Episode 32 Founder’s Journal: Alex Lieberman (@businessbarista) shares his experience and tips on how to acquire your first group of customers, whether that be 100 or 1000. First, he talks about the early stages of Morning Brew, going from classroom to classroom to sign people up for the newsletter. This approach is known as the hub & spoke model which he plans on using for The Plunge. Then, he’ll talk about Lenny Rachitsky’s essay that dives into 7 successful ways to obtain early customers.
Links:
http://paulgraham.com/ds.html
https://www.lennysnewsletter.com/p/how-the-biggest-consumer-apps-got
https://viral-loops.com/blog/robinhood-referral-got-1-million-users/
#TheCrazyOnes #Startups #Entrepreneur
Listen to The Crazy Ones here: https://link.chtbl.com/OV4W93_W
Watch The Crazy Ones here: https://www.youtube.com/@TheCrazyOnesPod
Subscribe to Morning Brew!
Sign up for free today: https://bit.ly/morningbrewyt
Follow The Brew!
Instagram - https://www.instagram.com/morningbrew/
Twitter - https://twitter.com/MorningBrew
Tik Tok - https://www.tiktok.com/@morningbrew
Follow Our Hosts!
Alex Lieberman (@businessbarista)
Jesse Pujji (@jspujji)
(01:20) Intro
(01:56) Early days of the Brew
(03:32) Growth strategies for the Brew
(09:32) Hub & Spoke model
(11:32) Growth plan for The Plunge
(13:51) Successful growth strategies
(15:33) Define focus
(19:36) Utilizing organic social ads
(21:47) Lenny Rachitsky essay
How To Get Your First Customers
