In five years, NERDS candy sales catapulted from $50 million to $500 million. But how? Alex Lieberman investigates why Gen Z, TikTok, and the launch of a new hero product are to thank for the brand’s unprecedented growth.
0:00 - Intro
0:49 - NERDS Gummy Cluster Craze
1:40 - NERDS History
3:26 - IT’SUGAR
4:33 - NERDS Comeback
4:51 - The True Genius of NERDS
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