The Crazy Ones

Episodes

Sept. 15, 2023

How I Would Build an Uber for Language

Episode 42: Alex Lieberman ( @businessbarista ) shares 8 businesses that he’s bullish on. He breaks down the idea, the problem that needs solving, the business model, and why he’s bullish. If any of these ideas are interestin...

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Sept. 13, 2023

Why the Paradox of Success Still Haunts Me

Episode 41: Alex Lieberman ( @businessbarista ) talks about the Paradox of Success, what it is, and why it’s important. It’s an issue that Alex, and many other successful entrepreneurs grapple with as they continue to find su...

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Sept. 11, 2023

Where I Go For Startup Ideas

Episode 40: Welcome to Edge City. Alex Lieberman ( @businessbarista ) reveals his process for generating startup ideas. It’s a combination of how many people will want your idea, basically how big the market is; and how badly...

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Sept. 8, 2023

How Short Term Pain Can Bring Long Term Success

Episode 39: No pain, no gain. What doesn’t kill you makes you stronger. Growth lies in discomfort. Pressure makes diamonds. You’ve probably heard these phrases multiple times. It’s supposed to capture the relationship between...

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Sept. 8, 2023

An Investor’s Briefing

We kick off season 4 by exploring the current economic and financial landscape and the tools investors can use to navigate it.

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Sept. 6, 2023

5 Steps to Building a Better Internet Audience

Episode 38: Building an audience or following on social media is no longer an influencer-exclusive goal. Entrepreneurs and business builders can leverage a large following to reap benefits to their business. Alex Lieberman ( ...

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Sept. 4, 2023

The Difference Between Demand and Product Market Fit

Episode 37: Alex Lieberman ( @businessbarista ) shares 6 musings in the last week that have been the conversation of the Internet-sphere. Learn why demand does not equal product market fit, how we tend to overreact to every t...

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Sept. 1, 2023

Why I Lost Motivation After Selling Morning Brew

Episode 36: It’s time for another mailbag episode! Alex Lieberman ( @businessbarista ) answers some burning questions from our listeners. In this episode, Alex talks about how to balance your long-term brand with short-term p...

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Aug. 30, 2023

Why All Entrepreneurs Are Contrarians w/ Codie Sanchez

Episode 35: Codie Sanchez ( @Codie_Sanchez ) stops by to drop off gems about business building. As someone who’s used to going against the grain, she proudly wears the title of “unemployable,” in that she was meant to be an …

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Aug. 28, 2023

Why Founders Should Choose Good Quests

Episode 34: Alex Lieberman ( @businessbarista ) reviews the article “Choose Good Quests” and talks about 4 types of quests every entrepreneur will have to choose from. Knowing which quest you’re on can determine how much effo...

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Aug. 25, 2023

How Hoka Ran Away With The Competition

Episode 33: Lace them up! Alex Lieberman ( @businessbarista ) dives into the meteoric rise of Hoka , the popular shoe brand that just crossed the $1 billion mark in revenue. Since the pandemic, it went from having less than …

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Aug. 23, 2023

3 Frameworks to Hiring Top Talent w/ Romeen Sheth

Episode 32: Romeen Sheth ( @RomeenSheth ) steps in for a guest founder’s journal to share his 3 frameworks related to talent. These simple, but effective frameworks can help any founder hire the right talent to make their org...

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Aug. 21, 2023

Inside the Mind of Elon Musk

Episode 31: Alex Lieberman ( @businessbarista ) analyzes a viral tweet by a former director at Twitter where she talked about the moments leading up to Twitter’s sale to Elon Musk and what it was like working with him. While …

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Aug. 18, 2023

Why Vacationing Is Actually Good For Your Company

Episode 30: Alex Lieberman ( @businessbarista ) has returned from his vacation in Africa. During his trip, he got to experience rich culture and world-class service. It was the break needed to acquire a new perspective on his...

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Aug. 16, 2023

Use This Playbook For BIG Disagreements At Work

Episode 29: Disagreements and conflicts are bound to happen. They can either make you stronger as a team through resolution and understanding, or become detrimental that can hurt the business. Alex Lieberman ( @businessbarist...

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Aug. 14, 2023

8 Biases That Cloud Decision-Making (and How to Manage Them)

Episode 28: Alex Lieberman ( @businessbarista ) runs through 8 biases that affect all business leaders and decision-making. He ties real-life examples during the early days of Morning Brew to each bias and the reflections fro...

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Aug. 11, 2023

How I Built The Hustle w/ Sam Parr

Episode 27: In another edition of a guest entry for Founder’s Journal, Sam Parr ( @thesamparr ) shares the secrets of how he built The Hustle , a wildly popular newsletter covering business and tech that was acquired by Hubsp...

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Aug. 9, 2023

How To Make The ‘Right’ Mistakes

Episode 26: Mistakes happen. But it can be difficult knowing which mistake is the right one or the wrong one. Depending on the type of mistake, they can either help solidify a foundation for your business or create a structur...

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Aug. 7, 2023

4 Characteristics Your Top Talent Should Have

Episode 25: Alex Lieberman ( @businessbarista ) has hired the first employee for his business. It’s a pivotal moment and crucial time as it can set the tone for future success. If you’re trying to look beyond the resume, your...

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Aug. 4, 2023

Do Bugs Get The Credit For Pokémon?

Episode 24: Alex Lieberman ( @businessbarista ) does his temperature for the week where he shares what went well, what didn’t, and what he learned. Multimedia has grown tremendously at Morning Brew and Alex celebrates the big...

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Aug. 2, 2023

Why Insecurities Can Make You a Better Founder

Episode 23: Alex Lieberman ( @businessbarista ) has insecurities and he wants to share it with the world. Leaders are often perceived as being impervious to any shortcomings they may have in their business, personalities, or ...

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July 31, 2023

9 Steps To Elevate Your Inner Circle

Episode 22: Often the most successful people have an inner circle that they trust and can turn to when they need support. Alex Lieberman ( @businessbarista ) shares this quick 9 step exercise to identify, audit, and elevate y...

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July 28, 2023

How To Curate Content That Works For You

Episode 21: Did you know that 90% of the world’s data was created in the last two years? There’s an abundance of content out there. Alex Lieberman ( @businessbarista ) shares his tips on how to cut through the noise …

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July 26, 2023

How Bob Iger Deals With Tragedy

Episode 20: Alex Lieberman ( @businessbarista ) shares his takeaways from Bob Iger’s memoir The Ride Of A Lifetime . Considered one of the most prominent CEOs of all-time, his journey is filled with peaks and valleys. While t...

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