The Crazy Ones
Jan. 17, 2024

The First Amazon Shareholder Letter: Summarized & Analyzed

Episode 95: Today, I’m sharing one of the greatest pieces of business writing living on the internet today. It’s been hiding in plain sight since 1997 yet the fact every entrepreneur hasn’t read it is criminal. I’m talking about the very first Amazon shareholder letter written by Jeff Bezos the year that the company went public. It’s a 4 page, 1600-word letter, but it punches way above its word count. On this episode I’m going to summarize the letter for you & share a number of timeless business lessons that are as valuable today as they were in 1997.

1997 Shareholder Letter: https://media.corporate-ir.net/media_files/irol/97/97664/reports/Shareholderletter97.pdf

How to Calculate Product-Market Fit: https://foundersjournalpod.morningbrew.com/measuring-product-market-fit/


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