Episode 25: Today, hosts Alex Lieberman (@businessbarista) and Jesse Pujji (@jspujji) are discussing how Rihanna built her businesses. From convincing Jay-Z to being a multi-platinum artist to establishing her fashion brand, Fenty Beauty, Rihanna has grown to be one of the most iconic figures today. Then, Jesse and Alex get into how to validate your business ideas, sharing insights and methods to ensure entrepreneurs properly test their idea to gauge if there’s a demand.
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Alex Lieberman (@businessbarista)
Jesse Pujji (@jspujji)
(00:36) - Intro
(04:46) - The Rundown
(05:32) - The business of Rihanna
(07:43) - How Rihanna reinvented herself with Fenty Beauty
(13:07) - Lessons entrepreneurs can learn from Rihanna
(24:25) - How to test new business ideas
(25:20) - What entrepreneurs commonly overlook
(27:28) - Alex tests "The Plunge" with Jesse
(30:40) - "Waypoints" or "Stage gates" to test engagement
(36:12) - Alex conducts an experiment to drive engagement
(40:17) - Proven models to test business ideas
(49:31) - AMA: Pros and cons of sharing profitability
Takeaways from Rihanna’s Career & How to Test Your Business Ideas
