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With the rebranding to Shipt Media™ and the introduction of new media assets and analytics, what are the key changes brands like Kraft Heinz, Unilever, and Target can expect? How will these changes enhance their advertising and customer engagement strategies?
What are you hearing from brands when you engage with them on the platform? What are some of the key things they’re looking for when considering how to invest their dollars?
Shipt Media has doubled its ad products in the market over the past year. Could you elaborate on some of these new ad products and how they are tailored to meet the evolving needs of your partners?
The partnership with Criteo is highlighted as a significant step towards standardized analytics. Can you discuss how this collaboration has expanded campaign performance insights for your brand partners and what this means for the future of retail media analytics?
Shipt boasts a uniquely loyal audience that spends significantly more annually compared to the average omnichannel shopper. What strategies have been most effective in building this loyalty, and how does Shipt Media plan to leverage this to provide value for both customers and brands?
