How Recruiting Became A Family Business With Ernie Moreno

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Ernie Moreno is a successful business owner who believes in the power of mentoring and helping others achieve their goals. Throughout his life, he has encountered several people who believed in him and helped him in his journey towards success. Some notable examples are his high school teachers and coaches who saw potential in him and encouraged him to pursue his dreams.

However, Moreno's path towards success did not come easily. He started working in the fields of California at the age of four or five due to a lack of babysitting options. He worked picking oranges and peaches, and when he turned twelve, he started picking by the hour because he looked older than he was. Despite working long hours in the fields, Moreno's hunger for success and a better life pushed him to strive for more.

After college, he took nonprofit jobs and eventually became a United Farm Workers (UFW) organizer working for only $5 a week and room and board. He saw firsthand the struggles of farmworkers and the injustices they faced. Moreno continued to pursue his education and went to law school with his wife. They then returned to working with the UFW.

Moreno's career took a significant turn when he received a call offering him an HR manager position. He accepted the job, eventually becoming a VP. Unfortunately, he found himself in a position working for a boss he didn't like and being fired from a job he didn't like either. But these setbacks didn't deter Moreno. He learned that to take control of his life, he had to be proactive and decided to start his own business.

Starting your own business can be daunting, but Moreno believes that having someone who believes in you is critical. His wife has been his biggest supporter throughout his journey, and it was his children who referred to Moreno's business as "the family business." Since 1998, Moreno has been working from home and prefers communicating with clients over the phone rather than in person.

Recruitment has been the focus of Moreno's business, and he has provided valuable insights to those who reached out to him for mentorship. He emphasizes that recruiting is a selling business and encourages people to learn how to sell if they want to succeed in this industry. Moreno suggests that recruiting involves many little things to learn, including screening candidates and making successful placements. He recommends using podcasts, books, and YouTube videos to learn different approaches to recruitment and sales.

Moreno's business has grown, and he now has a team of independent recruiters. Anyone who wants to work with Moreno needs to show that they are hungry to learn. For Moreno, mentorship is about teaching and guiding people who are willing to put in the effort to succeed. He differentiates between a mentor and a trainer/teacher, saying that someone can teach you but not necessarily mentor you if there's no connection or willingness to put in the effort from both sides.

In conclusion, Ernie Moreno's life experiences have shaped his perspective and how he approaches opportunities. Despite the obstacles he faced, he remained hungry for success and followed his dreams. Moreno's belief in the importance of mentorship reflects his desire to help others and guide them on the path towards success.

YouTube: https://youtu.be/lsiDe4IspqU

Ernie Moreno LinkedIn: https://www.linkedin.com/in/erniemoreno

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