Recent Episodes
How I find business ideas
Alex shares his 6 strategies for identifying business ideas. — Show Notes: (0:00) A note from our sponsor (2:26) Welcome back to Founder’s Journal (3:34) Business ideas are everything (5:21) How I find business ideas (6:25) T...
I launched an AI agent
Alex breaks down his new business, Distro, the first AI content strategist. — Show Notes: (0:00) A note from our sponsor (2:26) Welcome back to Founder’s Journal (3:34) Be a student of AI (5:48) Post-It Note Pitch (7:08) Laun...
My biz's 6 defining moments
Alex does a 2-year lookback on his 7-figure B2B content agency, storyarb. — Show Notes: (0:00) A note from our sponsor (2:26) Welcome back to Founder’s Journal (3:00) 2-year storyarb review (3:36) Founding story (8:05) The pi...
Conferences are (mostly) a waste
Alex does a SXSW 2025 recap. Here’s what to expect: Why conferences are a waste Two exceptions to the rule 7 stops & lessons — Show Notes: (0:00) A note from our sponsor (2:26) Welcome back to Founder’s Journal (3:35) When co...
Being lazy is good
Episode 142: Alex talks about his do sh*t meter & give a sh*t meter, how to calibrate them properly, and why they’re essential for being a successful founder. — Show Notes: (0:00) A note from our sponsor (2:26) Welcome back t...
$12 billion startup caught spying
Episode 142: Alex breaks down the drama between Deel & Ripping, the VC-backed HR software giants. Here’s what to expect: Why Rippling is suing Deel for corporate espionage The timeline of events A lawyers analysis of the case...
Becoming a multipreneur
Episode 141: Alex breaks down his 2-year journey as a multipreneurHere’s what to expect: What is multipreneurship? Why did Alex pick this path 2 years into storyarb 6 lessons from multipreneurship — Show Notes: (0:00) A note ...
7 tactics for non-cringy sales
Episode 141: Alex shares why sales is king of the hill in entrepreneurship & how you can be great at it.Here’s what to expect: Why sales is misbranded Why sales is a founder’s most important skill 7 tactics Alex used to sell ...
How Pieter Levels Hit $67k MRR in 3 Weeks
Episode 140: Alex breaks down Pieter Levels’ AI-coded flying game, which hit $67,000 in monthly revenue in just 3 weeks. Here’s what to expect: The stats & story behind Levels’ flying game Key lessons to take from this busine...
Why boring work is inevitable
Episode 139: Alex talks about the unsung hero of startups: boring work. He shares how society forgets that much of entrepreneurship involves doing boring work privately, to become celebrated publicly. He also breaks down thre...
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