Welcome to the Fallible Nation!

Alex Sanfilippo: The 3 Essential First Steps to Make Your 2024 Goals a Reality

If you're feeling frustrated and stuck because your current actions to achieve success in 2024 are not producing results, then you are not alone! It may seem like you're hustling and working hard, but the outcomes you desire are still out of reach. I...

If you're feeling frustrated and stuck because your current actions to achieve success in 2024 are not producing results, then you are not alone! It may seem like you're hustling and working hard, but the outcomes you desire are still out of reach. Instead of seeing progress, you may be experiencing setbacks and feeling overwhelmed by the lack of clarity and direction. But there is a way forward, and specific insights and actionable steps can help you break through these barriers and achieve your goals.

"The first thing before you even try to set a goal is you have to remove some things from your plate. You need to have more margin." - Alex Sanfilippo

In this episode, you will be able to:

  • Unlock the key to fulfillment in life.
  • Discover the power of prioritizing health and energy.
  • Learn to balance personal growth with family responsibilities.
  • Embrace the importance of preparation and testing.
  • Master the art of setting tangible goals for success.

My special guest is Alex Sanfilippo

Alex Sanfilippo is the founder of Podmatch, a software aimed at streamlining the podcast guest and host connection process. His podcast, "Podcasting Made Simple," provides practical insights for both aspiring podcasters and guests. With a solid entrepreneurial background from a young age, Alex brings a unique perspective to the discussion on achieving clarity, direction, and success in the upcoming year. His extensive experience and commitment to the podcasting industry position him as a credible source for actionable strategies to accomplish goals in 2024.

The key moments in this episode are:
00:00:00 - Embracing Personal Growth
00:01:11 - Introduction to the Fallible man podcast
00:03:27 - Mission for Fulfillment
00:04:47 - Ideal Superpower and Humility
00:08:28 - Impactful Purchase and Meaningful Experiences
00:10:55 - Relationship with God and Marriage
00:12:04 - Not an Athlete
00:13:55 - Entrepreneurial Values
00:15:31 - Introduction to Alex's Work
00:20:51 - Early Entrepreneurial Experience
00:21:51 - First Business Venture
00:26:02 - Importance of Preparation
00:27:42 - Entrepreneurial Journey
00:31:58 - Validating Market Need
00:32:48 - Importance of Planning and Preparation
00:33:48 - Entrepreneurship Tips
00:35:49 - New Year's Resolutions
00:39:30 - Shocking New Year's Resolution Statistics
00:43:35 - The Power of Successful Goal Setting
00:43:50 - Setting the Stage for Success
00:44:19 - Importance of Quality Sleep
00:45:04 - Applying Clarity and Direction
00:52:16 - Defining Success
00:54:59 - Incremental Growth and Personal Development
00:56:41 - Consistency and Specificity in Goal Setting
01:03:23 - Non Outcome-Based Goals
01:05:36 - Importance of Analytics and Measurement
01:07:24 - Making Room for Success
01:08:26 - Specific Goals and Daily Actions
01:09:25 - Accountability and Commitment
01:10:23 - Connecting with the Guest
01:12:54 - Encouragement for Personal Growth

Podcasting Made Simple is a top-rated podcast about podcasting. Whether you’re a podcast guest or a podcast host, by listening to these weekly masterclass episodes hosted by Alex Sanfilippo, along with other successful podcasters and podcast guesting experts, you will equip yourself with practical and actionable ideas for succeeding in the world of podcasting. 

If you want to elevate your podcasting game on either side of the mic to improve your craft and make a bigger impact on the world, Podcasting Made Simple is the podcast for you! 

 

 

Guest Links:

https://podpros.com/

https://www.facebook.com/AlexJSanfilippo

https://www.instagram.com/ajsanfilippo/

https://www.linkedin.com/in/alexsanfilippo/

https://www.pinterest.com/podmatch/

https://twitter.com/AJSanfi

https://www.youtube.com/c/PodPros_com

Sponsors:

Grow YOUR Show: The Easy Button for Podcasters

Have you thought about starting a podcast to grow your business or even as a hobby? Then you need to go talk to my friend Adam Adams. I trust him and so you should you!

https://growyourshow.com/

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Transcript
1
00:00:00,480 --> 00:00:04,220
You owe it to yourself, become the best
version of yourself to live life at

2
00:00:04,250 --> 00:00:09,479
the fullest is something that, that you
really deserve and that you should do.

3
00:00:09,480 --> 00:00:12,310
And I feel that so many of us in
society today, we just kind of settle

4
00:00:12,320 --> 00:00:14,040
for what society puts in front of us.

5
00:00:14,390 --> 00:00:17,429
But if you sit down and reflect and
think about what you want, I think you'll

6
00:00:17,429 --> 00:00:22,020
realize it's not only counterculture, but
it's just really different than what maybe

7
00:00:22,020 --> 00:00:23,370
you're used to in your daily routines.

8
00:00:23,775 --> 00:00:26,525
And so my thing is just sit back and
really think about Hey, what is it

9
00:00:26,525 --> 00:00:30,185
that really wanted this life and start
taking tangible steps, little things

10
00:00:30,185 --> 00:00:31,674
every day to start getting closer to it.

11
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Because I find that the more we do this
more intentionally are with our time,

12
00:00:35,365 --> 00:00:36,714
the more we really get out of life.

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00:00:36,905 --> 00:00:39,694
And I just am so sad seeing people
that aren't making it there.

14
00:00:39,695 --> 00:00:43,044
So I encourage you reflect,
do this thing, get out there.

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00:00:43,335 --> 00:00:45,525
And I just think that you'll
learn to enjoy life more than

16
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you ever even thought possible.

17
00:00:51,904 --> 00:00:53,194
Here's the million dollar question.

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00:00:53,785 --> 00:00:56,084
How do men like us reach
our full potential?

19
00:00:56,620 --> 00:01:00,610
Growing to the men we dream of being
while taking care of our responsibilities,

20
00:01:00,940 --> 00:01:05,410
working, being good husbands, fathers,
and still take care of ourselves?

21
00:01:06,330 --> 00:01:07,840
Well, that's the big question.

22
00:01:08,610 --> 00:01:11,560
In this podcast, we'll help you
answer those questions and more.

23
00:01:11,730 --> 00:01:14,409
My name is Brent and welcome
to the Fallible Man Podcast.

24
00:01:18,299 --> 00:01:20,230
Welcome to the Fallible Man
Podcast, your home for all

25
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things man, husband, and father.

26
00:01:21,710 --> 00:01:22,860
Big shout out to Fallible Nation.

27
00:01:22,860 --> 00:01:24,510
A warm welcome to our
first time listeners.

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00:01:24,510 --> 00:01:26,640
Hey, We know you have a lot
of options when your time.

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00:01:26,640 --> 00:01:27,870
So thanks for checking us out.

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Be sure and leave us some
feedback on the show.

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We'd love to hear from you.

32
00:01:31,040 --> 00:01:32,060
My name is Brent today.

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My special guest is entrepreneur,
software founder and podcast host.

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Alex Sanfilippo.

35
00:01:36,960 --> 00:01:39,330
Alex, welcome to the Fallible Man podcast.

36
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Brent, thank you so
much for having me, man.

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00:01:40,900 --> 00:01:42,420
Really an honor to be here with you today.

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00:01:43,110 --> 00:01:46,409
Alex, I love having my friends on and
it's so, this is so long overdue, dude.

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00:01:46,409 --> 00:01:47,490
I'm so glad you're here today.

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00:01:47,490 --> 00:01:48,590
Thanks for taking the time.

41
00:01:49,249 --> 00:01:50,220
How's your trivia?

42
00:01:51,260 --> 00:01:53,420
Man, I mean, I listen, I'm
a listener to your podcast.

43
00:01:53,440 --> 00:01:56,450
You and I are friends, like you said,
so, uh, I know this question's coming.

44
00:01:56,700 --> 00:01:57,730
And I just have to be honest, man.

45
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My trivia is just so awful.

46
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Um, but let's go.

47
00:02:01,810 --> 00:02:02,460
I'm, I'm ready.

48
00:02:02,460 --> 00:02:03,369
Okay.

49
00:02:03,370 --> 00:02:03,660
Okay.

50
00:02:03,940 --> 00:02:04,310
I got one.

51
00:02:04,390 --> 00:02:05,340
I got a good one for you.

52
00:02:06,354 --> 00:02:10,384
When were the Guy Fawkes and
the Gunpowder Plot discovered?

53
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Is it 1505, 1605, 1705, or 1805?

54
00:02:19,345 --> 00:02:20,145
I have no idea.

55
00:02:20,185 --> 00:02:22,120
1705 is what I'm gonna go with.

56
00:02:22,120 --> 00:02:23,125
I'm gonna go with 1705.

57
00:02:23,305 --> 00:02:24,034
I don't know why.

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I feel like I've heard that date before.

59
00:02:25,255 --> 00:02:26,804
And so I'm like, maybe
that's, maybe that is it.

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00:02:26,815 --> 00:02:28,829
Or you're trying to trick me
and you're just picking a date.

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If it is like a meaningful date
as it is, I should know what it

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stands for, but let's go with that.

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1705, final answer.

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Okay.

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Okay.

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Do you know who Guy Fawkes is?

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Not really.

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I know.

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I mean, I've heard it, but I
don't, I don't know much about it.

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I can't.

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Are you a movie guy?

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Huh?

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00:02:41,549 --> 00:02:42,339
Are you a movie guy?

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No.

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Okay.

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V for Vendetta was all about the
Guy Fawkes gunpowder, uh, plot.

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So.

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5th of November.

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And I don't know the date.

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I don't know like the year.

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That's the thing, right?

82
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Isn't it Remember, Remember the 5th
of November, wasn't that it, right?

83
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Yeah, and I only know it's from, okay,
so I do know that movie and I've seen

84
00:03:01,875 --> 00:03:05,814
it, but that's the only thing I know,
so like, Anything beyond that, which

85
00:03:06,085 --> 00:03:09,424
I just don't know anything about, so
uh, but hey, I'm gonna hold on to that

86
00:03:09,605 --> 00:03:11,204
1705 and we're gonna go with that.

87
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Let's see if that works
out for me, alright?

88
00:03:13,015 --> 00:03:14,795
All right, guys, you know,
the rules don't cheat.

89
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Don't pause.

90
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Don't go ahead.

91
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Remember your answer.

92
00:03:17,165 --> 00:03:19,125
If you're driving, please
don't stop and write it down.

93
00:03:19,575 --> 00:03:22,065
And we'll come back to that a
little bit later in the show.

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00:03:22,354 --> 00:03:25,924
Now, Alex, in your own words,
who is Alex Sanfilippo?

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I'd say this a man on a mission.

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00:03:30,214 --> 00:03:34,565
And what I mean by that is I'm
somebody who is seeking fulfillment

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in life and fulfillment can mean
something different to each of us.

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00:03:37,845 --> 00:03:41,215
So for me, it just ties directly
into my core values, which is first

99
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and foremost, to follow Jesus.

100
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Uh, it's to love well, it's to
serve first, and to bring the joy.

101
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Those are four things that I
believe that, that the creator,

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that God put on my heart.

103
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And so for me, I'm a man on a mission
to fulfill, to have fulfillment in my

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life, and it's through those four things.

105
00:03:57,495 --> 00:04:00,445
And uh, if, if I can dive a little
bit more into that, like the way that

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that happens is fulfillment in life I
find comes from meaningful experience.

107
00:04:05,320 --> 00:04:08,690
And meaningful experience comes
from us having enough energy

108
00:04:08,880 --> 00:04:10,579
to get off the couch, right?

109
00:04:10,740 --> 00:04:13,999
To be healthy enough to not be
stuck in a bed, uh, to make sure

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we're using our time wisely.

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00:04:15,639 --> 00:04:21,269
And for many of us, like, things like,
uh, TV, movies, uh, playing on our

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phones, those are things that take
up a lot of our, a lot of our time,

113
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and I don't want that to be my life.

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So for me, I say, okay, as long as I'm
increasing my energy, I'm prioritizing

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my health, uh, I'm gonna make sure
that I use my time to build meaningful

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experiences with people I care about.

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And when I do that, I'm
more fulfilled in life.

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So again, it's, it's all about
following Jesus, loving, well

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serving first and bringing joy.

120
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And that to me is my mission that I'm on.

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Love it.

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I love it, man.

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00:04:45,780 --> 00:04:48,050
If you could have any superpower,
what would it be and why?

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00:04:48,929 --> 00:04:52,379
So I'll go back to, I'll go to
a movie cause that's the only

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way I know how to describe it.

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00:04:53,179 --> 00:04:55,740
There was a movie called
jumper, uh, years back.

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00:04:56,020 --> 00:04:57,870
Um, I don't even know who was in it.

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00:04:58,290 --> 00:05:00,820
The main guy was, he also played
Anakin Skywalker, I'm a Star Wars

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00:05:00,820 --> 00:05:01,980
nerd, so that's who he played.

130
00:05:02,230 --> 00:05:04,390
By the way, trivia, if you would
have asked me a Star Wars question,

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00:05:04,390 --> 00:05:05,560
man, I would have been ready to go.

132
00:05:05,800 --> 00:05:09,740
Um, but so the whole idea of like a
jumper, quote unquote, is somebody

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that can see a picture of somewhere,
or if they've been somewhere before,

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00:05:13,110 --> 00:05:16,239
at any point they can just think
and they'll, they'll transport

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00:05:16,239 --> 00:05:17,629
from where they are to that place.

136
00:05:18,100 --> 00:05:19,830
And I think that'd be a
sweet superpower, man.

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I'd love to be like, right when I'm done
with this, like, I think I need a break.

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00:05:22,820 --> 00:05:24,270
Maybe a margarita on a beach somewhere.

139
00:05:24,480 --> 00:05:27,290
I would, I would go straight
over to Mexico, right?

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00:05:27,290 --> 00:05:30,450
Sit on the beach, have a drink and then,
and then fly back in for my next call.

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00:05:30,450 --> 00:05:30,700
Right.

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00:05:30,730 --> 00:05:31,899
Like basically come back in.

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00:05:32,190 --> 00:05:34,040
Uh, also jobs would be easy.

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00:05:34,320 --> 00:05:38,700
I could be like a, a very
urgent courier, uh, of product.

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If you're like, Hey, this has
got to get to, to China tomorrow.

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It's gotta be there and be like, cool.

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00:05:42,699 --> 00:05:44,180
I'll do it in the next five minutes.

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If you give me this much money.

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Right.

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00:05:45,670 --> 00:05:50,060
So, uh, I also found a job with my ideal
superpower of being a quote unquote

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jumper as it's called, which just means.

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Transporting it in real time
to anywhere that you've been

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previously or seen previously.

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00:05:55,930 --> 00:05:56,340
I love it.

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00:05:56,510 --> 00:05:58,070
That's I've never heard that before, too.

156
00:05:58,310 --> 00:05:58,800
Nice.

157
00:05:58,930 --> 00:05:59,670
I was worried.

158
00:05:59,750 --> 00:06:00,979
You have so many episodes, man.

159
00:06:00,979 --> 00:06:02,740
And like, I've heard some
really creative ones on here.

160
00:06:02,740 --> 00:06:04,740
I was like, this has got to have
been said before, so I'm psyched

161
00:06:04,750 --> 00:06:05,680
to be the first on that one.

162
00:06:05,939 --> 00:06:06,199
Yeah.

163
00:06:06,200 --> 00:06:06,430
Yeah.

164
00:06:06,430 --> 00:06:08,039
You are absolutely the first on that one.

165
00:06:08,610 --> 00:06:11,649
Most people go strict like
Marvel or DC or something there.

166
00:06:11,920 --> 00:06:13,910
Invisibility is really
popular, which kind of.

167
00:06:14,320 --> 00:06:16,060
Concerns me just a little bit too.

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00:06:16,060 --> 00:06:17,400
I've always found that
to be a little bit odd.

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I'm like, do you want to like
stand behind me and watch me?

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Like I'm really boring.

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00:06:20,070 --> 00:06:21,890
I promise, you know, like, right.

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I, I mean, I saw the invisible
man, the original and the remakes.

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And it's like, that, that kind of
always ends badly every time, man.

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00:06:32,959 --> 00:06:33,299
Yeah.

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00:06:34,530 --> 00:06:35,969
Are you a morning person or a night owl?

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00:06:36,969 --> 00:06:40,530
Uh, by discipline, a morning person,
but naturally if I'm just left my

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own accord, a night person for sure.

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If you could learn or master,
and master any skill instantly,

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what would it be and why?

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00:06:49,610 --> 00:06:50,579
There's so many of these.

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00:06:51,110 --> 00:06:52,579
Like, there are just so many.

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00:06:52,819 --> 00:06:56,630
I've always thought it'd be cool to
be like, just an incredible musician.

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00:06:56,669 --> 00:06:58,619
And, and like, I've
played guitar and stuff.

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00:06:58,619 --> 00:07:01,309
I'm not great, but like, we've all met
those people that can like, pick up a

185
00:07:01,310 --> 00:07:03,840
guitar and be like, I heard a song 20
years ago, I wonder if I can remember it.

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00:07:03,840 --> 00:07:06,729
And they like, just like, by memory, hum
it a little bit and they can play it.

187
00:07:07,115 --> 00:07:08,165
I've always thought that'd be really cool.

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00:07:08,165 --> 00:07:11,365
So if I can master just being like a
musician that could just jump on any stage

189
00:07:11,365 --> 00:07:14,455
and like blow your mind with my voice
and my ability to play any instrument,

190
00:07:14,455 --> 00:07:16,324
that would be a pretty cool thing.

191
00:07:16,855 --> 00:07:21,424
That would be, I, yeah, I, I had a
pretty, I haven't played in a lot of

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00:07:21,425 --> 00:07:23,985
years and he'd pick up a guitar and
started playing stairway to heaven.

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00:07:23,985 --> 00:07:24,445
I'm like, shut up.

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00:07:24,715 --> 00:07:25,954
You're like, come on, man.

195
00:07:26,075 --> 00:07:27,465
And we've all met those
people that can do that.

196
00:07:27,465 --> 00:07:29,015
And you're like, how, why?

197
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But you know what?

198
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Here's the thing.

199
00:07:30,335 --> 00:07:32,935
I always just say like, God didn't
give me that ability because he

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00:07:32,935 --> 00:07:36,385
knows that that would really pull
me out of living a humble life.

201
00:07:36,625 --> 00:07:39,094
Like I would be so, I always
joke, I'm like, if I could sing,

202
00:07:39,104 --> 00:07:40,145
I wouldn't even talk anymore.

203
00:07:40,145 --> 00:07:42,585
I would just sing everywhere
and it'd annoy everybody, right?

204
00:07:42,835 --> 00:07:46,964
Um, but by the way, quick side note
here, uh, Brent did an incredible

205
00:07:46,964 --> 00:07:52,214
solo episode when he wasn't feeling
well on September 17th, 2023, uh,

206
00:07:52,214 --> 00:07:53,215
where he was talking about humility.

207
00:07:53,434 --> 00:07:55,684
And I just mentioned it, you got
to go back and check that out.

208
00:07:55,684 --> 00:07:58,854
I think that's why sometimes we don't get
these gifted things that we want, because

209
00:07:58,875 --> 00:08:00,484
God knows we can't handle it, right?

210
00:08:00,664 --> 00:08:01,655
That's what I believe, at least.

211
00:08:01,664 --> 00:08:05,294
So, uh, for me, as cool as it
sounds, I'm okay with not being that

212
00:08:05,315 --> 00:08:08,305
expert musician to blow everyone's
mind every second of the day.

213
00:08:10,085 --> 00:08:14,984
Yeah, I gotta admit, I think, uh, if
I had that ability, I'd definitely

214
00:08:14,994 --> 00:08:16,604
be in a totally different place.

215
00:08:16,614 --> 00:08:20,794
So maybe there's a plan to that.

216
00:08:20,854 --> 00:08:22,315
Maybe, maybe.

217
00:08:23,855 --> 00:08:26,755
Alex, what purchase of 100 or less
have you made in the last year that's

218
00:08:26,755 --> 00:08:28,155
had the biggest impact on your life?

219
00:08:29,070 --> 00:08:31,060
I'm gonna like kind of cheat
on this question a little bit.

220
00:08:31,390 --> 00:08:32,409
Uh, and it's funny.

221
00:08:32,409 --> 00:08:34,179
It goes right along with
lines with what I just said.

222
00:08:34,179 --> 00:08:36,220
I've been playing guitar forever,
but I've I've been wanting to

223
00:08:36,220 --> 00:08:37,809
play ukulele, which sounds weird.

224
00:08:38,230 --> 00:08:40,040
Uh, but I was like, I want to buy ukulele.

225
00:08:40,250 --> 00:08:42,850
So I sold, uh, an acoustic guitar I had.

226
00:08:43,145 --> 00:08:46,575
And the difference between that and the
ukulele was just under a hundred dollars.

227
00:08:46,585 --> 00:08:48,045
So I'm going to count that as
my hundred dollar purchase.

228
00:08:48,045 --> 00:08:51,934
So it's a, it's a ukulele that I
just got and I've absolutely loved

229
00:08:51,935 --> 00:08:54,834
it because like a guitar, the size
of it, I have to like sit a little

230
00:08:54,834 --> 00:08:56,705
bit more upright to play ukulele.

231
00:08:56,705 --> 00:08:58,295
I've been like laying down playing it.

232
00:08:58,334 --> 00:09:02,235
And uh, This past weekend, um, I
spent, my wife and I went and, um,

233
00:09:02,495 --> 00:09:03,755
going back to Meaningful Experience.

234
00:09:03,755 --> 00:09:06,535
We just like, wanted to have a good time
with some friends that were moving away.

235
00:09:06,535 --> 00:09:10,325
So like, we, a group of us went and stayed
in an Airbnb just an hour south of us.

236
00:09:10,545 --> 00:09:11,355
And I brought the ukulele.

237
00:09:11,364 --> 00:09:13,505
And the kids loved it and everyone
was like, this is just such a

238
00:09:13,515 --> 00:09:15,735
fun little thing that you brought
for us to, to hang out with.

239
00:09:15,735 --> 00:09:18,134
So that was a really, to me, a
meaningful purchase that I made.

240
00:09:18,704 --> 00:09:19,164
Okay.

241
00:09:20,069 --> 00:09:22,329
And for all of you who don't
know, Alex lives in the

242
00:09:22,329 --> 00:09:24,359
beautiful sunny state of Florida.

243
00:09:25,109 --> 00:09:27,530
And so when he says he's like,
just been chilling, I'm picturing

244
00:09:27,530 --> 00:09:28,510
you laying in a hammock.

245
00:09:29,969 --> 00:09:30,589
It wasn't that.

246
00:09:30,839 --> 00:09:31,540
I get it now.

247
00:09:31,699 --> 00:09:31,969
Yes.

248
00:09:31,999 --> 00:09:33,739
I do live in Jacksonville, Florida.

249
00:09:33,739 --> 00:09:34,249
We went to St.

250
00:09:34,249 --> 00:09:35,229
Augustine, Florida.

251
00:09:36,060 --> 00:09:38,739
It was fun, but there was no like
hammocks and like the beach and

252
00:09:38,739 --> 00:09:40,189
I referenced margaritas earlier.

253
00:09:40,189 --> 00:09:40,829
There was none of that.

254
00:09:40,829 --> 00:09:42,709
So it was just a chill, fun time.

255
00:09:44,729 --> 00:09:47,849
Well, isn't, isn't, it's like
I live in Washington, right?

256
00:09:48,119 --> 00:09:52,050
Everywhere in Washington is Seattle
if you don't live in Washington.

257
00:09:52,230 --> 00:09:53,060
Right, right.

258
00:09:53,500 --> 00:09:54,220
Oh, you live in Seattle?

259
00:09:54,290 --> 00:09:55,889
No, no, I really don't.

260
00:09:55,889 --> 00:09:56,490
I don't.

261
00:09:57,680 --> 00:10:01,250
If you live in Florida, obviously
you either live in the swamp

262
00:10:01,649 --> 00:10:02,589
or you live on the beach.

263
00:10:02,589 --> 00:10:03,400
It's one of the two.

264
00:10:03,925 --> 00:10:04,415
It depends.

265
00:10:04,425 --> 00:10:06,345
If you've never visited people,
here's what I've learned.

266
00:10:06,355 --> 00:10:09,465
People from other countries in the
United States are like, Oh my goodness,

267
00:10:09,475 --> 00:10:10,204
like do you live on the beach?

268
00:10:10,235 --> 00:10:11,515
Do you ride dolphins to work?

269
00:10:11,515 --> 00:10:13,704
You know, like just assume
it's something crazy like that.

270
00:10:13,925 --> 00:10:16,625
And people that have been here
are like, Oh, do you, do you get

271
00:10:16,625 --> 00:10:18,715
like bit by an alligator every
day or eaten by mosquitoes?

272
00:10:18,715 --> 00:10:20,744
And I'm like, yeah, that's
actually more accurate.

273
00:10:20,745 --> 00:10:21,065
Yes.

274
00:10:21,314 --> 00:10:24,795
Um, but it's something in the middle of
those two things for everybody's knowledge

275
00:10:24,795 --> 00:10:25,985
who hasn't been around here before.

276
00:10:26,395 --> 00:10:27,885
Man, I used to live in Fort Walton Beach.

277
00:10:27,915 --> 00:10:30,735
I was stationed in Fort Walton Beach
at the end of my military career.

278
00:10:32,055 --> 00:10:32,615
I'd go back.

279
00:10:35,869 --> 00:10:39,949
Yeah, there's the picture that bit
out that I'm envisioning of what some

280
00:10:39,949 --> 00:10:41,959
people think of Florida for sure, right?

281
00:10:42,000 --> 00:10:42,410
Oh, yeah.

282
00:10:42,410 --> 00:10:45,399
Yeah, the base was right on like
we had our own private beaches,

283
00:10:45,540 --> 00:10:49,599
beautiful white sand beaches,
crystal blue waters to me for sure.

284
00:10:49,810 --> 00:10:50,199
Yeah.

285
00:10:51,799 --> 00:10:53,439
What are you most proud of in your life?

286
00:10:53,440 --> 00:10:58,180
I mean, there's a lot of things,
but I do think that, um, This is a

287
00:10:58,180 --> 00:11:01,980
weird one, uh, to say, but, uh, my
relationship with God is the most

288
00:11:01,980 --> 00:11:03,560
important thing to me in my life.

289
00:11:03,700 --> 00:11:06,470
Um, and really, like, I want to
be like, well, I found Jesus, but

290
00:11:06,490 --> 00:11:09,769
the truth is, like, like, Jesus
found me, saved me, and all that.

291
00:11:09,770 --> 00:11:11,740
So, like, I don't know if I
can even take credit for that.

292
00:11:12,510 --> 00:11:14,880
Beyond that, because I don't
know if that really counts,

293
00:11:15,060 --> 00:11:16,800
would be, uh, pursuing my wife.

294
00:11:17,590 --> 00:11:19,990
Uh, and, and really just realizing
that she was the woman that I

295
00:11:19,990 --> 00:11:20,970
wanted to spend my life with.

296
00:11:21,100 --> 00:11:25,249
Uh, that was, that, that's been a,
a great journey, uh, we've been on.

297
00:11:25,249 --> 00:11:27,150
Since we've been married,
uh, a time, uh, since.

298
00:11:27,685 --> 00:11:28,275
When did we get married?

299
00:11:28,334 --> 00:11:32,864
2012 is when we got married and uh, it's
just been an incredible journey thus far

300
00:11:32,864 --> 00:11:35,744
and we continue to pursue each other and
communicate well and it just makes for a

301
00:11:35,744 --> 00:11:38,274
really great marriage so I'd say that's,
that's probably the most important thing.

302
00:11:38,635 --> 00:11:40,765
Uh, an answer I can take a
little bit more credit for.

303
00:11:40,765 --> 00:11:41,515
Let's put it that way.

304
00:11:42,015 --> 00:11:43,665
You know what, both
are very valid answers.

305
00:11:43,670 --> 00:11:46,305
There's no wrong answer in this
first segment of the show, right?

306
00:11:46,635 --> 00:11:50,295
And yeah, there, there's . Well,
there is possibly one wrong answer.

307
00:11:50,505 --> 00:11:52,095
The very first one could be wrong.

308
00:11:52,875 --> 00:11:54,255
1705, hold onto it.

309
00:11:54,255 --> 00:11:55,155
But that could be wrong.

310
00:11:57,735 --> 00:12:00,825
What's one random fact that
people don't know about you?

311
00:12:02,655 --> 00:12:07,975
Uh, that I'm not an athlete and I, I
bring that up because I, I regularly

312
00:12:07,975 --> 00:12:09,895
get asked like, what sports do I play?

313
00:12:09,895 --> 00:12:10,555
What, what I do?

314
00:12:10,960 --> 00:12:14,510
Any of those things I can, I work
out and I like that, but I'm, I'm

315
00:12:14,510 --> 00:12:16,780
really not very like flexible.

316
00:12:16,780 --> 00:12:19,239
Like I can't even do CrossFit
without just destroying every

317
00:12:19,250 --> 00:12:20,890
bone in my body and joint my body.

318
00:12:20,890 --> 00:12:21,189
Right.

319
00:12:21,439 --> 00:12:23,349
And, and so like, I never really
have been, but it's funny.

320
00:12:23,349 --> 00:12:25,919
Like I like to play pickup sports,
you know, not great at them.

321
00:12:26,119 --> 00:12:27,539
I just think it's a fun thing to do.

322
00:12:27,849 --> 00:12:31,949
Uh, and it's regular that I get picked
first because people take a look at me and

323
00:12:31,949 --> 00:12:33,079
they're like, Oh, he's going to be good.

324
00:12:33,290 --> 00:12:35,699
And I always am like, you just
wasted a really good pick.

325
00:12:35,699 --> 00:12:37,199
Like I'm fine with being the last pick.

326
00:12:37,199 --> 00:12:38,189
That's what I understand.

327
00:12:38,189 --> 00:12:39,150
That's like my lane.

328
00:12:39,150 --> 00:12:39,380
Right.

329
00:12:39,785 --> 00:12:43,235
Uh, so like something that people don't
realize people just assume that I'm

330
00:12:43,235 --> 00:12:45,645
an athlete and it's funny I've been on
a lot of podcasts people like so what

331
00:12:45,645 --> 00:12:49,245
sports do you play and stuff like I'm
like, you know I do play soccer but like

332
00:12:49,485 --> 00:12:52,905
not at the level people are imagining
which I think is really funny So that

333
00:12:53,145 --> 00:12:56,545
that's something people don't really
know about me is I'm kind of um, I'm I'm

334
00:12:56,545 --> 00:12:59,275
not like a great musician I'm not like
a great athlete or anything like that.

335
00:12:59,275 --> 00:13:03,305
But I business is just kind of my
thing and That's what I feel like God

336
00:13:03,305 --> 00:13:07,470
made me good at so it's really where I
focus my time and energy That's funny.

337
00:13:07,810 --> 00:13:11,420
You know, if it makes you feel better, I
never looked at you and went, uh, athlete.

338
00:13:11,980 --> 00:13:12,620
Well, thank you.

339
00:13:12,620 --> 00:13:13,500
I appreciate that.

340
00:13:14,560 --> 00:13:16,870
It's funny, the first time I met you
though, I was like, this dude lifts.

341
00:13:17,840 --> 00:13:19,930
And like, and I was right
on that though, right?

342
00:13:22,685 --> 00:13:24,915
Although I've been out of the gym
the last couple of months as I've,

343
00:13:24,975 --> 00:13:26,585
I've been working on other stuff.

344
00:13:26,585 --> 00:13:30,575
And it's like, Oh, like my, my body is
telling me, man, what is wrong with you?

345
00:13:31,035 --> 00:13:31,895
Get back to the weight.

346
00:13:32,485 --> 00:13:34,255
You got, you shave the Mohawk.

347
00:13:34,755 --> 00:13:35,984
You trim your beard.

348
00:13:36,245 --> 00:13:37,425
You're not lifting super heavy.

349
00:13:37,425 --> 00:13:38,024
I don't know, man.

350
00:13:38,024 --> 00:13:38,785
What's going on here?

351
00:13:38,854 --> 00:13:39,244
I know.

352
00:13:39,574 --> 00:13:40,444
We need to flip the script here.

353
00:13:40,444 --> 00:13:42,074
Maybe I need to interview
you to see what's going on.

354
00:13:42,074 --> 00:13:42,625
Intervention.

355
00:13:42,635 --> 00:13:44,334
Maybe it's a man today, right?

356
00:13:45,760 --> 00:13:48,369
It's a midlife crisis, Alex.

357
00:13:49,050 --> 00:13:52,280
What's one thing somebody, everybody
should know about you as we dig

358
00:13:52,280 --> 00:13:53,439
into the meat of this conversation?

359
00:13:54,290 --> 00:13:57,649
Yeah, it's, um, it's a, although I'm
an entrepreneur, I'm a business guy,

360
00:13:57,690 --> 00:14:01,820
I'm not, um, I would never consider
myself to be anything like a shark

361
00:14:01,959 --> 00:14:04,140
or somebody who's overly ambitious.

362
00:14:04,480 --> 00:14:08,680
Uh, I I've decided to create a
lifestyle business that starts with

363
00:14:08,710 --> 00:14:11,810
serving others, going back to those
core values I was sharing earlier.

364
00:14:11,959 --> 00:14:14,360
Uh, love well is served first
or two that I'll bring in there.

365
00:14:14,720 --> 00:14:17,630
And that's very important to
me in business, more so than

366
00:14:18,160 --> 00:14:19,750
the, my bottom line, right?

367
00:14:19,780 --> 00:14:21,350
Or what paycheck I bring in.

368
00:14:21,550 --> 00:14:24,309
As a matter of fact, I'm a, I'm a
very odd type of entrepreneur because

369
00:14:24,309 --> 00:14:25,900
I'm really not motivated by money.

370
00:14:26,340 --> 00:14:27,389
Um, and I never have been.

371
00:14:27,389 --> 00:14:28,550
Some people have been like,
hey, that's really going to

372
00:14:28,550 --> 00:14:30,449
limit you as a salesperson.

373
00:14:30,449 --> 00:14:32,679
When I used to be in sales and
corporate years ago, that's

374
00:14:32,679 --> 00:14:33,639
going to limit you in this way.

375
00:14:33,929 --> 00:14:36,470
But I just found that, man,
if I can just love and serve

376
00:14:36,490 --> 00:14:38,190
people and that can be my focus.

377
00:14:39,045 --> 00:14:42,185
Money can become a byproduct and
that's great, but really there's just

378
00:14:42,185 --> 00:14:43,595
so much more fulfillment in that.

379
00:14:43,895 --> 00:14:45,985
And so I just think it's important
for people to know that like whatever

380
00:14:45,985 --> 00:14:49,594
we get into today, that like at the
day, I'm not thinking about, well,

381
00:14:49,594 --> 00:14:50,814
is this podcast going to convert?

382
00:14:51,265 --> 00:14:53,474
No, I'm thinking, is it
going to help serve somebody?

383
00:14:53,475 --> 00:14:55,744
Can it help someone, is it going
to help a man on their journey?

384
00:14:55,755 --> 00:14:56,984
Make it a little bit further, right?

385
00:14:57,224 --> 00:14:59,205
Uh, can I just have a good
time, a meaningful experience

386
00:14:59,205 --> 00:15:00,195
with my friend Brent, right?

387
00:15:00,395 --> 00:15:02,915
And so that's what I really like,
always like people to know because

388
00:15:02,915 --> 00:15:04,825
I just, I'm a software founder.

389
00:15:04,825 --> 00:15:07,635
And I think that so many people get
this wrong concept of what we are.

390
00:15:08,224 --> 00:15:10,935
And maybe we've, maybe we deserve it and
have earned it because I feel like there

391
00:15:10,935 --> 00:15:14,655
maybe are some, some people that are
not like me in, in the software space,

392
00:15:14,655 --> 00:15:17,624
but, uh, I do wish that maybe people
would give me the benefit of the doubt

393
00:15:17,624 --> 00:15:18,994
that, hey, let's give this guy a shot.

394
00:15:18,994 --> 00:15:21,434
Maybe he's not out to like steal
every penny we've ever made.

395
00:15:21,434 --> 00:15:21,714
Right.

396
00:15:21,754 --> 00:15:24,584
So, um, I think that would be a really
important thing for people to know.

397
00:15:26,460 --> 00:15:29,430
Guys, we've been spending just a little
bit of time getting to know who Alex is

398
00:15:29,430 --> 00:15:31,090
in case you weren't familiar with him.

399
00:15:31,719 --> 00:15:36,089
Uh, I've had Alex and his wife, Alicia on
the show once, but this is long overdue.

400
00:15:36,089 --> 00:15:38,780
Like I said, I've been looking forward
to this and the next part of the show,

401
00:15:38,790 --> 00:15:42,239
we're going to dive into clarity,
direction, and success in the coming year.

402
00:15:42,780 --> 00:15:47,870
As hey, 2024 is knocking on a door and
I want to make sure that you guys are

403
00:15:47,880 --> 00:15:49,209
equipped to have your best year ever.

404
00:15:49,420 --> 00:15:51,910
We're going to roll our sponsor and
we'll be right back with more from Alex.

405
00:15:53,400 --> 00:15:56,100
Now, before we go any further,
I wanted to share with you guys.

406
00:15:56,400 --> 00:16:00,380
I don't always tell you how
much I love doing my podcast.

407
00:16:00,905 --> 00:16:03,695
Like I passionately love what I'm doing.

408
00:16:04,195 --> 00:16:08,035
And one of the things that makes my
life better as a podcaster is to work

409
00:16:08,035 --> 00:16:12,395
with a company like grow your show,
grow your show is a one stop podcast.

410
00:16:12,405 --> 00:16:12,995
Do it all.

411
00:16:13,294 --> 00:16:16,435
Now I use grow your show for my
marketing, but grow your shows,

412
00:16:16,445 --> 00:16:17,674
literally a one stop shop.

413
00:16:17,695 --> 00:16:20,025
You can record your episode
and just drop it off with them.

414
00:16:20,055 --> 00:16:20,935
And they take it from there.

415
00:16:20,985 --> 00:16:21,815
It's amazing.

416
00:16:22,540 --> 00:16:26,250
If you are interested in picking
up podcasting as a hobby, or maybe

417
00:16:26,250 --> 00:16:29,300
you're looking to expand your business
and use podcasting in that aspect.

418
00:16:29,830 --> 00:16:31,660
Talk to my friends over at Grow Your Show.

419
00:16:31,710 --> 00:16:32,730
Adam will take care of you.

420
00:16:32,770 --> 00:16:33,650
I guarantee it.

421
00:16:34,040 --> 00:16:34,680
I trust him.

422
00:16:34,690 --> 00:16:35,490
He's my friend.

423
00:16:35,530 --> 00:16:40,340
He's my business colleague and I
wouldn't trust anybody else with my show.

424
00:16:41,479 --> 00:16:42,160
Guys, welcome back.

425
00:16:42,209 --> 00:16:44,939
The first part of the show, we spent some
time just getting to know who Alex is.

426
00:16:45,380 --> 00:16:47,850
In this part of the show, we're
going to discuss clarity, direction

427
00:16:48,330 --> 00:16:50,740
and success in the coming year.

428
00:16:50,750 --> 00:16:52,410
If I can talk, we'll see if that works.

429
00:16:52,880 --> 00:16:57,960
Now, Alex, for a point of reference,
because, uh, some of our listeners met

430
00:16:57,960 --> 00:17:02,120
you on that couple show we did with you
and your wife and the rest of the crew.

431
00:17:02,410 --> 00:17:07,230
And that was kind of crazy chaotic,
but I don't feel like that really

432
00:17:07,640 --> 00:17:09,530
got to tell people what you do.

433
00:17:09,540 --> 00:17:13,319
You said you're working software, but
let's get a little more clarity here.

434
00:17:13,319 --> 00:17:15,839
Tell us about your company,
your podcast and your mission.

435
00:17:16,500 --> 00:17:17,280
Yeah, sure, man.

436
00:17:17,500 --> 00:17:22,020
Um, so first off my, my company is
called pod match and it's a software

437
00:17:22,020 --> 00:17:24,849
that connects podcasts, guests,
and hosts together for interviews.

438
00:17:24,849 --> 00:17:26,400
So not listeners, actual guests.

439
00:17:26,440 --> 00:17:29,839
So, uh, what that basically means is
it works like a dating app, but instead

440
00:17:29,839 --> 00:17:32,060
of connecting people for dates, it
connects them for podcast interviews.

441
00:17:32,300 --> 00:17:35,170
So an example, if you're somebody,
again, I live in Florida.

442
00:17:35,170 --> 00:17:36,720
So we'll talk about, we'll
talk about the beach, right?

443
00:17:36,879 --> 00:17:38,639
If you're a surfer and
you're like, you know what?

444
00:17:38,650 --> 00:17:40,100
I want to be a guest on a podcast.

445
00:17:40,110 --> 00:17:43,270
Like I'm being a podcast
guest today with Brent, right?

446
00:17:43,530 --> 00:17:45,040
Uh, I want to be a guest on a podcast.

447
00:17:45,089 --> 00:17:45,899
I talk about surfing.

448
00:17:46,060 --> 00:17:48,040
You basically tell pod
match that and pod match.

449
00:17:48,040 --> 00:17:50,160
We'll find a host that
says, Hey, I'm looking for a

450
00:17:50,369 --> 00:17:52,120
surfer to come on my podcast.

451
00:17:52,250 --> 00:17:53,400
It'll match you two together.

452
00:17:53,650 --> 00:17:56,440
In our software, you can message
each other, you can schedule,

453
00:17:56,710 --> 00:17:58,450
uh, you never have to exchange
an email if you don't want to.

454
00:17:58,450 --> 00:18:01,910
And the whole idea was to simplify
the podcast guest and host booking

455
00:18:01,910 --> 00:18:03,240
process because it can be a lot.

456
00:18:03,570 --> 00:18:06,009
Uh, there's a lot of administration
that goes into it and the idea was how

457
00:18:06,009 --> 00:18:07,579
much can our system take away from that?

458
00:18:07,840 --> 00:18:10,050
And just get these ideal
people together faster.

459
00:18:10,330 --> 00:18:13,570
And at the end of the day, the goal is
so that those podcast guests and hosts

460
00:18:13,570 --> 00:18:17,360
together can collaborate and release
interviews, podcast episodes, right?

461
00:18:17,860 --> 00:18:20,870
That really serve the world that
really make it a better place.

462
00:18:21,120 --> 00:18:22,429
And, uh, that's just what I believe in.

463
00:18:22,429 --> 00:18:25,639
I believe in the power of podcasting
and that's why we've just decided to,

464
00:18:25,649 --> 00:18:27,149
to build out this pod match software.

465
00:18:27,419 --> 00:18:30,330
And, uh, that, that's what I do on
the, on the software side of things

466
00:18:30,369 --> 00:18:32,719
and, uh, it's, it's absolutely a blast.

467
00:18:32,729 --> 00:18:34,329
So, uh, Brent, there's more to that.

468
00:18:34,340 --> 00:18:35,749
What else did you want
me to answer on that?

469
00:18:36,560 --> 00:18:38,200
And let me, let me put it out there, guys.

470
00:18:38,860 --> 00:18:44,010
Uh, this is where I get 95 percent
of my guests as a podcast host.

471
00:18:45,070 --> 00:18:45,500
Thank you.

472
00:18:45,539 --> 00:18:49,010
Like this, this is such
a phenomenal software.

473
00:18:49,445 --> 00:18:53,205
I get, I want to say like I said,
95 percent of my guests exclusively

474
00:18:53,655 --> 00:18:57,385
from Podmatch because I meet
such quality people on there and

475
00:18:57,385 --> 00:18:58,514
it's such a quality platform.

476
00:18:58,514 --> 00:18:59,774
So that's been awesome.

477
00:19:00,044 --> 00:19:03,274
Tell us a little bit about
your podcast as well.

478
00:19:03,845 --> 00:19:06,285
You know, it's so much about podcasts
and sometimes I mix it all together.

479
00:19:06,285 --> 00:19:07,714
So thank you for reminding me.

480
00:19:07,715 --> 00:19:09,139
I'm like, there was
something else in there.

481
00:19:09,370 --> 00:19:13,344
Yeah, so my podcast is called
Podcasting Made Simple, and it is for

482
00:19:13,344 --> 00:19:15,230
podcast guests and for podcast hosts.

483
00:19:15,230 --> 00:19:17,390
So basically, if you're looking to
level up or you're looking to figure

484
00:19:17,390 --> 00:19:20,970
out how to do this thing well on either
side of the mic, it's gonna be for you.

485
00:19:21,130 --> 00:19:23,870
I've had some really amazing guests,
including Brent being one of them,

486
00:19:24,010 --> 00:19:25,240
who just absolutely crushed it.

487
00:19:25,450 --> 00:19:26,769
Uh, you can find that pretty easily.

488
00:19:26,769 --> 00:19:28,580
So Podcasting Made Simple,
and if you just type in Brent,

489
00:19:28,580 --> 00:19:29,790
you're gonna find his episode.

490
00:19:29,980 --> 00:19:32,720
Um, I, I actually highly recommend
that one for anyone who's listened to

491
00:19:32,720 --> 00:19:35,729
this, cause it's just, you'll get more
of what you love about Brent in that

492
00:19:35,730 --> 00:19:37,390
episode, and it's just him by himself.

493
00:19:37,855 --> 00:19:39,885
I think it was like a 16 minute
episode or something like that.

494
00:19:39,885 --> 00:19:42,805
If I remember it correctly and
just crushed it, it was like a, it

495
00:19:42,805 --> 00:19:45,555
was like a Ted talk for people who
want to crush it in podcasting.

496
00:19:45,565 --> 00:19:47,475
So that's my show podcasting made simple.

497
00:19:47,475 --> 00:19:51,294
The software, uh, is, is pod
match and just having a blast

498
00:19:51,294 --> 00:19:52,415
doing all things podcasting.

499
00:19:52,464 --> 00:19:53,634
It's literally all I do, man.

500
00:19:53,864 --> 00:19:55,245
Uh, but I, I really enjoy it.

501
00:19:55,965 --> 00:19:57,405
And this is okay.

502
00:19:57,405 --> 00:19:58,915
So let me back up here.

503
00:19:58,925 --> 00:20:01,505
Podmatch is one of your softwares.

504
00:20:02,215 --> 00:20:07,635
Uh, Alex actually has a complete
software suite for podcasters.

505
00:20:08,230 --> 00:20:12,210
So if you're interested in being
in podcasting or being a guest on

506
00:20:12,219 --> 00:20:15,420
podcast, Alex is your go to solution.

507
00:20:17,250 --> 00:20:17,639
Thanks, bro.

508
00:20:17,659 --> 00:20:18,879
I appreciate that plug right there.

509
00:20:20,379 --> 00:20:25,440
Oh, I use multiple products
that you put out, so credit

510
00:20:25,440 --> 00:20:26,660
where credit is due, right, man?

511
00:20:26,660 --> 00:20:27,199
I love it, man.

512
00:20:27,199 --> 00:20:27,719
Thank you, dude.

513
00:20:27,869 --> 00:20:29,020
It really means a lot to me, man.

514
00:20:29,070 --> 00:20:30,310
I know we met through all that.

515
00:20:30,330 --> 00:20:32,690
It's just been such a Like, one of
the biggest gifts for me is just

516
00:20:32,690 --> 00:20:33,940
getting to meet some incredible people.

517
00:20:33,950 --> 00:20:35,740
Like, mind blowing.

518
00:20:35,750 --> 00:20:36,210
Anyway, man.

519
00:20:36,400 --> 00:20:38,039
And like, since then, I've
listened to your podcast.

520
00:20:38,059 --> 00:20:39,860
I'm like, man, I found
a podcast to listen to.

521
00:20:40,205 --> 00:20:42,395
Cause this guy just showed up one
day and was like, Hey, this is cool.

522
00:20:42,395 --> 00:20:42,825
Thank you.

523
00:20:43,075 --> 00:20:46,054
I was like, your podcast is
sweet, you know, like, thank you.

524
00:20:46,215 --> 00:20:47,544
So anyway, I appreciate you, man.

525
00:20:48,645 --> 00:20:51,355
So this is not your first business.

526
00:20:51,355 --> 00:20:52,495
You are an entrepreneur.

527
00:20:52,965 --> 00:20:56,875
Tell us a little bit about your
first business and how you fell

528
00:20:56,875 --> 00:20:58,165
in love with entrepreneurship.

529
00:20:58,884 --> 00:20:59,355
Yeah, man.

530
00:20:59,375 --> 00:21:02,195
I mean, earlier we were talking
about, uh, how like not much of a

531
00:21:02,195 --> 00:21:03,575
musician, not much of an athlete.

532
00:21:03,585 --> 00:21:04,945
That's kind of been my whole life.

533
00:21:05,004 --> 00:21:07,985
And I'd say I was a pretty self aware kid.

534
00:21:08,365 --> 00:21:10,794
So when we go to 10 years old, uh, I.

535
00:21:11,145 --> 00:21:12,015
I realized that point.

536
00:21:12,025 --> 00:21:14,365
Hey, man, like my friends are good
at things I'm just not good at,

537
00:21:14,365 --> 00:21:17,475
but for the first time something
clicked and it happened to be a

538
00:21:17,475 --> 00:21:19,985
business more or less for if you can
call it a business at 10 years old.

539
00:21:19,985 --> 00:21:23,274
But what happened is I was out on the golf
course because we lived across the street

540
00:21:23,275 --> 00:21:25,965
from a golf course and all the parents
in neighborhoods that don't go play in

541
00:21:25,965 --> 00:21:28,974
the golf course, which meant all the kids
met on the golf course every day, right?

542
00:21:28,974 --> 00:21:30,495
That's just right.

543
00:21:30,735 --> 00:21:31,865
Like there was no other route.

544
00:21:32,245 --> 00:21:35,185
Um, so we were out there one day, there
was a golf ball sitting there and none

545
00:21:35,185 --> 00:21:38,495
of, none of us were really golfers
were all like eight to 10 years old or

546
00:21:38,495 --> 00:21:39,625
eight to 12 years old, whatever it was.

547
00:21:39,625 --> 00:21:39,745
Right.

548
00:21:39,745 --> 00:21:40,345
And I picked it up.

549
00:21:40,715 --> 00:21:42,315
And I was like looking at it,
and I was getting ready to

550
00:21:42,475 --> 00:21:43,745
chuck it in the water, probably.

551
00:21:43,995 --> 00:21:46,465
Uh, and a golfer rolls by on a cart,
and he just yells, and he's like, Hey

552
00:21:46,465 --> 00:21:48,265
kid, what does that golf ball say on it?

553
00:21:48,535 --> 00:21:50,575
It's like I walk over,
I said, Titleist Pro B1.

554
00:21:51,105 --> 00:21:52,705
And he goes, I'll give you 3 for it.

555
00:21:53,295 --> 00:21:54,905
And I gave him the ball and he gave me 3.

556
00:21:54,955 --> 00:21:56,945
And for the first time ever,
this light bulb went off.

557
00:21:56,945 --> 00:22:00,275
And I was like, I watch golfers hit these
balls in the water every single day.

558
00:22:00,275 --> 00:22:02,885
And I bet if we can get them, I bet more
than this one guy wants to buy them.

559
00:22:03,105 --> 00:22:05,315
So I grabbed all the kids
together, the rest of us, right?

560
00:22:05,564 --> 00:22:07,895
And I was like, hey, you go find some.

561
00:22:07,905 --> 00:22:08,564
You look for them.

562
00:22:08,574 --> 00:22:09,214
You're going to clean them.

563
00:22:09,215 --> 00:22:10,404
We're going to put them in these bins.

564
00:22:10,425 --> 00:22:12,905
We'll separate and we'll figure out which
ones are worth money, which ones aren't.

565
00:22:13,125 --> 00:22:15,215
And then on Saturday morning,
we'll come out here and sell them.

566
00:22:15,555 --> 00:22:16,809
And we did that every day.

567
00:22:17,040 --> 00:22:19,980
Like twice a week, we'd go
find balls, we'd clean them.

568
00:22:20,010 --> 00:22:21,640
And then Saturday morning we'd sell them.

569
00:22:21,670 --> 00:22:25,340
And we did that every Saturday for,
I don't know, probably a year or two.

570
00:22:25,540 --> 00:22:27,360
And that was my first like
introduction to business.

571
00:22:27,360 --> 00:22:30,110
And it might sound kind of crazy,
but like, again, a light bulb went

572
00:22:30,110 --> 00:22:31,920
off of, wow, I understand this.

573
00:22:31,929 --> 00:22:34,210
Like I understood how to, to
rally other kids together.

574
00:22:34,240 --> 00:22:35,679
I understood how to talk to adults.

575
00:22:35,690 --> 00:22:38,260
Like I actually learned as a 10
year old kid negotiating with

576
00:22:38,370 --> 00:22:39,440
adults, because believe it or not.

577
00:22:39,975 --> 00:22:41,095
They don't all just think you're cute.

578
00:22:41,095 --> 00:22:42,004
I think you stole a golf ball.

579
00:22:42,004 --> 00:22:43,045
They hit in the water last week.

580
00:22:43,045 --> 00:22:43,285
Right.

581
00:22:43,504 --> 00:22:45,315
Sometimes they're like, that
ball has my initials on its mind.

582
00:22:45,315 --> 00:22:46,865
I'm like, it's yours for 3.

583
00:22:46,885 --> 00:22:48,355
I, I fetched it for it, you know?

584
00:22:48,415 --> 00:22:51,614
So, uh, but learning to do all that
actually taught me some really cool

585
00:22:51,625 --> 00:22:53,395
skills and it really set me up for a life.

586
00:22:53,810 --> 00:22:56,280
Of understanding business
and entrepreneurship and just

587
00:22:56,280 --> 00:22:58,880
realizing what it is I love to do
and what I was actually good at.

588
00:22:59,900 --> 00:23:01,490
Did you, did you grow up in Florida?

589
00:23:02,120 --> 00:23:02,460
Yes.

590
00:23:02,510 --> 00:23:02,740
Oh yeah.

591
00:23:02,740 --> 00:23:03,620
Born, raised Florida.

592
00:23:03,649 --> 00:23:03,899
Yep.

593
00:23:04,520 --> 00:23:04,980
Okay.

594
00:23:05,200 --> 00:23:08,050
So you little farther
North than alligators.

595
00:23:08,060 --> 00:23:10,750
Cause I've been on some
interesting greens in Florida.

596
00:23:11,725 --> 00:23:15,725
No, there was, there was alligators,
uh, water traps sound a little, they're

597
00:23:15,725 --> 00:23:18,895
a little more hazardous if you've never
played golf in that part of the world.

598
00:23:18,905 --> 00:23:20,115
Yeah, for sure.

599
00:23:20,125 --> 00:23:23,075
So there was these things called like ball
retrievers and it would like extend out

600
00:23:23,075 --> 00:23:25,945
like 20 feet and you just be able to see
in the water and you like scoop them up.

601
00:23:25,945 --> 00:23:31,905
So, uh, mom was always a little nervous
about like water moccasins and alligators.

602
00:23:31,905 --> 00:23:34,015
Cause yes, those, those
do exist quite a bit.

603
00:23:34,325 --> 00:23:37,575
We, we saw them pretty much twice
a week, both times we went out,

604
00:23:37,575 --> 00:23:38,445
they'd be out there with us.

605
00:23:38,515 --> 00:23:42,735
So I was driving through
one of the bases in Florida.

606
00:23:43,514 --> 00:23:47,345
Uh, on my way to something I was
visiting a different, but another

607
00:23:47,345 --> 00:23:51,014
base while I was down there, there's
this beautiful Greenway Park in the

608
00:23:51,024 --> 00:23:53,825
middle of the base that you got,
it's got a bridge over a water and

609
00:23:54,175 --> 00:23:55,544
it's like this gorgeous green lawn.

610
00:23:55,544 --> 00:23:59,084
I'm looking at that going like, there's
no, there's nobody picnicking there.

611
00:23:59,084 --> 00:24:01,144
There's nobody, you know,
there's no kids playing there.

612
00:24:01,144 --> 00:24:02,794
I'm like, what, what is going on?

613
00:24:03,635 --> 00:24:05,755
And I just, just moved to Florida.

614
00:24:06,605 --> 00:24:09,725
And I was coming back a couple of
hours later across that same bridge

615
00:24:09,735 --> 00:24:14,145
and I see this alligator right along
the edge of the water going, I'm

616
00:24:14,145 --> 00:24:16,474
like, Oh, that explains so much.

617
00:24:16,685 --> 00:24:17,654
That explains a lot.

618
00:24:18,125 --> 00:24:19,705
A kid is just a snack for that thing.

619
00:24:19,855 --> 00:24:20,355
So yeah.

620
00:24:23,034 --> 00:24:23,995
Oh, that's funny.

621
00:24:26,044 --> 00:24:26,314
Yeah.

622
00:24:26,314 --> 00:24:30,055
I had a friend who went golfing in
Florida and had that experience.

623
00:24:31,314 --> 00:24:32,754
Yeah, we've all, we've all seen it.

624
00:24:32,764 --> 00:24:35,334
Sometimes I don't know why, but like
that same golf course, sometimes

625
00:24:35,334 --> 00:24:37,834
you go out to a tee and there's
just a, a gator like sitting on

626
00:24:37,834 --> 00:24:40,584
the, I'm sounding like Florida, man.

627
00:24:40,584 --> 00:24:42,145
So we got, we got to keep
this thing rolling, man.

628
00:24:42,145 --> 00:24:43,784
I can't like, it's not that bad.

629
00:24:43,784 --> 00:24:45,604
I don't have a pet alligator
in case anyone was wondering.

630
00:24:45,604 --> 00:24:45,894
All right.

631
00:24:45,945 --> 00:24:48,524
So it's really not, it's
just one of those things.

632
00:24:49,174 --> 00:24:52,584
It's like, I live in the desert and
there's a certain thing to live with.

633
00:24:52,774 --> 00:24:57,454
It's like, uh, I checked my backyard
for rattlesnakes and stuff like that.

634
00:24:57,525 --> 00:24:57,865
Right.

635
00:24:58,225 --> 00:25:01,385
It's funny, like, a couple months ago
I was in Denver, and uh, there's this

636
00:25:01,415 --> 00:25:03,955
beautiful, like, lake, and there's
like, people in it and stuff like that,

637
00:25:03,955 --> 00:25:05,885
and my buddy's like, oh, this is like,
one of our favorite spots to swim.

638
00:25:05,915 --> 00:25:08,395
And it was like, a lake, and there's
forests around it, and I was like,

639
00:25:08,795 --> 00:25:09,954
y'all got any gators in there?

640
00:25:10,425 --> 00:25:13,205
And he's like, no, dude, I was
like, what about water moccasins?

641
00:25:13,265 --> 00:25:14,604
He's like, there's no snakes here.

642
00:25:14,724 --> 00:25:17,274
I was like, So you tell me
like, I was like, well, so what,

643
00:25:17,475 --> 00:25:18,705
what can eat you in that water?

644
00:25:18,705 --> 00:25:20,865
And he's like, dude, there's nothing
in that water that will hurt you.

645
00:25:20,865 --> 00:25:21,855
I was like, Oh, wow.

646
00:25:22,064 --> 00:25:23,524
No wonder there's like
a hundred people in it.

647
00:25:23,524 --> 00:25:23,834
Right.

648
00:25:24,165 --> 00:25:26,534
I'm like in Florida, that would
be like, there'd be signs up.

649
00:25:26,534 --> 00:25:27,754
Don't touch this water.

650
00:25:27,845 --> 00:25:32,774
You know, any, any live because you
get, you get up in parts of Colorado.

651
00:25:32,774 --> 00:25:34,864
You got moose in the water
and all kinds of things.

652
00:25:35,075 --> 00:25:35,225
Yeah.

653
00:25:35,225 --> 00:25:36,205
I heard that those are dangerous.

654
00:25:36,205 --> 00:25:39,325
They won't eat you, but
they will make your day bad.

655
00:25:39,495 --> 00:25:39,815
Right?

656
00:25:39,835 --> 00:25:40,525
No kidding, man.

657
00:25:40,555 --> 00:25:41,135
Wild stuff.

658
00:25:42,955 --> 00:25:44,955
No, Alex, you've had multiple.

659
00:25:45,985 --> 00:25:49,475
Uh, business endeavors over the years,
what do you feel like separated the

660
00:25:49,475 --> 00:25:53,814
ones that went well, in your opinion,
versus the ones that weren't so great?

661
00:25:54,965 --> 00:25:58,404
Uh, preparation is the first thing
I'd mentioned, like really thinking

662
00:25:58,405 --> 00:26:00,944
through it and testing things.

663
00:26:01,274 --> 00:26:04,054
So preparation, part of preparation
to me is actually testing.

664
00:26:04,264 --> 00:26:05,915
And I think a lot of people
don't really think of that.

665
00:26:05,915 --> 00:26:09,915
They kind of like will prepare in their
basement or on their whiteboards forever.

666
00:26:09,915 --> 00:26:10,064
Right.

667
00:26:10,064 --> 00:26:11,114
And they're kind of like, cool,
this is what I'm gonna do.

668
00:26:11,145 --> 00:26:13,014
And they, they launch it
and stuff like that, right.

669
00:26:13,429 --> 00:26:16,120
And that's because part of your
preparation needs to be testing.

670
00:26:16,370 --> 00:26:18,439
And that's where you need to actually
talk to other people to see, okay,

671
00:26:18,439 --> 00:26:19,820
is this actually what people want?

672
00:26:20,199 --> 00:26:22,770
And so what I've learned is the
things that have worked well for

673
00:26:22,770 --> 00:26:26,139
me are the things that actually
verified the fact, okay, yes, people

674
00:26:26,139 --> 00:26:27,610
were asking for this, they want it.

675
00:26:28,080 --> 00:26:29,409
And I think a lot of us
don't do that because we're

676
00:26:29,409 --> 00:26:30,470
afraid someone will steal it.

677
00:26:31,079 --> 00:26:31,649
People are busy.

678
00:26:31,679 --> 00:26:32,989
No one's going to steal your ideas.

679
00:26:33,020 --> 00:26:34,439
Like no one, no one has time for it.

680
00:26:34,580 --> 00:26:35,590
More energy, right?

681
00:26:35,889 --> 00:26:38,969
Um, and so what I've, what I found
is just like get it out there and

682
00:26:38,969 --> 00:26:40,149
people are like, wow, this is so cool.

683
00:26:40,149 --> 00:26:41,379
People have, no one else
has done this before.

684
00:26:41,379 --> 00:26:42,149
It's like, okay, cool.

685
00:26:42,465 --> 00:26:45,175
If I keep on hearing that, then
maybe I'll, I'll give this a shot.

686
00:26:45,435 --> 00:26:47,985
And so for me, like still this day,
the products that work versus the

687
00:26:47,985 --> 00:26:50,585
ones that don't are the ones that I
don't just assume are going to work.

688
00:26:51,025 --> 00:26:54,004
It's the ones that as quickly as humanly
possible, I get it in front of other

689
00:26:54,004 --> 00:26:56,025
people to see the response that I get.

690
00:26:56,325 --> 00:26:58,675
Um, and that's been the difference all
the way through and everything I've done.

691
00:26:58,675 --> 00:26:59,575
And I, I did a.

692
00:27:00,084 --> 00:27:02,625
a sprint and corporate
for 15 years as well.

693
00:27:02,824 --> 00:27:06,064
And same things, same thing, our product
launches that went well versus the ones

694
00:27:06,064 --> 00:27:08,594
that didn't, or our new offerings that
went well, the versus the ones that

695
00:27:08,594 --> 00:27:12,024
didn't were the ones that we tested and
we really prepared for versus just kind of

696
00:27:12,024 --> 00:27:14,725
like ready aim or ready fire aim, right.

697
00:27:14,725 --> 00:27:15,854
Like versus that method.

698
00:27:16,114 --> 00:27:18,314
Um, that's been the difference
for me along the way.

699
00:27:18,315 --> 00:27:27,204
Now, how did you, you're on your
goals when you decided to go into this

700
00:27:27,304 --> 00:27:32,725
podcasting thing and make products
for the podcasting space, which.

701
00:27:33,505 --> 00:27:34,315
We're so needed.

702
00:27:34,325 --> 00:27:35,825
So, you know, well done.

703
00:27:35,825 --> 00:27:38,905
You tested it apparently, cause
you had clarity in that when you

704
00:27:38,905 --> 00:27:40,775
realized like this doesn't happen.

705
00:27:41,415 --> 00:27:42,025
Oh my goodness.

706
00:27:42,075 --> 00:27:42,584
Like, sorry.

707
00:27:42,895 --> 00:27:45,794
I, I laugh sometimes cause some
of your products is like, why

708
00:27:45,795 --> 00:27:47,694
did no one else ever do this?

709
00:27:49,715 --> 00:27:53,355
But when you decided to move
into the podcasting space as a

710
00:27:53,395 --> 00:27:59,015
business, uh, and, and build stuff
for that, how did you get clear?

711
00:27:59,430 --> 00:28:01,370
on that's what you wanted to do.

712
00:28:02,790 --> 00:28:04,780
So it all started with going back to that.

713
00:28:04,950 --> 00:28:06,800
I did, again, 15 years in corporate.

714
00:28:06,910 --> 00:28:09,939
And when I was getting to the end of that,
the reason I even left corporate, because

715
00:28:09,940 --> 00:28:13,520
I actually really enjoyed it, was because
the company I was with went public.

716
00:28:13,919 --> 00:28:16,790
And when that's the goal, so I'm
not trying to downplay that at all.

717
00:28:16,799 --> 00:28:17,580
That was the goal.

718
00:28:17,609 --> 00:28:19,090
I was on that mission with people.

719
00:28:19,610 --> 00:28:21,180
It was an amazing experience.

720
00:28:21,180 --> 00:28:25,080
But once we got there, I started
feeling more like a cog in the system

721
00:28:25,230 --> 00:28:26,880
than somebody actually making impact.

722
00:28:27,169 --> 00:28:29,320
And at the end of the day, I think the
difference between someone who wants

723
00:28:29,320 --> 00:28:32,179
a corporate job and an entrepreneur,
like, to be an entrepreneur, is they

724
00:28:32,179 --> 00:28:33,530
want to feel like they have impact.

725
00:28:33,940 --> 00:28:37,160
And many people that work in corporate,
they're what I would call an intrapreneur.

726
00:28:37,170 --> 00:28:38,620
That's like an actual
term now, apparently.

727
00:28:38,789 --> 00:28:40,230
But you're an entrepreneur
in an organization.

728
00:28:40,239 --> 00:28:43,009
You want to be there for the
impact, not just the paycheck.

729
00:28:43,050 --> 00:28:44,559
You want to be there
for something to happen.

730
00:28:44,839 --> 00:28:49,510
And when I lost that feeling, I knew
I wanted to move into something else.

731
00:28:49,790 --> 00:28:50,930
And I just knew it was time.

732
00:28:50,930 --> 00:28:54,339
And so, like, it was bittersweet the
day I left, but, um, the thing is,

733
00:28:54,339 --> 00:28:55,470
I didn't know what I wanted to do.

734
00:28:55,490 --> 00:28:57,200
So, I started a podcast.

735
00:28:57,615 --> 00:29:01,145
Back then, cause I was like, I want to
talk to people who have successfully

736
00:29:01,145 --> 00:29:04,805
left a nine to five job to find
out how they did it, what they did.

737
00:29:04,805 --> 00:29:05,105
Right.

738
00:29:05,425 --> 00:29:08,864
And so to, to way simplify
what I learned in a hundred and

739
00:29:09,564 --> 00:29:11,145
159 episodes is what it was.

740
00:29:11,415 --> 00:29:13,425
Uh, yeah, it was, it was great.

741
00:29:13,425 --> 00:29:13,604
Yeah.

742
00:29:13,604 --> 00:29:16,755
And it's funny cause, um, podcasting
made simple uses the same feed.

743
00:29:17,005 --> 00:29:20,775
So if you go back to podcasting made
simple and listen to the first 159

744
00:29:21,305 --> 00:29:24,865
episodes, it's called creating a brand,
which is like the art of creating a brand.

745
00:29:25,240 --> 00:29:28,600
And, uh, anyway, so I learned what
it takes to be an entrepreneur.

746
00:29:28,600 --> 00:29:31,850
And I don't mean any disrespect to
these hundreds of people that gave

747
00:29:31,850 --> 00:29:34,900
me their time, but I'm gonna way
simplify it because I think it'll tie

748
00:29:34,900 --> 00:29:35,870
into what we're talking about here.

749
00:29:36,139 --> 00:29:37,500
Um, it's four steps.

750
00:29:38,289 --> 00:29:39,999
Step one, find an area of passion.

751
00:29:40,559 --> 00:29:42,009
So find a passion, right?

752
00:29:42,240 --> 00:29:44,429
The next thing is to get into
the community that's involved

753
00:29:44,429 --> 00:29:45,390
in that area of passion.

754
00:29:45,940 --> 00:29:49,380
The third thing is to find
a problem, a simple problem

755
00:29:49,700 --> 00:29:50,500
that they're struggling with.

756
00:29:50,790 --> 00:29:52,639
And the fourth thing is to
offer a solution that problem

757
00:29:52,639 --> 00:29:54,009
as fast as humanly possible.

758
00:29:54,565 --> 00:29:57,605
And again, that way oversimplifies
entrepreneurship, but.

759
00:29:58,165 --> 00:29:59,255
That's, that's what I had learned.

760
00:29:59,335 --> 00:30:03,285
And so for me, I was like, you
know what, excuse me, I'm becoming

761
00:30:04,385 --> 00:30:05,705
passionate about podcasting.

762
00:30:06,055 --> 00:30:06,975
Like really love it.

763
00:30:06,975 --> 00:30:07,995
So I got into the community.

764
00:30:07,995 --> 00:30:11,705
I started speaking at the conferences,
doing some educating with people,

765
00:30:11,705 --> 00:30:13,825
just meeting other podcasters
like you, you know, like getting

766
00:30:13,825 --> 00:30:14,885
to meet just amazing people.

767
00:30:15,940 --> 00:30:19,590
And so like my passion followed
by me being in the community, then

768
00:30:19,600 --> 00:30:23,560
led me to actually, um, trying
to solve a problem for them.

769
00:30:23,830 --> 00:30:25,950
And the best way to do that is
just to ask questions, right?

770
00:30:25,950 --> 00:30:29,290
And so what I did, I'll never forget
it, I was actually in Orlando,

771
00:30:29,290 --> 00:30:32,470
Florida for a conference, PodFest
is what it was specifically.

772
00:30:32,975 --> 00:30:36,655
And, uh, so I was there and when I
got off stage, anyone who would talk

773
00:30:36,655 --> 00:30:38,495
to me because typically people will
say, Hey, thanks for being here.

774
00:30:38,495 --> 00:30:39,125
Thanks for speaking.

775
00:30:39,125 --> 00:30:39,345
Right?

776
00:30:39,345 --> 00:30:40,155
Like people are just nice.

777
00:30:40,475 --> 00:30:42,455
Um, I asked each of them, Hey, what
is it that you're struggling with?

778
00:30:43,525 --> 00:30:47,945
So again, um, I was in the community and
now I'm like finding out feedback and

779
00:30:48,455 --> 00:30:51,265
people said a lot of different things,
but 100 people said the same thing, which

780
00:30:51,265 --> 00:30:54,885
was I'm having trouble finding guests
for my show or ideal guests for my show.

781
00:30:54,885 --> 00:30:56,445
I can't figure out who's
the next person in my show.

782
00:30:56,445 --> 00:30:57,545
I'm always stressed about it, right?

783
00:30:57,715 --> 00:30:59,835
Like I heard all these variations
of it, but I knew coming back.

784
00:31:00,205 --> 00:31:01,585
That was a problem we're solving.

785
00:31:01,865 --> 00:31:04,985
And from there, I just built out
an MVP of Podmatch, like didn't

786
00:31:04,995 --> 00:31:05,995
have a name or anything like that.

787
00:31:06,155 --> 00:31:08,085
I just said, Hey, does this work?

788
00:31:08,665 --> 00:31:10,685
And people were like, you
should have a logo, right?

789
00:31:10,905 --> 00:31:12,025
You have like 10 spelling errors.

790
00:31:12,035 --> 00:31:13,055
I'm like, I didn't ask you that.

791
00:31:13,135 --> 00:31:14,515
Does this do what you asked me to do?

792
00:31:14,515 --> 00:31:16,265
And I got their contact
information at that event.

793
00:31:16,265 --> 00:31:18,625
So it's the same hundred people
that I met there, basically,

794
00:31:18,625 --> 00:31:19,265
so they're struggling with it.

795
00:31:19,580 --> 00:31:21,360
And sure enough, and that's
how we decided to build it out.

796
00:31:21,360 --> 00:31:25,790
And that was what led me from
corporate to just podcaster to being a

797
00:31:25,820 --> 00:31:27,840
podcast industry and software person.

798
00:31:30,730 --> 00:31:34,160
Now it's funny, cause I've talked to
a lot of entrepreneurs over the years

799
00:31:34,160 --> 00:31:37,600
on the show now, and I I'm with you.

800
00:31:37,600 --> 00:31:41,170
I don't think you, I don't think it
cheapens their experience, but really

801
00:31:41,180 --> 00:31:44,040
that, that, I think you hit the high
points on that with the four point.

802
00:31:44,410 --> 00:31:45,420
That's very fair.

803
00:31:46,280 --> 00:31:52,300
Um, and, and honestly, I overlooked
part of setting up any plane as.

804
00:31:53,810 --> 00:31:56,350
Is there that need for it?

805
00:31:56,370 --> 00:31:57,810
Is there that market for it?

806
00:31:57,810 --> 00:31:58,110
Right?

807
00:31:58,550 --> 00:32:01,990
You can call it a need or you can
call it a market, but a lot of

808
00:32:01,990 --> 00:32:06,940
people have really great ideas, but
they don't have a market for that.

809
00:32:06,940 --> 00:32:09,510
I, you, you can have the best
idea in the world that people

810
00:32:09,510 --> 00:32:14,440
don't need it or want it, you're,
you're not going to go far with it.

811
00:32:15,090 --> 00:32:15,590
Yeah, man.

812
00:32:15,890 --> 00:32:16,180
Yeah.

813
00:32:16,400 --> 00:32:19,030
You know, somebody gave me this advice
as well, which I thought was really smart

814
00:32:19,340 --> 00:32:23,390
and it's human nature to want to complain,
which is weird to hear, but like it is.

815
00:32:23,820 --> 00:32:25,100
Part of many of our lives.

816
00:32:25,410 --> 00:32:28,840
And so he told me, he's like, Hey
man, don't just look for the problem.

817
00:32:28,850 --> 00:32:30,260
People are complaining about validate.

818
00:32:30,260 --> 00:32:31,520
That's a problem they want solved.

819
00:32:31,940 --> 00:32:33,880
And what he meant was he's like,
man, some people just like to

820
00:32:34,730 --> 00:32:36,140
like complain about random things.

821
00:32:36,140 --> 00:32:40,160
Like, Oh man, I wish that this,
this app would work better.

822
00:32:40,210 --> 00:32:41,670
And then you're like, Oh,
well, here's a better version.

823
00:32:41,670 --> 00:32:42,980
They're like, nah, I
don't really want that.

824
00:32:43,020 --> 00:32:45,780
And it's because they don't, they don't
actually care enough to solve the problem.

825
00:32:45,780 --> 00:32:47,970
They just want to complain
about the problem.

826
00:32:47,970 --> 00:32:48,240
Right.

827
00:32:48,430 --> 00:32:50,000
So yeah, there's a lot of
insight that has to go into it.

828
00:32:50,010 --> 00:32:50,610
That's what kind of, we're like.

829
00:32:51,075 --> 00:32:54,455
Planning preparation that comes into
play and testing it again, right?

830
00:32:54,745 --> 00:32:58,125
Um, so like the guy who told me that
I thought that was a really brilliant

831
00:32:58,335 --> 00:33:01,825
like thought like so I now I think twice
I'm like, oh there's an idea there.

832
00:33:01,825 --> 00:33:04,355
I'm like Yeah, that sounds
like human nature just wanting

833
00:33:04,355 --> 00:33:05,335
to complain about something.

834
00:33:05,345 --> 00:33:07,295
No one actually wants
to solve that problem.

835
00:33:07,505 --> 00:33:10,045
Like, or no one cares enough
to, like, take any steps to

836
00:33:10,045 --> 00:33:11,225
solve it for themselves even.

837
00:33:11,245 --> 00:33:14,495
So, for what that's worth, that's a little
sidebar there that, just a little hack

838
00:33:14,495 --> 00:33:15,815
that I've learned over the years as well.

839
00:33:16,225 --> 00:33:17,955
Oh no, that's, that's incredibly valuable.

840
00:33:18,115 --> 00:33:21,415
Um, so, trust me, some of my early
ideas, that was some of those power

841
00:33:21,415 --> 00:33:25,070
lesson learns, and some of the things
like, ah, I want, This is a great idea.

842
00:33:25,070 --> 00:33:28,740
It's like, does everybody else think
is a great idea and actually want it?

843
00:33:29,010 --> 00:33:29,420
Right.

844
00:33:30,250 --> 00:33:32,200
The determining factor, by
the way, is a person's wallet.

845
00:33:32,520 --> 00:33:34,510
They bust out their wallet
and they say, yeah, sure.

846
00:33:34,510 --> 00:33:35,820
Here's my credit card information.

847
00:33:36,020 --> 00:33:39,020
Then, you know, you have something,
but if someone's like, uh, because

848
00:33:39,040 --> 00:33:41,630
sometimes the people that say this
is the best idea ever, I love it.

849
00:33:41,630 --> 00:33:42,060
And you're like, cool.

850
00:33:42,060 --> 00:33:42,520
We pay for it.

851
00:33:42,520 --> 00:33:43,350
They're like, no.

852
00:33:43,640 --> 00:33:44,450
And you're like, wait a minute.

853
00:33:44,930 --> 00:33:45,300
What do you mean?

854
00:33:45,300 --> 00:33:46,860
Like, oh, well, it's great for
other people, but not for me.

855
00:33:46,860 --> 00:33:48,130
It's like, does everybody say that?

856
00:33:48,130 --> 00:33:48,460
Right.

857
00:33:48,480 --> 00:33:51,530
So yeah, there's a lot there on the
entrepreneurship side, which I know isn't

858
00:33:51,530 --> 00:33:54,440
our main focus today, but hopefully those
little tips help somebody out there.

859
00:33:54,935 --> 00:33:57,955
Well, you know, in the direction we're
heading today, it will actually benefit.

860
00:33:57,955 --> 00:33:58,375
So that's fine.

861
00:33:58,375 --> 00:34:06,775
So actually out of curiosity, what
was your business prior to this?

862
00:34:06,775 --> 00:34:08,395
You said, you said you were
in the corporate world.

863
00:34:08,975 --> 00:34:09,265
Yeah.

864
00:34:09,325 --> 00:34:11,345
So yeah, 15, I was in
the aerospace industry.

865
00:34:11,715 --> 00:34:14,395
Uh, worked with a lot of, it was
like military contracts and stuff

866
00:34:14,395 --> 00:34:15,615
like that and government contracts.

867
00:34:15,635 --> 00:34:19,795
And so we were doing parts manufacturing
for, um, below the atmosphere aircraft.

868
00:34:20,370 --> 00:34:22,140
And, um, a lot of it, it's funny.

869
00:34:22,170 --> 00:34:23,440
It's, it was an interesting career.

870
00:34:23,440 --> 00:34:26,330
I can't share most of it, but it's not
interesting anyway, because they're,

871
00:34:26,330 --> 00:34:27,580
they're like signing this stuff.

872
00:34:27,580 --> 00:34:29,940
When I was, I was, I was, uh, on the C
suite of the company and they're like,

873
00:34:29,940 --> 00:34:30,980
Hey, you can't talk about this stuff.

874
00:34:31,280 --> 00:34:32,330
And I made a joke.

875
00:34:32,330 --> 00:34:34,480
I'm like, no one wants to
hear this stuff anyway.

876
00:34:34,490 --> 00:34:35,250
It's not interesting.

877
00:34:35,250 --> 00:34:35,580
You know, like.

878
00:34:35,960 --> 00:34:36,880
This is super boring.

879
00:34:37,020 --> 00:34:38,880
It was, it was fun work
and I really liked it.

880
00:34:38,880 --> 00:34:41,200
Like the whole mechanics of
how that all that stuff worked.

881
00:34:41,530 --> 00:34:45,300
Um, but yeah, so it was basically
aerospace industry, parts manufacturing,

882
00:34:45,300 --> 00:34:49,650
and me personally, uh, I worked behind
a computer most that time, uh, doing

883
00:34:49,680 --> 00:34:51,170
running commercial operations division.

884
00:34:51,170 --> 00:34:53,710
So I ever saw five departments
of the company at its height.

885
00:34:53,710 --> 00:34:55,970
I started at part time and stuff
like that, but work my way up.

886
00:34:56,280 --> 00:34:58,030
And, uh, that's, I was
really good at that.

887
00:34:58,030 --> 00:35:00,500
Like operations make sense to
me, streamlining our processes,

888
00:35:00,500 --> 00:35:02,840
making sure we're profitable
or things that just, I really.

889
00:35:03,210 --> 00:35:03,660
Enjoyed.

890
00:35:03,670 --> 00:35:06,090
So I sat by the computer and
open Excel basically all day

891
00:35:06,090 --> 00:35:06,990
and just played around in it.

892
00:35:07,000 --> 00:35:08,570
So it was a cool career though.

893
00:35:08,570 --> 00:35:09,190
I had a good time.

894
00:35:09,740 --> 00:35:11,110
I get it totally.

895
00:35:11,770 --> 00:35:17,180
My, in my last job, that was one of the
things I did frequently was overhauling

896
00:35:17,180 --> 00:35:19,420
and smoothing and streamlining and.

897
00:35:19,505 --> 00:35:21,205
Yeah, I enjoyed it.

898
00:35:22,055 --> 00:35:22,575
I don't know.

899
00:35:23,325 --> 00:35:25,675
Maybe there's something wrong with us or
maybe there's just something organized

900
00:35:25,675 --> 00:35:26,955
in our heads about things like that.

901
00:35:27,275 --> 00:35:27,615
I don't know.

902
00:35:27,615 --> 00:35:29,005
I think God just made us this way, man.

903
00:35:29,385 --> 00:35:30,455
Someone's got to do it, you know?

904
00:35:30,455 --> 00:35:33,535
I feel the same way about people
in the medical field, by the way.

905
00:35:33,795 --> 00:35:35,245
I'm so thankful for what they do.

906
00:35:35,635 --> 00:35:39,035
Man, if I see somebody getting
cut open, I look away, you know?

907
00:35:39,555 --> 00:35:41,105
And there's like, oh wow, look at this.

908
00:35:41,105 --> 00:35:42,595
I'm like, nah, I don't want to see it.

909
00:35:42,595 --> 00:35:43,661
Everyone's got their own field.

910
00:35:43,661 --> 00:35:45,505
I feel like we all play a role, right?

911
00:35:46,385 --> 00:35:47,095
Oh yeah, oh yeah.

912
00:35:47,725 --> 00:35:49,365
So Alex, we're going to
pivot just a little bit here.

913
00:35:49,375 --> 00:35:51,765
Let me ask you, do you do
new year's resolutions?

914
00:35:52,815 --> 00:35:55,015
Do I like set new year's
resolutions for myself?

915
00:35:55,025 --> 00:35:55,465
I mean, right.

916
00:35:55,465 --> 00:35:59,185
Like, um, that's not something
I actually have done much of.

917
00:35:59,235 --> 00:36:02,325
I like to, and it's just because
I don't like the word resolution.

918
00:36:02,325 --> 00:36:03,865
Cause I feel like, I don't know why.

919
00:36:03,865 --> 00:36:05,935
I feel like almost everyone
fails with them and I'm not

920
00:36:05,935 --> 00:36:06,765
trying to be rude or mean.

921
00:36:06,775 --> 00:36:09,265
Like, but if it's like a resolution,
I'm like, can that be taken seriously?

922
00:36:09,575 --> 00:36:12,245
I like, I like actionable goals.

923
00:36:12,425 --> 00:36:17,035
And so I more so go that route to
set those goals versus just saying.

924
00:36:17,515 --> 00:36:19,645
I'm gonna lose 10 pounds this year, right?

925
00:36:19,835 --> 00:36:20,865
I'm not trying to be rude or mean.

926
00:36:20,865 --> 00:36:23,790
I just find it like We don't
really go much past that.

927
00:36:23,790 --> 00:36:26,960
It's so trendy to say that that no one
actually holds you to it because it's

928
00:36:26,960 --> 00:36:28,390
just like the culture that we're in.

929
00:36:28,560 --> 00:36:31,400
But if you say, you know what, I've
got a goal in the next eight weeks,

930
00:36:31,400 --> 00:36:34,020
I'm going to accomplish this then eight
weeks after them accomplish that, right.

931
00:36:34,020 --> 00:36:37,200
And you like, actually, I was like, okay,
that doesn't feel like the resolution

932
00:36:37,200 --> 00:36:37,750
everyone else is talking about.

933
00:36:37,760 --> 00:36:40,220
That's an actual, like tangible goal.

934
00:36:40,380 --> 00:36:44,610
So to answer your question, no, I try
not to do resolutions, but I do some

935
00:36:44,630 --> 00:36:46,230
serious goal setting and reflecting.

936
00:36:47,355 --> 00:36:50,505
I've found in my experience talking
to people about things like this,

937
00:36:52,035 --> 00:36:56,535
it's the more organized goal oriented
people who are less likely to

938
00:36:56,555 --> 00:36:58,295
set you, you have two categories.

939
00:36:58,295 --> 00:37:02,435
You got people who just don't care and
then you have like us who are very goal

940
00:37:02,435 --> 00:37:05,625
focused and have goals all year long.

941
00:37:05,785 --> 00:37:07,055
You know, we're different phases of.

942
00:37:07,615 --> 00:37:10,475
A half a dozen different goals
as we're processing through.

943
00:37:11,355 --> 00:37:12,875
Uh, those are the two categories.

944
00:37:12,875 --> 00:37:16,295
People who just really don't care and
people who are already living, setting

945
00:37:16,295 --> 00:37:20,685
goals all the time and chasing those
goals are like New Year's resolution.

946
00:37:20,775 --> 00:37:23,035
I already got like 20
things on my plate, man.

947
00:37:23,035 --> 00:37:24,115
My goals are set for the year.

948
00:37:24,115 --> 00:37:24,935
What are you talking about?

949
00:37:25,225 --> 00:37:25,615
Right.

950
00:37:26,065 --> 00:37:26,205
Yeah.

951
00:37:26,275 --> 00:37:28,635
The interesting thing that you
just shared there as well is, um.

952
00:37:29,465 --> 00:37:32,185
With goals, I also try not just to
set them at the beginning of the year.

953
00:37:32,205 --> 00:37:33,765
Like I do, I, I do that quarterly.

954
00:37:33,765 --> 00:37:36,545
So every quarter, every 90 days I
go back and reflect and update and

955
00:37:36,545 --> 00:37:38,455
change because we're always evolving.

956
00:37:38,695 --> 00:37:41,065
So like the goals I might with
great intention set at the beginning

957
00:37:41,065 --> 00:37:43,565
of the year, in three months from
now, I'd be like, this doesn't make

958
00:37:43,565 --> 00:37:44,825
any sense to accomplish anymore.

959
00:37:44,835 --> 00:37:46,975
And we have to give ourselves permission
to say, you know, I'm going to update

960
00:37:46,975 --> 00:37:48,665
this and I'm gonna do something else.

961
00:37:48,855 --> 00:37:51,605
The problem with resolution, somebody
was sort of like get six months in,

962
00:37:51,605 --> 00:37:54,725
like I haven't been able to do it,
but you know, next year I'll set more,

963
00:37:54,965 --> 00:37:56,275
I'll set something else and do it then.

964
00:37:56,275 --> 00:37:56,435
It's like.

965
00:37:57,310 --> 00:37:58,870
Why do you have to wait
till a certain date?

966
00:37:58,920 --> 00:38:02,610
You know, like why does that date
have so much weight like that?

967
00:38:02,610 --> 00:38:05,070
You aren't willing to even start
something until you like circle

968
00:38:05,080 --> 00:38:06,150
back around and try again.

969
00:38:06,160 --> 00:38:08,830
You can pick up wherever you
are, whatever day you're in.

970
00:38:09,120 --> 00:38:13,680
Like the day this comes out, whatever day
it is, you can set new goals on this date.

971
00:38:13,900 --> 00:38:14,950
You don't have to be like, Oh, cool.

972
00:38:15,130 --> 00:38:16,944
I got two weeks to set
goals because that's.

973
00:38:17,545 --> 00:38:20,435
That's when the, that's when the world
allows us to set new goals, right?

974
00:38:20,625 --> 00:38:21,665
It doesn't have to be that.

975
00:38:21,665 --> 00:38:23,965
And so for me, I don't just even look
at the beginning of the year is like,

976
00:38:24,285 --> 00:38:26,105
this is the only time I can do this.

977
00:38:26,155 --> 00:38:29,025
It's Hey, every 90 days, I'm
going to revisit this and figure

978
00:38:29,025 --> 00:38:30,715
out what it is I want to change.

979
00:38:31,975 --> 00:38:33,275
So let me show you some stats.

980
00:38:33,275 --> 00:38:33,765
You're gonna love this.

981
00:38:33,765 --> 00:38:34,575
I'm a stat guy.

982
00:38:34,695 --> 00:38:35,155
Oh, me too.

983
00:38:35,155 --> 00:38:35,845
I can't wait, man.

984
00:38:35,855 --> 00:38:36,285
Let's go.

985
00:38:36,285 --> 00:38:37,160
38.

986
00:38:37,160 --> 00:38:41,525
5 percent of us adults set new
year's resolutions every year.

987
00:38:42,575 --> 00:38:46,389
59 percent of those are
young adults, 18 to 34.

988
00:38:47,280 --> 00:38:53,270
And they make up the largest demographic
set of those goldmate of that 38%, 48

989
00:38:53,270 --> 00:38:57,980
percent want to exercise more, making it
the most popular new year's resolution.

990
00:38:57,990 --> 00:38:59,690
The top three are all health related.

991
00:39:00,650 --> 00:39:06,050
23 percent quit in the first
two weeks and only 36 percent

992
00:39:06,050 --> 00:39:07,350
make it past the first month.

993
00:39:08,630 --> 00:39:11,270
9 percent and I've heard this
one a couple of different.

994
00:39:11,870 --> 00:39:15,510
So nine, eight to 9 percent
actually successfully fulfill

995
00:39:15,510 --> 00:39:16,770
their new year's resolution.

996
00:39:17,190 --> 00:39:20,480
While most people quit by the 19th
of January, the biggest group.

997
00:39:23,585 --> 00:39:25,405
That's, those are wild.

998
00:39:27,525 --> 00:39:28,595
Every single year.

999
00:39:28,835 --> 00:39:30,305
Go, go back and listen to that again.

1000
00:39:30,305 --> 00:39:31,275
Just, just listen to that.

1001
00:39:31,395 --> 00:39:34,095
So at the end of the day, it's only 9
percent that are actually making it.

1002
00:39:34,095 --> 00:39:34,705
And most of them.

1003
00:39:35,150 --> 00:39:36,280
Quit within 19 days.

1004
00:39:36,280 --> 00:39:36,760
Is that right?

1005
00:39:36,760 --> 00:39:37,620
Like that's kind of like that.

1006
00:39:38,010 --> 00:39:39,690
That is so wild to me, man.

1007
00:39:40,140 --> 00:39:40,860
And that's up.

1008
00:39:41,030 --> 00:39:44,590
Like I said, I actually go through, I,
I look up these stats every single year.

1009
00:39:45,280 --> 00:39:46,400
Like I said, I'm a stat nerd.

1010
00:39:46,400 --> 00:39:48,590
So these, these things
fascinate me somewhat.

1011
00:39:48,990 --> 00:39:51,470
So even before I was podcasting,
I actually would look up

1012
00:39:51,470 --> 00:39:52,650
these stats every year.

1013
00:39:52,960 --> 00:39:57,420
And that's, uh, it was like down
to 7 percent being successful.

1014
00:39:58,030 --> 00:40:01,170
And I think depending on the
poll, you read it probably still.

1015
00:40:01,170 --> 00:40:02,670
It's that's why I said, yeah.

1016
00:40:03,520 --> 00:40:06,660
The stat I found was nine, uh,
I'm going to say it's at seven

1017
00:40:06,660 --> 00:40:09,000
to nine percent because it kind
of fluctuates a little bit.

1018
00:40:09,440 --> 00:40:11,490
But I've been looking
at these up for years.

1019
00:40:11,490 --> 00:40:12,980
So I laugh every time I read them.

1020
00:40:12,980 --> 00:40:14,260
It's like, wow.

1021
00:40:14,680 --> 00:40:17,860
Cause we get towards new year's
every year and people, I hear

1022
00:40:17,860 --> 00:40:19,220
the same thing every year, right?

1023
00:40:19,220 --> 00:40:21,870
People start talking about,
oh, in the next year.

1024
00:40:22,050 --> 00:40:23,160
And that's my first response.

1025
00:40:23,160 --> 00:40:25,770
What you said is like, why'd
you wait till January 1st?

1026
00:40:27,650 --> 00:40:28,090
I'm sorry.

1027
00:40:28,090 --> 00:40:28,780
Is that a priority?

1028
00:40:28,840 --> 00:40:31,030
Why did you wait for
January 1st to do that?

1029
00:40:31,530 --> 00:40:32,270
It's a magic day.

1030
00:40:32,270 --> 00:40:32,920
You know that, right?

1031
00:40:33,160 --> 00:40:34,140
So apparently.

1032
00:40:35,405 --> 00:40:40,325
Something happens, the moon and stars
align, but it cracks me up, right?

1033
00:40:40,675 --> 00:40:46,105
So many people who aren't even necessarily
goal oriented people just randomly go,

1034
00:40:47,405 --> 00:40:48,525
Yeah, this is what I'm going to do.

1035
00:40:49,365 --> 00:40:50,855
And the top three are all health related.

1036
00:40:50,855 --> 00:40:51,725
One's mental health.

1037
00:40:51,725 --> 00:40:56,085
One's physical health, weight loss
is I think the number one, uh, but a

1038
00:40:56,085 --> 00:41:01,495
lot of people are back in the gym and
as a personal trainer, like I hate

1039
00:41:01,535 --> 00:41:07,355
that part of the year from January
1st till about the end of February.

1040
00:41:08,435 --> 00:41:12,005
Because by March, 99 percent of
the people who came in on those

1041
00:41:12,005 --> 00:41:13,275
New Year's resolutions are gone.

1042
00:41:13,555 --> 00:41:14,155
So I don't care.

1043
00:41:14,155 --> 00:41:20,295
You know what man, it's, it's, it's
interesting that we, we talk about

1044
00:41:20,295 --> 00:41:21,485
again, going back to that date.

1045
00:41:21,845 --> 00:41:24,215
And if you think about it,
like, when are people eating the

1046
00:41:24,215 --> 00:41:25,375
worst when it comes to health?

1047
00:41:25,375 --> 00:41:28,355
And probably even like mentally
and emotionally the most unhealthy.

1048
00:41:29,435 --> 00:41:31,415
Not trying to be like bring
up a whole different topic.

1049
00:41:31,415 --> 00:41:34,055
But like sometimes even being around
families and stuff like that can really

1050
00:41:34,065 --> 00:41:35,325
bring up some of that wrong stuff.

1051
00:41:35,715 --> 00:41:39,925
And so like, I, here's something I'm
big on, man, is like, if I have a

1052
00:41:39,925 --> 00:41:41,765
goal coming up that I know I'm going
to start working on, like, what can

1053
00:41:41,765 --> 00:41:43,325
I do now to position myself for it?

1054
00:41:43,585 --> 00:41:46,035
It's just like, if you're like,
okay, in two weeks, we're going to

1055
00:41:46,045 --> 00:41:50,425
start, my kid's going to start, uh,
playing soccer in the evenings, right?

1056
00:41:50,425 --> 00:41:51,945
It's like, okay, well, let's
start clearing our evenings

1057
00:41:51,955 --> 00:41:52,905
now to get ready for it.

1058
00:41:52,925 --> 00:41:54,555
That's, that's something that
we do that we're proactive with

1059
00:41:54,595 --> 00:41:55,525
because like, okay, it's coming up.

1060
00:41:55,885 --> 00:41:56,925
Why don't we do that with our goals?

1061
00:41:57,185 --> 00:41:59,535
And so we were like, they hit that,
that January 1st day, like, okay,

1062
00:41:59,535 --> 00:42:02,365
time to lose weight, time to get
healthy mentally, physically, right?

1063
00:42:02,675 --> 00:42:03,045
All that.

1064
00:42:03,365 --> 00:42:06,415
Why don't you start the beginning of
December to be like, you know what?

1065
00:42:06,585 --> 00:42:08,285
I'm gonna take small
steps every single day.

1066
00:42:08,475 --> 00:42:11,295
I'm going to go for a 15 minute
walk every day leading up to it.

1067
00:42:11,295 --> 00:42:14,535
That way, when you get to the, the, if
you will start date of your goal, you're

1068
00:42:14,565 --> 00:42:16,325
already way ahead of everybody else.

1069
00:42:16,725 --> 00:42:18,975
And it's just like, you start
building that habit, that muscle.

1070
00:42:18,975 --> 00:42:21,375
And I think that would cause
you to succeed a lot more.

1071
00:42:21,695 --> 00:42:23,975
And so for me, I don't even
look at like, typically when I

1072
00:42:23,975 --> 00:42:25,445
write down a goal, it's funny.

1073
00:42:25,445 --> 00:42:27,775
Cause Alicia's like, haven't you
been doing that for like six months?

1074
00:42:27,775 --> 00:42:30,505
I'm like, yeah, but now I'm just going
to kick it in high gear, but I'm ready.

1075
00:42:30,525 --> 00:42:31,575
You know, like I'm primed.

1076
00:42:31,575 --> 00:42:32,315
I'm ready to go.

1077
00:42:32,685 --> 00:42:37,365
And typically, I don't, none of the
goals I said are like overly ambitious.

1078
00:42:37,795 --> 00:42:40,135
Uh, and I, I know I talked about
earlier, but like in a, in a different

1079
00:42:40,135 --> 00:42:44,605
way, I'm not like, it's to quadruple
the amount of time I spend in the gym,

1080
00:42:44,615 --> 00:42:46,035
you know, like, it's nothing like that.

1081
00:42:46,035 --> 00:42:49,015
It's like, hey, I want to, I want
to implement 10 extra minutes every

1082
00:42:49,015 --> 00:42:52,585
day of fitness or I want to end
work five minutes early every day.

1083
00:42:53,035 --> 00:42:54,815
And it's like, man, people are
like, that sounds really easy.

1084
00:42:54,815 --> 00:42:57,475
I'm like, maybe, but doing that
consistently for the next 90

1085
00:42:57,475 --> 00:42:59,085
days will ensure that it's easy.

1086
00:42:59,405 --> 00:43:01,045
And then I can take off five more, right?

1087
00:43:01,495 --> 00:43:04,345
And then so if I do that every 90 days,
that's 20 extra minutes of my day,

1088
00:43:04,345 --> 00:43:06,705
every 20 extra minutes every day for me.

1089
00:43:07,055 --> 00:43:09,395
Then I'm not working if I go with
that like work example, right?

1090
00:43:09,645 --> 00:43:12,175
And so I just think like starting right
away with the small little things,

1091
00:43:12,175 --> 00:43:15,085
knowing what it is that you want, whether
you're like, quote unquote, a goal person

1092
00:43:15,085 --> 00:43:17,205
or not, it's just a good discipline.

1093
00:43:17,205 --> 00:43:18,635
It's all about that consistency.

1094
00:43:18,635 --> 00:43:21,815
And the sooner you can start being
consistent, the sooner it becomes a

1095
00:43:21,815 --> 00:43:23,115
habit and becomes part of your life.

1096
00:43:24,470 --> 00:43:27,700
And actually this is a perfect segue
because guys, one of my biggest

1097
00:43:27,720 --> 00:43:30,900
goals with this episode, one of
the reasons I wanted to have Alex

1098
00:43:30,900 --> 00:43:35,160
on is Alex is really good at this.

1099
00:43:35,400 --> 00:43:40,750
This is one of his really big
strengths is building successful

1100
00:43:40,880 --> 00:43:43,370
goals and executing on those.

1101
00:43:43,860 --> 00:43:47,970
And one of my goals with this
episode is help you guys have a more

1102
00:43:47,970 --> 00:43:52,700
successful 20, 20, 24, as this episode
wraps out the year, I'm wanting

1103
00:43:52,700 --> 00:43:54,870
to equip you guys the best I can.

1104
00:43:55,290 --> 00:43:58,000
So that your 2024 is the
year you want it to be.

1105
00:43:58,510 --> 00:44:03,390
So we're going to dig into how to
actually execute on all this stuff.

1106
00:44:03,390 --> 00:44:05,370
We've kind of hedged
in there a little bit.

1107
00:44:05,760 --> 00:44:08,570
We've been discussing clarity
and direction, success, getting

1108
00:44:08,570 --> 00:44:12,440
to know what that actually
looks like and how we get there.

1109
00:44:12,670 --> 00:44:15,090
And the next part of the show, we're
going to dive into how to apply this

1110
00:44:15,250 --> 00:44:18,950
in your life, be more successful
and have the best 2024 ever.

1111
00:44:19,355 --> 00:44:20,115
We're gonna roll our sponsor.

1112
00:44:20,115 --> 00:44:22,055
We'll be right back with
more from Alex Sanfilippo.

1113
00:44:22,685 --> 00:44:23,925
How well do you sleep at night?

1114
00:44:24,025 --> 00:44:26,605
Do you toss and turn and wake up
more tired than when you went to bed?

1115
00:44:27,155 --> 00:44:29,765
Sleep is commonly one of
the critical elements people

1116
00:44:29,765 --> 00:44:31,075
fall short on in their life.

1117
00:44:31,395 --> 00:44:34,245
The quality of sleep you get directly
affects your ability to control

1118
00:44:34,245 --> 00:44:37,645
your weight, your ability to add
muscle, your stress levels, and your

1119
00:44:37,685 --> 00:44:39,355
everyday job and life performance.

1120
00:44:39,985 --> 00:44:42,475
If you're ready to move to
the next level, then sleep.

1121
00:44:42,850 --> 00:44:44,010
Has to be part of the plan.

1122
00:44:44,550 --> 00:44:45,960
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1123
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1124
00:44:46,250 --> 00:44:48,700
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best sleep, I love my ghost bed.

1125
00:44:48,700 --> 00:44:51,380
I've been sleeping on one for a
couple of years and has made a

1126
00:44:51,380 --> 00:44:52,980
huge difference in how I sleep.

1127
00:44:53,370 --> 00:44:54,210
Hit ghostbed.

1128
00:44:54,260 --> 00:44:54,500
com.

1129
00:44:54,500 --> 00:44:58,530
Use the code, the fallible man, 30 to
get 30 percent off your order and start

1130
00:44:58,530 --> 00:45:00,370
getting better night's sleep tomorrow.

1131
00:45:01,400 --> 00:45:04,030
Now let's go on to the show guys.

1132
00:45:04,050 --> 00:45:04,500
Welcome back.

1133
00:45:04,510 --> 00:45:07,950
In the last part of the show, we discussed
clarity and direction and success.

1134
00:45:08,310 --> 00:45:09,210
And a bigger view.

1135
00:45:09,210 --> 00:45:13,970
We talked about how Alex has had
experience with that in his own life as

1136
00:45:13,970 --> 00:45:18,330
an entrepreneur and what kind of helped
and what didn't and a lot about Florida.

1137
00:45:18,360 --> 00:45:19,180
Cause that's my fault.

1138
00:45:19,220 --> 00:45:24,030
I sidetracked that guys in this part of
the show, I want to talk about how to

1139
00:45:24,030 --> 00:45:29,030
apply some of these things to make this
year the most successful year of your

1140
00:45:29,090 --> 00:45:31,520
life, because we all do that, right?

1141
00:45:31,890 --> 00:45:33,440
Even though I'm not a big.

1142
00:45:34,705 --> 00:45:39,605
New year's resolution person gets the
wheels for a lot of people thinking in

1143
00:45:39,605 --> 00:45:41,845
a way that we're not usually thinking.

1144
00:45:41,855 --> 00:45:43,845
And I want you to be able
to take advantage of that.

1145
00:45:44,735 --> 00:45:46,535
So Alex, when you're.

1146
00:45:47,395 --> 00:45:48,615
Choosing a new mission, right?

1147
00:45:48,655 --> 00:45:53,285
When you chose podcasting,
that was a good goal for you.

1148
00:45:53,435 --> 00:45:56,965
How do you start to formulate that, right?

1149
00:45:56,965 --> 00:45:59,625
How do you start to create
clarity with a mission and a goal

1150
00:45:59,625 --> 00:46:01,845
and a dream when you have them?

1151
00:46:02,935 --> 00:46:06,525
It all, it all really starts with why
you're wanting to go that route anyway.

1152
00:46:06,625 --> 00:46:09,725
Um, starting with why, I know there's
like a book called that and stuff.

1153
00:46:09,725 --> 00:46:12,765
I'm not referring to that necessarily,
but just in general, sitting down and

1154
00:46:12,765 --> 00:46:15,215
figuring out why you're wanting to do
something and why you even think that

1155
00:46:15,215 --> 00:46:17,845
idea is there and if it's worth exploring.

1156
00:46:18,135 --> 00:46:20,455
Is a really important part of the process.

1157
00:46:20,555 --> 00:46:23,495
And so the way I like to do
that is I take pen and paper.

1158
00:46:23,705 --> 00:46:26,595
So my phone is not around me,
my computer is not around me.

1159
00:46:26,825 --> 00:46:28,405
I'm not in my normal environment.

1160
00:46:28,575 --> 00:46:31,925
Typically, I go somewhere where
I feel most inspired or that

1161
00:46:31,925 --> 00:46:34,505
I just feel creative, right?

1162
00:46:34,845 --> 00:46:36,895
And I sit there and I
sit alone, pen and paper.

1163
00:46:37,335 --> 00:46:38,495
And I just start writing it out.

1164
00:46:38,495 --> 00:46:40,385
Like, okay, what, like, why this?

1165
00:46:40,415 --> 00:46:41,525
Like, why am I thinking this?

1166
00:46:41,535 --> 00:46:42,725
Where would this potentially go?

1167
00:46:42,725 --> 00:46:44,405
What would this
potentially lead to, right?

1168
00:46:44,765 --> 00:46:46,955
And I'm, I'm not just talking
about like the money and the

1169
00:46:46,955 --> 00:46:47,765
different things like that, right?

1170
00:46:47,765 --> 00:46:50,025
And I'm like saying, okay, cause
again, going back to like how we

1171
00:46:50,025 --> 00:46:52,305
started this thing off, I talk about
fulfillment in life being what I'm after.

1172
00:46:52,305 --> 00:46:52,975
That's, that's me.

1173
00:46:52,975 --> 00:46:54,095
I'm a man on a mission for that, right?

1174
00:46:54,345 --> 00:46:57,085
How does this lead me closer
to fulfillment in life?

1175
00:46:57,525 --> 00:46:59,825
And so that's like the big
picture thing is writing it down.

1176
00:47:00,175 --> 00:47:03,975
And I'll be real half the time I do, I
do that practice every 90 days still.

1177
00:47:04,305 --> 00:47:08,125
And, um, part of the, part of the
thing that like always blows my mind

1178
00:47:08,125 --> 00:47:10,925
is like, I've got this little idea in
my head and when I go write it down.

1179
00:47:11,510 --> 00:47:13,060
I read it out and I'm
like, this is so silly.

1180
00:47:13,100 --> 00:47:16,180
I'm like, why, I didn't even think I
even wanted to do this at all, right?

1181
00:47:16,400 --> 00:47:18,910
And so I kind of look at him
like, nah, I'm good, right?

1182
00:47:19,240 --> 00:47:20,120
But I got it out.

1183
00:47:20,140 --> 00:47:21,280
So now it's not stuck in my head.

1184
00:47:21,280 --> 00:47:23,460
It's like, oh man, I think
I want to do this, right?

1185
00:47:23,810 --> 00:47:26,060
And I think that so many of us, we just
let it all float around in our head.

1186
00:47:26,070 --> 00:47:28,350
We're like, man, there's like 50
things I think I want to do in my life.

1187
00:47:28,690 --> 00:47:31,870
And the reality is you look, if you
like sat down, did this practice,

1188
00:47:31,870 --> 00:47:33,740
you'd be like, there's actually
only like two or three things that

1189
00:47:33,740 --> 00:47:34,960
actually really matter to me, I think.

1190
00:47:35,440 --> 00:47:38,530
Um, but that, that to me is the start
of all practices isn't setting goals,

1191
00:47:38,540 --> 00:47:41,510
setting timelines, it's just sitting
down and like really hashing out.

1192
00:47:41,710 --> 00:47:43,090
What is this thought that I have?

1193
00:47:43,400 --> 00:47:46,900
Cause here's the thing that like, it's
the, um, the productivity expert, David

1194
00:47:46,900 --> 00:47:52,090
Allen says your head is for having ideas,
not for, uh, not for like storing them

1195
00:47:52,440 --> 00:47:54,400
and not for like expanding on them, right?

1196
00:47:54,450 --> 00:47:57,090
The, this is just the,
where ideas come from.

1197
00:47:57,340 --> 00:47:59,640
And from there, it's up to you to
do the discipline work of writing

1198
00:47:59,640 --> 00:48:02,300
it out, thinking through it a little
bit more while documenting it.

1199
00:48:02,300 --> 00:48:05,210
That way your head isn't just
stuck with all this stuff, right?

1200
00:48:05,565 --> 00:48:07,735
And so that's where I
always recommend beginning.

1201
00:48:08,705 --> 00:48:11,955
That has been a hard
lesson for me for a year.

1202
00:48:12,315 --> 00:48:16,425
It took me years and years to
catch on to actually taking

1203
00:48:16,425 --> 00:48:17,585
the time to write things down.

1204
00:48:17,845 --> 00:48:22,845
Like I'd have all these ideas and
it took me years to understand

1205
00:48:22,885 --> 00:48:24,745
if I didn't like write them down.

1206
00:48:25,615 --> 00:48:28,905
Even if I don't have time to expand on
them right then and really develop them.

1207
00:48:29,745 --> 00:48:32,385
I will pull out my phone
like my Google Notes is full.

1208
00:48:32,945 --> 00:48:34,475
So many pages in Google Notes.

1209
00:48:35,275 --> 00:48:39,615
Where I have an idea,
I'm like, yeah, right.

1210
00:48:39,855 --> 00:48:44,195
I was on the road the other day and I was
going to get my friend from the airport.

1211
00:48:44,285 --> 00:48:50,535
And I, and I have this idea and it's like
such clarity, 40 miles of driving, such

1212
00:48:50,535 --> 00:48:54,965
clarity and I stopped to get a coffee
mainly as an excuse to sit in my car

1213
00:48:54,965 --> 00:48:59,145
for five minutes and get off the road
and like type all this up real quick.

1214
00:49:00,305 --> 00:49:03,145
The cliff notes version, so
I could go back to it later.

1215
00:49:03,145 --> 00:49:06,465
So I didn't forget on the
way back from that trip.

1216
00:49:07,535 --> 00:49:13,620
Um, That idea of getting it out of your
head, even if you can't deal with it

1217
00:49:13,620 --> 00:49:19,970
now, get it out of your head, then put
it where somewhere you can work on it.

1218
00:49:19,980 --> 00:49:22,560
I love the fact that you'd get
your phone out of the equation.

1219
00:49:23,970 --> 00:49:24,840
Yeah, I do.

1220
00:49:24,840 --> 00:49:28,440
Because me being, I like statistics
like you, I like analytics.

1221
00:49:28,440 --> 00:49:30,130
The first thing I do, I'm
like, has someone created this?

1222
00:49:30,420 --> 00:49:31,850
Has someone created
something like, like this?

1223
00:49:31,850 --> 00:49:33,120
I'm like, but I'm not there yet.

1224
00:49:33,120 --> 00:49:33,310
Right?

1225
00:49:33,310 --> 00:49:34,740
Like, this is not that part of it.

1226
00:49:34,970 --> 00:49:35,290
And I.

1227
00:49:35,645 --> 00:49:38,715
Listen, if you're not like me and you're
like, I wouldn't look that type of thing

1228
00:49:38,715 --> 00:49:41,065
up, then maybe you're fine having your
phone around for music or whatever.

1229
00:49:41,065 --> 00:49:44,575
But for me, I just know my natural
tendencies is like to start exploring it

1230
00:49:44,585 --> 00:49:46,475
and getting way, way, way ahead of myself.

1231
00:49:46,855 --> 00:49:49,645
And so for me, it's just about writing
down and man, but I'll be real,

1232
00:49:49,645 --> 00:49:52,445
most of those ideas, again, that
aren't good, they're in a journal,

1233
00:49:52,465 --> 00:49:53,905
no one's ever going to see that.

1234
00:49:54,185 --> 00:49:56,795
And I've thrown away many of
those journals that are full of

1235
00:49:56,795 --> 00:49:59,235
ideas I've just decided, like,
really didn't make any sense.

1236
00:49:59,285 --> 00:50:01,395
I, that was just my brain thinking, right?

1237
00:50:01,725 --> 00:50:03,885
And processing and some people are
like, Oh, why would you get rid of that?

1238
00:50:03,885 --> 00:50:05,815
I'm like, it doesn't have
any weight or meaning.

1239
00:50:05,845 --> 00:50:08,695
It was me just going through it and
it's never coming back and that's fine.

1240
00:50:08,985 --> 00:50:11,995
But I do, if it's an idea I
actually have merit to, the next

1241
00:50:12,005 --> 00:50:13,355
step I do is I tell somebody.

1242
00:50:14,065 --> 00:50:17,515
And I just typically will tell a friend,
be like, Hey, can I like, just read this

1243
00:50:17,515 --> 00:50:21,275
to you again, not look at my, my scratch,
like I'm scratching all over paper.

1244
00:50:21,275 --> 00:50:21,445
Right.

1245
00:50:21,445 --> 00:50:23,435
Cause yeah, it's usually a mess.

1246
00:50:23,435 --> 00:50:25,295
Like when my brain just
like lets it all out.

1247
00:50:25,295 --> 00:50:25,555
Right.

1248
00:50:25,795 --> 00:50:27,475
Um, but I'll just run it by them.

1249
00:50:27,475 --> 00:50:30,975
And the thing that I've learned is
speaking, it does one of two things.

1250
00:50:30,995 --> 00:50:31,385
One.

1251
00:50:31,760 --> 00:50:35,490
Gets me more on fire for
it, uh, or two makes me like

1252
00:50:35,490 --> 00:50:36,700
literally say out loud to them.

1253
00:50:36,720 --> 00:50:40,170
This is a really stupid You know, like
because now i'm like actually trying to

1254
00:50:40,180 --> 00:50:43,230
coherently process and i'm like, okay
wait this I like what I wrote on paper,

1255
00:50:43,230 --> 00:50:45,990
but now that I'm saying it, this sounds
really silly and like nothing to do.

1256
00:50:46,240 --> 00:50:47,880
And sometimes you're like,
Oh, no, it sounds cool.

1257
00:50:47,880 --> 00:50:51,900
Other times when I use the right friend
as it's like this sounding board, they're

1258
00:50:51,900 --> 00:50:54,780
like, yeah, man, I don't think, I don't
know even what you're saying right now.

1259
00:50:54,780 --> 00:50:55,100
Right.

1260
00:50:55,320 --> 00:50:56,890
And so typically that just
kind of goes in that list.

1261
00:50:56,890 --> 00:50:59,340
But if it's one that the person I'm
getting excited talking about it,

1262
00:50:59,350 --> 00:51:00,560
they're like, wow, this is really cool.

1263
00:51:00,920 --> 00:51:02,060
I put it into a folder.

1264
00:51:02,080 --> 00:51:05,380
I then transcribe the, the, uh, go into
a little bit more detailing pewter.

1265
00:51:05,380 --> 00:51:07,380
I put it in a folder and
I'll look at it later.

1266
00:51:07,565 --> 00:51:10,795
I'm not going to let it disrupt the
current goals that I'm working on,

1267
00:51:11,015 --> 00:51:14,235
but in 90 days, or if it's 30 days
from now or 60, because every nine

1268
00:51:14,245 --> 00:51:15,185
days I'm reviewing this, right?

1269
00:51:15,215 --> 00:51:18,585
However far along in that process, I
wait till that 90 day period is over.

1270
00:51:18,825 --> 00:51:21,455
And then I go back and review
this again and say, okay, is this

1271
00:51:21,455 --> 00:51:22,765
in line with what I'm doing now?

1272
00:51:22,785 --> 00:51:23,585
Is this for later?

1273
00:51:23,585 --> 00:51:25,345
Is this for somebody else, right?

1274
00:51:25,345 --> 00:51:27,045
Like what, what is this that I have here?

1275
00:51:27,245 --> 00:51:28,655
And that's when I'll go
back and review that.

1276
00:51:28,655 --> 00:51:31,875
And then I end up again, just
pen and paper somewhere alone.

1277
00:51:32,115 --> 00:51:33,505
Uh, but that is part of the process.

1278
00:51:33,820 --> 00:51:37,320
And typically, there's things that like,
I have in this, most of them are actually

1279
00:51:37,320 --> 00:51:38,380
books at this point, which is funny.

1280
00:51:38,380 --> 00:51:41,300
Like, I'd like to write books in the
future, but I know that's in the future.

1281
00:51:41,470 --> 00:51:42,680
I'm not jumping ahead of myself now.

1282
00:51:42,680 --> 00:51:46,070
There's some that I'm like, Hey, I'll do
this when I'm in my mid forties, right?

1283
00:51:46,070 --> 00:51:48,050
Like, and I just know like,
that's when I want to do this.

1284
00:51:48,060 --> 00:51:48,960
And that's much later.

1285
00:51:49,230 --> 00:51:53,140
But again, I got the idea out, ran it by a
friend, and put it in a folder somewhere,

1286
00:51:53,140 --> 00:51:54,640
and I'll do that later type of thing.

1287
00:51:54,860 --> 00:51:58,920
And I just think that again, that practice
is great for just clearing your mind

1288
00:51:58,920 --> 00:52:01,500
and staying focused on the main thing
that you have in front of you right now.

1289
00:52:02,775 --> 00:52:10,875
I, I was listening and it was, it's
so funny, people, you tend to surround

1290
00:52:10,875 --> 00:52:14,745
yourself with, it's like our thought
process would work on so many levels in

1291
00:52:14,745 --> 00:52:19,045
the same, same path I was listening to you
talk about, you know, first you write it

1292
00:52:19,055 --> 00:52:25,235
down and then if it's good enough, you,
you say it out loud to somebody, uh, as

1293
00:52:25,235 --> 00:52:26,772
a former minister and a speaker, right.

1294
00:52:26,772 --> 00:52:28,805
And you've done a lot of
speaking over the years.

1295
00:52:29,815 --> 00:52:32,205
That's how most, if you guys don't speak.

1296
00:52:32,850 --> 00:52:35,920
You probably don't know, that's how
actually most good speeches start.

1297
00:52:36,620 --> 00:52:41,160
They start on paper and then you
run through them out loud and it's

1298
00:52:41,160 --> 00:52:42,080
just coming out of your mouth.

1299
00:52:42,090 --> 00:52:46,170
You're like, no, no, I don't
like the way that line flows.

1300
00:52:46,640 --> 00:52:50,040
I would start out when I, when I was
a minister, I would start out with

1301
00:52:50,040 --> 00:52:53,290
my sermon and I get it all on paper.

1302
00:52:53,720 --> 00:52:58,010
And then I'd preach through it
probably eight times before Sunday,

1303
00:52:58,010 --> 00:52:59,340
just preaching to empty pews.

1304
00:53:00,010 --> 00:53:02,240
And my sermon would start
at like an hour and a half.

1305
00:53:03,390 --> 00:53:05,240
It'd be 20 minutes by the time I was done.

1306
00:53:05,880 --> 00:53:08,880
I got like highlighters and
I'm scratching stuff out.

1307
00:53:08,880 --> 00:53:09,490
I'll preach there.

1308
00:53:09,490 --> 00:53:12,220
I'm like, no, I don't know that.

1309
00:53:12,280 --> 00:53:12,930
No, that's dumb.

1310
00:53:12,960 --> 00:53:14,010
Oh, this would be a better example.

1311
00:53:14,140 --> 00:53:14,510
Right.

1312
00:53:15,450 --> 00:53:19,620
But writing something down really
lets it flush out, but then you

1313
00:53:19,620 --> 00:53:23,050
start speaking through it and it's
amazing when you say it out loud,

1314
00:53:23,050 --> 00:53:25,760
you're like, what was I thinking?

1315
00:53:27,840 --> 00:53:28,060
Right.

1316
00:53:28,130 --> 00:53:28,950
I've been there a lot.

1317
00:53:29,690 --> 00:53:30,520
Glad I'm not alone.

1318
00:53:31,410 --> 00:53:32,900
No, no, no, no.

1319
00:53:33,160 --> 00:53:33,520
Alex.

1320
00:53:33,520 --> 00:53:36,030
One of the things I think is
really important for us to

1321
00:53:36,030 --> 00:53:37,614
flush out a little bit here is.

1322
00:53:38,145 --> 00:53:42,235
Defining success, because a lot of
people have different ideas of what

1323
00:53:42,235 --> 00:53:45,505
success really looks like in their goals.

1324
00:53:46,595 --> 00:53:50,525
So how do you define success when you're
putting together a goal or a plan?

1325
00:53:51,675 --> 00:53:55,175
Man, first and foremost, it's getting
1 percent better myself every day.

1326
00:53:55,425 --> 00:53:57,775
Like I'm competitive,
but with Alex, right?

1327
00:53:57,775 --> 00:53:58,665
And that's it.

1328
00:53:58,785 --> 00:54:00,995
And so I think that first and
foremost, we need to take other

1329
00:54:01,315 --> 00:54:02,915
things and people out of the equation.

1330
00:54:03,205 --> 00:54:06,425
And one of the most common problems I
see in today's world that we're very

1331
00:54:06,425 --> 00:54:08,275
social media driven, very media driven.

1332
00:54:08,650 --> 00:54:15,200
And so we are very quick to compare,
compare 20 and be like, Oh man, I'm

1333
00:54:15,200 --> 00:54:18,010
going to lift heavier, like Brent does,
but like, look how much weight he lifts.

1334
00:54:18,020 --> 00:54:18,840
How am I going to get there?

1335
00:54:18,840 --> 00:54:21,220
And it's like, well, Brent
didn't just start this yesterday.

1336
00:54:21,240 --> 00:54:21,730
You did.

1337
00:54:21,800 --> 00:54:22,190
Right.

1338
00:54:22,430 --> 00:54:25,940
So start off just getting 1 percent
stronger, 1 percent better every day.

1339
00:54:26,430 --> 00:54:28,953
And the more that you can
do that, eventually you end

1340
00:54:28,953 --> 00:54:30,044
up where you want to be.

1341
00:54:30,395 --> 00:54:34,105
But I think first and foremost, man,
this, this thing starts with you taking

1342
00:54:34,105 --> 00:54:37,035
others out of the equation, looking
internally and saying, what can I do

1343
00:54:37,055 --> 00:54:39,315
every day to just get 1 percent better?

1344
00:54:39,365 --> 00:54:40,885
I don't need these exponential leaps.

1345
00:54:40,885 --> 00:54:43,345
I don't need to be all
these things tomorrow.

1346
00:54:43,375 --> 00:54:45,885
I need to just be here today, right?

1347
00:54:46,055 --> 00:54:46,945
I don't know, man.

1348
00:54:47,525 --> 00:54:49,375
I know you're a trainer
and stuff like that.

1349
00:54:49,635 --> 00:54:51,395
Is that any advice that
you give along the way?

1350
00:54:51,395 --> 00:54:54,155
I'm actually very curious myself what you
would, how you'd answer this question.

1351
00:54:55,195 --> 00:54:58,265
Especially when it comes to things
like training that are long games.

1352
00:54:59,220 --> 00:55:07,880
I'm, I'm a hard proponent of incremental
growth, uh, is the term I use.

1353
00:55:08,380 --> 00:55:09,610
I'm, I'm huge.

1354
00:55:09,610 --> 00:55:12,940
Like I, it is something I'm focused on
with the fallible man when I'm talking to

1355
00:55:12,940 --> 00:55:15,100
people about personal development, right?

1356
00:55:15,100 --> 00:55:16,920
It's one choice today.

1357
00:55:16,920 --> 00:55:19,290
Make one choice today that
makes you better tomorrow.

1358
00:55:19,590 --> 00:55:20,010
Right?

1359
00:55:20,065 --> 00:55:22,880
That's, that's 365 days
of growth right there.

1360
00:55:23,870 --> 00:55:25,610
Uh, and in the gym, it's the same thing.

1361
00:55:25,910 --> 00:55:28,790
When I'm training somebody, I'll
have people who are like, oh my

1362
00:55:28,820 --> 00:55:29,720
God, I'm not getting any better.

1363
00:55:29,720 --> 00:55:30,110
I was like, yes.

1364
00:55:30,110 --> 00:55:30,470
You are.

1365
00:55:31,150 --> 00:55:32,380
Like, well, the weights aren't going up.

1366
00:55:32,590 --> 00:55:33,790
No, that's fine.

1367
00:55:34,590 --> 00:55:39,130
But you took less rest between
your sets, the reps went up easier

1368
00:55:39,230 --> 00:55:41,000
than they did last week, right?

1369
00:55:41,280 --> 00:55:45,760
I see that from the outside, and that's
a measure of success for me as a trainer

1370
00:55:45,760 --> 00:55:52,810
watching people I work with is, oh look,
you aren't as dead after 5 sets of, you

1371
00:55:52,810 --> 00:55:56,460
know, 225 as you were last week, right?

1372
00:55:56,750 --> 00:56:00,420
By that 5th set of 225, like,
last couple reps you're dying.

1373
00:56:00,840 --> 00:56:01,190
Right.

1374
00:56:01,610 --> 00:56:04,570
This week, it actually really
wasn't that hard for you to

1375
00:56:04,570 --> 00:56:06,340
get that last rep, you know.

1376
00:56:06,350 --> 00:56:10,890
So now Now we're shortening that
time between sets and so right there

1377
00:56:10,890 --> 00:56:15,500
are lots of ways to measure that I
think that's one of those being an

1378
00:56:15,510 --> 00:56:17,130
analytic guy like yourself, right?

1379
00:56:17,170 --> 00:56:17,930
That's one of those.

1380
00:56:18,515 --> 00:56:22,995
Data points, I think the more data
points you can put around your goals,

1381
00:56:24,675 --> 00:56:31,545
it gives you multiple ways to measure
success as opposed to one single linear.

1382
00:56:31,955 --> 00:56:33,255
This is what success looks like.

1383
00:56:34,605 --> 00:56:34,795
Yeah.

1384
00:56:34,795 --> 00:56:36,605
And a lot of that is, I love
that you share that, man.

1385
00:56:36,605 --> 00:56:39,145
It made me think about like, I'll,
I'll use this metaphorically, but

1386
00:56:39,215 --> 00:56:42,085
don't get on the scale every day,
physically don't do it either.

1387
00:56:42,350 --> 00:56:45,920
But the thing is like, I can remember like
talking to people that like were investing

1388
00:56:45,920 --> 00:56:47,460
in training at the beginning of the year.

1389
00:56:47,460 --> 00:56:47,730
Right.

1390
00:56:47,960 --> 00:56:48,890
And a lot of them would stop.

1391
00:56:48,890 --> 00:56:50,760
They're like, I didn't lose
a single pound in a week.

1392
00:56:50,800 --> 00:56:52,620
I'm like, are you looking every day?

1393
00:56:52,660 --> 00:56:55,390
I'm like, results happen over time.

1394
00:56:55,400 --> 00:56:55,650
Right.

1395
00:56:55,650 --> 00:56:59,550
Like they, and so for all of us, like
metaphorically speaking, same thing,

1396
00:56:59,550 --> 00:57:02,860
like 1 percent better doesn't look
like much different, like difference.

1397
00:57:02,860 --> 00:57:03,634
But when you wake up.

1398
00:57:04,015 --> 00:57:08,265
In 30 days, 60 days, 90 days, a year
later, if you're doing that consistently,

1399
00:57:08,265 --> 00:57:09,375
you're going to notice a difference.

1400
00:57:09,375 --> 00:57:13,385
And so for me, the way that I like to,
to set the right goals, to build out

1401
00:57:13,385 --> 00:57:17,765
the goals is saying, okay, what can I
do every day to get one step further?

1402
00:57:17,945 --> 00:57:20,495
And the thing is, if you're like, well,
my goal doesn't really work like that.

1403
00:57:20,495 --> 00:57:21,155
I'm writing a book.

1404
00:57:21,165 --> 00:57:24,155
It's like, well, can you
write 500 pages or 500 pages?

1405
00:57:24,185 --> 00:57:24,395
Wow.

1406
00:57:24,395 --> 00:57:26,055
500 words a day, right?

1407
00:57:26,055 --> 00:57:26,695
Can you do that?

1408
00:57:27,075 --> 00:57:28,885
And if people are like,
oh yeah, I can do that.

1409
00:57:29,475 --> 00:57:31,475
Then then great, that should be the goal.

1410
00:57:31,475 --> 00:57:34,725
And so for me, I don't even
look at the end goal too much.

1411
00:57:35,175 --> 00:57:37,115
I want to know where I'm going,
have some direction, right?

1412
00:57:37,155 --> 00:57:38,755
And I think that that
course is always changing.

1413
00:57:38,755 --> 00:57:42,495
But I really want to look at is what
is the daily action that Alex needs

1414
00:57:42,495 --> 00:57:45,965
to make room for in order to get this
end result that he eventually wants?

1415
00:57:46,435 --> 00:57:48,025
So how can I do this every single day?

1416
00:57:48,025 --> 00:57:50,765
Because here's it, at the end of the day,
man, it's already said, but consistency

1417
00:57:50,765 --> 00:57:52,715
is really the winner every single time.

1418
00:57:52,955 --> 00:57:55,165
What can you do consistently in your life?

1419
00:57:55,615 --> 00:57:57,215
And I think that that's
really key to all this.

1420
00:57:57,215 --> 00:57:59,285
So it's again, having the end goal, right?

1421
00:57:59,605 --> 00:58:01,735
But saying, okay, now
how, let me backtrack.

1422
00:58:01,745 --> 00:58:04,205
How do I make this a little individual
thing I do every day and how do I create

1423
00:58:04,205 --> 00:58:05,825
margin for it so I can do it consistently?

1424
00:58:05,825 --> 00:58:09,055
So it's not just once a week or once every
other week that we're doing that, right?

1425
00:58:09,375 --> 00:58:11,425
And so the gym is an easy example of this.

1426
00:58:11,845 --> 00:58:15,475
If you're like, I want to lose 10 pounds
and you don't set time aside every

1427
00:58:15,475 --> 00:58:18,025
day to work out, you're just working
out whenever you can, you're, you're

1428
00:58:18,025 --> 00:58:19,305
not going to hit that goal, right?

1429
00:58:19,305 --> 00:58:21,405
If you work out twice a
month, it's not going to help.

1430
00:58:21,775 --> 00:58:23,115
It's not going to get you closer to it.

1431
00:58:23,115 --> 00:58:23,825
You'd be better off.

1432
00:58:24,215 --> 00:58:26,955
Spending 10 minutes a day, if that's
all you can do, but building that into

1433
00:58:26,955 --> 00:58:30,255
your schedule, because you will notice
a difference after a set amount of time.

1434
00:58:31,885 --> 00:58:35,245
When you're setting goals, uh, one
of the things that I've experienced

1435
00:58:35,245 --> 00:58:39,795
with people is they set these
large, ambiguous goals, right?

1436
00:58:39,805 --> 00:58:42,065
That's, I think that's one of the,
actually the biggest downfalls of New

1437
00:58:42,065 --> 00:58:48,265
Year's resolutions is people go, I'm
going to lose 25 pounds or I'm, I'm

1438
00:58:48,265 --> 00:58:49,475
going to go to the gym five days a week.

1439
00:58:49,475 --> 00:58:52,225
And these are people who have never
been in the gym in their lives.

1440
00:58:52,655 --> 00:58:53,075
Right?

1441
00:58:53,485 --> 00:58:58,755
So it's this large, ambiguous goal, and
I think it sabotages a lot of people.

1442
00:58:58,755 --> 00:59:01,095
So how do you set a goal correctly?

1443
00:59:02,285 --> 00:59:05,445
This is going to sound super
weird, but I make a goal to make

1444
00:59:05,455 --> 00:59:07,585
all of my goals non outcome based.

1445
00:59:08,585 --> 00:59:09,565
And it sounds really weird, right?

1446
00:59:09,565 --> 00:59:10,795
Non outcome based goals.

1447
00:59:11,015 --> 00:59:11,475
Yes.

1448
00:59:11,545 --> 00:59:15,095
Maybe again, going back to like my,
my, my reflection, my vision time,

1449
00:59:15,385 --> 00:59:16,935
maybe I want to lose 20 pounds, right?

1450
00:59:17,195 --> 00:59:20,855
But I don't want to give myself a
goal that requires an outcome from

1451
00:59:20,855 --> 00:59:23,685
me instead of non outcome based
goal to me means, you know what?

1452
00:59:24,180 --> 00:59:28,030
I know that this will happen
automatically if I work out 12 minutes

1453
00:59:28,030 --> 00:59:30,250
a day and stop drinking soda, right?

1454
00:59:30,900 --> 00:59:32,990
I did the math, figured it
out, talked to a trainer.

1455
00:59:33,130 --> 00:59:34,290
That's all it takes to do that.

1456
00:59:34,470 --> 00:59:39,870
So now my goal is just every single day, I
avoid soda and I work out for 12 minutes.

1457
00:59:40,370 --> 00:59:41,820
I'm not tying myself to an outcome.

1458
00:59:41,820 --> 00:59:43,730
I might not even share the outcome, right?

1459
00:59:43,760 --> 00:59:47,050
I might share it when I get there, but
I'm just gonna say, How many days in a

1460
00:59:47,050 --> 00:59:48,540
row have I worked out and not drank soda?

1461
00:59:48,885 --> 00:59:50,305
And to me, that's a
non outcome based goal.

1462
00:59:50,305 --> 00:59:51,865
And even my business, I do the same thing.

1463
00:59:52,085 --> 00:59:54,235
People are like, Oh, do you
have like a, in software, we

1464
00:59:54,235 --> 00:59:56,075
call it MRR and ARR, which is.

1465
00:59:56,430 --> 00:59:58,510
Monthly reoccurring revenue
and annual reoccurring revenue.

1466
00:59:58,510 --> 01:00:00,220
I'm like, no, I don't have any of that.

1467
01:00:00,430 --> 01:00:03,710
I'm like, my only goal is to, to help
people get podcast interviews out.

1468
01:00:03,880 --> 01:00:05,390
And my goal is to have a
hundred of those a day.

1469
01:00:05,720 --> 01:00:07,510
And that's actually on
the homepage of podmatch.

1470
01:00:07,510 --> 01:00:07,670
com.

1471
01:00:07,680 --> 01:00:08,980
If you go there and scroll
down, I'll show you how many

1472
01:00:08,980 --> 01:00:10,270
interviews happened last 24 hours.

1473
01:00:10,510 --> 01:00:12,130
I don't even look at the
back end of our stuff.

1474
01:00:12,130 --> 01:00:15,960
Because if I see a hundred interviews
happen today, check, I'm done, right?

1475
01:00:16,090 --> 01:00:18,160
My goal is just to help
people get to that point.

1476
01:00:18,465 --> 01:00:20,415
And everything else happens automatically.

1477
01:00:20,415 --> 01:00:23,325
Sure, I have a desire to make a
salary for myself and stuff, right?

1478
01:00:23,325 --> 01:00:26,185
Like, I want that to happen,
but it will happen automatically

1479
01:00:26,375 --> 01:00:27,605
based off these smaller things.

1480
01:00:27,605 --> 01:00:28,965
And I know that some of these
goals, you're like, well, there's

1481
01:00:28,965 --> 01:00:31,255
an outcome because you're not doing
this or you're doing that, right?

1482
01:00:31,565 --> 01:00:35,365
Sure, but as close as you possibly
can to a non outcome based goal is the

1483
01:00:35,375 --> 01:00:36,825
best thing that you can actually set.

1484
01:00:36,825 --> 01:00:41,265
Instead of this huge thing, because I'll
be real, losing 20 pounds, like, just

1485
01:00:41,275 --> 01:00:45,415
going back to that example, that is it,
for anybody, that is a really tough task.

1486
01:00:46,135 --> 01:00:49,775
But it's not hard to not drink
soda for 30 days in a row, right?

1487
01:00:50,125 --> 01:00:52,495
You only have one thing to do
every day, not drink soda, right?

1488
01:00:52,495 --> 01:00:53,535
And that is going to help.

1489
01:00:53,535 --> 01:00:57,475
So again, for me, I go to, I try
to build out as best I can, non

1490
01:00:57,485 --> 01:00:58,835
outcome based goals for myself.

1491
01:01:00,115 --> 01:01:05,225
And I want, Oh guys, let me point out one
of the things he didn't say in that, but

1492
01:01:05,225 --> 01:01:08,135
he said was all those goals are specific.

1493
01:01:09,285 --> 01:01:10,515
A hundred interviews a day.

1494
01:01:10,655 --> 01:01:12,545
That's that's very specific.

1495
01:01:13,385 --> 01:01:15,795
That's not, and it's not a
million interviews a day.

1496
01:01:15,835 --> 01:01:17,895
It's not a whole bunch of interviews.

1497
01:01:18,635 --> 01:01:21,255
A hundred interviews in the day, right?

1498
01:01:21,885 --> 01:01:25,565
Non outcome based, but
it's still very specific.

1499
01:01:26,585 --> 01:01:27,945
And it's something that's achievable.

1500
01:01:28,115 --> 01:01:30,485
If you're familiar with the
platform, it's absolutely achievable.

1501
01:01:31,035 --> 01:01:36,335
Uh, but it gives them a measurement
and it's still specific.

1502
01:01:37,405 --> 01:01:38,365
It's realistic.

1503
01:01:38,495 --> 01:01:39,485
It's achievable.

1504
01:01:39,860 --> 01:01:41,250
I, I'm a big fan of the concept.

1505
01:01:41,330 --> 01:01:43,640
You've seen the acronym
for smart goals, right?

1506
01:01:43,680 --> 01:01:45,200
Smart, measurable, blah, blah, blah.

1507
01:01:45,710 --> 01:01:49,900
We we've talked about them on the
show before, but it's not just this

1508
01:01:49,900 --> 01:01:54,750
ambiguous, I want to have the best
software out there for podcasters.

1509
01:01:55,970 --> 01:01:57,380
It's still very measurable.

1510
01:01:58,000 --> 01:02:00,870
It's still very realistic, right?

1511
01:02:00,870 --> 01:02:07,700
He can build to get those things done,
but he's not just going, ah, right.

1512
01:02:07,760 --> 01:02:09,520
I, I, it drives me insane.

1513
01:02:09,550 --> 01:02:10,040
I see this.

1514
01:02:10,040 --> 01:02:12,050
So every, every new years, I see this.

1515
01:02:12,590 --> 01:02:15,260
Guys like I'm gonna I'm gonna work out
start working out five days a week or at

1516
01:02:15,260 --> 01:02:18,480
least four Have you ever been in a gym?

1517
01:02:19,790 --> 01:02:23,140
Like no, no, I'm not
throwing shade brother.

1518
01:02:23,140 --> 01:02:26,870
It's not a judgment It was when
was the last time you worked out?

1519
01:02:26,930 --> 01:02:28,390
Oh, I worked out all
the time in high school.

1520
01:02:29,560 --> 01:02:34,090
You're 45 That's been a hot minute.

1521
01:02:34,100 --> 01:02:34,920
Do you understand?

1522
01:02:36,165 --> 01:02:37,775
All the details involved with that.

1523
01:02:37,805 --> 01:02:40,865
That's like, you know, putting
time in your schedule five days a

1524
01:02:40,865 --> 01:02:46,035
week, travel time, gym time, right?

1525
01:02:46,065 --> 01:02:52,055
That's that alone is a major shift
for anybody to put in four or five

1526
01:02:52,055 --> 01:02:54,965
days work, uh, worth of gym time.

1527
01:02:55,615 --> 01:02:59,405
Cause most people don't work out
at home, but they don't ever, Oh,

1528
01:02:59,405 --> 01:03:00,360
I'm going to start working out.

1529
01:03:00,800 --> 01:03:02,030
Okay, well, where's the gym?

1530
01:03:02,810 --> 01:03:04,160
How long does it take you to get there?

1531
01:03:04,570 --> 01:03:05,990
What part of the day are you going to go?

1532
01:03:06,160 --> 01:03:07,370
How long are you going to spend there?

1533
01:03:07,560 --> 01:03:10,120
How long does it take you to clean up
and go on to the next thing, right?

1534
01:03:10,170 --> 01:03:16,610
These little pieces that are
just, and, and, you know, no

1535
01:03:16,610 --> 01:03:18,040
wonder so many people fail, right?

1536
01:03:18,920 --> 01:03:21,480
And you know what you're saying, and
I'm glad you brought that point up, but

1537
01:03:21,490 --> 01:03:23,800
unspecific goals yield unspecific results.

1538
01:03:24,260 --> 01:03:27,300
And when I, when I, I get pitched
software ideas all the time,

1539
01:03:27,300 --> 01:03:28,310
just because I'm in software.

1540
01:03:28,670 --> 01:03:31,380
And when people just are like, I
want to like help people and it'll

1541
01:03:31,380 --> 01:03:32,700
probably be like this and like that.

1542
01:03:32,970 --> 01:03:34,860
And there's no real like direction for it.

1543
01:03:34,860 --> 01:03:38,690
I'm, I'm always very hesitant to
like invest any time to help them.

1544
01:03:38,690 --> 01:03:40,560
Not because I'm being rude or mean,
but I'm like, I don't think you've

1545
01:03:40,560 --> 01:03:42,040
spent enough time to figure this out.

1546
01:03:42,455 --> 01:03:43,845
And that's, that's the thing right there.

1547
01:03:44,295 --> 01:03:47,555
If you've taken the time to figure
out what it is that you really want

1548
01:03:47,585 --> 01:03:50,395
and that how, what you need to do to
get there, your goal will be specific.

1549
01:03:50,815 --> 01:03:52,235
And so challenge yourself with this.

1550
01:03:52,245 --> 01:03:54,155
You're hearing this today and
you're saying, Oh, I feel like

1551
01:03:54,155 --> 01:03:55,375
my goals aren't super specific.

1552
01:03:55,385 --> 01:03:58,245
It probably means you don't understand
where it is that you want to go well

1553
01:03:58,245 --> 01:04:00,055
enough, or at least how to get there.

1554
01:04:00,055 --> 01:04:02,265
And if you need to seek
wise counsel on it, do it.

1555
01:04:02,265 --> 01:04:05,135
But the more specific your goal is,
the more likely it is that you're

1556
01:04:05,175 --> 01:04:07,635
going to achieve it because there's
actually something tangible, right?

1557
01:04:07,975 --> 01:04:11,670
Uh, Example, I always hear people,
like in my in, in podcasts be like,

1558
01:04:11,670 --> 01:04:12,690
I just wanna help more people.

1559
01:04:12,720 --> 01:04:15,040
I'm like, okay, I don't
know what that means.

1560
01:04:15,070 --> 01:04:15,310
You know?

1561
01:04:15,310 --> 01:04:16,600
Like, I, I really don't
know what that means.

1562
01:04:16,600 --> 01:04:18,310
Are you talking about helping
people cross the street?

1563
01:04:18,660 --> 01:04:21,510
Are you talking like, what is
it that, that, that, that means?

1564
01:04:21,840 --> 01:04:25,080
Like, can you define that really well,
and I find that most people can't, I'm

1565
01:04:25,080 --> 01:04:27,210
not trying to be rude or mean that,
that people have trouble with it, but

1566
01:04:27,210 --> 01:04:30,330
the, again, if you figure out exactly
your lane and then what you're able

1567
01:04:30,330 --> 01:04:31,230
to do and you're like, you know what?

1568
01:04:31,625 --> 01:04:36,285
My job is to help five people every day
through the content that I'm creating

1569
01:04:36,295 --> 01:04:38,975
be able to level up as a man, right?

1570
01:04:39,185 --> 01:04:41,745
Like to be able to really figure out
what it means to be a better husband,

1571
01:04:41,745 --> 01:04:43,005
father, whatever it might be, right?

1572
01:04:43,245 --> 01:04:45,615
If you can really quantify it to
that level, I'm like, okay, now

1573
01:04:45,615 --> 01:04:49,635
you have my interest because you
have a specific goal in mind.

1574
01:04:49,645 --> 01:04:52,365
And that's, that makes it achievable
if you actually have something, right?

1575
01:04:52,675 --> 01:04:54,565
Uh, if my goal is just
to be happier in life.

1576
01:04:55,095 --> 01:04:56,265
It's pretty generic.

1577
01:04:56,455 --> 01:04:58,515
All I have to do is go watch more
movies and I'll, I'll get there.

1578
01:04:58,525 --> 01:04:59,105
Does that count though?

1579
01:04:59,145 --> 01:04:59,435
Right?

1580
01:04:59,495 --> 01:05:03,505
So I'm going to, I'm going to play
that part back for myself later.

1581
01:05:03,505 --> 01:05:04,425
Write down what you said.

1582
01:05:05,535 --> 01:05:06,145
I love it, man.

1583
01:05:06,355 --> 01:05:09,985
If there's, if there's anything
ambiguous about my plan, it has

1584
01:05:09,985 --> 01:05:13,885
always been that, like I've had
so many of my coaches, Brent, you

1585
01:05:13,885 --> 01:05:15,155
need to get more specific, right?

1586
01:05:15,155 --> 01:05:19,875
You need to get more specific
because I, I'm bad about guys.

1587
01:05:19,875 --> 01:05:20,865
I'm talking to myself here too.

1588
01:05:20,905 --> 01:05:22,245
Because lofty goals.

1589
01:05:22,425 --> 01:05:24,575
I said these lofty goals and do not get.

1590
01:05:25,715 --> 01:05:27,225
Clarity on them.

1591
01:05:27,225 --> 01:05:29,275
So this is as much for
me as it is for you guys.

1592
01:05:29,965 --> 01:05:31,505
Uh, but that was well stated.

1593
01:05:31,505 --> 01:05:32,275
I like that.

1594
01:05:33,355 --> 01:05:36,285
Replay that part right now.

1595
01:05:37,745 --> 01:05:40,725
We've talked about both
of us are analytic guys.

1596
01:05:40,935 --> 01:05:44,365
Um, and so I don't want to spend too
much time on this, but you keep hearing

1597
01:05:44,365 --> 01:05:45,985
that come out of our mouths guys, right?

1598
01:05:46,875 --> 01:05:52,555
You, you have analytics, I
believe probably just a ridiculous

1599
01:05:52,555 --> 01:05:55,555
level for both of your podcasts
and for your business, right?

1600
01:05:57,845 --> 01:05:58,855
Points of measurement.

1601
01:05:59,725 --> 01:06:04,315
In, in 20 degrees and,
you know, just everywhere.

1602
01:06:05,075 --> 01:06:09,295
Uh, I was actually having a conversation
about podcast analytics with a friend

1603
01:06:09,295 --> 01:06:10,955
of mine who just started his podcast.

1604
01:06:11,875 --> 01:06:15,465
And he's, he's been wanting to do this
for years and he's finally launched.

1605
01:06:16,405 --> 01:06:18,755
But he was like, Hey, where
do you guys track this?

1606
01:06:18,755 --> 01:06:19,355
Blah, blah, blah.

1607
01:06:19,385 --> 01:06:21,875
Cause he knows a couple of us
in our group who are podcasters.

1608
01:06:21,875 --> 01:06:24,045
And it's like, uh, right.

1609
01:06:24,550 --> 01:06:27,730
Looking for those numbers,
guys, measurable things,

1610
01:06:27,770 --> 01:06:30,490
crackable things, get achieved.

1611
01:06:32,310 --> 01:06:36,080
If you can quantify your goals
with crackable, measurable data.

1612
01:06:36,770 --> 01:06:38,400
So give yourself waypoints.

1613
01:06:38,510 --> 01:06:41,230
If you want to succeed at
them, give yourself waypoints.

1614
01:06:41,480 --> 01:06:42,280
What does it look like?

1615
01:06:42,470 --> 01:06:46,340
Understand what that success is and
understand how to track those as they go.

1616
01:06:46,910 --> 01:06:49,570
Now, we have to start landing this plane.

1617
01:06:49,570 --> 01:06:55,860
So, Alex, from your experience,
okay, for our audience.

1618
01:06:56,345 --> 01:06:59,175
If they're wanting to start
2024 off, cause this is, this

1619
01:06:59,185 --> 01:07:00,165
is the new year's episode.

1620
01:07:01,540 --> 01:07:06,530
They're looking to launch 2024 off and
be successful at their goals, right?

1621
01:07:06,980 --> 01:07:09,370
And of course they have to
pick their own goal, right?

1622
01:07:09,420 --> 01:07:13,320
We, we, we can't find them a goal
for that, but what are the first

1623
01:07:13,420 --> 01:07:18,360
three steps they need to do to
make that goal successful in 2024?

1624
01:07:19,260 --> 01:07:21,630
The very first thing that these
three steps need to do, if you want

1625
01:07:21,630 --> 01:07:24,650
your goals to succeed in 2024, the
first three things you need to do.

1626
01:07:24,880 --> 01:07:26,380
Number one is before the goal.

1627
01:07:26,700 --> 01:07:27,680
And it's to make room.

1628
01:07:28,900 --> 01:07:32,780
There's a, there's a concept called
necessary endings, which means what got

1629
01:07:32,780 --> 01:07:34,970
you here won't get you further, right?

1630
01:07:35,250 --> 01:07:37,770
And so the whole idea is like, you've
picked up things in your life that

1631
01:07:37,770 --> 01:07:40,720
you've done, they've served you to this
point, but they're not going to serve

1632
01:07:40,720 --> 01:07:43,280
you, or at least the law of diminishing
return will say that they're not going

1633
01:07:43,280 --> 01:07:44,840
to serve you as well moving forward.

1634
01:07:45,110 --> 01:07:46,750
And that's what I call a necessary ending.

1635
01:07:47,060 --> 01:07:49,370
The first thing before you even
try to set a goal is you have to

1636
01:07:49,370 --> 01:07:51,010
remove some things from your plate.

1637
01:07:51,445 --> 01:07:53,465
You need to have more margin, right?

1638
01:07:53,495 --> 01:07:55,315
Like, so you have to
actually clear things.

1639
01:07:55,565 --> 01:07:58,105
It's like, imagine if you're just
piling all your stuff on a table,

1640
01:07:58,105 --> 01:08:01,455
eventually you can't put anything else
on it because it's too full, right?

1641
01:08:01,775 --> 01:08:03,775
But if you just push all this
stuff off, not that you'd

1642
01:08:03,775 --> 01:08:04,685
want to do it that way, right?

1643
01:08:04,875 --> 01:08:06,975
You don't have room to
set something else down.

1644
01:08:07,205 --> 01:08:08,795
You want to think of your life that way.

1645
01:08:08,795 --> 01:08:11,935
So step one is to make sure that
you're first off saying, okay, what

1646
01:08:11,935 --> 01:08:13,465
is a necessary ending in my life?

1647
01:08:13,755 --> 01:08:16,615
What is something that maybe has
served me or maybe even not served you?

1648
01:08:16,615 --> 01:08:17,905
Like let's, let's just call it that too.

1649
01:08:17,945 --> 01:08:20,095
Things that you're doing that you
know are not serving you well.

1650
01:08:20,540 --> 01:08:24,530
Find those things, make room and now
say, okay, that's step one, right?

1651
01:08:24,550 --> 01:08:25,840
Now I have space.

1652
01:08:26,150 --> 01:08:29,720
Step two, as we're talking about today
is just get really specific with what

1653
01:08:29,720 --> 01:08:30,910
it is that you want to accomplish.

1654
01:08:30,910 --> 01:08:33,750
So do that reflecting time, figure
it out, write it down, get really

1655
01:08:33,750 --> 01:08:37,130
specific with the goal, but don't
just keep the goal in front of you.

1656
01:08:37,130 --> 01:08:39,920
And I think that's the mistake you will
put on the mirror, lose 25 pounds, right?

1657
01:08:40,260 --> 01:08:44,020
No say today, I will work out for
12 minutes and not drink soda.

1658
01:08:44,480 --> 01:08:46,900
And I always got to wait because
it's just the easiest one.

1659
01:08:46,900 --> 01:08:48,100
I know it's the most common goal as well.

1660
01:08:48,100 --> 01:08:48,350
Right.

1661
01:08:48,650 --> 01:08:52,180
But that's what you want to write down
and somewhere hidden tucked away in a

1662
01:08:52,180 --> 01:08:56,150
notebook that you on a set date, you put
your calendar to review is the bigger

1663
01:08:56,180 --> 01:08:57,730
goal that you have right to review that.

1664
01:08:57,730 --> 01:09:00,790
Make sure you still want it, which
you might realize when you're doing

1665
01:09:00,790 --> 01:09:02,990
this, you're not drinking soda and
you're working out 12 minutes a day.

1666
01:09:02,990 --> 01:09:05,390
I'm just using those times as example,
not saying that's what you should do.

1667
01:09:05,690 --> 01:09:08,675
You might notice after a month, You lose
10 pounds and you're like, you know what?

1668
01:09:08,705 --> 01:09:10,995
I would look really bad
if I lost 25 pounds.

1669
01:09:10,995 --> 01:09:12,015
Like I'd be too skinny.

1670
01:09:12,495 --> 01:09:14,305
Now the goal is already hidden away.

1671
01:09:14,305 --> 01:09:15,405
So when you get to it,
you're like, you know what?

1672
01:09:15,615 --> 01:09:16,325
This was ridiculous.

1673
01:09:16,325 --> 01:09:17,745
It only needs to be 15, right?

1674
01:09:17,945 --> 01:09:20,885
You now know that, but what's written
down in front of you is the daily

1675
01:09:20,885 --> 01:09:22,715
repeatable action that you can do.

1676
01:09:23,015 --> 01:09:24,805
The third thing is to get
out there and tell somebody.

1677
01:09:25,540 --> 01:09:26,640
There's a lot of data around this.

1678
01:09:26,640 --> 01:09:29,620
I didn't prepare, uh, the
actual, like, statistic of it.

1679
01:09:29,840 --> 01:09:32,420
Uh, I don't, I, me and Brent
both love that, so I'm trying

1680
01:09:32,420 --> 01:09:33,450
not to get too deep into it.

1681
01:09:33,630 --> 01:09:36,810
But I know it's a very high percentage
just by telling people what you are

1682
01:09:36,830 --> 01:09:38,650
going to do, what your intentions are.

1683
01:09:39,110 --> 01:09:42,320
Makes it that much more likely
that you actually achieve it.

1684
01:09:42,430 --> 01:09:44,590
So write it down and then tell somebody.

1685
01:09:44,790 --> 01:09:47,870
And I don't mean go to be like, this is
the year I'm gonna lose weight, right?

1686
01:09:48,040 --> 01:09:51,220
No, get really specific and don't
even post it as a New Year resolution.

1687
01:09:51,400 --> 01:09:55,330
Say, I realize for my long term health,
for my family, for my future family, for

1688
01:09:55,330 --> 01:09:58,920
my job, for everything that I'm doing
in my life as a man, that I would be

1689
01:09:58,920 --> 01:10:00,980
better off if I were 15 pounds lighter.

1690
01:10:01,180 --> 01:10:04,330
What I am committed to doing is
working out every single day for 12

1691
01:10:04,330 --> 01:10:05,930
minutes and not drinking any soda.

1692
01:10:06,190 --> 01:10:07,870
For this entire year, right?

1693
01:10:07,980 --> 01:10:09,270
No sodas in this.

1694
01:10:09,370 --> 01:10:10,560
And so I'm committing to that.

1695
01:10:10,680 --> 01:10:13,270
And I ask that some of you that really
care about me, hold me accountable

1696
01:10:13,270 --> 01:10:14,700
and check in on me with this.

1697
01:10:15,355 --> 01:10:18,255
That is a terrifying thing to do that
I just shared right like I summarize it

1698
01:10:18,255 --> 01:10:22,155
really easily, but I'm telling you if
you make this margin get really specific

1699
01:10:22,175 --> 01:10:25,075
with that goal and focus on the daily
action that's required to achieve the

1700
01:10:25,075 --> 01:10:28,705
bigger goal that's logged away somewhere
right and then you tell people about that

1701
01:10:28,855 --> 01:10:34,385
in a very personal not like New Year's
resolution right in a very very specific

1702
01:10:34,385 --> 01:10:37,535
way that it just feels raw that feels
like man this person's so serious they're

1703
01:10:37,535 --> 01:10:40,645
passionate to do this when you share
it that way and you bring people in his

1704
01:10:40,645 --> 01:10:45,170
accountability I'm telling you like you
are you It's, it's not a guarantee, but

1705
01:10:45,170 --> 01:10:48,140
it's pretty darn close to a guarantee
that you are going to reach that goal.

1706
01:10:48,140 --> 01:10:51,560
As long as you stay committed every
single day and remain consistent with it.

1707
01:10:51,590 --> 01:10:53,860
And so those are the three things
that I would, I would end with Brent.

1708
01:10:55,315 --> 01:10:57,675
Alex, where's the best place
for people to connect with you?

1709
01:10:58,405 --> 01:10:59,685
Everything I do is at podmatch.

1710
01:10:59,685 --> 01:11:00,045
com.

1711
01:11:00,305 --> 01:11:02,095
And if you're like, man, I'm
not interested in podcasting,

1712
01:11:02,095 --> 01:11:04,505
scroll to the bottom that has
my social media stuff on it.

1713
01:11:04,505 --> 01:11:05,545
You can find me from there.

1714
01:11:05,785 --> 01:11:08,385
Uh, and if you reach out in any
way, you're going to either hear

1715
01:11:08,385 --> 01:11:11,045
from me or my wife, and we've
intentionally built it that way.

1716
01:11:11,245 --> 01:11:13,805
And if you say, Hey, I'm looking for
Alex, she'll be like, cool, here's Alex.

1717
01:11:13,815 --> 01:11:15,175
So, uh, podmatch.

1718
01:11:15,175 --> 01:11:16,125
com has everything I do.

1719
01:11:16,125 --> 01:11:16,765
And then if you're.

1720
01:11:17,050 --> 01:11:19,610
Uh, if you're interested in the podcast
side, you'll find the podcast thing.

1721
01:11:19,610 --> 01:11:21,660
It's simple show, uh, right there as well.

1722
01:11:21,690 --> 01:11:23,430
Um, but man, I recommend
hanging out here, man.

1723
01:11:23,430 --> 01:11:23,960
The fallible man.

1724
01:11:23,960 --> 01:11:26,330
This is an incredible podcast
that I personally have

1725
01:11:26,330 --> 01:11:27,370
learned and grown for myself.

1726
01:11:27,370 --> 01:11:28,330
So thanks again, Brent.

1727
01:11:28,800 --> 01:11:30,050
Very, very generous there.

1728
01:11:30,050 --> 01:11:30,340
Right.

1729
01:11:30,620 --> 01:11:31,710
And guys, we'll have all the links.

1730
01:11:31,710 --> 01:11:32,810
I want you to find pot.

1731
01:11:33,030 --> 01:11:36,590
I want to do, I want you to
find Alex guys after the show.

1732
01:11:36,590 --> 01:11:38,570
So we'll have all those links
down in the description and shown

1733
01:11:38,570 --> 01:11:39,780
us just like always for you.

1734
01:11:40,320 --> 01:11:41,770
Uh, Alex is our friend.

1735
01:11:42,170 --> 01:11:44,650
I think him and Alicia are
amazing and doing amazing work.

1736
01:11:44,960 --> 01:11:47,850
It's one of the reasons I wanted to bring
him on for this end of the year show.

1737
01:11:48,700 --> 01:11:50,380
Now, I know you're all worried about this.

1738
01:11:50,630 --> 01:11:54,220
Alex is actually one of my few guests who
was keeping track of this in his mind.

1739
01:11:54,950 --> 01:11:58,290
When were Guy Fawkes and
Gunpowder Plot discovered?

1740
01:11:59,070 --> 01:12:04,410
And Alex, you said 1705,
the answer is 1605.

1741
01:12:05,320 --> 01:12:09,350
Ah, man, I know you say this, but people
almost never get their question right.

1742
01:12:09,350 --> 01:12:10,590
So I'm not going to hold myself to it.

1743
01:12:10,590 --> 01:12:14,360
But I just listened to an episode
that you did with Bryce Kenny.

1744
01:12:15,090 --> 01:12:17,170
He's like a monster truck
driver and he got it right.

1745
01:12:17,640 --> 01:12:21,150
And I feel like you set him up for
failure kind of by saying American

1746
01:12:21,150 --> 01:12:22,570
football and European football.

1747
01:12:23,630 --> 01:12:24,920
Anyway, go back and listen to that.

1748
01:12:25,160 --> 01:12:27,980
Um, also he has a really
interesting, um, favorite snack.

1749
01:12:27,990 --> 01:12:29,450
So go back and listen to
that episode, everybody.

1750
01:12:29,450 --> 01:12:32,480
But, uh, anyway, I'm not gonna hold
myself too much to it, but man,

1751
01:12:32,630 --> 01:12:33,820
I was only a hundred years off.

1752
01:12:35,050 --> 01:12:35,680
It's not bad, right?

1753
01:12:36,000 --> 01:12:36,730
No, that's not bad.

1754
01:12:36,980 --> 01:12:39,050
Considering the scope of history,
I'm asking you to recall.

1755
01:12:39,050 --> 01:12:42,460
So very few people, they don't
even teach that most of the time.

1756
01:12:42,460 --> 01:12:44,780
So, you know, that's,
that's a pretty good jump.

1757
01:12:45,760 --> 01:12:51,580
Alex, in the year for us, if our
audience hears nothing else today,

1758
01:12:51,620 --> 01:12:52,510
what do you want them to hear?

1759
01:12:54,610 --> 01:12:58,320
You owe it to yourself, become the
best version of yourself to live life

1760
01:12:58,320 --> 01:13:03,640
at the fullest is something that you
really deserve and that you should do.

1761
01:13:03,640 --> 01:13:06,470
And I feel that so many of us in
society today, we just kind of settle

1762
01:13:06,480 --> 01:13:08,210
for what society puts in front of us.

1763
01:13:08,550 --> 01:13:11,590
But if you sit down and reflect and
think about what you want, I think you'll

1764
01:13:11,590 --> 01:13:16,180
realize it's not only counterculture, but
it's just really different than what maybe

1765
01:13:16,180 --> 01:13:17,570
you're used to in your daily routines.

1766
01:13:17,940 --> 01:13:20,470
And so my thing is just sit back
and really think about, Hey, what

1767
01:13:20,470 --> 01:13:21,890
is it that really wanted this life?

1768
01:13:22,305 --> 01:13:25,585
And start taking tangible steps, little
things every day to start getting closer

1769
01:13:25,585 --> 01:13:28,855
to it, because I find that the more we
do this more intentionally or with our

1770
01:13:28,855 --> 01:13:30,875
time, the more we really get out of life.

1771
01:13:31,065 --> 01:13:33,855
And I just am so sad seeing people
that aren't making it there.

1772
01:13:33,855 --> 01:13:34,565
So I encourage you.

1773
01:13:35,130 --> 01:13:37,220
Reflect, do this thing, get out there.

1774
01:13:37,490 --> 01:13:39,680
And I just think that you'll
learn to enjoy life more than

1775
01:13:39,680 --> 01:13:40,910
you ever even thought possible.

1776
01:13:42,190 --> 01:13:44,460
Guys, as always be better
tomorrow, because what you do

1777
01:13:44,460 --> 01:13:45,740
today, we'll see you next year.

1778
01:13:48,130 --> 01:13:50,230
This has been the fallible man podcast.

1779
01:13:51,180 --> 01:13:56,590
Your home for everything, man, husband,
and father, be sure to subscribe so

1780
01:13:56,710 --> 01:13:59,270
you don't miss a show head over to www.

1781
01:14:01,970 --> 01:14:02,190
thefallibleman.

1782
01:14:02,190 --> 01:14:06,290
com for more content and get
your own fallible man gear.

1783
01:14:07,525 --> 01:14:10,315
I ain't waiting and wish
I am, but I'll take it.

Alex Sanfilippo Profile Photo

Alex Sanfilippo

Entrepreneur, Software Founder, Podcast Host

Alex Sanfilippo is the founder of PodMatch.com, a software that automatically matches podcast guests and hosts for interviews. Alex is also the host of the top-rated podcast, Podcasting Made Simple, and a lead educator in the podcasting industry. Alex's sole focus is to serve independent podcast guests and hosts so they can grow their influence and revenue so they can better serve their listeners!