James Blackwell, Director of the Agency Blueprint and managing director of Ronald James Group, was interviewed by Benjamin on the Elite Recruiter podcast. Blackwell discussed his journey in the recruitment industry, starting as a car salesman before falling into recruitment and eventually starting his own agency in 2015. He spoke about the common issue of recruiters setting up their own agency and becoming highly paid employees for their own business instead of growing and scaling.
To hit the seven-figure mark in a recruitment business, Blackwell advised building a client attraction system through a Dream 100 campaign for repeat business and winning clients exclusively retained by creating a unique methodology and signature sales pitch deck. However, to scale beyond $100-250k, it is important to learn how to be a business owner and not just a recruiter. Blackwell emphasized that a highly employed solopreneur is not a business owner.
During the conversation, Blackwell discussed strategies for small and solo recruitment agencies to thrive in a recession by being leaner and more agile than larger agencies. In addition to sending automated email or LinkedIn campaigns, agencies should consider going the extra mile to differentiate themselves, such as building a marketing agency to help boost a client's brand and attract better talent or offering a free workshop to potential clients.
Regarding starting one's own recruitment agency, Blackwell advised on the importance of having a mentor and a plan to map out the niche market and win clients, and not to worry about the website initially. He also suggested not taking investors and focusing on building a proper business by getting some money coming in and then building client acquisition system and operations. Blackwell emphasized the importance of investing in oneself and not taking 50-50 partnerships or giving away billings every month to companies that invest in recruitment agency startups.
Blackwell recommended the book "How to Get Rich" by Felix Dennis for its practical advice on building a successful business with systems and "Built to Sell" by John Wobbleau Talk for its principles on building a business that is not reliant on the owner. He also shared his favorite quote, "If you think you can, then you can, and if you think you can't, you can't."
Throughout the conversation, Blackwell emphasized the importance of building relationships and honing persuasion skills as a recruiter. He recommended the book "Search and Placement" by Steve Finkel as a valuable resource for new recruiters. For experienced recruiters, he suggested considering going out on their own to build their own business empire or partnering with their current agency to add value and progress within the company. He also advised against seeking investors for a recruitment agency startup, as this often results in giving away a large portion of billings without receiving adequate support or systems to build the business. He emphasized the importance of investing in oneself and finding a mentor for guidance and support.
James Blackwell:
https://www.youtube.com/@Jamesblackwellrecruitment
https://www.entrepreneurjames.co.uk/case-study
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