Episode 19: Today, hosts Alex Lieberman (@businessbarista) and Jesse Pujji (@jspujji) are breaking down the recent sale of Jesse’s first business, Ampush. From building the company in the early days, to making the decision to sell, to the actual negotiations and the emotional aftermath, Jesse and Alex dig into all of it.
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Alex Lieberman (@businessbarista)
Jesse Pujji (@jspujji)
Links:
Jesse’s 2010 Online Lead Generation deck - https://drive.google.com/file/d/1ytoG8QYs5TVTEk1FI8C6iOGJpKZAO4Ka/view?usp=sharing
Jesse’s twitter thread after selling Ampush - https://twitter.com/jspujji/status/1617946119954395136?s=20&t=C38MvRbPTScJlllgWvC8rQ
Tinuiti Acquires Ampush - https://www.prnewswire.com/news-releases/tinuiti-acquires-ampush-unlocks-new-level-of-end-to-end-performance-social-and-creative-for-clients-301729427.html
(00:46) - Intro
(04:50) - How Tinuity came to acquire Jesse’s company, Ampush
(07:20) - The creation and growth of Ampush
(18:43) - The first time Ampush tried to sell
(24:35) - What led Jesse to transition out as Ampush’s CEO
(30:04) - What drove the more recent decision to sell Ampush
(32:41) - What the process of selling Ampush looked like
(43:44) - What Jesse prioritized when negotiating the sale of Ampush
(49:53) - The emotional experience of selling Ampush
(1:02:25) - The importance of having a supportive partner in the entrepreneurial journey
(1:06:05) - Why the sale has made Jesse feel successful
(1:08:03) - How Jesse thinks about raising his kids now that he’s reached a certain level of success
(1:10:51) - What’s next for Jesse
