers through the digital shelf? What was the process like of selecting your tech partner to help address those challenge...
March 13, 2025

Winning the Digital Shelf: Omar Haque on Omnichannel Strategy, Leadership, and Innovation (Vice President & General Manager, Omnichannel at Bimbo Bakeries USA)

Given your experience in shaping the online future of CPG and FMCG, could you share some key strategies or insights on how CPG companies can successfully navigate the ever-evolving digital landscape, especially in the context...
March 6, 2025

Cracking the Code: Identity Resolution, First-Party Data & Growth with Adam Robinson (Founder & CEO of RB2B and Retention.com)

You've had an incredibly diverse career. Can you share how those experiences shaped your entrepreneurial journey and brought you to where you are today with Retention.com and RB2B? What excites you the most about the work you...
Feb. 27, 2025

Swag & Strategy: Navigating the Future of Digital Commerce (Swagat Choudhury , Global Digital Commerce Director - Perfect Digital Store at Mars )

You've spent a significant part of your career at the forefront of new-age marketing, especially in digital and e-commerce. What major shifts in digital commerce do you anticipate in the CPG industry over the next few years? ...
Feb. 20, 2025

Unlocking Retail Media’s Power: Molly Hjelm on Data, Programmatic Advertising & Brand Growth (Head of Ad Sales, DG Media Network at Dollar General)

Can you walk us through your career journey and share the pivotal moments that led you to become the Head of Ad Sales at DG Media Network? You’ve mentioned that you get energy from working with brilliant people and cultivatin...