Nov. 7, 2024

Redefining Retail Media: Insights from Austin Leonard on Data, Strategy, and Evolving Consumer Trends (Austin Leonard, Senior Vice President, Business Development at Epsilon)

Redefining Retail Media: Insights from Austin Leonard on Data, Strategy, and Evolving Consumer Trends (Austin Leonard, Senior Vice President, Business Development at Epsilon)

Can you elaborate on how your experience in event marketing, radio, and digital media has contributed to your proficiency in leveraging Retail Media Networks to drive advertising outcomes for retailers?

 

As someone passionate about learning and continuous improvement, can you share specific instances where you've adapted your strategies within Retail Media Networks to stay ahead of industry trends and deliver exceptional results for clients?

 

Given your expertise in areas such as programmatic display advertising and e-commerce strategy, how do you tailor your approach within Retail Media Networks to meet the evolving needs and preferences of both retailers and consumers?

 

How do you envision the future of Retail Media Networks (RMN) evolving with the integration of AI and person-first identity targeting, and what impact do you foresee this having on advertisers, retailers, brands, and publishers?

 

What are some common challenges faced by retailers when implementing and scaling their RMN platforms, and how can technology partners help address these challenges to drive success in the evolving digital advertising ecosystem?